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NPS
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Direct Travel
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About Direct Travel's Brand
Direct Travel is ranked as one of the top Travel Management Companies in the U.S. Among its major competitors, Direct Travel is ranked in 4th place for NPS while KKday is 1st, and BCD Travel is 2nd.Their current valuation is $1.86B
Brand at a Glance
100%
Customer Loyalty
5/5
Product Quality
5/5
Pricing
4/5
Customer Service
Direct Travel Ranking
- #4 / 4 of its competitors
Direct Travel NPS
Direct Travel's Net Promoter Score (NPS) is a 0 with 50% Promoters, 0% Passives, and 50% Detractors. Net Promoter Score tracks whether Direct Travel's customers would recommend using the product based on a scale of -100 to 100.
Direct Travel Overall NPS
| 50% | Promoters |
|---|---|
| 0% | Passives |
| 50% | Detractors |
Direct Travel NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
May 2025 100 | May 2025 | 100 |
Oct 2025 0 | Oct 2025 | 0 |
How Other Brands Compare
Direct Travel is ranked #4 for NPS among its competitors. KKday and BCD Travel come in first and second, with SAP Concur coming in at third. Among those competitors, it is the lowest valued company behind SAP Concur.
Direct Travel |  SAP Concur |  KKday |  BCD Travel | |
| Global Ranking | #- | #453 | #- | #- |
| NPS | 0 | 15 | 100 | 40 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | Neutral |
| Valuation Updated every 24 hours for public companies | $1.86B | $136.17B | - | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Direct Travel NPS vs. Competitors
Compared to its competitors, Direct Travel's NPS is rated right above Protravel International, and is preceded by SAP Concur.
| COMPANY | NPS Score | |
|---|---|---|
| KKday | 100 |
| BCD Travel | 40 |
| SAP Concur | 15 |
| Direct Travel | 0 |
 | Protravel International | N/A |
 | Egencia | -14 |
Direct Travel Customer Loyalty
100%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
100% of Direct Travel users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Direct Travel Customer Loyalty vs. Competitors
Compared to its competitors, Direct Travel's Customer Loyalty score is rated right above SAP Concur, and is preceded by KKday.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| KKday | 100% |
| Direct Travel | 100% |
| SAP Concur | 75% |
| Egencia | 73% |
| BCD Travel | 65% |
| Protravel International | N/A |
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Direct Travel Product Quality
5/5
Direct Travel has an overall Product Quality score of 5 out of 5 stars rated by its users and customers.
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Direct Travel Product Information
Direct Travel’s product quality score is a 5 out of 5 as rated by its users and customers.
- Website
- http://www.dt.com/
- Company Size
- 1,001-5,000 Employees
Industry
Travel and Hospitality
Direct Travel Product Quality vs. Competitors
Compared to its competitors, Direct Travel's Product Quality score is rated right above KKday.
| COMPANY | Product Quality Score | |
|---|---|---|
| Direct Travel | 5/5 |
| KKday | 4/5 |
| SAP Concur | 3.7/5 |
| BCD Travel | 3.4/5 |
| Egencia | 2.4/5 |
| Protravel International | N/A |
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Direct Travel Pricing
Direct Travel ROI & Value For Money
5/5
Direct Travel has a value for money and ROI score of 5 out of 5 stars rated by its users and customers.
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Direct Travel Pricing vs. Competitors
Compared to its competitors, Direct Travel's ROI score is rated right above BCD Travel.
| COMPANY | Pricing Score | |
|---|---|---|
| Direct Travel | 5/5 |
| BCD Travel | 3.9/5 |
| KKday | 3.5/5 |
| SAP Concur | 3.4/5 |
| Egencia | 2.2/5 |
| Protravel International | N/A |
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Direct Travel Customer Satisfaction (CSAT)
Direct Travel Customer Satisfaction (CSAT) Score
50 / 100
Direct Travel has an overall Customer Satisfaction score of 50 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
50%
Satisfied
0%
Neither Satisfied nor Dissatisfied
50%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Direct Travel Customer Satisfaction vs. Competitors
Compared to its competitors, Direct Travel's Customer Satisfaction score is rated right above Egencia, and is preceded by BCD Travel.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| KKday | 100% |
| SAP Concur | 66% |
| BCD Travel | 50% |
| Direct Travel | 50% |
| Egencia | 28% |
| Protravel International | 0% |
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Direct Travel Customer Service
4/5
Direct Travel has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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About Direct Travel's Customer Service
Address
7430 E Caley Ave #320E, Denver, CO 80111
Website
http://www.dt.com/
Phone Number
18002231632
Direct Travel's Social Links
Direct Travel Customer Service vs. Competitors
Compared to its competitors, Direct Travel's Customer Service score is rated right above BCD Travel, and is preceded by KKday.
| COMPANY | Customer Service Score | |
|---|---|---|
| KKday | 4.5/5 |
| Direct Travel | 4/5 |
| BCD Travel | 3.5/5 |
| SAP Concur | 3.4/5 |
| Egencia | 1.9/5 |
| Protravel International | N/A |
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Direct Travel as an Employer
4.3/5
Direct Travel has a 4.3/5 stars for its overall company culture rated by their employees
top
25%
Consumer vs. Employees
Direct Travel scored a 0 for Net Promoter Score and a 28 for Employee Net Promoter Score. NPS gauges how likely a customer of Direct Travel would recommend the brand to a friend. ENPS measures how likely Direct Travel employees would recommend working at Direct Travel to a friend.
Net Promoter Score
0
NPS Score
| 50% | Promoters |
|---|---|
| 0% | Passive |
| 50% | Detractors |
Employee Net Promoter Score
28
eNPS Score
| 57% | Promoters |
|---|---|
| 14% | Passive |
| 29% | Detractors |
