-11
NPS
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Data Axle
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About Data Axle's Brand
Data Axle helps clients create a foundation of clean data, find new leads, develop winning strategies, design beautiful campaigns, and can handle all day-to-day execution needs. Among its major competitors, Data Axle is ranked in 3rd place for NPS while FactSet is 1st, and Thomson Reuters is 2nd.
Brand at a Glance
73%
Customer Loyalty
3.2/5
Product Quality
2.9/5
Pricing
3.4/5
Customer Service
Data Axle CMO
Timothy Smith
Timothy Smith serves as the Chief Marketing Officer, LMS Division of Infogroup. Timothy started at Infogroup in February of 2019. Timothy currently resides in the Greater New York City Area.
Data Axle Ranking
- #3 / 4 of its competitors
Data Axle NPS
Data Axle's Net Promoter Score (NPS) is a -11 with 42% Promoters, 5% Passives, and 53% Detractors. Net Promoter Score tracks whether Data Axle's customers would recommend using the product based on a scale of -100 to 100.
Data Axle Overall NPS
| 42% | Promoters |
|---|---|
| 5% | Passives |
| 53% | Detractors |
Data Axle NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Apr 2022 33 | Apr 2022 | 33 |
Aug 2022 25 | Aug 2022 | 25 |
Sep 2022 0 | Sep 2022 | 0 |
Oct 2022 -9 | Oct 2022 | -9 |
Mar 2023 -17 | Mar 2023 | -17 |
Apr 2023 -7 | Apr 2023 | -7 |
May 2023 0 | May 2023 | 0 |
Oct 2023 -7 | Oct 2023 | -7 |
Dec 2023 -7 | Dec 2023 | -7 |
Apr 2024 0 | Apr 2024 | 0 |
Jun 2024 -6 | Jun 2024 | -6 |
Mar 2025 -10 | Mar 2025 | -10 |
How Other Brands Compare
Data Axle is ranked third for NPS among its competitors. FactSet and Thomson Reuters come in first and second, with Dun & Bradstreet coming in at #4.
Data Axle |  Thomson Reuters |  FactSet |  Dun & Bradstreet | |
| Global Ranking | #- | #227 | #860 | #- |
| NPS | -11 | 7 | 35 | -21 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | - | $40.72B | $12.04B | $9.96B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Data Axle NPS by Gender
Data Axle's NPS was rated -80 by Male customers on Comparably.
Male
-80
Data Axle's NPS was rated -80 by Male customers on Comparably.
0%
Promoters
20%
Passives
80%
Detractors
Female
N/A
Data Axle's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
Data Axle NPS by Usage
Data Axle's NPS was rated -50 points by customers who have used Data Axle's products/services for 2 to 5 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
2 to 5 Years -50 | 2 to 5 Years | -50 |
Data Axle NPS vs. Competitors
Compared to its competitors, Data Axle's NPS is rated right above Dun & Bradstreet, and is preceded by KBM Group.
| COMPANY | NPS Score | |
|---|---|---|
| FactSet | 35 |
| Thomson Reuters | 7 |
 | Krux Digital | N/A |
 | KBM Group | N/A |
| Data Axle | -11 |
| Dun & Bradstreet | -21 |
Data Axle Customer Loyalty
73%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
73% of Data Axle users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Data Axle Customer Loyalty Score by Gender
Data Axle's Customer Loyalty score was rated 82 by Male customers on Comparably.
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Male
82%
Yes
Female
N/A
Yes
Data Axle Customer Loyalty Score by Usage
Data Axle's Customer Loyalty score was rated 55% by customers who have used Data Axle's products/services for 2 to 5 Years.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Data Axle Customer Loyalty vs. Competitors
Compared to its competitors, Data Axle's Customer Loyalty score is rated right above FactSet, and is preceded by Thomson Reuters.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Thomson Reuters | 80% |
| Data Axle | 73% |
| FactSet | 72% |
| Dun & Bradstreet | 71% |
| Krux Digital | N/A |
| KBM Group | N/A |
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Data Axle Product Quality
3.2/5
Data Axle has an overall Product Quality score of 3.2 out of 5 stars rated by its users and customers.
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Data Axle Product Information
Data Axle’s product quality score is a 3.2 out of 5 as rated by its users and customers.
- Website
- http://www.data-axle.com/
- Company Size
- 1,001-5,000 Employees
Industry
Professional Services
Quick Insights into Data Axle Product Quality
Data Axle's Product Quality score was rated highest by customers who have used Data Axle's products/services for 2 to 5 Years.
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Ranked Data Axle Product Quality the Highest
Data Axle Product Quality Score by Gender
Data Axle's Product Quality score was rated 2.8 by Male customers on Comparably.
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Male
2.8/5
Female
N/A
Data Axle Product Quality Score by Usage
Data Axle's Product Quality score was rated 3.9 stars by customers who have used Data Axle's products/services for 2 to 5 Years.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Data Axle Product Quality vs. Competitors
Compared to its competitors, Data Axle's Product Quality score is rated right above Dun & Bradstreet, and is preceded by Thomson Reuters.
| COMPANY | Product Quality Score | |
|---|---|---|
| FactSet | 3.7/5 |
| Thomson Reuters | 3.7/5 |
| Data Axle | 3.2/5 |
| Dun & Bradstreet | 3/5 |
| Krux Digital | N/A |
| KBM Group | N/A |
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Data Axle Pricing
Data Axle ROI & Value For Money
2.9/5
Data Axle has a value for money and ROI score of 2.9 out of 5 stars rated by its users and customers.
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Quick Insights into Data Axle ROI
Data Axle's ROI score was rated highest by customers who have used Data Axle's products/services for 2 to 5 Years.
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Ranked Data Axle ROI the Highest
Data Axle ROI Score by Gender
Data Axle's ROI score was rated 1.8 by Male customers on Comparably.
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Male
1.8/5
Female
N/A
Data Axle ROI Score by Usage
Data Axle's ROI score was rated 2 stars by customers who have used Data Axle's products/services for 2 to 5 Years.
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Data Axle Pricing vs. Competitors
Compared to its competitors, Data Axle's ROI score is rated right above Krux Digital, and is preceded by Dun & Bradstreet.
| COMPANY | Pricing Score | |
|---|---|---|
| FactSet | 4/5 |
| Thomson Reuters | 3.6/5 |
| Dun & Bradstreet | 2.9/5 |
| Data Axle | 2.9/5 |
| Krux Digital | N/A |
| KBM Group | N/A |
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Data Axle Customer Satisfaction (CSAT)
Data Axle Customer Satisfaction (CSAT) Score
58 / 100
Data Axle has an overall Customer Satisfaction score of 58 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
25%
Satisfied
33%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
0%
Very Dissatisfied
34%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Data Axle Customer Satisfaction
Data Axle's Customer Satisfaction score was rated highest by customers who have used Data Axle's products/services for 2 to 5 Years.
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Ranked Data Axle Customer Satisfaction the Highest
Data Axle Customer Satisfaction Score by Gender
Data Axle's Customer Satisfaction score was rated 50 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Data Axle.
50 / 100
MaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 50% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 50% |
Data Axle Customer Satisfaction Score by Usage
Data Axle's Customer Satisfaction score was rated 66 points by customers who have used Data Axle's products/services for 2 to 5 Years.
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Data Axle Customer Satisfaction vs. Competitors
Compared to its competitors, Data Axle's Customer Satisfaction score is rated right above Dun & Bradstreet, and is preceded by Thomson Reuters.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| FactSet | 84% |
| Thomson Reuters | 68% |
| Data Axle | 59% |
| Dun & Bradstreet | 51% |
| Krux Digital | 0% |
| KBM Group | 0% |
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Data Axle Customer Service
3.4/5
Data Axle has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.
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About Data Axle's Customer Service
Address
13155 Noel Rd, Dallas, TX 75240
Website
http://www.data-axle.com/
Phone Number
8663282953
Data Axle's Social Links
Quick Insights into Data Axle Customer Service
Data Axle's Customer Service score was rated highest by customers who have used Data Axle's products/services for 2 to 5 Years.
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Ranked Data Axle Customer Service the Highest
Data Axle Customer Service Score by Gender
Data Axle's Customer Service score was rated 2.6 by Male customers on Comparably.
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Male
2.6/5
Female
N/A
Data Axle Customer Service Score by Usage
Data Axle's Customer Service score was rated 3.4 stars by customers who have used Data Axle's products/services for 2 to 5 Years.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Data Axle Customer Service vs. Competitors
Compared to its competitors, Data Axle's Customer Service score is rated right above Dun & Bradstreet, and is preceded by Thomson Reuters.
| COMPANY | Customer Service Score | |
|---|---|---|
| FactSet | 4/5 |
| Thomson Reuters | 3.5/5 |
| Data Axle | 3.4/5 |
| Dun & Bradstreet | 2.9/5 |
| Krux Digital | N/A |
| KBM Group | N/A |
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Data Axle as an Employer
3.4/5
Data Axle has a 3.4/5 stars for its overall company culture rated by their employees
bottom
40%
Consumer vs. Employees
Data Axle scored a -11 for Net Promoter Score and a -22 for Employee Net Promoter Score. NPS gauges how likely a customer of Data Axle would recommend the brand to a friend. ENPS measures how likely Data Axle employees would recommend working at Data Axle to a friend.
Net Promoter Score
-11
NPS Score
| 42% | Promoters |
|---|---|
| 5% | Passive |
| 53% | Detractors |
Employee Net Promoter Score
-22
eNPS Score
| 31% | Promoters |
|---|---|
| 16% | Passive |
| 53% | Detractors |
