-8
NPS
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Creative Assembly
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About Creative Assembly's Brand
UK’s premier video game developers. Among its major competitors, Creative Assembly is ranked in 3rd place for NPS while Ubisoft is 1st, and Activision is 2nd.
Brand at a Glance
91%
Customer Loyalty
3.6/5
Product Quality
3.5/5
Pricing
3.2/5
Customer Service
Creative Assembly Ranking
- #3 / 4 of its competitors
Creative Assembly NPS
Creative Assembly's Net Promoter Score (NPS) is a -8 with 33% Promoters, 26% Passives, and 41% Detractors. Net Promoter Score tracks whether Creative Assembly's customers would recommend using the product based on a scale of -100 to 100.
Creative Assembly Overall NPS
| 33% | Promoters |
|---|---|
| 26% | Passives |
| 41% | Detractors |
Creative Assembly NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Dec 2022 17 | Dec 2022 | 17 |
Feb 2023 13 | Feb 2023 | 13 |
Apr 2023 8 | Apr 2023 | 8 |
May 2023 12 | May 2023 | 12 |
Jun 2023 7 | Jun 2023 | 7 |
Aug 2023 -4 | Aug 2023 | -4 |
Sep 2023 -6 | Sep 2023 | -6 |
Oct 2023 -12 | Oct 2023 | -12 |
Jan 2024 -12 | Jan 2024 | -12 |
Apr 2024 -8 | Apr 2024 | -8 |
Apr 2025 -11 | Apr 2025 | -11 |
Jan 2026 -8 | Jan 2026 | -8 |
How Other Brands Compare
Creative Assembly is ranked third for NPS among its competitors. Ubisoft and Activision come in first and second, with Rockstar North coming in at #4.
Creative Assembly |  Ubisoft |  Activision |  Rockstar North | |
| Global Ranking | #- | #80 | #157 | #- |
| NPS | -8 | 13 | -7 | -11 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | - | - | $74.02B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Creative Assembly NPS by Gender
Creative Assembly's NPS was rated -27 by Male customers on Comparably.
Male
-27
Creative Assembly's NPS was rated -27 by Male customers on Comparably.
20%
Promoters
33%
Passives
47%
Detractors
Female
N/A
Creative Assembly's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
Creative Assembly NPS by Ethnicity
Creative Assembly's NPS was rated -26 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -26 | Caucasian | -26 |
Creative Assembly NPS by Age
Creative Assembly's NPS was rated -50 points by customers ages 18-25 on Comparably.
Creative Assembly NPS by Usage
Creative Assembly's NPS was rated the highest by customers who have used Creative Assembly's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
5 to 10 Years -60 | 5 to 10 Years | -60 |
Over 10 Years -1 | Over 10 Years | -1 |
Creative Assembly NPS vs. Competitors
Compared to its competitors, Creative Assembly's NPS is rated right above Rockstar North, and is preceded by Activision.
| COMPANY | NPS Score | |
|---|---|---|
| Ubisoft | 13 |
| Activision | -7 |
| Creative Assembly | -8 |
| Rockstar North | -11 |
Creative Assembly Customer Reviews
Out of the 2 Creative Assembly customer reviews 1 was positive and 1 was constructive. Creative Assembly customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Creative Assembly Customer Loyalty
91%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
91% of Creative Assembly users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Creative Assembly Customer Loyalty Score by Gender
Creative Assembly's Customer Loyalty score was rated 94 by Male customers on Comparably.
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Male
94%
Yes
Female
N/A
Yes
Creative Assembly Customer Loyalty Score by Ethnicity
Creative Assembly's Customer Loyalty score was rated 100% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Creative Assembly.
100
out of 100
Caucasian
Creative Assembly Customer Loyalty Score by Age
Creative Assembly's Customer Loyalty score was rated 89% by customers ages 18-25 on Comparably.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 89% | 18-25 | 89% |
Creative Assembly Customer Loyalty Score by Usage
Creative Assembly's Customer Loyalty score was rated the highest by customers who have used Creative Assembly's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Creative Assembly Customer Loyalty Score by Industry
Creative Assembly's Customer Loyalty score was rated the highest by Arts and Entertainment industry customers, and the lowest by Tech industry customers.
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Creative Assembly Customer Loyalty vs. Competitors
Compared to its competitors, Creative Assembly's Customer Loyalty score is rated right above Activision.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Creative Assembly | 91% |
| Activision | 85% |
| Ubisoft | 75% |
| Rockstar North | 65% |
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Creative Assembly Product Quality
3.6/5
Creative Assembly has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.
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Creative Assembly Product Information
Creative Assembly’s product quality score is a 3.6 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Creative Assembly's product the highest. Reviewers from the Arts and Entertainment industry rated Creative Assembly the lowest at 3.1.
- Company Size
- 201-500 Employees
Industry
Tech
Gaming
Quick Insights into Creative Assembly Product Quality
Creative Assembly's Product Quality score was rated highest by customers who have used Creative Assembly's products/services for Over 10 Years, and rated lowest by customers who have used Creative Assembly's products/services for 5 to 10 Years.
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Ranked Creative Assembly Product Quality the Highest
Ranked Creative Assembly Product Quality the Lowest
Creative Assembly Product Quality Score by Gender
Creative Assembly's Product Quality score was rated 3.6 by Male customers on Comparably.
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Male
3.6/5
Female
N/A
Creative Assembly Product Quality Score by Ethnicity
Creative Assembly's Product Quality score was rated 3.7 stars by Caucasian customers on Comparably.
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0
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
Creative Assembly Product Quality Score by Age
Creative Assembly's Product Quality score was rated 3.7 stars by customers ages 18-25 on Comparably.
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0
1
2
3
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| Summary | Age | Score |
|---|---|---|
18-25 3.7 | 18-25 | 3.7 |
Creative Assembly Product Quality Score by Usage
Creative Assembly's Product Quality score was rated the highest by customers who have used Creative Assembly's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Creative Assembly Product Quality Score by Industry
Creative Assembly's Product Quality score was rated the highest by Tech industry customers, and the lowest by Arts and Entertainment industry customers.
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Creative Assembly Product Quality vs. Competitors
Compared to its competitors, Creative Assembly's Product Quality score is rated right above Activision, and is preceded by Ubisoft.
| COMPANY | Product Quality Score | |
|---|---|---|
| Rockstar North | 3.9/5 |
| Ubisoft | 3.7/5 |
| Creative Assembly | 3.6/5 |
| Activision | 3.2/5 |
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Creative Assembly Pricing
Creative Assembly ROI & Value For Money
3.5/5
Creative Assembly has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
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Creative Assembly Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Arts and Entertainment industry. The users from the Tech industry think that they had the lowest ROI from Creative Assembly.
Quick Insights into Creative Assembly ROI
Creative Assembly's ROI score was rated highest by customers who have used Creative Assembly's products/services for Over 10 Years, and rated lowest by customers from the Tech industry.
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Ranked Creative Assembly ROI the Highest
Ranked Creative Assembly ROI the Lowest
Creative Assembly ROI Score by Gender
Creative Assembly's ROI score was rated 3.2 by Male customers on Comparably.
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Male
3.2/5
Female
N/A
Creative Assembly ROI Score by Ethnicity
Creative Assembly's ROI score was rated 3.2 stars by Caucasian customers on Comparably.
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0
1
2
3
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.2 | Caucasian | 3.2 |
Creative Assembly ROI Score by Age
Creative Assembly's ROI score was rated 3.4 stars by customers ages 18-25 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.4 | 18-25 | 3.4 |
Creative Assembly ROI Score by Usage
Creative Assembly's ROI score was rated the highest by customers who have used Creative Assembly's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Creative Assembly ROI Score by Industry
Creative Assembly's ROI score was rated the highest by Arts and Entertainment industry customers, and the lowest by Tech industry customers.
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Creative Assembly Pricing vs. Competitors
Compared to its competitors, Creative Assembly's ROI score is rated right above Ubisoft, and is preceded by Rockstar North.
| COMPANY | Pricing Score | |
|---|---|---|
| Rockstar North | 3.6/5 |
| Creative Assembly | 3.5/5 |
| Ubisoft | 3.4/5 |
| Activision | 2.8/5 |
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Creative Assembly Customer Satisfaction (CSAT)
Creative Assembly Customer Satisfaction (CSAT) Score
67 / 100
Creative Assembly has an overall Customer Satisfaction score of 67 rated by its users and customers.
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Very Satisfied
33%
Satisfied
34%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
10%
Very Dissatisfied
10%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Creative Assembly Customer Satisfaction
Creative Assembly's Customer Satisfaction score was rated highest by customers who have used Creative Assembly's products/services for Over 10 Years, and rated lowest by customers from the Arts and Entertainment industry.
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Ranked Creative Assembly Customer Satisfaction the Highest
Ranked Creative Assembly Customer Satisfaction the Lowest
Creative Assembly Customer Satisfaction Score by Gender
Creative Assembly's Customer Satisfaction score was rated 67 by Male customers on Comparably.
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67 / 100
MaleVery Satisfied | 33% | |
|---|---|---|
Satisfied | 34% | |
Neither Satisfied nor Dissatisfied | 13% | |
Dissatisfied | 13% | |
Very Dissatisfied | 7% |
Creative Assembly Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Creative Assembly's Customer Satisfaction (CSAT) score was rated 59% according to Caucasian users and customers.
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59 / 100
Very Satisfied
33%
Satisfied
26%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
25%
Very Dissatisfied
8%
Creative Assembly Customer Satisfaction Score by Age
Creative Assembly's Customer Satisfaction score was rated 76 points by customers ages 18-25 on Comparably.
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0
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40
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80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 76% |
Creative Assembly Customer Satisfaction Score by Usage
Creative Assembly's Customer Satisfaction score was rated the highest by customers who have used Creative Assembly's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Creative Assembly Customer Satisfaction Score by Industry
Creative Assembly's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Arts and Entertainment industry customers.
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}Creative Assembly Customer Satisfaction vs. Competitors
Compared to its competitors, Creative Assembly's Customer Satisfaction score is rated right above Activision, and is preceded by Ubisoft.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Rockstar North | 100% |
| Ubisoft | 68% |
| Creative Assembly | 67% |
| Activision | 30% |
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Creative Assembly Customer Service
3.2/5
Creative Assembly has an overall Customer Service score of 3.2 out of 5 stars rated by its users and customers.
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About Creative Assembly's Customer Service
Address
Spire Court, Albion Way, RH12 1JW United Kingdom
Website
http://www.creative-assembly.com/
Phone Number
1403756390
Quick Insights into Creative Assembly Customer Service
Creative Assembly's Customer Service score was rated highest by customers who have used Creative Assembly's products/services for Over 10 Years, and rated lowest by customers who have used Creative Assembly's products/services for 5 to 10 Years.
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Ranked Creative Assembly Customer Service the Highest
Ranked Creative Assembly Customer Service the Lowest
Creative Assembly Customer Service Score by Gender
Creative Assembly's Customer Service score was rated 2.8 by Male customers on Comparably.
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Male
2.8/5
Female
N/A
Creative Assembly Customer Service Score by Ethnicity
Creative Assembly's Customer Service score was rated 2.9 stars by Caucasian customers on Comparably.
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0
20
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60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.9 | Caucasian | 2.9 |
Creative Assembly Customer Service Score by Age
Creative Assembly's Customer Service score was rated 3.3 stars by customers ages 18-25 on Comparably.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.3 | 18-25 | 3.3 |
Creative Assembly Customer Service Score by Usage
Creative Assembly's Customer Service score was rated the highest by customers who have used Creative Assembly's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Creative Assembly Customer Service Score by Industry
Creative Assembly's Customer Service score was rated the highest by Tech industry customers, and the lowest by Arts and Entertainment industry customers.
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Creative Assembly Customer Service vs. Competitors
Compared to its competitors, Creative Assembly's Customer Service score is rated right above Activision, and is preceded by Rockstar North.
| COMPANY | Customer Service Score | |
|---|---|---|
| Ubisoft | 3.4/5 |
| Rockstar North | 3.4/5 |
| Creative Assembly | 3.2/5 |
| Activision | 2.7/5 |
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Creative Assembly as an Employer
Consumer vs. Employees
Creative Assembly scored a -8 for Net Promoter Score and a 13 for Employee Net Promoter Score. NPS gauges how likely a customer of Creative Assembly would recommend the brand to a friend. ENPS measures how likely Creative Assembly employees would recommend working at Creative Assembly to a friend.
Net Promoter Score
-8
NPS Score
| 33% | Promoters |
|---|---|
| 26% | Passive |
| 41% | Detractors |
Employee Net Promoter Score
13
eNPS Score
| 42% | Promoters |
|---|---|
| 29% | Passive |
| 29% | Detractors |
