-100
NPS
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DNA
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About DNA's Brand
Among its major competitors, DNA is ranked in 6th place for NPS while Family Tree DNA is 1st, and 23andMe is 2nd.
DNA Ranking
- #4 / 4 of its competitors
DNA NPS
DNA's Net Promoter Score (NPS) is a -100 with 0% Promoters, 0% Passives, and 100% Detractors. Net Promoter Score tracks whether DNA's customers would recommend using the product based on a scale of -100 to 100.
DNA Overall NPS
| 0% | Promoters |
|---|---|
| 0% | Passives |
| 100% | Detractors |
DNA NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Oct 2023 -100 | Oct 2023 | -100 |
How Other Brands Compare
DNA is ranked #4 for NPS among its competitors. Family Tree DNA and 23andMe come in first and second, with Tele2 coming in at third.
DNA |  23andMe |  Family Tree DNA |  Tele2 | |
| Global Ranking | #- | #643 | #- | #- |
| NPS | -100 | 12 | 100 | -34 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | - | $2.50B | - | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
DNA NPS vs. Competitors
Compared to its competitors, DNA's NPS is rated right below Consolidated Comunications Holdings.
| COMPANY | NPS Score | |
|---|---|---|
| Family Tree DNA | 100 |
| 23andMe | 12 |
| Tele2 | -34 |
 | Ting | -39 |
 | Consolidated Comunications Holdings | -100 |
| DNA | -100 |
DNA Customer Satisfaction (CSAT)
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
100%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
DNA Customer Satisfaction vs. Competitors
Compared to its competitors, DNA's Customer Satisfaction score is rated right below Consolidated Comunications Holdings.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| 23andMe | 60% |
| Tele2 | 50% |
| Ting | 40% |
| Family Tree DNA | 0% |
| Consolidated Comunications Holdings | 0% |
| DNA | 0% |
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DNA as an Employer
3.8/5
DNA has a 3.8/5 stars for its overall company culture rated by their employees
bottom
20%
Consumer vs. Employees
DNA scored a -100 for Net Promoter Score and a 34 for Employee Net Promoter Score. NPS gauges how likely a customer of DNA would recommend the brand to a friend. ENPS measures how likely DNA employees would recommend working at DNA to a friend.
Net Promoter Score
-100
NPS Score
| 0% | Promoters |
|---|---|
| 0% | Passive |
| 100% | Detractors |
Employee Net Promoter Score
34
eNPS Score
| 56% | Promoters |
|---|---|
| 22% | Passive |
| 22% | Detractors |
