

Crackle is a multi-platform video entertainment network and studio, distributing movies, TV shows and programs in users’ favorite genres. Among its major competitors, Crackle is ranked in 4th place for NPS while Sparkk TV is 1st, and YouTube is 2nd.
Crackle's Net Promoter Score (NPS) is a -34 with 33% Promoters, 0% Passives, and 67% Detractors. Net Promoter Score tracks whether Crackle's customers would recommend using the product based on a scale of -100 to 100.
| 33% | Promoters |
|---|---|
| 0% | Passives |
| 67% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jul 2021 -100 | Jul 2021 | -100 |
Nov 2022 0 | Nov 2022 | 0 |
Jan 2024 -33 | Jan 2024 | -33 |
Crackle is ranked #4 for NPS among its competitors. Sparkk TV and YouTube come in first and second, with dailymotion coming in at third.
![]() Crackle | ![]() YouTube | ![]() Sparkk TV | ![]() dailymotion | |
| Global Ranking | #- | #75 | #- | #- |
| NPS | -34 | 12 | 100 | -17 |
| Valuation Updated every 24 hours for public companies | - | $1.44T | - | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Compared to its competitors, Crackle's NPS is rated right below dailymotion.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Sparkk TV | 100 |
![]() | YouTube | 12 |
![]() | dailymotion | -17 |
![]() | Crackle | -34 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
100% of Crackle users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Compared to its competitors, Crackle's Customer Loyalty score is rated right above Sparkk TV.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Crackle | 100% |
![]() | Sparkk TV | 83% |
![]() | YouTube | 80% |
![]() | dailymotion | 77% |
Crackle has an overall Product Quality score of 4.5 out of 5 stars rated by its users and customers.
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Crackle’s product quality score is a 4.5 out of 5 as rated by its users and customers.
Compared to its competitors, Crackle's Product Quality score is rated right above Sparkk TV.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Crackle | 4.5/5 |
![]() | Sparkk TV | 4.1/5 |
![]() | YouTube | 3.4/5 |
![]() | dailymotion | 3.2/5 |
Crackle has a value for money and ROI score of 3 out of 5 stars rated by its users and customers.
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Compared to its competitors, Crackle's ROI score is rated right below YouTube.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Sparkk TV | 4.1/5 |
![]() | dailymotion | 3.3/5 |
![]() | YouTube | 3.1/5 |
![]() | Crackle | 3/5 |
Crackle has an overall Customer Satisfaction score of 67 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Compared to its competitors, Crackle's Customer Satisfaction score is rated right above YouTube, and is preceded by Sparkk TV.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Sparkk TV | 100% |
![]() | Crackle | 67% |
![]() | YouTube | 61% |
![]() | dailymotion | 60% |
Crackle has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
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10202 W. Washington Blvd, SPP 1127b, Culver City, CA
http://www.crackle.com
Compared to its competitors, Crackle's Customer Service score is rated right above dailymotion, and is preceded by Sparkk TV.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Sparkk TV | 4.1/5 |
![]() | Crackle | 3.5/5 |
![]() | dailymotion | 3.3/5 |
![]() | YouTube | 3/5 |
Crackle scored a -34 for Net Promoter Score and a -100 for Employee Net Promoter Score. NPS gauges how likely a customer of Crackle would recommend the brand to a friend. ENPS measures how likely Crackle employees would recommend working at Crackle to a friend.
| 33% | Promoters |
|---|---|
| 0% | Passive |
| 67% | Detractors |
| 0% | Promoters |
|---|---|
| 0% | Passive |
| 100% | Detractors |