

Owner of a global chain of travel retail shops located in airports. The company's travel retail shops are duty-free, enabling traveling consumers to have access to less expansive goods that are tax free while in airports. Among its major competitors, Dufry Group is ranked in 5th place for NPS while Advent International is 1st, and Lacoste is 2nd.Their current valuation is $4.66B
Dufry Group's Net Promoter Score (NPS) is a 0 with 0% Promoters, 100% Passives, and 0% Detractors. Net Promoter Score tracks whether Dufry Group's customers would recommend using the product based on a scale of -100 to 100.
| 0% | Promoters |
|---|---|
| 100% | Passives |
| 0% | Detractors |
| Summary | Date | Score |
|---|---|---|
Apr 2023 0 | Apr 2023 | 0 |
Aug 2024 0 | Aug 2024 | 0 |
Dufry Group is ranked #4 for NPS among its competitors. Advent International and Lacoste come in first and second, with Hudson Group coming in at third. Among those competitors, it is the second most valued company.
![]() Dufry Group | ![]() Lacoste | ![]() Hudson Group | ![]() Advent International | |
| Global Ranking | #- | #623 | #- | #- |
| NPS | 0 | 33 | 33 | 49 |
| Valuation Updated every 24 hours for public companies | $4.66B | $463.36M | $302.83M | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Compared to its competitors, Dufry Group's NPS is rated right above Paul Smith, and is preceded by Samsonite.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Advent International | 49 |
![]() | Lacoste | 33 |
![]() | Hudson Group | 33 |
![]() | Samsonite | 21 |
![]() | Dufry Group | 0 |
![]() | Paul Smith | N/A |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
100% of Dufry Group users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Compared to its competitors, Dufry Group's Customer Loyalty score is rated right above Advent International.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Dufry Group | 100% |
![]() | Advent International | 83% |
![]() | Lacoste | 78% |
![]() | Hudson Group | 78% |
![]() | Samsonite | 72% |
![]() | Paul Smith | N/A |
Dufry Group has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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Dufry Group’s product quality score is a 4 out of 5 as rated by its users and customers.
Compared to its competitors, Dufry Group's Product Quality score is rated right above Hudson Group, and is preceded by Advent International.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Lacoste | 4.2/5 |
![]() | Advent International | 4.1/5 |
![]() | Dufry Group | 4/5 |
![]() | Hudson Group | 3.8/5 |
![]() | Samsonite | 3.5/5 |
![]() | Paul Smith | N/A |
Dufry Group has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
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Compared to its competitors, Dufry Group's ROI score is rated right above Hudson Group, and is preceded by Lacoste.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Advent International | 4/5 |
![]() | Lacoste | 4/5 |
![]() | Dufry Group | 4/5 |
![]() | Hudson Group | 3.6/5 |
![]() | Samsonite | 3.6/5 |
![]() | Paul Smith | N/A |
Dufry Group has an overall Customer Satisfaction score of 100 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Compared to its competitors, Dufry Group's Customer Satisfaction score is rated right above Lacoste.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Dufry Group | 100% |
![]() | Lacoste | 86% |
![]() | Hudson Group | 75% |
![]() | Samsonite | 74% |
![]() | Advent International | 60% |
![]() | Paul Smith | 0% |
Dufry Group has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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, Basel, 4010
www.dufry.com
7
Compared to its competitors, Dufry Group's Customer Service score is rated right above Advent International, and is preceded by Lacoste.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Lacoste | 4.1/5 |
![]() | Dufry Group | 4/5 |
![]() | Advent International | 3.9/5 |
![]() | Samsonite | 3.7/5 |
![]() | Hudson Group | 3.6/5 |
![]() | Paul Smith | N/A |
Dufry Group scored a 0 for Net Promoter Score and a 34 for Employee Net Promoter Score. NPS gauges how likely a customer of Dufry Group would recommend the brand to a friend. ENPS measures how likely Dufry Group employees would recommend working at Dufry Group to a friend.
| 0% | Promoters |
|---|---|
| 100% | Passive |
| 0% | Detractors |
| 67% | Promoters |
|---|---|
| 0% | Passive |
| 33% | Detractors |