

Among its major competitors, Drum is ranked in 4th place for NPS while Sweetwater is 1st, and GoTo is 2nd.
Drum's Net Promoter Score (NPS) is a 21 with 46% Promoters, 29% Passives, and 25% Detractors. Net Promoter Score tracks whether Drum's customers would recommend using the product based on a scale of -100 to 100.
| 46% | Promoters |
|---|---|
| 29% | Passives |
| 25% | Detractors |
| Summary | Date | Score |
|---|---|---|
Aug 2020 21 | Aug 2020 | 21 |
Drum is ranked #4 for NPS among its competitors. Sweetwater and GoTo come in first and second, with Microsoft coming in at third.
![]() Drum | ![]() Microsoft | ![]() GoTo | ![]() Sweetwater | |
| Global Ranking | #- | #22 | #291 | #884 |
| NPS | 21 | 38 | 59 | 63 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Negative | - |
| Valuation Updated every 24 hours for public companies | - | $1.91T | $4.22B | $8.65B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Drum's NPS was rated the highest by customers who have used Drum's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 23 | Less than 1 Year | 23 |
1 to 2 Years 37 | 1 to 2 Years | 37 |
Compared to its competitors, Drum's NPS is rated right below Microsoft.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Sweetwater | 63 |
![]() | GoTo | 59 |
![]() | Microsoft | 38 |
![]() | Drum | 21 |
Drum has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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Drum serves markets in the United States, Asia, China, Europe, Japan, Middle-East and Africa, Australia, Canada, India, United Kingdom, Latin America, Germany, Brazil, and Mexico. Drum supports Web devices and offers products for small, medium, and large sized businesses.
Drum’s product quality score is a 4 out of 5 as rated by its users and customers.
Compared to its competitors, Drum's Product Quality score is rated right below Microsoft.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Sweetwater | 4.5/5 |
![]() | GoTo | 4.4/5 |
![]() | Microsoft | 4.1/5 |
![]() | Drum | 4/5 |
Drum has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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Drum has a pricing structure that accommodates small, medium, and large businesses.
Compared to its competitors, Drum's ROI score is rated right below Microsoft.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | GoTo | 4.4/5 |
![]() | Sweetwater | 4.4/5 |
![]() | Microsoft | 4/5 |
![]() | Drum | 3.8/5 |
Drum has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
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Compared to its competitors, Drum's Customer Service score is rated right below Microsoft.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Sweetwater | 4.4/5 |
![]() | GoTo | 4.3/5 |
![]() | Microsoft | 4/5 |
![]() | Drum | 3.7/5 |
Drum scored a 21 for Net Promoter Score and a -50 for Employee Net Promoter Score. NPS gauges how likely a customer of Drum would recommend the brand to a friend. ENPS measures how likely Drum employees would recommend working at Drum to a friend.
| 46% | Promoters |
|---|---|
| 29% | Passive |
| 25% | Detractors |
| 0% | Promoters |
|---|---|
| 50% | Passive |
| 50% | Detractors |