

Ecwid enables merchants to add an online store to their existing website, mobile site or social network Among its major competitors, Ecwid is ranked in 1st place for NPS while Richrelevance is 2nd, and Shopify is 3rd.
Ecwid's Net Promoter Score (NPS) is a 57 with 72% Promoters, 13% Passives, and 15% Detractors. Net Promoter Score tracks whether Ecwid's customers would recommend using the product based on a scale of -100 to 100.
| 72% | Promoters |
|---|---|
| 13% | Passives |
| 15% | Detractors |
| Summary | Date | Score |
|---|---|---|
Aug 2020 68 | Aug 2020 | 68 |
Oct 2021 66 | Oct 2021 | 66 |
Apr 2022 66 | Apr 2022 | 66 |
Oct 2022 68 | Oct 2022 | 68 |
Jan 2023 63 | Jan 2023 | 63 |
Jul 2023 65 | Jul 2023 | 65 |
Oct 2023 65 | Oct 2023 | 65 |
Nov 2023 65 | Nov 2023 | 65 |
Oct 2024 64 | Oct 2024 | 64 |
Nov 2024 58 | Nov 2024 | 58 |
Ecwid is ranked first for NPS among its competitors. Richrelevance and Shopify come in second and third, with Appodeal coming in at #4.
![]() Ecwid | ![]() Shopify | ![]() Richrelevance | ![]() Appodeal | |
| Global Ranking | #- | #50 | #- | #- |
| NPS | 57 | 33 | 36 | 0 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | - | $139.10B | $300.00M | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Ecwid's NPS was rated the highest by customers who have used Ecwid's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 25 | Less than 1 Year | 25 |
1 to 2 Years 75 | 1 to 2 Years | 75 |
2 to 5 Years 75 | 2 to 5 Years | 75 |
5 to 10 Years 76 | 5 to 10 Years | 76 |
Compared to its competitors, Ecwid's NPS is rated right above Richrelevance.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Ecwid | 57 |
![]() | Richrelevance | 36 |
![]() | Shopify | 33 |
![]() | Appodeal | 0 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
71% of Ecwid users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Compared to its competitors, Ecwid's Customer Loyalty score is rated right above Richrelevance, and is preceded by Shopify.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Appodeal | 76% |
![]() | Shopify | 75% |
![]() | Ecwid | 71% |
![]() | Richrelevance | N/A |
Ecwid has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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Ecwid serves markets in the United States and Canada. Ecwid supports iOS, Web, and Android devices and offers products for small and medium sized businesses.
Ecwid’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Ecwid's product the highest. Reviewers from the Retail industry rated Ecwid the lowest at 3.6.
Ecwid's Product Quality score was rated highest by customers who have used Ecwid's products/services for 1 to 2 Years, and rated lowest by customers from the Retail industry.
Ecwid's Product Quality score was rated the highest by customers who have used Ecwid's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Ecwid's Product Quality score was rated the highest by Arts and Entertainment industry customers, and the lowest by Retail industry customers.
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Compared to its competitors, Ecwid's Product Quality score is rated right above Richrelevance, and is preceded by Shopify.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Shopify | 4/5 |
![]() | Ecwid | 4/5 |
![]() | Richrelevance | 3.8/5 |
![]() | Appodeal | 3.5/5 |
Ecwid has a value for money and ROI score of 4.3 out of 5 stars rated by its users and customers.
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Ecwid has a pricing structure that accommodates small and medium businesses. Starting from $15/month, Ecwid uses a subscription model and offers the following: Free - Up to 10 products, Venture - $15/month, and Business - $35/month.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Fashion and Beauty industry. The users from the Non-Profit industry think that they had the lowest ROI from Ecwid.
Ecwid's ROI score was rated highest by customers from the Fashion and Beauty industry, and rated lowest by customers from the Non-Profit industry.
Ecwid's ROI score was rated the highest by Fashion and Beauty industry customers, and the lowest by Non-Profit industry customers.
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Compared to its competitors, Ecwid's ROI score is rated right above Richrelevance.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Ecwid | 4.3/5 |
![]() | Richrelevance | 4/5 |
![]() | Shopify | 4/5 |
![]() | Appodeal | 3.5/5 |
Ecwid has an overall Customer Satisfaction score of 50 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Compared to its competitors, Ecwid's Customer Satisfaction score is rated right above Richrelevance, and is preceded by Appodeal.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Shopify | 78% |
![]() | Appodeal | 60% |
![]() | Ecwid | 50% |
![]() | Richrelevance | 0% |
Ecwid has an overall Customer Service score of 3.2 out of 5 stars rated by its users and customers.
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144 West D Street, Suite 103, Encinitas, CA
http://www.ecwid.com
Compared to its competitors, Ecwid's Customer Service score is rated right below Appodeal.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Shopify | 4/5 |
![]() | Richrelevance | 3.7/5 |
![]() | Appodeal | 3.5/5 |
![]() | Ecwid | 3.2/5 |
Ecwid has a 4.2/5 stars for its overall company culture rated by their employees

Ecwid scored a 57 for Net Promoter Score and a 25 for Employee Net Promoter Score. NPS gauges how likely a customer of Ecwid would recommend the brand to a friend. ENPS measures how likely Ecwid employees would recommend working at Ecwid to a friend.
| 72% | Promoters |
|---|---|
| 13% | Passive |
| 15% | Detractors |
| 50% | Promoters |
|---|---|
| 25% | Passive |
| 25% | Detractors |