23
NPS
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Diversey
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About Diversey's Brand
Diversey is a leading provider of commercial cleaning,sanitation and hygiene solutions. Among its major competitors, Diversey is ranked in 3rd place for NPS while Unilever is 1st, and Clorox is 2nd.Their current valuation is $7.06B
Brand at a Glance
79%
Customer Loyalty
4/5
Product Quality
3.9/5
Pricing
3.9/5
Customer Service
Diversey Ranking
- #3 / 4 of its competitors
Diversey NPS
Diversey's Net Promoter Score (NPS) is a 23 with 55% Promoters, 13% Passives, and 32% Detractors. Net Promoter Score tracks whether Diversey's customers would recommend using the product based on a scale of -100 to 100.
Diversey Overall NPS
| 55% | Promoters |
|---|---|
| 13% | Passives |
| 32% | Detractors |
Diversey NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Sep 2023 19 | Sep 2023 | 19 |
Oct 2023 16 | Oct 2023 | 16 |
Dec 2023 11 | Dec 2023 | 11 |
Jan 2024 16 | Jan 2024 | 16 |
Feb 2024 22 | Feb 2024 | 22 |
Mar 2024 21 | Mar 2024 | 21 |
May 2024 19 | May 2024 | 19 |
Jun 2024 21 | Jun 2024 | 21 |
Oct 2024 22 | Oct 2024 | 22 |
Feb 2025 18 | Feb 2025 | 18 |
May 2025 20 | May 2025 | 20 |
Aug 2025 22 | Aug 2025 | 22 |
How Other Brands Compare
Diversey is ranked third for NPS among its competitors. Unilever and Clorox come in first and second, with Ecolab coming in at #4. Among those competitors, it is the lowest valued company behind Ecolab.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Diversey NPS by Gender
Male customers rated Diversey's NPS 93 points higher than Female customers.
Male
68
Diversey's NPS was rated 68 by Male customers on Comparably.
81%
Promoters
6%
Passives
13%
Detractors
Female
-25
Diversey's NPS was rated -25 by Female customers on Comparably.
25%
Promoters
25%
Passives
50%
Detractors
Diversey NPS by Ethnicity
Diversey's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 20 | Caucasian | 20 |
Asian or Pacific Islander 100 | Asian or Pacific Islander | 100 |
Other 24 | Other | 24 |
Diversey NPS by Age
Diversey's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
Diversey NPS by Usage
Diversey's NPS was rated the highest by customers who have used Diversey's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 34 | Less than 1 Year | 34 |
2 to 5 Years 60 | 2 to 5 Years | 60 |
5 to 10 Years 66 | 5 to 10 Years | 66 |
Diversey Customer Reviews
Out of the 5 Diversey customer reviews 4 were positive and 1 was constructive. Diversey customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Diversey Customer Loyalty
79%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
79% of Diversey users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Diversey Customer Loyalty Score by Gender
Male customers rated Diversey's Customer Loyalty score 11% higher than Female customers.
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Male
89%
Yes
Female
78%
Yes
Diversey Customer Loyalty Score by Ethnicity
Diversey's Customer Loyalty score was rated the highest by Other customers, and the lowest by Caucasian customers.
% who answered "Yes"
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82
out of 100
Caucasian
85
out of 100
Asian or Pacific Islander
89
out of 100
Other
Diversey Customer Loyalty Score by Age
Diversey's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 26-30.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 82% | 18-25 | 82% |
26-30 70% | 26-30 | 70% |
41-45 85% | 41-45 | 85% |
Diversey Customer Loyalty Score by Usage
Diversey's Customer Loyalty score was rated the highest by customers who have used Diversey's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Diversey Customer Loyalty Score by Industry
Diversey's Customer Loyalty score was rated 78% by both Chemicals and Healthcare, Hospitals and Medicine industry customers.
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Diversey Customer Loyalty vs. Competitors
Compared to its competitors, Diversey's Customer Loyalty score is rated right above Ecolab, and is preceded by Unilever.
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Diversey Product Quality
4/5
Diversey has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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Diversey Product Information
Diversey’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Chemicals industry rated Diversey's product the highest. Reviewers from the Healthcare, Hospitals and Medicine industry rated Diversey the lowest at 3.9.
- Website
- http://www.diversey.com/
- Company Size
- 5,001-10,000 Employees
Industry
Chemicals
Quick Insights into Diversey Product Quality
Diversey's Product Quality score was rated highest by Asian or Pacific Islander customers, and rated lowest by customers ages 26-30.
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Ranked Diversey Product Quality the Highest
Ranked Diversey Product Quality the Lowest
Diversey Product Quality Score by Gender
Male customers rated Diversey's Product Quality score 1.2 stars higher than Female customers.
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Male
4.4/5
Female
3.2/5
Diversey Product Quality Score by Ethnicity
Diversey's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
Asian or Pacific Islander 4.8 | Asian or Pacific Islander | 4.8 |
Other 3.7 | Other | 3.7 |
Diversey Product Quality Score by Age
Diversey's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
26-30 3.1 | 26-30 | 3.1 |
41-45 4.2 | 41-45 | 4.2 |
Diversey Product Quality Score by Usage
Diversey's Product Quality score was rated the highest by customers who have used Diversey's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Diversey Product Quality Score by Industry
Diversey's Product Quality score was rated the highest by Chemicals industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Diversey Product Quality vs. Competitors
Compared to its competitors, Diversey's Product Quality score is rated right above Ecolab, and is preceded by Clorox.
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Diversey Pricing
Diversey ROI & Value For Money
3.9/5
Diversey has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Diversey Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Chemicals industry. The users from the Healthcare, Hospitals and Medicine industry think that they had the lowest ROI from Diversey.
Quick Insights into Diversey ROI
Diversey's ROI score was rated highest by customers who have used Diversey's products/services for 2 to 5 Years, and rated lowest by Caucasian customers.
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Ranked Diversey ROI the Highest
Ranked Diversey ROI the Lowest
Diversey ROI Score by Gender
Male customers rated Diversey's ROI score 0.3 stars higher than Female customers.
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Male
4/5
Female
3.7/5
Diversey ROI Score by Ethnicity
Diversey's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
Asian or Pacific Islander 4.6 | Asian or Pacific Islander | 4.6 |
Other 3.8 | Other | 3.8 |
Diversey ROI Score by Age
Diversey's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Diversey.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
26-30 3.6 | 26-30 | 3.6 |
41-45 3.9 | 41-45 | 3.9 |
Diversey ROI Score by Usage
Diversey's ROI score was rated the highest by customers who have used Diversey's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Diversey ROI Score by Industry
Diversey's ROI score was rated the highest by Chemicals industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Diversey Pricing vs. Competitors
Compared to its competitors, Diversey's ROI score is rated right above Ecolab, and is preceded by Clorox.
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Diversey Customer Satisfaction (CSAT)
Diversey Customer Satisfaction (CSAT) Score
72 / 100
Diversey has an overall Customer Satisfaction score of 72 rated by its users and customers.
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Very Satisfied
46%
Satisfied
26%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
5%
Very Dissatisfied
10%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Diversey Customer Satisfaction
Diversey's Customer Satisfaction score was rated highest by customers who have used Diversey's products/services for 2 to 5 Years, and rated lowest by customers who have used Diversey's products/services for Less than 1 Year.
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Ranked Diversey Customer Satisfaction the Highest
Ranked Diversey Customer Satisfaction the Lowest
Diversey Customer Satisfaction Score by Gender
Male customers rated Diversey's Customer Satisfaction score 4 points higher than Female customers.
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79 / 100
MaleVery Satisfied | 58% | |
|---|---|---|
Satisfied | 21% | |
Neither Satisfied nor Dissatisfied | 7% | |
Dissatisfied | 7% | |
Very Dissatisfied | 7% |
75 / 100
FemaleVery Satisfied | 25% | |
|---|---|---|
Satisfied | 50% | |
Neither Satisfied nor Dissatisfied | 25% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Diversey Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Diversey's Customer Satisfaction (CSAT) score was rated 80% according to Caucasian users and customers.
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80 / 100
Very Satisfied
40%
Satisfied
40%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
20%
CSAT according to Asian or Pacific Islander
Diversey's Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.
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100 / 100
Very Satisfied
67%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
Diversey's Customer Satisfaction (CSAT) score was rated 67% according to Other users and customers.
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67 / 100
Very Satisfied
50%
Satisfied
17%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
16%
Very Dissatisfied
0%
Diversey Customer Satisfaction Score by Age
Diversey's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 18-25.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 67% | |||||||||||||||
| 26-30 | 100% | |||||||||||||||
| 41-45 | 80% |
Diversey Customer Satisfaction Score by Usage
Diversey's Customer Satisfaction score was rated the highest by customers who have used Diversey's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Diversey Customer Satisfaction Score by Industry
Diversey's Customer Satisfaction score was rated 75 points by Healthcare, Hospitals and Medicine industry customers.
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"title": "Diversey Customer Satisfaction Score by Industry",
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"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 75,
"stars": 0,
"csatScore": 75,
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"scoreClassName": "max",
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}Diversey Customer Satisfaction vs. Competitors
Compared to its competitors, Diversey's Customer Satisfaction score is rated right above Clorox, and is preceded by Unilever.
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Diversey Customer Service
3.9/5
Diversey has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
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About Diversey's Customer Service
Address
2415 Cascade Point Blvd, Charlotte, NC 28208
Website
http://www.diversey.com/
Phone Number
800-668-7171
Quick Insights into Diversey Customer Service
Diversey's Customer Service score was rated highest by customers who have used Diversey's products/services for 2 to 5 Years, and rated lowest by Caucasian customers.
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Ranked Diversey Customer Service the Highest
Ranked Diversey Customer Service the Lowest
Diversey Customer Service Score by Gender
Male customers rated Diversey's Customer Service score 0.3 stars higher than Female customers.
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Male
4/5
Female
3.7/5
Diversey Customer Service Score by Ethnicity
Diversey's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Diversey.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
Asian or Pacific Islander 4.6 | Asian or Pacific Islander | 4.6 |
Other 3.9 | Other | 3.9 |
Diversey Customer Service Score by Age
Diversey's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.4 | 18-25 | 4.4 |
26-30 3.6 | 26-30 | 3.6 |
41-45 3.9 | 41-45 | 3.9 |
Diversey Customer Service Score by Usage
Diversey's Customer Service score was rated the highest by customers who have used Diversey's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Diversey Customer Service Score by Industry
Diversey's Customer Service score was rated the highest by Chemicals industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Diversey Customer Service vs. Competitors
Compared to its competitors, Diversey's Customer Service score is rated right above Ecolab, and is preceded by Clorox.
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Diversey as an Employer
2.9/5
Diversey has a 2.9/5 stars for its overall company culture rated by their employees
top
40%
Consumer vs. Employees
Diversey scored a 23 for Net Promoter Score and a 2 for Employee Net Promoter Score. NPS gauges how likely a customer of Diversey would recommend the brand to a friend. ENPS measures how likely Diversey employees would recommend working at Diversey to a friend.
Net Promoter Score
23
NPS Score
| 55% | Promoters |
|---|---|
| 13% | Passive |
| 32% | Detractors |
Employee Net Promoter Score
2
eNPS Score
| 42% | Promoters |
|---|---|
| 18% | Passive |
| 40% | Detractors |
