22
NPS
Learn More about Brand Intelligence Solutions
Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry
Thank you for inquiring about Comparably's Brand Intelligence Solutions
A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions
Brand Page
COSCO
Marketing or Exec? Claim Your Free Account
About COSCO's Brand
China Ocean Shipping Company, known as COSCO or COSCO Group, is a Chinese shipping and logistics services supplier company. Among its major competitors, COSCO is ranked in 4th place for NPS while Costco is 1st, and A.P. Moller - Maersk is 2nd.
Brand at a Glance
76%
Customer Loyalty
3.6/5
Product Quality
3.6/5
Pricing
3.5/5
Customer Service
COSCO Ranking
- #4 / 4 of its competitors
COSCO NPS
COSCO's Net Promoter Score (NPS) is a 22 with 54% Promoters, 14% Passives, and 32% Detractors. Net Promoter Score tracks whether COSCO's customers would recommend using the product based on a scale of -100 to 100.
COSCO Overall NPS
| 54% | Promoters |
|---|---|
| 14% | Passives |
| 32% | Detractors |
COSCO NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Feb 2023 17 | Feb 2023 | 17 |
Apr 2023 18 | Apr 2023 | 18 |
May 2023 22 | May 2023 | 22 |
Jun 2023 22 | Jun 2023 | 22 |
Nov 2023 23 | Nov 2023 | 23 |
Dec 2023 18 | Dec 2023 | 18 |
Jan 2024 22 | Jan 2024 | 22 |
Feb 2024 24 | Feb 2024 | 24 |
Apr 2024 21 | Apr 2024 | 21 |
Oct 2024 23 | Oct 2024 | 23 |
Jun 2025 20 | Jun 2025 | 20 |
Nov 2025 22 | Nov 2025 | 22 |
How Other Brands Compare
COSCO is ranked #4 for NPS among its competitors. Costco and A.P. Moller - Maersk come in first and second, with Mediterranean Shipping Company coming in at third.
COSCO |  Costco |  Mediterranean Shipping Company |  A.P. Moller - Maersk | |
| Global Ranking | #- | #1 | #- | #- |
| NPS | 22 | 50 | 26 | 45 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | - | $157.15B | $4.21B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
COSCO NPS by Gender
Female customers rated COSCO's NPS 69 points higher than Male customers.
Male
-20
COSCO's NPS was rated -20 by Male customers on Comparably.
40%
Promoters
0%
Passives
60%
Detractors
Female
49
COSCO's NPS was rated 49 by Female customers on Comparably.
66%
Promoters
17%
Passives
17%
Detractors
COSCO NPS by Ethnicity
COSCO's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -34 | Caucasian | -34 |
Asian or Pacific Islander 50 | Asian or Pacific Islander | 50 |
COSCO NPS by Age
COSCO's NPS was rated 100 points by customers ages 18-25 on Comparably.
COSCO NPS by Usage
COSCO's NPS was rated the highest by customers who have used COSCO's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 67 | Less than 1 Year | 67 |
Over 10 Years 34 | Over 10 Years | 34 |
COSCO NPS vs. Competitors
Compared to its competitors, COSCO's NPS is rated right above CMA CGM, and is preceded by Mediterranean Shipping Company.
| COMPANY | NPS Score | |
|---|---|---|
| Costco | 50 |
| A.P. Moller - Maersk | 45 |
| Mediterranean Shipping Company | 26 |
| COSCO | 22 |
 | CMA CGM | 8 |
| Orient Overseas Container Line | N/A |
COSCO Customer Reviews
Out of the 3 COSCO customer reviews 1 was positive and 2 were constructive. COSCO customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
COSCO Customer Loyalty
76%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
76% of COSCO users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
COSCO Customer Loyalty Score by Gender
Female customers rated COSCO's Customer Loyalty score 21% higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of COSCO.
Male
64%
Yes
Female
85%
Yes
COSCO Customer Loyalty Score by Ethnicity
COSCO's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of COSCO.
100
out of 100
Caucasian
78
out of 100
Asian or Pacific Islander
COSCO Customer Loyalty Score by Age
COSCO's Customer Loyalty score was rated 100% by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of COSCO.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 100% | 18-25 | 100% |
COSCO Customer Loyalty Score by Usage
COSCO's Customer Loyalty score was rated 100% by customers who have used COSCO's products/services for Less than 1 Year, and by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
COSCO Customer Loyalty Score by Industry
COSCO's Customer Loyalty score was rated 70% by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
COSCO Customer Loyalty vs. Competitors
Compared to its competitors, COSCO's Customer Loyalty score is rated right above Orient Overseas Container Line, and is preceded by Mediterranean Shipping Company.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Costco | 89% |
| A.P. Moller - Maersk | 86% |
| CMA CGM | 81% |
| Mediterranean Shipping Company | 79% |
| COSCO | 76% |
| Orient Overseas Container Line | N/A |
Unlock COSCO Customer Loyalty vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full COSCO Customer Loyalty vs. Competitors data and gain insights into your customers today.
COSCO Product Quality
3.6/5
COSCO has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.
Sign Up to unlock COSCO's overall Product Quality score rated by its users and customers.
COSCO Product Information
COSCO’s product quality score is a 3.6 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated COSCO's product the highest.
- Company Size
- 10,000+ Employees
Quick Insights into COSCO Product Quality
COSCO's Product Quality score was rated highest by customers from the Tech industry, and rated lowest by Caucasian customers.
Sign Up to unlock insights into how customers have ranked COSCO's Product Quality.
Ranked COSCO Product Quality the Highest
Ranked COSCO Product Quality the Lowest
COSCO Product Quality Score by Gender
Female customers rated COSCO's Product Quality score 0.3 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of COSCO.
Male
3.4/5
Female
3.7/5
COSCO Product Quality Score by Ethnicity
COSCO's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of COSCO.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2 | Caucasian | 2 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
COSCO Product Quality Score by Age
COSCO's Product Quality score was rated 4.2 stars by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of COSCO.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
COSCO Product Quality Score by Usage
COSCO's Product Quality score was rated the highest by customers who have used COSCO's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
COSCO Product Quality Score by Industry
COSCO's Product Quality score was rated 4.3 stars by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
COSCO Product Quality vs. Competitors
Compared to its competitors, COSCO's Product Quality score is rated right above CMA CGM, and is preceded by Mediterranean Shipping Company.
| COMPANY | Product Quality Score | |
|---|---|---|
| Costco | 4.3/5 |
| A.P. Moller - Maersk | 4.1/5 |
| Mediterranean Shipping Company | 3.8/5 |
| COSCO | 3.6/5 |
| CMA CGM | 3.6/5 |
| Orient Overseas Container Line | N/A |
Unlock COSCO Product Quality vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full COSCO Product Quality vs. Competitors data and gain insights into your customers today.
COSCO Pricing
COSCO ROI & Value For Money
3.6/5
COSCO has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
Sign Up to unlock COSCO's overall ROI score rated by its users and customers.
COSCO Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Quick Insights into COSCO ROI
COSCO's ROI score was rated highest by customers ages 18-25, and rated lowest by Caucasian customers.
Sign Up to unlock insights into how customers have ranked COSCO's ROI score.
Ranked COSCO ROI the Highest
Ranked COSCO ROI the Lowest
COSCO ROI Score by Gender
COSCO's ROI score was rated 3.7 by both Female and Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of COSCO.
Male
3.7/5
Female
3.7/5
COSCO ROI Score by Ethnicity
COSCO's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of COSCO.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.6 | Caucasian | 2.6 |
Asian or Pacific Islander 4.4 | Asian or Pacific Islander | 4.4 |
COSCO ROI Score by Age
COSCO's ROI score was rated 4.5 stars by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Age data of COSCO.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
COSCO ROI Score by Usage
COSCO's ROI score was rated the highest by customers who have used COSCO's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
COSCO ROI Score by Industry
COSCO's ROI score was rated 3.6 stars by Tech industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
COSCO Pricing vs. Competitors
Compared to its competitors, COSCO's ROI score is rated right above CMA CGM, and is preceded by Mediterranean Shipping Company.
| COMPANY | Pricing Score | |
|---|---|---|
| Costco | 4.1/5 |
| A.P. Moller - Maersk | 4/5 |
| Mediterranean Shipping Company | 3.7/5 |
| COSCO | 3.6/5 |
| CMA CGM | 3.5/5 |
| Orient Overseas Container Line | N/A |
Unlock COSCO ROI vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full COSCO ROI vs. Competitors data and gain insights into your customers today.
COSCO Customer Satisfaction (CSAT)
COSCO Customer Satisfaction (CSAT) Score
80 / 100
COSCO has an overall Customer Satisfaction score of 80 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
30%
Satisfied
50%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
3%
Very Dissatisfied
10%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into COSCO Customer Satisfaction
COSCO's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by Caucasian customers.
Sign Up to unlock insights into how customers have ranked COSCO's Customer Satisfaction.
Ranked COSCO Customer Satisfaction the Highest
Ranked COSCO Customer Satisfaction the Lowest
COSCO Customer Satisfaction Score by Gender
Female customers rated COSCO's Customer Satisfaction score 30 points higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of COSCO.
50 / 100
MaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 50% | |
Neither Satisfied nor Dissatisfied | 25% | |
Dissatisfied | 0% | |
Very Dissatisfied | 25% |
80 / 100
FemaleVery Satisfied | 20% | |
|---|---|---|
Satisfied | 60% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 20% |
COSCO Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
COSCO's Customer Satisfaction (CSAT) score was rated 33% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of COSCO.
33 / 100
Very Satisfied
33%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
67%
CSAT according to Asian or Pacific Islander
COSCO's Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of COSCO.
100 / 100
Very Satisfied
0%
Satisfied
100%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
COSCO Customer Satisfaction Score by Age
COSCO's Customer Satisfaction score was rated 100 points by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of COSCO.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% |
COSCO Customer Satisfaction vs. Competitors
Compared to its competitors, COSCO's Customer Satisfaction score is rated right above Mediterranean Shipping Company, and is preceded by A.P. Moller - Maersk.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Costco | 84% |
| A.P. Moller - Maersk | 83% |
| COSCO | 80% |
| Mediterranean Shipping Company | 68% |
| CMA CGM | 66% |
| Orient Overseas Container Line | 0% |
Unlock COSCO Customer Satisfaction vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full COSCO Customer Satisfaction vs. Competitors data and gain insights into your customers today.
COSCO Customer Service
3.5/5
COSCO has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
Sign Up to unlock COSCO's overall Customer Service score rated by its users and customers.
About COSCO's Customer Service
Website
http://en.cosco.com/col/col771/
Phone Number
86 10 6649 3388
Quick Insights into COSCO Customer Service
COSCO's Customer Service score was rated highest by customers ages 18-25, and rated lowest by Caucasian customers.
Sign Up to unlock insights into how customers have ranked COSCO's Customer Service score.
Ranked COSCO Customer Service the Highest
Ranked COSCO Customer Service the Lowest
COSCO Customer Service Score by Gender
Female customers rated COSCO's Customer Service score 1.1 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of COSCO.
Male
2.6/5
Female
3.7/5
COSCO Customer Service Score by Ethnicity
COSCO's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of COSCO.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2 | Caucasian | 2 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
COSCO Customer Service Score by Age
COSCO's Customer Service score was rated 4.6 stars by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of COSCO.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.6 | 18-25 | 4.6 |
COSCO Customer Service Score by Usage
COSCO's Customer Service score was rated the highest by customers who have used COSCO's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
COSCO Customer Service Score by Industry
COSCO's Customer Service score was rated 3 stars by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
COSCO Customer Service vs. Competitors
Compared to its competitors, COSCO's Customer Service score is rated right above Orient Overseas Container Line, and is preceded by Mediterranean Shipping Company.
| COMPANY | Customer Service Score | |
|---|---|---|
| Costco | 4.2/5 |
| A.P. Moller - Maersk | 4.1/5 |
| CMA CGM | 3.6/5 |
| Mediterranean Shipping Company | 3.5/5 |
| COSCO | 3.5/5 |
| Orient Overseas Container Line | N/A |
Unlock COSCO Customer Service vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full COSCO Customer Service vs. Competitors data and gain insights into your customers today.
Consumer vs. Employees
COSCO scored a 22 for Net Promoter Score and a 1 for Employee Net Promoter Score. NPS gauges how likely a customer of COSCO would recommend the brand to a friend. ENPS measures how likely COSCO employees would recommend working at COSCO to a friend.
Net Promoter Score
22
NPS Score
| 54% | Promoters |
|---|---|
| 14% | Passive |
| 32% | Detractors |
Employee Net Promoter Score
1
eNPS Score
| 37% | Promoters |
|---|---|
| 27% | Passive |
| 36% | Detractors |
