27
NPS
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Dollarama
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About Dollarama's Brand
Among its major competitors, Dollarama is ranked in 1st place for NPS while Canadian Tire is 2nd, and Walmart is 3rd.
Brand at a Glance
82%
Customer Loyalty
3.7/5
Product Quality
3.9/5
Pricing
3.7/5
Customer Service
Dollarama Ranking
- #1 / 4 of its competitors
Dollarama NPS
Dollarama's Net Promoter Score (NPS) is a 27 with 52% Promoters, 23% Passives, and 25% Detractors. Net Promoter Score tracks whether Dollarama's customers would recommend using the product based on a scale of -100 to 100.
Dollarama Overall NPS
| 52% | Promoters |
|---|---|
| 23% | Passives |
| 25% | Detractors |
Dollarama NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Oct 2024 25 | Oct 2024 | 25 |
Nov 2024 25 | Nov 2024 | 25 |
Dec 2024 26 | Dec 2024 | 26 |
Jan 2025 24 | Jan 2025 | 24 |
Feb 2025 24 | Feb 2025 | 24 |
May 2025 24 | May 2025 | 24 |
Jun 2025 25 | Jun 2025 | 25 |
Aug 2025 25 | Aug 2025 | 25 |
Sep 2025 26 | Sep 2025 | 26 |
Nov 2025 25 | Nov 2025 | 25 |
Dec 2025 25 | Dec 2025 | 25 |
Jan 2026 25 | Jan 2026 | 25 |
How Other Brands Compare
Dollarama is ranked first for NPS among its competitors. Canadian Tire and Walmart come in second and third, with Dollar Tree coming in at #4.
Dollarama |  Walmart |  Dollar Tree |  Canadian Tire | |
| Global Ranking | #- | #104 | #259 | #- |
| NPS | 27 | 7 | -7 | 25 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | - | $382.64B | $30.51B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Dollarama NPS by Gender
Female customers rated Dollarama's NPS 5 points higher than Male customers.
Male
10
Dollarama's NPS was rated 10 by Male customers on Comparably.
47%
Promoters
16%
Passives
37%
Detractors
Female
15
Dollarama's NPS was rated 15 by Female customers on Comparably.
45%
Promoters
25%
Passives
30%
Detractors
Dollarama NPS by Ethnicity
Dollarama's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Hispanic or Latino customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 0 | Caucasian | 0 |
Hispanic or Latino -25 | Hispanic or Latino | -25 |
African American/Black -25 | African American/Black | -25 |
Asian or Pacific Islander 31 | Asian or Pacific Islander | 31 |
Other 28 | Other | 28 |
Dollarama NPS by Age
Dollarama's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
Dollarama NPS by Usage
Dollarama's NPS was rated the highest by customers who have used Dollarama's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 40 | Less than 1 Year | 40 |
1 to 2 Years 28 | 1 to 2 Years | 28 |
2 to 5 Years -1 | 2 to 5 Years | -1 |
5 to 10 Years -66 | 5 to 10 Years | -66 |
Over 10 Years 8 | Over 10 Years | 8 |
Dollarama NPS vs. Competitors
Compared to its competitors, Dollarama's NPS is rated right above Canadian Tire.
| COMPANY | NPS Score | |
|---|---|---|
| Dollarama | 27 |
| Canadian Tire | 25 |
| Walmart | 7 |
| Dollar Tree | -7 |
Dollarama Customer Reviews
Out of the 16 Dollarama customer reviews 11 were positive and 5 were constructive. Dollarama customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Dollarama Customer Loyalty
82%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
82% of Dollarama users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Dollarama Customer Loyalty Score by Gender
Female customers rated Dollarama's Customer Loyalty score 5% higher than Male customers.
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Male
76%
Yes
Female
81%
Yes
Dollarama Customer Loyalty Score by Ethnicity
Dollarama's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Hispanic or Latino customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Dollarama.
82
out of 100
Caucasian
55
out of 100
Hispanic or Latino
55
out of 100
African American/Black
86
out of 100
Asian or Pacific Islander
84
out of 100
Other
Dollarama Customer Loyalty Score by Age
Dollarama's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 56-60.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 70% | 18-25 | 70% |
26-30 75% | 26-30 | 75% |
31-35 82% | 31-35 | 82% |
41-45 100% | 41-45 | 100% |
56-60 70% | 56-60 | 70% |
66+ 100% | 66+ | 100% |
Dollarama Customer Loyalty Score by Usage
Dollarama's Customer Loyalty score was rated the highest by customers who have used Dollarama's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Dollarama Customer Loyalty Score by Industry
Dollarama's Customer Loyalty score was rated the highest by Banking and Financial Services industry customers, and the lowest by Accounting industry customers.
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Dollarama Customer Loyalty vs. Competitors
Compared to its competitors, Dollarama's Customer Loyalty score is rated right above Dollar Tree.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Dollarama | 82% |
| Dollar Tree | 82% |
| Canadian Tire | 78% |
| Walmart | 76% |
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Dollarama Product Quality
3.7/5
Dollarama has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.
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Dollarama Product Information
Dollarama’s product quality score is a 3.7 out of 5 as rated by its users and customers. Reviewers from the Marketing, Advertising and Research industry rated Dollarama's product the highest. Reviewers from the Tech industry rated Dollarama the lowest at 2.4.
- Website
- www.dollarama.com
- Company Size
- 10,000+ Employees
Quick Insights into Dollarama Product Quality
Dollarama's Product Quality score was rated highest by customers from the Marketing, Advertising and Research industry, and rated lowest by customers ages 66+.
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Ranked Dollarama Product Quality the Highest
Ranked Dollarama Product Quality the Lowest
Dollarama Product Quality Score by Gender
Male customers rated Dollarama's Product Quality score 0.4 stars higher than Female customers.
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Male
3.9/5
Female
3.5/5
Dollarama Product Quality Score by Ethnicity
Dollarama's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.4 | Caucasian | 3.4 |
Hispanic or Latino 4.1 | Hispanic or Latino | 4.1 |
African American/Black 2.6 | African American/Black | 2.6 |
Asian or Pacific Islander 3.6 | Asian or Pacific Islander | 3.6 |
Other 4 | Other | 4 |
Dollarama Product Quality Score by Age
Dollarama's Product Quality score was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
26-30 3.7 | 26-30 | 3.7 |
31-35 3.4 | 31-35 | 3.4 |
41-45 4.1 | 41-45 | 4.1 |
56-60 3.5 | 56-60 | 3.5 |
66+ 1.6 | 66+ | 1.6 |
Dollarama Product Quality Score by Usage
Dollarama's Product Quality score was rated the highest by customers who have used Dollarama's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
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Dollarama Product Quality Score by Industry
Dollarama's Product Quality score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Tech industry customers.
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Dollarama Product Quality vs. Competitors
Compared to its competitors, Dollarama's Product Quality score is rated right above Walmart, and is preceded by Canadian Tire.
| COMPANY | Product Quality Score | |
|---|---|---|
| Canadian Tire | 3.8/5 |
| Dollarama | 3.7/5 |
| Walmart | 3.5/5 |
| Dollar Tree | 3.1/5 |
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Dollarama Pricing
Dollarama ROI & Value For Money
3.9/5
Dollarama has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Dollarama Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Business and Consumer Services industry. The users from the Consumer Services industry think that they had the lowest ROI from Dollarama.
Quick Insights into Dollarama ROI
Dollarama's ROI score was rated highest by customers from the Business and Consumer Services industry, and rated lowest by customers from the Consumer Services industry.
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Ranked Dollarama ROI the Highest
Ranked Dollarama ROI the Lowest
Dollarama ROI Score by Gender
Dollarama's ROI score was rated 3.9 by both Female and Male customers on Comparably.
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Male
3.9/5
Female
3.9/5
Dollarama ROI Score by Ethnicity
Dollarama's ROI score was rated the highest by Other customers, and the lowest by Hispanic or Latino customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
Hispanic or Latino 3.5 | Hispanic or Latino | 3.5 |
African American/Black 3.9 | African American/Black | 3.9 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Other 4.2 | Other | 4.2 |
Dollarama ROI Score by Age
Dollarama's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 3.7 | 26-30 | 3.7 |
31-35 3.8 | 31-35 | 3.8 |
41-45 4.1 | 41-45 | 4.1 |
56-60 3.3 | 56-60 | 3.3 |
66+ 3.1 | 66+ | 3.1 |
Dollarama ROI Score by Usage
Dollarama's ROI score was rated the highest by customers who have used Dollarama's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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Dollarama ROI Score by Industry
Dollarama's ROI score was rated the highest by Business and Consumer Services industry customers, and the lowest by Consumer Services industry customers.
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Dollarama Pricing vs. Competitors
Compared to its competitors, Dollarama's ROI score is rated right above Canadian Tire.
| COMPANY | Pricing Score | |
|---|---|---|
| Dollarama | 3.9/5 |
| Canadian Tire | 3.9/5 |
| Walmart | 3.5/5 |
| Dollar Tree | 3.3/5 |
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Dollarama Customer Satisfaction (CSAT)
Dollarama Customer Satisfaction (CSAT) Score
81 / 100
Dollarama has an overall Customer Satisfaction score of 81 rated by its users and customers.
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Very Satisfied
36%
Satisfied
45%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
3%
Very Dissatisfied
7%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Dollarama Customer Satisfaction
Dollarama's Customer Satisfaction score was rated highest by customers ages 41-45, and rated lowest by customers from the Tech industry.
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Ranked Dollarama Customer Satisfaction the Highest
Ranked Dollarama Customer Satisfaction the Lowest
Dollarama Customer Satisfaction Score by Gender
Female customers rated Dollarama's Customer Satisfaction score 5 points higher than Male customers.
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78 / 100
MaleVery Satisfied | 39% | |
|---|---|---|
Satisfied | 39% | |
Neither Satisfied nor Dissatisfied | 10% | |
Dissatisfied | 6% | |
Very Dissatisfied | 6% |
83 / 100
FemaleVery Satisfied | 23% | |
|---|---|---|
Satisfied | 60% | |
Neither Satisfied nor Dissatisfied | 7% | |
Dissatisfied | 3% | |
Very Dissatisfied | 7% |
Dollarama Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Dollarama's Customer Satisfaction (CSAT) score was rated 78% according to Caucasian users and customers.
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78 / 100
Very Satisfied
21%
Satisfied
57%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
11%
Very Dissatisfied
11%
CSAT according to Hispanic or Latino
Dollarama's Customer Satisfaction (CSAT) score was rated 75% according to Hispanic or Latino users and customers.
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75 / 100
Very Satisfied
25%
Satisfied
50%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to African American/Black
Dollarama's Customer Satisfaction (CSAT) score was rated 75% according to African American/Black users and customers.
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75 / 100
Very Satisfied
25%
Satisfied
50%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
Dollarama's Customer Satisfaction (CSAT) score was rated 82% according to Asian or Pacific Islander users and customers.
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82 / 100
Very Satisfied
18%
Satisfied
64%
Neither Satisfied nor Dissatisfied
18%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
Dollarama's Customer Satisfaction (CSAT) score was rated 91% according to Other users and customers.
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91 / 100
Very Satisfied
64%
Satisfied
27%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
9%
Dollarama Customer Satisfaction Score by Age
Dollarama's Customer Satisfaction score was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 88% | |||||||||||||||
| 26-30 | 90% | |||||||||||||||
| 31-35 | 60% | |||||||||||||||
| 41-45 | 100% | |||||||||||||||
| 56-60 | 67% | |||||||||||||||
| 66+ | 50% |
Dollarama Customer Satisfaction Score by Usage
Dollarama's Customer Satisfaction score was rated the highest by customers who have used Dollarama's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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Dollarama Customer Satisfaction Score by Industry
Dollarama's Customer Satisfaction score was rated the highest by Business and Consumer Services industry customers, and the lowest by Tech industry customers.
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{
"title": "Dollarama Customer Satisfaction Score by Industry",
"text": "Dollarama's Customer Satisfaction score was rated the highest by Business and Consumer Services industry customers, and the lowest by Tech industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 50,
"stars": 0,
"csatScore": 50,
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"scoreClassName": "",
"scoreLabel": 50
},
{
"label": "Accounting",
"groupId": 495,
"score": 87,
"stars": 0,
"csatScore": 87,
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"scoreClassName": "",
"scoreLabel": 87
},
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"label": "Banking and Financial Services",
"groupId": 501,
"score": 80,
"stars": 0,
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"groupId": 514,
"score": 75,
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"groupId": 535,
"score": 67,
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]
}Dollarama Customer Satisfaction vs. Competitors
Compared to its competitors, Dollarama's Customer Satisfaction score is rated right above Canadian Tire.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Dollarama | 81% |
| Canadian Tire | 73% |
| Walmart | 66% |
| Dollar Tree | 55% |
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Dollarama Customer Service
3.7/5
Dollarama has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
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About Dollarama's Customer Service
Address
5805 Royalmount Avenue, Montreal, H4P 0A1
Website
www.dollarama.com
Phone Number
7
Quick Insights into Dollarama Customer Service
Dollarama's Customer Service score was rated highest by customers ages 41-45, and rated lowest by customers ages 66+.
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Ranked Dollarama Customer Service the Highest
Ranked Dollarama Customer Service the Lowest
Dollarama Customer Service Score by Gender
Male customers rated Dollarama's Customer Service score 0.2 stars higher than Female customers.
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Male
3.6/5
Female
3.4/5
Dollarama Customer Service Score by Ethnicity
Dollarama's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Hispanic or Latino customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Dollarama.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.4 | Caucasian | 3.4 |
Hispanic or Latino 2.6 | Hispanic or Latino | 2.6 |
African American/Black 3 | African American/Black | 3 |
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Other 3.6 | Other | 3.6 |
Dollarama Customer Service Score by Age
Dollarama's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.4 | 18-25 | 3.4 |
26-30 3.8 | 26-30 | 3.8 |
31-35 2.9 | 31-35 | 2.9 |
41-45 4 | 41-45 | 4 |
56-60 2.5 | 56-60 | 2.5 |
66+ 1.7 | 66+ | 1.7 |
Dollarama Customer Service Score by Usage
Dollarama's Customer Service score was rated the highest by customers who have used Dollarama's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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Dollarama Customer Service Score by Industry
Dollarama's Customer Service score was rated the highest by Banking and Financial Services industry customers, and the lowest by Tech industry customers.
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Dollarama Customer Service vs. Competitors
Compared to its competitors, Dollarama's Customer Service score is rated right above Walmart, and is preceded by Canadian Tire.
| COMPANY | Customer Service Score | |
|---|---|---|
| Canadian Tire | 3.7/5 |
| Dollarama | 3.7/5 |
| Walmart | 3.3/5 |
| Dollar Tree | 3/5 |
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Dollarama as an Employer
Consumer vs. Employees
Dollarama scored a 27 for Net Promoter Score and a -20 for Employee Net Promoter Score. NPS gauges how likely a customer of Dollarama would recommend the brand to a friend. ENPS measures how likely Dollarama employees would recommend working at Dollarama to a friend.
Net Promoter Score
27
NPS Score
| 52% | Promoters |
|---|---|
| 23% | Passive |
| 25% | Detractors |
Employee Net Promoter Score
-20
eNPS Score
| 31% | Promoters |
|---|---|
| 18% | Passive |
| 51% | Detractors |
