-43
NPS
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Cumulus Media
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About Cumulus Media's Brand
Among its major competitors, Cumulus Media is ranked in 4th place for NPS while Entercom Communications is 1st, and Pandora is 2nd.
Brand at a Glance
70%
Customer Loyalty
2.4/5
Product Quality
2.1/5
Pricing
2/5
Customer Service
Cumulus Media Ranking
- #4 / 4 of its competitors
Cumulus Media NPS
Cumulus Media's Net Promoter Score (NPS) is a -43 with 21% Promoters, 15% Passives, and 64% Detractors. Net Promoter Score tracks whether Cumulus Media's customers would recommend using the product based on a scale of -100 to 100.
Cumulus Media Overall NPS
| 21% | Promoters |
|---|---|
| 15% | Passives |
| 64% | Detractors |
Cumulus Media NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jul 2022 -56 | Jul 2022 | -56 |
Oct 2022 -62 | Oct 2022 | -62 |
Apr 2023 -53 | Apr 2023 | -53 |
Jun 2023 -45 | Jun 2023 | -45 |
Jul 2023 -48 | Jul 2023 | -48 |
Aug 2023 -41 | Aug 2023 | -41 |
Nov 2023 -47 | Nov 2023 | -47 |
Mar 2024 -40 | Mar 2024 | -40 |
Apr 2024 -34 | Apr 2024 | -34 |
Nov 2024 -45 | Nov 2024 | -45 |
Mar 2025 -42 | Mar 2025 | -42 |
Apr 2025 -42 | Apr 2025 | -42 |
How Other Brands Compare
Cumulus Media is ranked #4 for NPS among its competitors. Entercom Communications and Pandora come in first and second, with iHeartMedia coming in at third.
Cumulus Media |  iHeartMedia |  Pandora |  Entercom Communications | |
| Global Ranking | #- | #308 | #- | #- |
| NPS | -43 | 15 | 34 | 100 |
| Valuation Updated every 24 hours for public companies | - | $2.01B | $2.27B | $752.42M |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Cumulus Media NPS by Gender
Female customers rated Cumulus Media's NPS 42 points higher than Male customers.
Male
-76
Cumulus Media's NPS was rated -76 by Male customers on Comparably.
12%
Promoters
0%
Passives
88%
Detractors
Female
-34
Cumulus Media's NPS was rated -34 by Female customers on Comparably.
33%
Promoters
0%
Passives
67%
Detractors
Cumulus Media NPS by Ethnicity
Cumulus Media's NPS was rated -50 points by both African American/Black and Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -50 | Caucasian | -50 |
African American/Black -50 | African American/Black | -50 |
Cumulus Media NPS by Age
Cumulus Media's NPS was rated -100 points by customers ages 36-40 on Comparably.
Cumulus Media NPS by Usage
Cumulus Media's NPS was rated the highest by customers who have used Cumulus Media's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
2 to 5 Years -50 | 2 to 5 Years | -50 |
5 to 10 Years -100 | 5 to 10 Years | -100 |
Cumulus Media NPS vs. Competitors
Compared to its competitors, Cumulus Media's NPS is rated right above Townsquare Media, and is preceded by iHeartMedia.
| COMPANY | NPS Score | |
|---|---|---|
| Entercom Communications | 100 |
| Pandora | 34 |
| iHeartMedia | 15 |
| Cumulus Media | -43 |
 | Townsquare Media | -72 |
Cumulus Media Customer Reviews
Out of the 3 Cumulus Media customer reviews 0 were positive and 3 were constructive. Cumulus Media customer reviews reflect that all customers expect a better service or product from the company and believe there is room for improvement.
Cumulus Media Customer Loyalty
70%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
70% of Cumulus Media users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Cumulus Media Customer Loyalty Score by Gender
Female customers rated Cumulus Media's Customer Loyalty score 45% higher than Male customers.
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Male
55%
Yes
Female
100%
Yes
Cumulus Media Customer Loyalty Score by Ethnicity
Cumulus Media's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Cumulus Media.
78
out of 100
Caucasian
100
out of 100
African American/Black
Cumulus Media Customer Loyalty Score by Age
Cumulus Media's Customer Loyalty score was rated 70% by customers ages 36-40 on Comparably.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
36-40 70% | 36-40 | 70% |
Cumulus Media Customer Loyalty Score by Usage
Cumulus Media's Customer Loyalty score was rated the highest by customers who have used Cumulus Media's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Cumulus Media Customer Loyalty Score by Industry
Cumulus Media's Customer Loyalty score was rated 55% by Accounting industry customers.
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Cumulus Media Customer Loyalty vs. Competitors
Compared to its competitors, Cumulus Media's Customer Loyalty score is rated right above iHeartMedia, and is preceded by Pandora.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Entercom Communications | 100% |
| Pandora | 100% |
| Cumulus Media | 70% |
| iHeartMedia | 64% |
| Townsquare Media | 64% |
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Cumulus Media Product Quality
2.4/5
Cumulus Media has an overall Product Quality score of 2.4 out of 5 stars rated by its users and customers.
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Cumulus Media Product Information
Cumulus Media’s product quality score is a 2.4 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated Cumulus Media's product the highest.
- Website
- http://www.cumulus.com
- Company Size
- 5,001-10,000 Employees
Industry
Content
Media
Sports & Entertainment
Quick Insights into Cumulus Media Product Quality
Cumulus Media's Product Quality score was rated highest by African American/Black customers, and rated lowest by customers who have used Cumulus Media's products/services for 5 to 10 Years.
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Ranked Cumulus Media Product Quality the Highest
Ranked Cumulus Media Product Quality the Lowest
Cumulus Media Product Quality Score by Gender
Female customers rated Cumulus Media's Product Quality score 0.3 stars higher than Male customers.
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Male
1.7/5
Female
2/5
Cumulus Media Product Quality Score by Ethnicity
Cumulus Media's Product Quality score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Cumulus Media.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.6 | Caucasian | 1.6 |
African American/Black 3 | African American/Black | 3 |
Cumulus Media Product Quality Score by Age
Cumulus Media's Product Quality score was rated 1.5 stars by customers ages 36-40 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
36-40 1.5 | 36-40 | 1.5 |
Cumulus Media Product Quality Score by Usage
Cumulus Media's Product Quality score was rated 1.5 stars by customers who have used Cumulus Media's products/services for 2 to 5 Years, and by customers with 5 to 10 Years of usage.
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Cumulus Media Product Quality Score by Industry
Cumulus Media's Product Quality score was rated 1.5 stars by Accounting industry customers.
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Cumulus Media Product Quality vs. Competitors
Compared to its competitors, Cumulus Media's Product Quality score is rated right above Townsquare Media, and is preceded by iHeartMedia.
| COMPANY | Product Quality Score | |
|---|---|---|
| Entercom Communications | 5/5 |
| Pandora | 4.5/5 |
| iHeartMedia | 3.5/5 |
| Cumulus Media | 2.4/5 |
| Townsquare Media | 2.1/5 |
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Cumulus Media Pricing
Cumulus Media ROI & Value For Money
2.1/5
Cumulus Media has a value for money and ROI score of 2.1 out of 5 stars rated by its users and customers.
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Cumulus Media Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry.
Quick Insights into Cumulus Media ROI
Cumulus Media's ROI score was rated highest by African American/Black customers, and rated lowest by Male customers.
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Ranked Cumulus Media ROI the Highest
Ranked Cumulus Media ROI the Lowest
Cumulus Media ROI Score by Gender
Female customers rated Cumulus Media's ROI score 0.5 stars higher than Male customers.
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Male
1.5/5
Female
2/5
Cumulus Media ROI Score by Ethnicity
Cumulus Media's ROI score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Cumulus Media.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.6 | Caucasian | 1.6 |
African American/Black 2.2 | African American/Black | 2.2 |
Cumulus Media ROI Score by Age
Cumulus Media's ROI score was rated 1.5 stars by customers ages 36-40 on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Cumulus Media.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
36-40 1.5 | 36-40 | 1.5 |
Cumulus Media ROI Score by Usage
Cumulus Media's ROI score was rated 1.5 stars by customers who have used Cumulus Media's products/services for 2 to 5 Years, and by customers with 5 to 10 Years of usage.
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Cumulus Media ROI Score by Industry
Cumulus Media's ROI score was rated 1.5 stars by Accounting industry customers.
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Cumulus Media Pricing vs. Competitors
Compared to its competitors, Cumulus Media's ROI score is rated right above Townsquare Media, and is preceded by iHeartMedia.
| COMPANY | Pricing Score | |
|---|---|---|
| Entercom Communications | 5/5 |
| Pandora | 4.7/5 |
| iHeartMedia | 3.5/5 |
| Cumulus Media | 2.1/5 |
| Townsquare Media | 1.9/5 |
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Cumulus Media Customer Satisfaction (CSAT)
Cumulus Media Customer Satisfaction (CSAT) Score
36 / 100
Cumulus Media has an overall Customer Satisfaction score of 36 rated by its users and customers.
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Very Satisfied
21%
Satisfied
15%
Neither Satisfied nor Dissatisfied
4%
Dissatisfied
14%
Very Dissatisfied
46%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Cumulus Media Customer Satisfaction
Cumulus Media's Customer Satisfaction score was rated highest by Female customers, and rated lowest by customers who have used Cumulus Media's products/services for 5 to 10 Years.
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Ranked Cumulus Media Customer Satisfaction the Highest
Ranked Cumulus Media Customer Satisfaction the Lowest
Cumulus Media Customer Satisfaction Score by Gender
Female customers rated Cumulus Media's Customer Satisfaction score 21 points higher than Male customers.
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12 / 100
MaleVery Satisfied | 12% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 25% | |
Very Dissatisfied | 63% |
33 / 100
FemaleVery Satisfied | 33% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 67% |
Cumulus Media Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Cumulus Media's Customer Satisfaction (CSAT) score was rated 25% according to Caucasian users and customers.
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25 / 100
Very Satisfied
25%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
25%
Very Dissatisfied
50%
CSAT according to African American/Black
Cumulus Media's Customer Satisfaction (CSAT) score was rated 25% according to African American/Black users and customers.
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25 / 100
Very Satisfied
25%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
25%
Very Dissatisfied
50%
Cumulus Media Customer Satisfaction Score by Age
Cumulus Media's Customer Satisfaction score was rated 0 points by customers ages 36-40 on Comparably.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 36-40 | 0% |
Cumulus Media Customer Satisfaction Score by Usage
Cumulus Media's Customer Satisfaction score was rated the highest by customers who have used Cumulus Media's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Cumulus Media Customer Satisfaction Score by Industry
Cumulus Media's Customer Satisfaction score was rated 0 points by Accounting industry customers.
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"title": "Cumulus Media Customer Satisfaction Score by Industry",
"text": "Cumulus Media's Customer Satisfaction score was rated 0 points by Accounting industry customers.",
"bars": [
{
"label": "Accounting",
"groupId": 495,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "Cumulus Media's Customer Satisfaction score is rated by Accounting customers on Comparably.",
"scoreClassName": "max",
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]
}Cumulus Media Customer Satisfaction vs. Competitors
Compared to its competitors, Cumulus Media's Customer Satisfaction score is rated right above Townsquare Media, and is preceded by iHeartMedia.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Entercom Communications | 100% |
| Pandora | 100% |
| iHeartMedia | 53% |
| Cumulus Media | 36% |
| Townsquare Media | 26% |
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Cumulus Media Customer Service
2/5
Cumulus Media has an overall Customer Service score of 2 out of 5 stars rated by its users and customers.
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About Cumulus Media's Customer Service
Website
http://www.cumulus.com
Quick Insights into Cumulus Media Customer Service
Cumulus Media's Customer Service score was rated highest by Female customers, and rated lowest by Male customers.
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Ranked Cumulus Media Customer Service the Highest
Ranked Cumulus Media Customer Service the Lowest
Cumulus Media Customer Service Score by Gender
Female customers rated Cumulus Media's Customer Service score 0.5 stars higher than Male customers.
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Male
1.5/5
Female
2/5
Cumulus Media Customer Service Score by Ethnicity
Cumulus Media's Customer Service score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Cumulus Media.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.6 | Caucasian | 1.6 |
African American/Black 1.5 | African American/Black | 1.5 |
Cumulus Media Customer Service Score by Age
Cumulus Media's Customer Service score was rated 1.5 stars by customers ages 36-40 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Cumulus Media.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
36-40 1.5 | 36-40 | 1.5 |
Cumulus Media Customer Service Score by Usage
Cumulus Media's Customer Service score was rated 1.5 stars by customers who have used Cumulus Media's products/services for 2 to 5 Years, and by customers with 5 to 10 Years of usage.
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Cumulus Media Customer Service Score by Industry
Cumulus Media's Customer Service score was rated 1.5 stars by Accounting industry customers.
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Cumulus Media Customer Service vs. Competitors
Compared to its competitors, Cumulus Media's Customer Service score is rated right above Townsquare Media, and is preceded by iHeartMedia.
| COMPANY | Customer Service Score | |
|---|---|---|
| Entercom Communications | 5/5 |
| Pandora | 4.5/5 |
| iHeartMedia | 3.6/5 |
| Cumulus Media | 2/5 |
| Townsquare Media | 2/5 |
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Cumulus Media as an Employer
2.5/5
Cumulus Media has a 2.5/5 stars for its overall company culture rated by their employees
bottom
10%
Consumer vs. Employees
Cumulus Media scored a -43 for Net Promoter Score and a -44 for Employee Net Promoter Score. NPS gauges how likely a customer of Cumulus Media would recommend the brand to a friend. ENPS measures how likely Cumulus Media employees would recommend working at Cumulus Media to a friend.
Net Promoter Score
-43
NPS Score
| 21% | Promoters |
|---|---|
| 15% | Passive |
| 64% | Detractors |
Employee Net Promoter Score
-44
eNPS Score
| 25% | Promoters |
|---|---|
| 6% | Passive |
| 69% | Detractors |
