Essity NPS & Customer Reviews | Comparably
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Essity
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About Essity's Brand

Provider of leading hygiene and health solutions. The company's products are dedicated to improving well-being. Among its major competitors, Essity is ranked in 4th place for NPS while Neenah Paper is 1st, and Beiersdorf North America is 2nd.Their current valuation is $21.14B

Brand at a Glance

61%
Customer Loyalty
3.5/5
Product Quality
3.5/5
Pricing
3.4/5
Customer Service

Essity Ranking

Essity NPS

Essity's Net Promoter Score (NPS) is a 24 with 43% Promoters, 38% Passives, and 19% Detractors. Net Promoter Score tracks whether Essity's customers would recommend using the product based on a scale of -100 to 100.

Essity Overall NPS

24
NPS
43%Promoters
38%Passives
19%Detractors
Essity Overall NPS

Essity NPS Trend

-100
-50
0
50
100
Jul 2022
0
Jul 20220
Dec 2022
20
Dec 202220
Jan 2023
0
Jan 20230
Mar 2023
-1
Mar 2023-1
Jul 2023
12
Jul 202312
Jan 2024
22
Jan 202422
Mar 2024
10
Mar 202410
Jun 2024
8
Jun 20248
Sep 2024
15
Sep 202415
Mar 2025
13
Mar 202513
Apr 2025
20
Apr 202520
May 2025
24
May 202524

How Other Brands Compare

Essity is ranked #4 for NPS among its competitors. Neenah Paper and Beiersdorf North America come in first and second, with Procter & Gamble coming in at third. Among those competitors, it is the lowest valued company behind Procter & Gamble.

Essity's Logo
Essity
Procter & Gamble's Logo
Procter & Gamble
Neenah Paper's Logo
Neenah Paper
Beiersdorf North America's Logo
Beiersdorf North America
Global Ranking#-#92#-#-
NPS24287546
Social Sentiment Calculated by analyzing social media and other online mentions-Neutral--
Valuation Updated every 24 hours for public companies$21.14B$330.66B--

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Essity NPS by Gender

Essity's NPS was rated 67 by Female customers on Comparably.

Female

67

Essity's NPS was rated 67 by Female customers on Comparably.

67%
Promoters
33%
Passives
0%
Detractors

Male

N/A

Essity's NPS is not yet rated by Male customers.

0%
Promoters
0%
Passives
0%
Detractors

Essity NPS by Ethnicity

Essity's NPS was rated the highest by Other customers, and the lowest by Caucasian customers.

-100
-50
0
50
100
Caucasian
33
Caucasian33
Other
100
Other100

Essity NPS by Age

Essity's NPS was rated 100 points by customers ages 36-40 on Comparably.

0
20
40
60
80
100
Promoters
100%
Passives
0%
Detractors
0%
36-40100%0%0%

Essity NPS vs. Competitors

Compared to its competitors, Essity's NPS is rated right below Procter & Gamble.

Essity Customer Reviews

Out of the 3 Essity customer reviews 3 were positive and 0 were constructive. Essity customer reviews reflect that all customers have a favorable experience using the products/services of the company.

What do you value most about this brand?
Unsure what it is I value most
What do you value most about this brand?
values, transparency, inclusion, ethics, products
What do you value most about this brand?
High quality products & customer service

Essity Customer Loyalty

61%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

61% of Essity users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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61
61%
39
39%
Essity Customer Loyalty

Essity Customer Loyalty Score by Gender

Essity's Customer Loyalty score was rated 100 by Female customers on Comparably.

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Female
100%
Yes
Male
N/A
Yes

Essity Customer Loyalty Score by Ethnicity

Essity's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.

% who answered "Yes"

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100
out of 100
Caucasian
70
out of 100
Other

Essity Customer Loyalty Score by Age

Essity's Customer Loyalty score was rated 100% by customers ages 36-40 on Comparably.

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0
20%
40%
60%
80%
100%
36-40
100%
36-40100%

Essity Customer Loyalty vs. Competitors

Compared to its competitors, Essity's Customer Loyalty score is rated right below Procter & Gamble.

COMPANYCustomer Loyalty Score
Neenah Paper100%
Beiersdorf North America100%
Procter & Gamble79%
Essity61%

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Essity Product Quality

3.5/5

Essity has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.

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Essity Product Information

Essity’s product quality score is a 3.5 out of 5 as rated by its users and customers.

Website
www.essity.com
Company Size
10,000+ Employees

Quick Insights into Essity Product Quality

Essity's Product Quality score was rated highest by customers ages 36-40, and rated lowest by Caucasian customers.

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Ranked Essity Product Quality the Highest

36-40
5
Other
4.6
Female
4.1

Ranked Essity Product Quality the Lowest

Caucasian
3.8

Essity Product Quality Score by Gender

Essity's Product Quality score was rated 4.1 by Female customers on Comparably.

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Female

4.1/5

Male

N/A

Essity Product Quality Score by Ethnicity

Essity's Product Quality score was rated the highest by Other customers, and the lowest by Caucasian customers.

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0
1
2
3
4
5
Caucasian
3.8
Caucasian3.8
Other
4.6
Other4.6

Essity Product Quality Score by Age

Essity's Product Quality score was rated 5 stars by customers ages 36-40 on Comparably.

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0
1
2
3
4
5
36-40
5
36-405

Essity Product Quality vs. Competitors

Compared to its competitors, Essity's Product Quality score is rated right below Beiersdorf North America.

COMPANYProduct Quality Score
Neenah Paper4/5
Procter & Gamble4/5
Beiersdorf North America3.9/5
Essity3.5/5

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Essity Pricing

Essity ROI & Value For Money

3.5/5

Essity has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.

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Quick Insights into Essity ROI

Essity's ROI score was rated highest by customers ages 36-40, and rated lowest by Caucasian customers.

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Ranked Essity ROI the Highest

36-40
5
Female
4.6
Other
4.6

Ranked Essity ROI the Lowest

Caucasian
4.3

Essity ROI Score by Gender

Essity's ROI score was rated 4.6 by Female customers on Comparably.

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Female

4.6/5

Male

N/A

Essity ROI Score by Ethnicity

Essity's ROI score was rated the highest by Other customers, and the lowest by Caucasian customers.

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0
1
2
3
4
5
Caucasian
4.3
Caucasian4.3
Other
4.6
Other4.6

Essity ROI Score by Age

Essity's ROI score was rated 5 stars by customers ages 36-40 on Comparably.

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0
1
2
3
4
5
36-40
5
36-405

Essity Pricing vs. Competitors

Compared to its competitors, Essity's ROI score is rated right below Procter & Gamble.

COMPANYPricing Score
Beiersdorf North America3.9/5
Neenah Paper3.9/5
Procter & Gamble3.9/5
Essity3.5/5

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Essity Customer Satisfaction (CSAT)

Essity Customer Satisfaction (CSAT) Score

54 / 100

Essity has an overall Customer Satisfaction score of 54 rated by its users and customers.

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Very Satisfied36%
Satisfied18%
Neither Satisfied nor Dissatisfied37%
Dissatisfied0%
Very Dissatisfied9%
Very Satisfied
36%
Satisfied
18%
Neither Satisfied nor Dissatisfied
37%
Dissatisfied
0%
Very Dissatisfied
9%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Essity Customer Satisfaction

Essity's Customer Satisfaction score was rated highest by customers ages 36-40, and rated lowest by Caucasian customers.

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Ranked Essity Customer Satisfaction the Highest

36-40
100%
Female
67%
Other
67%

Ranked Essity Customer Satisfaction the Lowest

Caucasian
66%

Essity Customer Satisfaction Score by Gender

Essity's Customer Satisfaction score was rated 67 by Female customers on Comparably.

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67 / 100
Female
Very Satisfied
67%
Satisfied
0%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
0%

Essity Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Essity's Customer Satisfaction (CSAT) score was rated 66% according to Caucasian users and customers.

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66 / 100
Very Satisfied33%
Satisfied33%
Neither Satisfied nor Dissatisfied34%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
33%
Satisfied
33%
Neither Satisfied nor Dissatisfied
34%
Dissatisfied
0%
Very Dissatisfied
0%

CSAT according to Other

Essity's Customer Satisfaction (CSAT) score was rated 67% according to Other users and customers.

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67 / 100
Very Satisfied67%
Satisfied0%
Neither Satisfied nor Dissatisfied33%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
67%
Satisfied
0%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
0%

Essity Customer Satisfaction Score by Age

Essity's Customer Satisfaction score was rated 100 points by customers ages 36-40 on Comparably.

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0
20
40
60
80
100
36-40 CSAT Score
100%
Very Satisfied
100%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
36-40100%

Essity Customer Satisfaction vs. Competitors

Compared to its competitors, Essity's Customer Satisfaction score is rated right below Beiersdorf North America.

COMPANYCustomer Satisfaction (CSAT) Score
Neenah Paper100%
Procter & Gamble78%
Beiersdorf North America67%
Essity55%

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Essity Customer Service

3.4/5

Essity has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.

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About Essity's Customer Service

Address

Box 200, Stockholm,


Website

www.essity.com


Phone Number

7

Quick Insights into Essity Customer Service

Essity's Customer Service score was rated highest by customers ages 36-40, and rated lowest by Caucasian customers.

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Ranked Essity Customer Service the Highest

36-40
5
Female
4.6
Other
4.6

Ranked Essity Customer Service the Lowest

Caucasian
3.8

Essity Customer Service Score by Gender

Essity's Customer Service score was rated 4.6 by Female customers on Comparably.

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Female

4.6/5

Male

N/A

Essity Customer Service Score by Ethnicity

Essity's Customer Service score was rated the highest by Other customers, and the lowest by Caucasian customers.

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0
20
40
60
80
100
Caucasian
3.8
Caucasian3.8
Other
4.6
Other4.6

Essity Customer Service Score by Age

Essity's Customer Service score was rated 5 stars by customers ages 36-40 on Comparably.

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0
20
40
60
80
100
36-40
5
36-405

Essity Customer Service vs. Competitors

Compared to its competitors, Essity's Customer Service score is rated right below Procter & Gamble.

COMPANYCustomer Service Score
Neenah Paper4.2/5
Beiersdorf North America3.9/5
Procter & Gamble3.9/5
Essity3.4/5

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Essity as an Employer

2.4/5

Essity has a 2.4/5 stars for its overall company culture rated by their employees

  Essity CEO
bottom
15%
CEO of Essity

In the Bottom 15% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Essity scored a 24 for Net Promoter Score and a -40 for Employee Net Promoter Score. NPS gauges how likely a customer of Essity would recommend the brand to a friend. ENPS measures how likely Essity employees would recommend working at Essity to a friend.

Net Promoter Score

24
NPS Score
43%Promoters
38%Passive
19%Detractors

Employee Net Promoter Score

-40
eNPS Score
25%Promoters
10%Passive
65%Detractors

Global Ranking Snapshot

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6
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7
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