-52
NPS
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Equitable
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About Equitable's Brand
Our mission is to help our clients secure their financial well-being so they can pursue long and fulfilling lives. Among its major competitors, Equitable is ranked in 4th place for NPS while Northwestern Mutual is 1st, and Primerica is 2nd.Their current market cap is $14.51B
Brand at a Glance
72%
Customer Loyalty
2.3/5
Product Quality
2.3/5
Pricing
2.1/5
Customer Service
Equitable Ranking
- #4 / 4 of its competitors
Equitable NPS
Equitable's Net Promoter Score (NPS) is a -52 with 19% Promoters, 10% Passives, and 71% Detractors. Net Promoter Score tracks whether Equitable's customers would recommend using the product based on a scale of -100 to 100.
Equitable Overall NPS
| 19% | Promoters |
|---|---|
| 10% | Passives |
| 71% | Detractors |
Equitable NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Sep 2023 -69 | Sep 2023 | -69 |
Oct 2023 -66 | Oct 2023 | -66 |
Dec 2023 -60 | Dec 2023 | -60 |
Feb 2024 -59 | Feb 2024 | -59 |
Mar 2024 -55 | Mar 2024 | -55 |
Apr 2024 -55 | Apr 2024 | -55 |
May 2024 -51 | May 2024 | -51 |
Jun 2024 -49 | Jun 2024 | -49 |
Sep 2024 -51 | Sep 2024 | -51 |
Nov 2024 -52 | Nov 2024 | -52 |
Apr 2025 -54 | Apr 2025 | -54 |
Dec 2025 -52 | Dec 2025 | -52 |
How Other Brands Compare
Equitable is ranked #4 for NPS among its competitors. Northwestern Mutual and Primerica come in first and second, with Edward Jones coming in at third. Among those competitors, it is the most valued company.
Equitable |  Edward Jones |  Northwestern Mutual |  Primerica | |
| Global Ranking | #- | #200 | #311 | #893 |
| NPS | -52 | -2 | 41 | 35 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | - | - | Neutral |
| Valuation Updated every 24 hours for public companies | $14.51B | - | $2.97B | $5.95B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Equitable NPS by Gender
Male customers rated Equitable's NPS 24 points higher than Female customers.
Male
-76
Equitable's NPS was rated -76 by Male customers on Comparably.
12%
Promoters
0%
Passives
88%
Detractors
Female
-100
Equitable's NPS was rated -100 by Female customers on Comparably.
0%
Promoters
0%
Passives
100%
Detractors
Equitable NPS by Ethnicity
Equitable's NPS was rated the highest by Other customers, and the lowest by African American/Black customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -91 | Caucasian | -91 |
African American/Black -100 | African American/Black | -100 |
Other -34 | Other | -34 |
Equitable NPS by Age
Equitable's NPS was rated -100 points by customers ages 46-50 and customers ages 66+ on Comparably.
Equitable NPS by Usage
Equitable's NPS was rated the highest by customers who have used Equitable's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years -34 | 1 to 2 Years | -34 |
2 to 5 Years -67 | 2 to 5 Years | -67 |
5 to 10 Years -100 | 5 to 10 Years | -100 |
Over 10 Years -100 | Over 10 Years | -100 |
Equitable NPS vs. Competitors
Compared to its competitors, Equitable's NPS is rated right below Edward Jones.
| COMPANY | NPS Score | |
|---|---|---|
| Northwestern Mutual | 41 |
| Primerica | 35 |
 | Omni Financial Services | N/A |
| Edward Jones | -2 |
| Equitable | -52 |
Equitable Customer Reviews
Out of the 4 Equitable customer reviews 0 were positive and 4 were constructive. Equitable customer reviews reflect that all customers expect a better service or product from the company and believe there is room for improvement.
Equitable Customer Loyalty
72%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
72% of Equitable users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Equitable Customer Loyalty Score by Gender
Male customers rated Equitable's Customer Loyalty score 3% higher than Female customers.
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Male
78%
Yes
Female
75%
Yes
Equitable Customer Loyalty Score by Ethnicity
Equitable's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Equitable.
75
out of 100
Caucasian
78
out of 100
African American/Black
40
out of 100
Other
Equitable Customer Loyalty Score by Age
Equitable's Customer Loyalty score was rated the highest by customers ages 46-50, and the lowest by customers ages 51-55.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
46-50 70% | 46-50 | 70% |
51-55 64% | 51-55 | 64% |
66+ 70% | 66+ | 70% |
Equitable Customer Loyalty Score by Usage
Equitable's Customer Loyalty score was rated the highest by customers who have used Equitable's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Equitable Customer Loyalty Score by Industry
Equitable's Customer Loyalty score was rated 100% by both Education and Tech industry customers.
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Equitable Customer Loyalty vs. Competitors
Compared to its competitors, Equitable's Customer Loyalty score is rated right above Omni Financial Services, and is preceded by Northwestern Mutual.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Primerica | 89% |
| Edward Jones | 83% |
| Northwestern Mutual | 80% |
| Equitable | 72% |
| Omni Financial Services | N/A |
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Equitable Product Quality
2.3/5
Equitable has an overall Product Quality score of 2.3 out of 5 stars rated by its users and customers.
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Equitable Product Information
Equitable’s product quality score is a 2.3 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Equitable's product the highest. Reviewers from the Education industry rated Equitable the lowest at 1.5.
- Website
- https://equitable.com/
- Company Size
- 10,000+ Employees
Industry
Tech
Banking
FinTech
Quick Insights into Equitable Product Quality
Equitable's Product Quality score was rated highest by customers who have used Equitable's products/services for 1 to 2 Years, and rated lowest by customers who have used Equitable's products/services for Over 10 Years.
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Ranked Equitable Product Quality the Highest
Ranked Equitable Product Quality the Lowest
Equitable Product Quality Score by Gender
Female customers rated Equitable's Product Quality score 0.2 stars higher than Male customers.
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Male
1.5/5
Female
1.7/5
Equitable Product Quality Score by Ethnicity
Equitable's Product Quality score was rated the highest by Other customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Equitable.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
African American/Black 2.4 | African American/Black | 2.4 |
Other 2.6 | Other | 2.6 |
Equitable Product Quality Score by Age
Equitable's Product Quality score was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
46-50 1.5 | 46-50 | 1.5 |
51-55 1.8 | 51-55 | 1.8 |
66+ 1.5 | 66+ | 1.5 |
Equitable Product Quality Score by Usage
Equitable's Product Quality score was rated the highest by customers who have used Equitable's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Equitable Product Quality Score by Industry
Equitable's Product Quality score was rated the highest by Tech industry customers, and the lowest by Education industry customers.
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Equitable Product Quality vs. Competitors
Compared to its competitors, Equitable's Product Quality score is rated right above Omni Financial Services, and is preceded by Edward Jones.
| COMPANY | Product Quality Score | |
|---|---|---|
| Primerica | 4.1/5 |
| Northwestern Mutual | 3.9/5 |
| Edward Jones | 3.2/5 |
| Equitable | 2.3/5 |
| Omni Financial Services | N/A |
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Equitable Pricing
Equitable ROI & Value For Money
2.3/5
Equitable has a value for money and ROI score of 2.3 out of 5 stars rated by its users and customers.
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Equitable Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Education industry.
Quick Insights into Equitable ROI
Equitable's ROI score was rated highest by customers who have used Equitable's products/services for 1 to 2 Years, and rated lowest by customers who have used Equitable's products/services for Over 10 Years.
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Ranked Equitable ROI the Highest
Ranked Equitable ROI the Lowest
Equitable ROI Score by Gender
Equitable's ROI score was rated 1.6 by both Female and Male customers on Comparably.
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Male
1.6/5
Female
1.6/5
Equitable ROI Score by Ethnicity
Equitable's ROI score was rated the highest by Other customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
African American/Black 2.2 | African American/Black | 2.2 |
Other 2.3 | Other | 2.3 |
Equitable ROI Score by Age
Equitable's ROI score was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
46-50 1.5 | 46-50 | 1.5 |
51-55 2 | 51-55 | 2 |
66+ 1.5 | 66+ | 1.5 |
Equitable ROI Score by Usage
Equitable's ROI score was rated the highest by customers who have used Equitable's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Equitable ROI Score by Industry
Equitable's ROI score was rated 1.8 stars by both Education and Tech industry customers.
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Equitable Pricing vs. Competitors
Compared to its competitors, Equitable's ROI score is rated right above Omni Financial Services, and is preceded by Edward Jones.
| COMPANY | Pricing Score | |
|---|---|---|
| Primerica | 4/5 |
| Northwestern Mutual | 3.9/5 |
| Edward Jones | 3.2/5 |
| Equitable | 2.3/5 |
| Omni Financial Services | N/A |
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Equitable Customer Satisfaction (CSAT)
Equitable Customer Satisfaction (CSAT) Score
34 / 100
Equitable has an overall Customer Satisfaction score of 34 rated by its users and customers.
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Very Satisfied
16%
Satisfied
18%
Neither Satisfied nor Dissatisfied
3%
Dissatisfied
8%
Very Dissatisfied
55%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Equitable Customer Satisfaction
Equitable's Customer Satisfaction score was rated highest by customers who have used Equitable's products/services for 1 to 2 Years, and rated lowest by customers who have used Equitable's products/services for Over 10 Years.
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Ranked Equitable Customer Satisfaction the Highest
Ranked Equitable Customer Satisfaction the Lowest
Equitable Customer Satisfaction Score by Gender
Female customers rated Equitable's Customer Satisfaction score 12 points higher than Male customers.
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13 / 100
MaleVery Satisfied | 13% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 12% | |
Very Dissatisfied | 75% |
25 / 100
FemaleVery Satisfied | 13% | |
|---|---|---|
Satisfied | 12% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 75% |
Equitable Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Equitable's Customer Satisfaction (CSAT) score was rated 20% according to Caucasian users and customers.
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20 / 100
Very Satisfied
10%
Satisfied
10%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
10%
Very Dissatisfied
70%
CSAT according to African American/Black
Equitable's Customer Satisfaction (CSAT) score was rated 33% according to African American/Black users and customers.
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33 / 100
Very Satisfied
0%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
67%
CSAT according to Other
Equitable's Customer Satisfaction (CSAT) score was rated 33% according to Other users and customers.
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33 / 100
Very Satisfied
33%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
67%
Equitable Customer Satisfaction Score by Age
Equitable's Customer Satisfaction score was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 51-55 | 20% | |||||||||||||||
| 66+ | 0% |
Equitable Customer Satisfaction Score by Usage
Equitable's Customer Satisfaction score was rated the highest by customers who have used Equitable's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Equitable Customer Satisfaction Score by Industry
Equitable's Customer Satisfaction score was rated 33 points by Tech industry customers.
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"title": "Equitable Customer Satisfaction Score by Industry",
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{
"label": "Tech",
"groupId": 104,
"score": 33,
"stars": 0,
"csatScore": 33,
"text": "Equitable's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "max",
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}Equitable Customer Satisfaction vs. Competitors
Compared to its competitors, Equitable's Customer Satisfaction score is rated right above Omni Financial Services, and is preceded by Edward Jones.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Primerica | 76% |
| Northwestern Mutual | 70% |
| Edward Jones | 55% |
| Equitable | 34% |
| Omni Financial Services | 0% |
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Equitable Customer Service
2.1/5
Equitable has an overall Customer Service score of 2.1 out of 5 stars rated by its users and customers.
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About Equitable's Customer Service
Address
Paris, OH
Website
https://equitable.com/
Quick Insights into Equitable Customer Service
Equitable's Customer Service score was rated highest by customers who have used Equitable's products/services for 1 to 2 Years, and rated lowest by customers who have used Equitable's products/services for Over 10 Years.
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Ranked Equitable Customer Service the Highest
Ranked Equitable Customer Service the Lowest
Equitable Customer Service Score by Gender
Equitable's Customer Service score was rated 1.5 by both Female and Male customers on Comparably.
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Male
1.5/5
Female
1.5/5
Equitable Customer Service Score by Ethnicity
Equitable's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
African American/Black 1.7 | African American/Black | 1.7 |
Other 1.6 | Other | 1.6 |
Equitable Customer Service Score by Age
Equitable's Customer Service score was rated 1.5 stars by customers ages 46-50 and customers ages 66+ on Comparably.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
46-50 1.5 | 46-50 | 1.5 |
51-55 1.5 | 51-55 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
Equitable Customer Service Score by Usage
Equitable's Customer Service score was rated the highest by customers who have used Equitable's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Equitable Customer Service Score by Industry
Equitable's Customer Service score was rated the highest by Tech industry customers, and the lowest by Education industry customers.
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Equitable Customer Service vs. Competitors
Compared to its competitors, Equitable's Customer Service score is rated right above Omni Financial Services, and is preceded by Edward Jones.
| COMPANY | Customer Service Score | |
|---|---|---|
| Primerica | 4.2/5 |
| Northwestern Mutual | 3.9/5 |
| Edward Jones | 3.5/5 |
| Equitable | 2.1/5 |
| Omni Financial Services | N/A |
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Equitable as an Employer
3.8/5
Equitable has a 3.8/5 stars for its overall company culture rated by their employees
top
40%
Consumer vs. Employees
Equitable scored a -52 for Net Promoter Score and a -11 for Employee Net Promoter Score. NPS gauges how likely a customer of Equitable would recommend the brand to a friend. ENPS measures how likely Equitable employees would recommend working at Equitable to a friend.
Net Promoter Score
-52
NPS Score
| 19% | Promoters |
|---|---|
| 10% | Passive |
| 71% | Detractors |
Employee Net Promoter Score
-11
eNPS Score
| 34% | Promoters |
|---|---|
| 21% | Passive |
| 45% | Detractors |
