-31
NPS
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Design Within Reach
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About Design Within Reach's Brand
Design Within Reach, a retailer based in the US and Canada, is involved in selling and marketing home and office furnishings. Among its major competitors, Design Within Reach is ranked in 3rd place for NPS while Room & Board is 1st, and Knoll is 2nd.
Brand at a Glance
62%
Customer Loyalty
2.5/5
Product Quality
2.4/5
Pricing
2/5
Customer Service
Design Within Reach Ranking
- #3 / 4 of its competitors
Design Within Reach NPS
Design Within Reach's Net Promoter Score (NPS) is a -31 with 32% Promoters, 5% Passives, and 63% Detractors. Net Promoter Score tracks whether Design Within Reach's customers would recommend using the product based on a scale of -100 to 100.
Design Within Reach Overall NPS
| 32% | Promoters |
|---|---|
| 5% | Passives |
| 63% | Detractors |
Design Within Reach NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Feb 2024 -20 | Feb 2024 | -20 |
Mar 2024 -20 | Mar 2024 | -20 |
Apr 2024 -14 | Apr 2024 | -14 |
Jun 2024 -19 | Jun 2024 | -19 |
Aug 2024 -21 | Aug 2024 | -21 |
Oct 2024 -25 | Oct 2024 | -25 |
Dec 2024 -27 | Dec 2024 | -27 |
Apr 2025 -30 | Apr 2025 | -30 |
Jun 2025 -32 | Jun 2025 | -32 |
Sep 2025 -30 | Sep 2025 | -30 |
Oct 2025 -30 | Oct 2025 | -30 |
Jan 2026 -33 | Jan 2026 | -33 |
How Other Brands Compare
Design Within Reach is ranked third for NPS among its competitors. Room & Board and Knoll come in first and second, with Herman Miller coming in at #4.
Design Within Reach |  Herman Miller |  Knoll |  Room & Board | |
| Global Ranking | #- | #325 | #- | #- |
| NPS | -31 | -62 | 8 | 31 |
| Valuation Updated every 24 hours for public companies | - | $2.48B | $830.68M | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Design Within Reach NPS by Gender
Female customers rated Design Within Reach's NPS 30 points higher than Male customers.
Male
-80
Design Within Reach's NPS was rated -80 by Male customers on Comparably.
0%
Promoters
20%
Passives
80%
Detractors
Female
-50
Design Within Reach's NPS was rated -50 by Female customers on Comparably.
25%
Promoters
0%
Passives
75%
Detractors
Design Within Reach NPS by Ethnicity
Design Within Reach's NPS was rated -70 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -70 | Caucasian | -70 |
Design Within Reach NPS by Age
Design Within Reach's NPS was rated the highest by customers ages 66+, and the lowest by customers ages 61-65.
Design Within Reach NPS by Usage
Design Within Reach's NPS was rated the highest by customers who have used Design Within Reach's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -67 | Less than 1 Year | -67 |
Over 10 Years -66 | Over 10 Years | -66 |
Design Within Reach NPS vs. Competitors
Compared to its competitors, Design Within Reach's NPS is rated right above Herman Miller, and is preceded by Knoll.
| COMPANY | NPS Score | |
|---|---|---|
| Room & Board | 31 |
| Knoll | 8 |
| Design Within Reach | -31 |
| Herman Miller | -62 |
Design Within Reach Customer Reviews
Out of the 5 Design Within Reach customer reviews 2 were positive and 3 were constructive. Design Within Reach customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Design Within Reach Customer Loyalty
62%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
62% of Design Within Reach users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Design Within Reach Customer Loyalty Score by Gender
Female customers rated Design Within Reach's Customer Loyalty score 20% higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Design Within Reach.
Male
46%
Yes
Female
66%
Yes
Design Within Reach Customer Loyalty Score by Ethnicity
Design Within Reach's Customer Loyalty score was rated 64% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Design Within Reach.
64
out of 100
Caucasian
Design Within Reach Customer Loyalty Score by Age
Design Within Reach's Customer Loyalty score was rated the highest by customers ages 66+, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Design Within Reach.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
61-65 33% | 61-65 | 33% |
66+ 100% | 66+ | 100% |
Design Within Reach Customer Loyalty Score by Usage
Design Within Reach's Customer Loyalty score was rated the highest by customers who have used Design Within Reach's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Design Within Reach Customer Loyalty Score by Industry
Design Within Reach's Customer Loyalty score was rated 40% by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Design Within Reach Customer Loyalty vs. Competitors
Compared to its competitors, Design Within Reach's Customer Loyalty score is rated right above Herman Miller, and is preceded by Knoll.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Room & Board | 85% |
| Knoll | 85% |
| Design Within Reach | 62% |
| Herman Miller | 47% |
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Design Within Reach Product Quality
2.5/5
Design Within Reach has an overall Product Quality score of 2.5 out of 5 stars rated by its users and customers.
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Design Within Reach Product Information
Design Within Reach’s product quality score is a 2.5 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Design Within Reach's product the highest.
- Website
- http://www.dwr.com
- Company Size
- 201-500 Employees
Industry
Tech
Ecommerce and Marketplaces
Marketplaces
Quick Insights into Design Within Reach Product Quality
Design Within Reach's Product Quality score was rated highest by customers ages 66+, and rated lowest by customers ages 61-65.
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Ranked Design Within Reach Product Quality the Highest
Ranked Design Within Reach Product Quality the Lowest
Design Within Reach Product Quality Score by Gender
Male customers rated Design Within Reach's Product Quality score 0.3 stars higher than Female customers.
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Male
2.5/5
Female
2.2/5
Design Within Reach Product Quality Score by Ethnicity
Design Within Reach's Product Quality score was rated 1.9 stars by Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.9 | Caucasian | 1.9 |
Design Within Reach Product Quality Score by Age
Design Within Reach's Product Quality score was rated the highest by customers ages 66+, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Design Within Reach.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
61-65 1.5 | 61-65 | 1.5 |
66+ 2.7 | 66+ | 2.7 |
Design Within Reach Product Quality Score by Usage
Design Within Reach's Product Quality score was rated the highest by customers who have used Design Within Reach's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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Design Within Reach Product Quality Score by Industry
Design Within Reach's Product Quality score was rated 1.5 stars by Tech industry customers.
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Design Within Reach Product Quality vs. Competitors
Compared to its competitors, Design Within Reach's Product Quality score is rated right above Herman Miller, and is preceded by Knoll.
| COMPANY | Product Quality Score | |
|---|---|---|
| Room & Board | 4.5/5 |
| Knoll | 4.3/5 |
| Design Within Reach | 2.5/5 |
| Herman Miller | 1.9/5 |
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Design Within Reach Pricing
Design Within Reach ROI & Value For Money
2.4/5
Design Within Reach has a value for money and ROI score of 2.4 out of 5 stars rated by its users and customers.
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Design Within Reach Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Quick Insights into Design Within Reach ROI
Design Within Reach's ROI score was rated highest by customers ages 66+, and rated lowest by customers ages 61-65.
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Ranked Design Within Reach ROI the Highest
Ranked Design Within Reach ROI the Lowest
Design Within Reach ROI Score by Gender
Male customers rated Design Within Reach's ROI score 0.2 stars higher than Female customers.
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Male
2.4/5
Female
2.2/5
Design Within Reach ROI Score by Ethnicity
Design Within Reach's ROI score was rated 2.1 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Design Within Reach.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.1 | Caucasian | 2.1 |
Design Within Reach ROI Score by Age
Design Within Reach's ROI score was rated the highest by customers ages 66+, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Design Within Reach.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
61-65 1.5 | 61-65 | 1.5 |
66+ 2.4 | 66+ | 2.4 |
Design Within Reach ROI Score by Usage
Design Within Reach's ROI score was rated the highest by customers who have used Design Within Reach's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Design Within Reach ROI Score by Industry
Design Within Reach's ROI score was rated 1.5 stars by Tech industry customers.
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Design Within Reach Pricing vs. Competitors
Compared to its competitors, Design Within Reach's ROI score is rated right above Herman Miller, and is preceded by Knoll.
| COMPANY | Pricing Score | |
|---|---|---|
| Room & Board | 4.3/5 |
| Knoll | 3.5/5 |
| Design Within Reach | 2.4/5 |
| Herman Miller | 1.6/5 |
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Design Within Reach Customer Satisfaction (CSAT)
Design Within Reach Customer Satisfaction (CSAT) Score
44 / 100
Design Within Reach has an overall Customer Satisfaction score of 44 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
30%
Satisfied
14%
Neither Satisfied nor Dissatisfied
5%
Dissatisfied
0%
Very Dissatisfied
51%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Design Within Reach Customer Satisfaction
Design Within Reach's Customer Satisfaction score was rated highest by customers ages 66+, and rated lowest by customers ages 61-65.
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Ranked Design Within Reach Customer Satisfaction the Highest
Ranked Design Within Reach Customer Satisfaction the Lowest
Design Within Reach Customer Satisfaction Score by Gender
Male customers rated Design Within Reach's Customer Satisfaction score 15 points higher than Female customers.
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40 / 100
MaleVery Satisfied | 20% | |
|---|---|---|
Satisfied | 20% | |
Neither Satisfied nor Dissatisfied | 20% | |
Dissatisfied | 0% | |
Very Dissatisfied | 40% |
25 / 100
FemaleVery Satisfied | 25% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 75% |
Design Within Reach Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Design Within Reach's Customer Satisfaction (CSAT) score was rated 20% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Design Within Reach.
20 / 100
Very Satisfied
20%
Satisfied
0%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
0%
Very Dissatisfied
70%
Design Within Reach Customer Satisfaction Score by Age
Design Within Reach's Customer Satisfaction score was rated the highest by customers ages 66+, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Design Within Reach.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 61-65 | 0% | |||||||||||||||
| 66+ | 50% |
Design Within Reach Customer Satisfaction Score by Usage
Design Within Reach's Customer Satisfaction score was rated the highest by customers who have used Design Within Reach's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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Design Within Reach Customer Satisfaction Score by Industry
Design Within Reach's Customer Satisfaction score was rated 0 points by Tech industry customers.
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{
"title": "Design Within Reach Customer Satisfaction Score by Industry",
"text": "Design Within Reach's Customer Satisfaction score was rated 0 points by Tech industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "Design Within Reach's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 0
}
]
}Design Within Reach Customer Satisfaction vs. Competitors
Compared to its competitors, Design Within Reach's Customer Satisfaction score is rated right above Herman Miller, and is preceded by Knoll.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Room & Board | 87% |
| Knoll | 80% |
| Design Within Reach | 44% |
| Herman Miller | 20% |
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Design Within Reach Customer Service
2/5
Design Within Reach has an overall Customer Service score of 2 out of 5 stars rated by its users and customers.
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About Design Within Reach's Customer Service
Address
Stamford, CT
Website
http://www.dwr.com
Phone Number
2035396401
Quick Insights into Design Within Reach Customer Service
Design Within Reach's Customer Service score was rated highest by customers ages 66+, and rated lowest by customers ages 61-65.
Sign Up to unlock insights into how customers have ranked Design Within Reach's Customer Service score.
Ranked Design Within Reach Customer Service the Highest
Ranked Design Within Reach Customer Service the Lowest
Design Within Reach Customer Service Score by Gender
Male customers rated Design Within Reach's Customer Service score 0.4 stars higher than Female customers.
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Male
2.1/5
Female
1.7/5
Design Within Reach Customer Service Score by Ethnicity
Design Within Reach's Customer Service score was rated 1.6 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Design Within Reach.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.6 | Caucasian | 1.6 |
Design Within Reach Customer Service Score by Age
Design Within Reach's Customer Service score was rated the highest by customers ages 66+, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Design Within Reach.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
61-65 1.5 | 61-65 | 1.5 |
66+ 2.5 | 66+ | 2.5 |
Design Within Reach Customer Service Score by Usage
Design Within Reach's Customer Service score was rated the highest by customers who have used Design Within Reach's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Design Within Reach Customer Service Score by Industry
Design Within Reach's Customer Service score was rated 1.5 stars by Tech industry customers.
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Design Within Reach Customer Service vs. Competitors
Compared to its competitors, Design Within Reach's Customer Service score is rated right above Herman Miller, and is preceded by Knoll.
| COMPANY | Customer Service Score | |
|---|---|---|
| Room & Board | 4.1/5 |
| Knoll | 3.7/5 |
| Design Within Reach | 2/5 |
| Herman Miller | 1.7/5 |
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Design Within Reach as an Employer
3.3/5
Design Within Reach has a 3.3/5 stars for its overall company culture rated by their employees
bottom
45%
Consumer vs. Employees
Design Within Reach scored a -31 for Net Promoter Score and a -43 for Employee Net Promoter Score. NPS gauges how likely a customer of Design Within Reach would recommend the brand to a friend. ENPS measures how likely Design Within Reach employees would recommend working at Design Within Reach to a friend.
Net Promoter Score
-31
NPS Score
| 32% | Promoters |
|---|---|
| 5% | Passive |
| 63% | Detractors |
Employee Net Promoter Score
-43
eNPS Score
| 14% | Promoters |
|---|---|
| 29% | Passive |
| 57% | Detractors |
