100
NPS
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Croda
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About Croda's Brand
Croda produces and sells specialty chemicals in the United Kingdom. Among its major competitors, Croda is ranked in 1st place for NPS while Johnson Matthey is 2nd, and BASF is 3rd.
Brand at a Glance
100%
Customer Loyalty
4/5
Product Quality
5/5
Pricing
4.5/5
Customer Service
Croda Ranking
- #1 / 4 of its competitors
Croda NPS
Croda's Net Promoter Score (NPS) is a 100 with 100% Promoters, 0% Passives, and 0% Detractors. Net Promoter Score tracks whether Croda's customers would recommend using the product based on a scale of -100 to 100.
Croda Overall NPS
| 100% | Promoters |
|---|---|
| 0% | Passives |
| 0% | Detractors |
Croda NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jul 2026 100 | Jul 2026 | 100 |
How Other Brands Compare
Croda is ranked first for NPS among its competitors. Johnson Matthey and BASF come in second and third, with Lubrizol coming in at #4.
Croda |  BASF |  Lubrizol |  Johnson Matthey | |
| Global Ranking | #- | #535 | #- | #- |
| NPS | 100 | 30 | 16 | 34 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | - | $76.09B | $4.30B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Croda NPS vs. Competitors
Compared to its competitors, Croda's NPS is rated right above Johnson Matthey.
| COMPANY | NPS Score | |
|---|---|---|
| Croda | 100 |
| Johnson Matthey | 34 |
| BASF | 30 |
| Lubrizol | 16 |
 | Clariant | 0 |
Croda Customer Loyalty
100%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
100% of Croda users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Croda Customer Loyalty vs. Competitors
Compared to its competitors, Croda's Customer Loyalty score is rated right above Clariant.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Croda | 100% |
| Clariant | 100% |
| BASF | 83% |
| Lubrizol | 80% |
| Johnson Matthey | 76% |
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Croda Product Quality
4/5
Croda has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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Croda Product Information
Croda’s product quality score is a 4 out of 5 as rated by its users and customers.
- Website
- http://www.croda.com/
- Company Size
- 1,001-5,000 Employees
Industry
Tech
Chemicals
Croda Product Quality vs. Competitors
Compared to its competitors, Croda's Product Quality score is rated right above Lubrizol, and is preceded by BASF.
| COMPANY | Product Quality Score | |
|---|---|---|
| Clariant | 4.5/5 |
| BASF | 4.2/5 |
| Croda | 4/5 |
| Lubrizol | 3.4/5 |
| Johnson Matthey | 3.2/5 |
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Croda Pricing
Croda ROI & Value For Money
5/5
Croda has a value for money and ROI score of 5 out of 5 stars rated by its users and customers.
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Croda Pricing vs. Competitors
Compared to its competitors, Croda's ROI score is rated right above Clariant.
| COMPANY | Pricing Score | |
|---|---|---|
| Croda | 5/5 |
| Clariant | 4.2/5 |
| BASF | 4.1/5 |
| Lubrizol | 3.9/5 |
| Johnson Matthey | 3.6/5 |
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Croda Customer Satisfaction (CSAT)
Croda Customer Satisfaction (CSAT) Score
100 / 100
Croda has an overall Customer Satisfaction score of 100 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
0%
Satisfied
100%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Croda Customer Satisfaction vs. Competitors
Compared to its competitors, Croda's Customer Satisfaction score is rated right above Clariant.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Croda | 100% |
| Clariant | 100% |
| BASF | 84% |
| Lubrizol | 67% |
| Johnson Matthey | 60% |
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Croda Customer Service
4.5/5
Croda has an overall Customer Service score of 4.5 out of 5 stars rated by its users and customers.
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About Croda's Customer Service
Address
Goode, VA
Website
http://www.croda.com/
Croda Customer Service vs. Competitors
Compared to its competitors, Croda's Customer Service score is rated right above Clariant.
| COMPANY | Customer Service Score | |
|---|---|---|
| Croda | 4.5/5 |
| Clariant | 4.2/5 |
| BASF | 4.1/5 |
| Lubrizol | 4/5 |
| Johnson Matthey | 3.6/5 |
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Consumer vs. Employees
Croda scored a 100 for Net Promoter Score and a -100 for Employee Net Promoter Score. NPS gauges how likely a customer of Croda would recommend the brand to a friend. ENPS measures how likely Croda employees would recommend working at Croda to a friend.
Net Promoter Score
100
NPS Score
| 100% | Promoters |
|---|---|
| 0% | Passive |
| 0% | Detractors |
Employee Net Promoter Score
-100
eNPS Score
| 0% | Promoters |
|---|---|
| 0% | Passive |
| 100% | Detractors |
