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About Crackle's Brand

Crackle is a multi-platform video entertainment network and studio, distributing movies, TV shows and programs in users’ favorite genres. Among its major competitors, Crackle is ranked in 4th place for NPS while Sparkk TV is 1st, and YouTube is 2nd.

Brand at a Glance

100%
Customer Loyalty
4.5/5
Product Quality
3/5
Pricing
3.5/5
Customer Service

Crackle Ranking

Crackle NPS

Crackle's Net Promoter Score (NPS) is a -34 with 33% Promoters, 0% Passives, and 67% Detractors. Net Promoter Score tracks whether Crackle's customers would recommend using the product based on a scale of -100 to 100.

Crackle Overall NPS

-34
NPS
33%Promoters
0%Passives
67%Detractors
Crackle Overall NPS

Crackle NPS Trend

-100
-50
0
50
100
Jul 2021
-100
Jul 2021-100
Nov 2022
0
Nov 20220
Jan 2024
-33
Jan 2024-33

How Other Brands Compare

Crackle is ranked #4 for NPS among its competitors. Sparkk TV and YouTube come in first and second, with dailymotion coming in at third.

Crackle's Logo
Crackle
YouTube's Logo
YouTube
Sparkk TV's Logo
Sparkk TV
dailymotion's Logo
dailymotion
Global Ranking#-#75#-#-
NPS-3412100-17
Valuation Updated every 24 hours for public companies-$1.44T--

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Crackle NPS vs. Competitors

Compared to its competitors, Crackle's NPS is rated right below dailymotion.

COMPANYNPS Score
Sparkk TV
100
YouTube
12
dailymotion
-17
Crackle
-34

Crackle Customer Loyalty

100%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

100% of Crackle users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

100
100%
0
0%
Crackle Customer Loyalty

Crackle Customer Loyalty vs. Competitors

Compared to its competitors, Crackle's Customer Loyalty score is rated right above Sparkk TV.

COMPANYCustomer Loyalty Score
Crackle100%
Sparkk TV83%
YouTube80%
dailymotion77%

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Crackle Product Quality

4.5/5

Crackle has an overall Product Quality score of 4.5 out of 5 stars rated by its users and customers.

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Crackle Product Information

Crackle’s product quality score is a 4.5 out of 5 as rated by its users and customers.

Website
http://www.crackle.com
Company Size
201-500 Employees

Industry

Tech
Content
Hardware and Devices
Media
SaaS
Sports & Entertainment

Crackle Product Quality vs. Competitors

Compared to its competitors, Crackle's Product Quality score is rated right above Sparkk TV.

COMPANYProduct Quality Score
Crackle4.5/5
Sparkk TV4.1/5
YouTube3.4/5
dailymotion3.2/5

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Crackle Pricing

Crackle ROI & Value For Money

3/5

Crackle has a value for money and ROI score of 3 out of 5 stars rated by its users and customers.

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Crackle Pricing vs. Competitors

Compared to its competitors, Crackle's ROI score is rated right below YouTube.

COMPANYPricing Score
Sparkk TV4.1/5
dailymotion3.3/5
YouTube3.1/5
Crackle3/5

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Crackle Customer Satisfaction (CSAT)

Crackle Customer Satisfaction (CSAT) Score

67 / 100

Crackle has an overall Customer Satisfaction score of 67 rated by its users and customers.

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Very Satisfied33%
Satisfied34%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied33%
Very Satisfied
33%
Satisfied
34%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
33%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Crackle Customer Satisfaction vs. Competitors

Compared to its competitors, Crackle's Customer Satisfaction score is rated right above YouTube, and is preceded by Sparkk TV.

COMPANYCustomer Satisfaction (CSAT) Score
Sparkk TV100%
Crackle67%
YouTube61%
dailymotion60%

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Crackle Customer Service

3.5/5

Crackle has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.

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About Crackle's Customer Service

Address

10202 W. Washington Blvd, SPP 1127b, Culver City, CA


Website

http://www.crackle.com

Crackle Customer Service vs. Competitors

Compared to its competitors, Crackle's Customer Service score is rated right above dailymotion, and is preceded by Sparkk TV.

COMPANYCustomer Service Score
Sparkk TV4.1/5
Crackle3.5/5
dailymotion3.3/5
YouTube3/5

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Consumer vs. Employees

Crackle scored a -34 for Net Promoter Score and a -100 for Employee Net Promoter Score. NPS gauges how likely a customer of Crackle would recommend the brand to a friend. ENPS measures how likely Crackle employees would recommend working at Crackle to a friend.

Net Promoter Score

-34
NPS Score
33%Promoters
0%Passive
67%Detractors

Employee Net Promoter Score

-100
eNPS Score
0%Promoters
0%Passive
100%Detractors

Global Ranking Snapshot

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1
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W. Craig Jelinek
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2
Peloton  Peloton CEO
Barry McCarthy
Health and Wellness
3
Chick-fil-A  Chick-fil-A CEO
Dan Cathy
Food and Beverages
4
Netflix  Netflix CEO
Ted Sarandos
Media and Entertainment
5
Apple  Apple CEO
Timothy Cook
Tech
6
Nike  Nike CEO
John Donahoe
Fashion and Beauty
7
Target  Target CEO
Brian Cornell
Retail