Curative NPS & Customer Reviews

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Curative

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About Curative's Brand

Curative is a leading healthcare services company that has created and launched a first-of-its-kind employer-based health insurance plan. Founded by CEO Fred Turner in 2020, Curative is reengineering health insurance by providing unmatched simplicity and cost transparency with a competitive monthly premium and zero additional costs*. Curative is remaking our healthcare system into one that works for and supports members’ whole health and well-being through every step of their personal health journey. Previously, Curative and its managed medical entities were national leaders bringing COVID-19 testing and vaccine-administration resources to bear in response to the pandemic. For more information on Curative, visit www.curative.com, or follow us on Facebook, Instagram, Twitter, or LinkedIn. *To qualify, members need to complete a Baseline Visit within 120 days of the plan's effective date, which kicks off support of the member’s well-being through every step of their health journey. Among its major competitors, Curative is ranked in 4th place for NPS while Cigna Insurance Services is 1st, and UnitedHealth Group is 2nd.

Brand at a Glance

30%

Customer Loyalty

1.5/5

Product Quality

1.5/5

Pricing

1.5/5

Customer Service

Curative Ranking

^#4 / 4 of its competitors

Curative NPS

Curative's Net Promoter Score (NPS) is a -67 with 14% Promoters, 5% Passives, and 81% Detractors. Net Promoter Score tracks whether Curative's customers would recommend using the product based on a scale of -100 to 100.

Curative Overall NPS

-67

NPS

14%	Promoters
5%	Passives
81%	Detractors

Curative NPS Trend

-100

-50

100

Summary	Date	Score
May 2024 -100	May 2024	-100
Jun 2024 -85	Jun 2024	-85
Jul 2024 -87	Jul 2024	-87
Aug 2024 -88	Aug 2024	-88
Oct 2024 -90	Oct 2024	-90
Nov 2024 -90	Nov 2024	-90
Dec 2024 -92	Dec 2024	-92
Jan 2025 -92	Jan 2025	-92
Feb 2025 -81	Feb 2025	-81
Jun 2025 -74	Jun 2025	-74
Oct 2025 -75	Oct 2025	-75
Jan 2026 -67	Jan 2026	-67

How Other Brands Compare

Curative is ranked #4 for NPS among its competitors. Cigna Insurance Services and UnitedHealth Group come in first and second, with Blue Shield of California coming in at third.

	Curative	UnitedHealth Group	Blue Shield of California	Cigna Insurance Services
Global Ranking	#-	#198	#-	#-
NPS	-67	-14	-30	0
Social Sentiment Calculated by analyzing social media and other online mentions	-	Neutral	-	-
Valuation Updated every 24 hours for public companies	-	$344.29B	$86.42B	-

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Curative NPS by Gender

Male customers rated Curative's NPS 10 points higher than Female customers.

Male

-50

Curative's NPS was rated -50 by Male customers on Comparably.

25%

Promoters

Passives

75%

Detractors

Female

-60

Curative's NPS was rated -60 by Female customers on Comparably.

20%

Promoters

Passives

80%

Detractors

Curative NPS by Ethnicity

Curative's NPS was rated -20 points by Caucasian customers on Comparably.

-100

-50

100

Summary	Ethnicity	Score
Caucasian -20	Caucasian	-20

Curative NPS by Age

Curative's NPS was rated -20 points by customers ages 56-60 on Comparably.

100

Summary

Age

Promoters

Passives

Detractors

56-60

40%

60%

Curative NPS by Usage

Curative's NPS was rated -76 points by customers who have used Curative's products/services for Less than 1 Year.

-100

-50

100

Summary	Usage	Score
Less than 1 Year -76	Less than 1 Year	-76

Curative NPS vs. Competitors

Compared to its competitors, Curative's NPS is rated right above Aetna, and is preceded by Blue Shield of California.

COMPANY		NPS Score
	Cigna Insurance Services	0
	Optum Health & Technology Australia Pty Limited	N/A
	UnitedHealth Group	-14
	Blue Shield of California	-30
	Curative	-67
	Aetna	-68

Curative Customer Reviews

Out of the 2 Curative customer reviews 0 were positive and 2 were constructive. Curative customer reviews reflect that all customers expect a better service or product from the company and believe there is room for improvement.

Curative Customer Loyalty

30%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

30% of Curative users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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30%

70%

Curative Customer Loyalty Score by Gender

Male customers rated Curative's Customer Loyalty score 5% higher than Female customers.

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Male

33%

Yes

Female

28%

Yes

Curative Customer Loyalty Score by Ethnicity

Curative's Customer Loyalty score was rated 46% by Caucasian customers on Comparably.

% who answered "Yes"

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out of 100

Caucasian

Curative Customer Loyalty Score by Age

Curative's Customer Loyalty score was rated 46% by customers ages 56-60 on Comparably.

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20%

40%

60%

80%

100%

Summary	Age	Score
56-60 46%	56-60	46%

Curative Customer Loyalty Score by Usage

Curative's Customer Loyalty score was rated 21% by customers who have used Curative's products/services for Less than 1 Year.

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Less than 1 Year	21%

Curative Customer Loyalty Score by Industry

Curative's Customer Loyalty score was rated 10% by Healthcare, Hospitals and Medicine industry customers.

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Healthcare, Hospitals and Medicine	10%

Curative Customer Loyalty vs. Competitors

Compared to its competitors, Curative's Customer Loyalty score is rated right above Optum Health & Technology Australia Pty Limited, and is preceded by Aetna.

COMPANY		Customer Loyalty Score
	Cigna Insurance Services	100%
	Blue Shield of California	71%
	UnitedHealth Group	69%
	Aetna	62%
	Curative	30%
	Optum Health & Technology Australia Pty Limited	N/A

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Curative Product Quality

1.5/5

Curative has an overall Product Quality score of 1.5 out of 5 stars rated by its users and customers.

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Curative Product Information

Curative’s product quality score is a 1.5 out of 5 as rated by its users and customers. Reviewers from the Healthcare, Hospitals and Medicine industry rated Curative's product the highest.

Website: http://curative.com/

Company Size: 201-500 Employees

Industry

Healthcare, Hospitals and Medicine

Quick Insights into Curative Product Quality

Curative's Product Quality score was rated highest by customers ages 56-60, and rated lowest by Female customers.

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Ranked Curative Product Quality the Highest

56-60	2.3
Caucasian	2.3
Male	1.6

Ranked Curative Product Quality the Lowest

Female	1.5

Curative Product Quality Score by Gender

Male customers rated Curative's Product Quality score 0.1 stars higher than Female customers.

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Male

1.6/5

Female

1.5/5

Curative Product Quality Score by Ethnicity

Curative's Product Quality score was rated 2.3 stars by Caucasian customers on Comparably.

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Summary	Ethnicity	Score
Caucasian 2.3	Caucasian	2.3

Curative Product Quality Score by Age

Curative's Product Quality score was rated 2.3 stars by customers ages 56-60 on Comparably.

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Summary	Age	Score
56-60 2.3	56-60	2.3

Curative Product Quality Score by Usage

Curative's Product Quality score was rated 1.5 stars by customers who have used Curative's products/services for Less than 1 Year.

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Less than 1 Year	1.5

Curative Product Quality Score by Industry

Curative's Product Quality score was rated 1.5 stars by Healthcare, Hospitals and Medicine industry customers.

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Healthcare, Hospitals and Medicine	1.5

Curative Product Quality vs. Competitors

Compared to its competitors, Curative's Product Quality score is rated right above Optum Health & Technology Australia Pty Limited, and is preceded by Aetna.

COMPANY		Product Quality Score
	Cigna Insurance Services	4/5
	UnitedHealth Group	2.9/5
	Blue Shield of California	2.7/5
	Aetna	1.6/5
	Curative	1.5/5
	Optum Health & Technology Australia Pty Limited	N/A

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Curative Pricing

Curative ROI & Value For Money

1.5/5

Curative has a value for money and ROI score of 1.5 out of 5 stars rated by its users and customers.

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Curative Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Healthcare, Hospitals and Medicine industry.

Quick Insights into Curative ROI

Curative's ROI score was rated highest by customers ages 56-60, and rated lowest by Female customers.

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Ranked Curative ROI the Highest

56-60	2.3
Caucasian	2.3
Male	1.6

Ranked Curative ROI the Lowest

Female	1.5

Curative ROI Score by Gender

Male customers rated Curative's ROI score 0.1 stars higher than Female customers.

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Male

1.6/5

Female

1.5/5

Curative ROI Score by Ethnicity

Curative's ROI score was rated 2.3 stars by Caucasian customers on Comparably.

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Summary	Ethnicity	Score
Caucasian 2.3	Caucasian	2.3

Curative ROI Score by Age

Curative's ROI score was rated 2.3 stars by customers ages 56-60 on Comparably.

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Summary	Age	Score
56-60 2.3	56-60	2.3

Curative ROI Score by Usage

Curative's ROI score was rated 1.5 stars by customers who have used Curative's products/services for Less than 1 Year.

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Less than 1 Year	1.5

Curative ROI Score by Industry

Curative's ROI score was rated 1.5 stars by Healthcare, Hospitals and Medicine industry customers.

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Healthcare, Hospitals and Medicine	1.5

Curative Pricing vs. Competitors

Compared to its competitors, Curative's ROI score is rated right above Optum Health & Technology Australia Pty Limited, and is preceded by Aetna.

COMPANY		Pricing Score
	Cigna Insurance Services	4/5
	UnitedHealth Group	2.9/5
	Blue Shield of California	2.6/5
	Aetna	1.5/5
	Curative	1.5/5
	Optum Health & Technology Australia Pty Limited	N/A

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Curative Customer Satisfaction (CSAT)

Curative Customer Satisfaction (CSAT) Score

8 / 100

Curative has an overall Customer Satisfaction score of 8 rated by its users and customers.

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Very Satisfied	0%
Satisfied	8%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	92%

Very Satisfied

Satisfied

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

92%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Curative Customer Satisfaction

Curative's Customer Satisfaction score was rated highest by customers ages 56-60.

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Ranked Curative Customer Satisfaction the Highest

56-60	33%
Caucasian	25%
Female	20%

Curative Customer Satisfaction Score by Gender

Curative's Customer Satisfaction score was rated 20 by Female customers on Comparably.

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20 / 100

Female

	Very Satisfied	0%
	Satisfied	20%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	0%
	Very Dissatisfied	80%

Curative Customer Satisfaction Score by Ethnicity

Caucasian
25%

CSAT according to Caucasian

Curative's Customer Satisfaction (CSAT) score was rated 25% according to Caucasian users and customers.

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25 / 100

Very Satisfied	0%
Satisfied	25%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	75%

Very Satisfied

Satisfied

25%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

75%

Curative Customer Satisfaction Score by Age

Curative's Customer Satisfaction score was rated 33 points by customers ages 56-60 on Comparably.

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100

Breakdown

Age

Score

56-60

33%

Curative Customer Satisfaction Score by Usage

Curative's Customer Satisfaction score was rated 0 points by customers who have used Curative's products/services for Less than 1 Year.

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Less than 1 Year	0

Curative Customer Satisfaction Score by Industry

Curative's Customer Satisfaction score was rated 0 points by Healthcare, Hospitals and Medicine industry customers.

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Healthcare, Hospitals and Medicine	0

Curative Customer Satisfaction vs. Competitors

Compared to its competitors, Curative's Customer Satisfaction score is rated right above Optum Health & Technology Australia Pty Limited, and is preceded by Aetna.

COMPANY		Customer Satisfaction (CSAT) Score
	Cigna Insurance Services	100%
	UnitedHealth Group	49%
	Blue Shield of California	38%
	Aetna	14%
	Curative	8%
	Optum Health & Technology Australia Pty Limited	0%

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Curative Customer Service

1.5/5

Curative has an overall Customer Service score of 1.5 out of 5 stars rated by its users and customers.

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About Curative's Customer Service

Address

900 Congress Ave., Austin, TX 78701

Website

http://curative.com/

Curative's Social Links

Quick Insights into Curative Customer Service

Curative's Customer Service score was rated highest by customers ages 56-60, and rated lowest by Male customers.

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Ranked Curative Customer Service the Highest

56-60	2.2
Caucasian	2.2
Female	1.5

Ranked Curative Customer Service the Lowest

Male	1.5

Curative Customer Service Score by Gender

Curative's Customer Service score was rated 1.5 by both Female and Male customers on Comparably.

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Male

1.5/5

Female

1.5/5

Curative Customer Service Score by Ethnicity

Curative's Customer Service score was rated 2.2 stars by Caucasian customers on Comparably.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 2.2	Caucasian	2.2

Curative Customer Service Score by Age

Curative's Customer Service score was rated 2.2 stars by customers ages 56-60 on Comparably.

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100

Summary	Age	Customer Service Score
56-60 2.2	56-60	2.2

Curative Customer Service Score by Usage

Curative's Customer Service score was rated 1.5 stars by customers who have used Curative's products/services for Less than 1 Year.

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Less than 1 Year	1.5

Curative Customer Service Score by Industry

Curative's Customer Service score was rated 1.5 stars by Healthcare, Hospitals and Medicine industry customers.

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Healthcare, Hospitals and Medicine	1.5

Curative Customer Service vs. Competitors

Compared to its competitors, Curative's Customer Service score is rated right above Aetna, and is preceded by Blue Shield of California.

COMPANY		Customer Service Score
	Cigna Insurance Services	3.5/5
	UnitedHealth Group	2.9/5
	Blue Shield of California	2.6/5
	Curative	1.5/5
	Aetna	1.5/5
	Optum Health & Technology Australia Pty Limited	N/A

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Curative as an Employer

4.5/5

Curative has a 4.5/5 stars for its overall company culture rated by their employees

top

CEO of Curative

Fred Turner

In the Top 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Curative scored a -67 for Net Promoter Score and a 27 for Employee Net Promoter Score. NPS gauges how likely a customer of Curative would recommend the brand to a friend. ENPS measures how likely Curative employees would recommend working at Curative to a friend.

Net Promoter Score

-67

NPS Score

14%	Promoters
5%	Passive
81%	Detractors

Employee Net Promoter Score

eNPS Score

53%	Promoters
21%	Passive
26%	Detractors

Global Ranking Snapshot

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