-49
NPS
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Deluxe Corporation
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About Deluxe Corporation's Brand
Our goal is to provide small businesses and financial institutions with the products, services and advice they need to succeed. Among its major competitors, Deluxe Corporation is ranked in 3rd place for NPS while Vista is 1st, and GoDaddy is 2nd.Their current market cap is $742.74M
Brand at a Glance
89%
Customer Loyalty
3.2/5
Product Quality
2.7/5
Pricing
2.6/5
Customer Service
Deluxe Corporation Ranking
- #3 / 4 of its competitors
Deluxe Corporation NPS
Deluxe Corporation's Net Promoter Score (NPS) is a -49 with 10% Promoters, 31% Passives, and 59% Detractors. Net Promoter Score tracks whether Deluxe Corporation's customers would recommend using the product based on a scale of -100 to 100.
Deluxe Corporation Overall NPS
| 10% | Promoters |
|---|---|
| 31% | Passives |
| 59% | Detractors |
Deluxe Corporation NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Dec 2022 -39 | Dec 2022 | -39 |
May 2023 -47 | May 2023 | -47 |
Jul 2023 -50 | Jul 2023 | -50 |
Jan 2024 -47 | Jan 2024 | -47 |
Feb 2024 -39 | Feb 2024 | -39 |
Mar 2024 -33 | Mar 2024 | -33 |
Apr 2024 -34 | Apr 2024 | -34 |
Jul 2024 -38 | Jul 2024 | -38 |
Aug 2024 -40 | Aug 2024 | -40 |
Oct 2024 -44 | Oct 2024 | -44 |
Jan 2025 -47 | Jan 2025 | -47 |
Apr 2025 -48 | Apr 2025 | -48 |
How Other Brands Compare
Deluxe Corporation is ranked third for NPS among its competitors. Vista and GoDaddy come in first and second, with HARLAND CLARKE CORPORATION coming in at #4. Among those competitors, it is the third most valued company behind GoDaddy.
Deluxe Corporation |  GoDaddy |  Vista |  HARLAND CLARKE CORPORATION | |
| Global Ranking | #- | #237 | #460 | #- |
| NPS | -49 | -35 | -14 | -86 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | $742.74M | $13.16B | $2.69B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Deluxe Corporation NPS by Gender
Deluxe Corporation's NPS was rated -80 by Female customers on Comparably.
Female
-80
Deluxe Corporation's NPS was rated -80 by Female customers on Comparably.
0%
Promoters
20%
Passives
80%
Detractors
Male
N/A
Deluxe Corporation's NPS is not yet rated by Male customers.
0%
Promoters
0%
Passives
0%
Detractors
Deluxe Corporation NPS by Ethnicity
Deluxe Corporation's NPS was rated -100 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -100 | Caucasian | -100 |
Deluxe Corporation NPS by Usage
Deluxe Corporation's NPS was rated -60 points by customers who have used Deluxe Corporation's products/services for Over 10 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Over 10 Years -60 | Over 10 Years | -60 |
Deluxe Corporation NPS vs. Competitors
Compared to its competitors, Deluxe Corporation's NPS is rated right above HARLAND CLARKE CORPORATION, and is preceded by GoDaddy.
| COMPANY | NPS Score | |
|---|---|---|
| Vista | -14 |
| GoDaddy | -35 |
| Deluxe Corporation | -49 |
| HARLAND CLARKE CORPORATION | -86 |
Deluxe Corporation Customer Loyalty
89%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
89% of Deluxe Corporation users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Deluxe Corporation Customer Loyalty Score by Gender
Deluxe Corporation's Customer Loyalty score was rated 100 by Female customers on Comparably.
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Female
100%
Yes
Male
N/A
Yes
Deluxe Corporation Customer Loyalty Score by Ethnicity
Deluxe Corporation's Customer Loyalty score was rated 78% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Deluxe Corporation.
78
out of 100
Caucasian
Deluxe Corporation Customer Loyalty Score by Usage
Deluxe Corporation's Customer Loyalty score was rated 100% by customers who have used Deluxe Corporation's products/services for Over 10 Years.
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Deluxe Corporation Customer Loyalty vs. Competitors
Compared to its competitors, Deluxe Corporation's Customer Loyalty score is rated right above Vista.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Deluxe Corporation | 89% |
| Vista | 82% |
| GoDaddy | 75% |
| HARLAND CLARKE CORPORATION | 58% |
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Deluxe Corporation Product Quality
3.2/5
Deluxe Corporation has an overall Product Quality score of 3.2 out of 5 stars rated by its users and customers.
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Deluxe Corporation Product Information
Deluxe Corporation’s product quality score is a 3.2 out of 5 as rated by its users and customers.
- Website
- https://www.deluxe.com
- Company Size
- 5,001-10,000 Employees
Industry
Tech
FinTech
Media
Small Business Services
Quick Insights into Deluxe Corporation Product Quality
Deluxe Corporation's Product Quality score was rated highest by customers who have used Deluxe Corporation's products/services for Over 10 Years.
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Ranked Deluxe Corporation Product Quality the Highest
Deluxe Corporation Product Quality Score by Gender
Deluxe Corporation's Product Quality score was rated 3.2 by Female customers on Comparably.
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Female
3.2/5
Male
N/A
Deluxe Corporation Product Quality Score by Ethnicity
Deluxe Corporation's Product Quality score was rated 3 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Deluxe Corporation.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
Deluxe Corporation Product Quality Score by Usage
Deluxe Corporation's Product Quality score was rated 4.1 stars by customers who have used Deluxe Corporation's products/services for Over 10 Years.
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Deluxe Corporation Product Quality vs. Competitors
Compared to its competitors, Deluxe Corporation's Product Quality score is rated right above GoDaddy, and is preceded by Vista.
| COMPANY | Product Quality Score | |
|---|---|---|
| Vista | 3.2/5 |
| Deluxe Corporation | 3.2/5 |
| GoDaddy | 2.2/5 |
| HARLAND CLARKE CORPORATION | 1.9/5 |
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Deluxe Corporation Pricing
Deluxe Corporation ROI & Value For Money
2.7/5
Deluxe Corporation has a value for money and ROI score of 2.7 out of 5 stars rated by its users and customers.
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Quick Insights into Deluxe Corporation ROI
Deluxe Corporation's ROI score was rated highest by customers who have used Deluxe Corporation's products/services for Over 10 Years.
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Ranked Deluxe Corporation ROI the Highest
Deluxe Corporation ROI Score by Gender
Deluxe Corporation's ROI score was rated 2.2 by Female customers on Comparably.
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Female
2.2/5
Male
N/A
Deluxe Corporation ROI Score by Ethnicity
Deluxe Corporation's ROI score was rated 2.1 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Deluxe Corporation.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.1 | Caucasian | 2.1 |
Deluxe Corporation ROI Score by Usage
Deluxe Corporation's ROI score was rated 3.1 stars by customers who have used Deluxe Corporation's products/services for Over 10 Years.
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Deluxe Corporation Pricing vs. Competitors
Compared to its competitors, Deluxe Corporation's ROI score is rated right above GoDaddy, and is preceded by Vista.
| COMPANY | Pricing Score | |
|---|---|---|
| Vista | 2.9/5 |
| Deluxe Corporation | 2.7/5 |
| GoDaddy | 2/5 |
| HARLAND CLARKE CORPORATION | 1.8/5 |
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Deluxe Corporation Customer Satisfaction (CSAT)
Deluxe Corporation Customer Satisfaction (CSAT) Score
43 / 100
Deluxe Corporation has an overall Customer Satisfaction score of 43 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
5%
Satisfied
38%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
14%
Very Dissatisfied
29%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Deluxe Corporation Customer Satisfaction
Deluxe Corporation's Customer Satisfaction score was rated highest by Caucasian customers.
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Ranked Deluxe Corporation Customer Satisfaction the Highest
Deluxe Corporation Customer Satisfaction Score by Gender
Deluxe Corporation's Customer Satisfaction score was rated 0 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Deluxe Corporation.
0
FemaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 50% | |
Very Dissatisfied | 50% |
Deluxe Corporation Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Deluxe Corporation's Customer Satisfaction (CSAT) score was rated 0% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Deluxe Corporation.
0 / 100
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
25%
Very Dissatisfied
50%
Deluxe Corporation Customer Satisfaction Score by Usage
Deluxe Corporation's Customer Satisfaction score was rated 0 points by customers who have used Deluxe Corporation's products/services for Over 10 Years.
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Deluxe Corporation Customer Satisfaction vs. Competitors
Compared to its competitors, Deluxe Corporation's Customer Satisfaction score is rated right above Vista.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Deluxe Corporation | 43% |
| Vista | 30% |
| HARLAND CLARKE CORPORATION | 23% |
| GoDaddy | 16% |
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Deluxe Corporation Customer Service
2.6/5
Deluxe Corporation has an overall Customer Service score of 2.6 out of 5 stars rated by its users and customers.
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About Deluxe Corporation's Customer Service
Address
801 S Marquette Ave, Minneapolis, MN 55402
Website
https://www.deluxe.com
Deluxe Corporation's Social Links
Quick Insights into Deluxe Corporation Customer Service
Deluxe Corporation's Customer Service score was rated highest by customers who have used Deluxe Corporation's products/services for Over 10 Years.
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Ranked Deluxe Corporation Customer Service the Highest
Deluxe Corporation Customer Service Score by Gender
Deluxe Corporation's Customer Service score was rated 1.5 by Female customers on Comparably.
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Female
1.5/5
Male
N/A
Deluxe Corporation Customer Service Score by Ethnicity
Deluxe Corporation's Customer Service score was rated 1.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Deluxe Corporation.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Deluxe Corporation Customer Service Score by Usage
Deluxe Corporation's Customer Service score was rated 2.1 stars by customers who have used Deluxe Corporation's products/services for Over 10 Years.
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Deluxe Corporation Customer Service vs. Competitors
Compared to its competitors, Deluxe Corporation's Customer Service score is rated right above HARLAND CLARKE CORPORATION, and is preceded by Vista.
| COMPANY | Customer Service Score | |
|---|---|---|
| Vista | 2.7/5 |
| Deluxe Corporation | 2.6/5 |
| HARLAND CLARKE CORPORATION | 2.2/5 |
| GoDaddy | 1.6/5 |
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Deluxe Corporation as an Employer
2.3/5
Deluxe Corporation has a 2.3/5 stars for its overall company culture rated by their employees
bottom
5%
Consumer vs. Employees
Deluxe Corporation scored a -49 for Net Promoter Score and a -67 for Employee Net Promoter Score. NPS gauges how likely a customer of Deluxe Corporation would recommend the brand to a friend. ENPS measures how likely Deluxe Corporation employees would recommend working at Deluxe Corporation to a friend.
Net Promoter Score
-49
NPS Score
| 10% | Promoters |
|---|---|
| 31% | Passive |
| 59% | Detractors |
Employee Net Promoter Score
-67
eNPS Score
| 13% | Promoters |
|---|---|
| 7% | Passive |
| 80% | Detractors |
