CTB NPS & Customer Reviews | Comparably
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About CTB's Brand

CTB is a leading global designer, manufacturer and marketer of agricultural systems and solutions. Among its major competitors, CTB is ranked in 4th place for NPS while Goodyear is 1st, and Hankook Tire is 2nd.

Brand at a Glance

1.5/5
Product Quality
1.5/5
Pricing

CTB Ranking

CTB NPS

CTB's Net Promoter Score (NPS) is a -100 with 0% Promoters, 0% Passives, and 100% Detractors. Net Promoter Score tracks whether CTB's customers would recommend using the product based on a scale of -100 to 100.

CTB Overall NPS

-100
NPS
0%Promoters
0%Passives
100%Detractors
CTB Overall NPS

CTB NPS Trend

-100
-50
0
50
100
Oct 2021
-100
Oct 2021-100

How Other Brands Compare

CTB is ranked #4 for NPS among its competitors. Goodyear and Hankook Tire come in first and second, with Kumho Tire USA coming in at third.

CTB's Logo
CTB
Goodyear's Logo
Goodyear
Hankook Tire's Logo
Hankook Tire
Kumho Tire USA's Logo
Kumho Tire USA
Global Ranking#-#193#-#-
NPS-10012120
Social Sentiment Calculated by analyzing social media and other online mentions-Neutral--
Valuation Updated every 24 hours for public companies-$4.05B--

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

CTB NPS vs. Competitors

Compared to its competitors, CTB's NPS is rated right below Kumho Tire USA.

COMPANYNPS Score
Goodyear
12
Hankook Tire
12
Kumho Tire USA
0
CTB
-100

CTB Product Quality

1.5/5

CTB has an overall Product Quality score of 1.5 out of 5 stars rated by its users and customers.

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CTB Product Information

CTB’s product quality score is a 1.5 out of 5 as rated by its users and customers.

Website
http://www.ctbinc.com/
Company Size
5,001-10,000 Employees

CTB Product Quality vs. Competitors

Compared to its competitors, CTB's Product Quality score is rated right below Kumho Tire USA.

COMPANYProduct Quality Score
Goodyear3.6/5
Hankook Tire3.6/5
Kumho Tire USA2.5/5
CTB1.5/5

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CTB Pricing

CTB ROI & Value For Money

1.5/5

CTB has a value for money and ROI score of 1.5 out of 5 stars rated by its users and customers.

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CTB Pricing vs. Competitors

Compared to its competitors, CTB's ROI score is rated right above Kumho Tire USA, and is preceded by Goodyear.

COMPANYPricing Score
Hankook Tire3.6/5
Goodyear3.6/5
CTB1.5/5
Kumho Tire USAN/A

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CTB Customer Satisfaction (CSAT)

Very Satisfied0%
Satisfied0%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied100%
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
100%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

CTB Customer Satisfaction vs. Competitors

Compared to its competitors, CTB's Customer Satisfaction score is rated right below Goodyear.

COMPANYCustomer Satisfaction (CSAT) Score
Hankook Tire100%
Kumho Tire USA100%
Goodyear76%
CTB0%

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CTB as an Employer

4.3/5

CTB has a 4.3/5 stars for its overall company culture rated by their employees

  CTB CEO
top
50%
CEO of CTB

In the Top 50% of Similar Sized Companies on Comparably.

Consumer vs. Employees

CTB scored a -100 for Net Promoter Score and a 43 for Employee Net Promoter Score. NPS gauges how likely a customer of CTB would recommend the brand to a friend. ENPS measures how likely CTB employees would recommend working at CTB to a friend.

Net Promoter Score

-100
NPS Score
0%Promoters
0%Passive
100%Detractors

Employee Net Promoter Score

43
eNPS Score
57%Promoters
29%Passive
14%Detractors

Global Ranking Snapshot

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4
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5
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6
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7
Target  Target CEO
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