

Collective Bias(R) is the only shopper social media company reimagining shopper marketing through organic social content. Among its major competitors, Collective Bias is ranked in 1st place for NPS while TMA (The Marketing Arm) is 2nd, and BuzzFeed is 3rd. Overall, Collective Bias has a neutral social sentiment, when analyzing social media channels and online mentions.
Collective Bias's Net Promoter Score (NPS) is a 100 with 100% Promoters, 0% Passives, and 0% Detractors. Net Promoter Score tracks whether Collective Bias's customers would recommend using the product based on a scale of -100 to 100.
| 100% | Promoters |
|---|---|
| 0% | Passives |
| 0% | Detractors |
| Summary | Date | Score |
|---|---|---|
Nov 2020 100 | Nov 2020 | 100 |
Collective Bias is ranked first for NPS among its competitors. TMA (The Marketing Arm) and BuzzFeed come in second and third, with IZEA coming in at #4.
![]() Collective Bias | ![]() BuzzFeed | ![]() IZEA | ![]() TMA (The Marketing Arm) | |
| Global Ranking | #- | #598 | #- | #- |
| NPS | 100 | -4 | -100 | 28 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | - | Neutral | - |
| Valuation Updated every 24 hours for public companies | - | $1.70B | $42.47M | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Compared to its competitors, Collective Bias's NPS is rated right above TMA (The Marketing Arm).
| COMPANY | NPS Score | |
|---|---|---|
![]() | Collective Bias | 100 |
![]() | TMA (The Marketing Arm) | 28 |
![]() | Popular Pays | N/A |
![]() | Medialets | N/A |
![]() | Feelter | N/A |
![]() | BuzzFeed | -4 |
![]() | IZEA | -100 |
![]() | TapInfluence | -100 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
100% of Collective Bias users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Compared to its competitors, Collective Bias's Customer Loyalty score is rated right above BuzzFeed.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Collective Bias | 100% |
![]() | BuzzFeed | 60% |
![]() | IZEA | 55% |
![]() | TMA (The Marketing Arm) | 54% |
![]() | TapInfluence | N/A |
![]() | Popular Pays | N/A |
![]() | Medialets | N/A |
![]() | Feelter | N/A |
Collective Bias has an overall Product Quality score of 5 out of 5 stars rated by its users and customers.
Sign Up to unlock Collective Bias' overall Product Quality score rated by its users and customers.
Collective Bias’s product quality score is a 5 out of 5 as rated by its users and customers.
Compared to its competitors, Collective Bias's Product Quality score is rated right above TapInfluence.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Collective Bias | 5/5 |
![]() | TapInfluence | 5/5 |
![]() | BuzzFeed | 3.7/5 |
![]() | TMA (The Marketing Arm) | 3.6/5 |
![]() | IZEA | 2/5 |
![]() | Popular Pays | N/A |
![]() | Medialets | N/A |
![]() | Feelter | N/A |
Collective Bias has a value for money and ROI score of 5 out of 5 stars rated by its users and customers.
Sign Up to unlock Collective Bias' overall ROI score rated by its users and customers.
Compared to its competitors, Collective Bias's ROI score is rated right above TMA (The Marketing Arm).
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Collective Bias | 5/5 |
![]() | TMA (The Marketing Arm) | 3.7/5 |
![]() | BuzzFeed | 3.4/5 |
![]() | IZEA | 1.7/5 |
![]() | TapInfluence | 1.5/5 |
![]() | Popular Pays | N/A |
![]() | Medialets | N/A |
![]() | Feelter | N/A |
Collective Bias has an overall Customer Service score of 5 out of 5 stars rated by its users and customers.
Sign Up to unlock Collective Bias' overall Customer Service score rated by its users and customers.
1750 S. Osage Springs Dr., Ste 100, Rogers, AR
http://www.collectivebias.com
(479) 268-3232
Compared to its competitors, Collective Bias's Customer Service score is rated right above TMA (The Marketing Arm).
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Collective Bias | 5/5 |
![]() | TMA (The Marketing Arm) | 3.6/5 |
![]() | BuzzFeed | 3.3/5 |
![]() | IZEA | 1.7/5 |
![]() | TapInfluence | N/A |
![]() | Popular Pays | N/A |
![]() | Medialets | N/A |
![]() | Feelter | N/A |
Collective Bias scored a 100 for Net Promoter Score and a -50 for Employee Net Promoter Score. NPS gauges how likely a customer of Collective Bias would recommend the brand to a friend. ENPS measures how likely Collective Bias employees would recommend working at Collective Bias to a friend.
| 100% | Promoters |
|---|---|
| 0% | Passive |
| 0% | Detractors |
| 0% | Promoters |
|---|---|
| 50% | Passive |
| 50% | Detractors |