46
NPS
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Beiersdorf North America
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About Beiersdorf North America's Brand
It all started with a pharmacist and a dream, now Beiersdorf has grown into a global company! For over 130 years, care for consumers and our people have driven us. We care for our brands, we care about careers and we care about you, because what we do matters! We are skin care. Every day, our global brands icons; Coppertone, Aquaphor, Eucerin, and NIVEA delivers innovative, quality, and safe skin care products. Offering a wide range of products to meet the needs of every consumer, we are committed to the promise of better skin care! Providing more than 500 million consumers in over 200 countries feel good in their skin every day. Are you in? Join this world of care and start your career in an environment that offers you the freedom to drive our progressive business with your ambitious spirit. Shape your professional future from day one and explore our collaborative culture with smart, courageous teams that all share one exciting goal: developing skin care products for the future. Among its major competitors, Beiersdorf North America is ranked in 1st place for NPS while Henkel is 2nd, and Unilever is 3rd.
Brand at a Glance
100%
Customer Loyalty
3.9/5
Product Quality
3.9/5
Pricing
3.9/5
Customer Service
Beiersdorf North America Ranking
- #1 / 4 of its competitors
Beiersdorf North America NPS
Beiersdorf North America's Net Promoter Score (NPS) is a 46 with 69% Promoters, 8% Passives, and 23% Detractors. Net Promoter Score tracks whether Beiersdorf North America's customers would recommend using the product based on a scale of -100 to 100.
Beiersdorf North America Overall NPS
| 69% | Promoters |
|---|---|
| 8% | Passives |
| 23% | Detractors |
Beiersdorf North America NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jul 2020 100 | Jul 2020 | 100 |
Dec 2020 100 | Dec 2020 | 100 |
Jan 2021 100 | Jan 2021 | 100 |
Feb 2021 60 | Feb 2021 | 60 |
May 2021 67 | May 2021 | 67 |
Mar 2022 43 | Mar 2022 | 43 |
Dec 2022 50 | Dec 2022 | 50 |
Jul 2023 55 | Jul 2023 | 55 |
Apr 2024 45 | Apr 2024 | 45 |
Oct 2024 46 | Oct 2024 | 46 |
How Other Brands Compare
Beiersdorf North America is ranked first for NPS among its competitors. Unilever and Procter & Gamble come in second and third, with Clorox coming in at #4.
Beiersdorf North America |  Unilever |  Procter & Gamble |  Clorox | |
| Global Ranking | #- | #69 | #92 | #191 |
| NPS | 46 | 31 | 28 | 24 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | - | $7.12B | $330.66B | $24.26B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Beiersdorf North America NPS vs. Competitors
Compared to its competitors, Beiersdorf North America's NPS is rated right above Henkel.
| COMPANY | NPS Score | |
|---|---|---|
| Beiersdorf North America | 46 |
 | Henkel | 34 |
| Unilever | 31 |
| Procter & Gamble | 28 |
| Clorox | 24 |
 | Bayer | 8 |
Beiersdorf North America Customer Loyalty
100%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
100% of Beiersdorf North America users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Beiersdorf North America Customer Loyalty vs. Competitors
Compared to its competitors, Beiersdorf North America's Customer Loyalty score is rated right above Clorox.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Beiersdorf North America | 100% |
| Clorox | 87% |
| Henkel | 84% |
| Unilever | 84% |
| Procter & Gamble | 79% |
| Bayer | 72% |
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Beiersdorf North America Product Quality
3.9/5
Beiersdorf North America has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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Beiersdorf North America Product Information
Beiersdorf North America’s product quality score is a 3.9 out of 5 as rated by its users and customers.
- Company Size
- 201-500 Employees
Industry
Consumer Goods
Beiersdorf North America Product Quality vs. Competitors
Compared to its competitors, Beiersdorf North America's Product Quality score is rated right above Bayer, and is preceded by Procter & Gamble.
| COMPANY | Product Quality Score | |
|---|---|---|
| Unilever | 4.2/5 |
| Clorox | 4.2/5 |
| Henkel | 4.1/5 |
| Procter & Gamble | 4/5 |
| Beiersdorf North America | 3.9/5 |
| Bayer | 3.8/5 |
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Beiersdorf North America Pricing
Beiersdorf North America ROI & Value For Money
3.9/5
Beiersdorf North America has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Beiersdorf North America Pricing vs. Competitors
Compared to its competitors, Beiersdorf North America's ROI score is rated right above Unilever, and is preceded by Henkel.
| COMPANY | Pricing Score | |
|---|---|---|
| Henkel | 4.1/5 |
| Beiersdorf North America | 3.9/5 |
| Unilever | 3.9/5 |
| Clorox | 3.9/5 |
| Procter & Gamble | 3.9/5 |
| Bayer | 3.6/5 |
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Beiersdorf North America Customer Satisfaction (CSAT)
Beiersdorf North America Customer Satisfaction (CSAT) Score
67 / 100
Beiersdorf North America has an overall Customer Satisfaction score of 67 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
34%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
33%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Beiersdorf North America Customer Satisfaction vs. Competitors
Compared to its competitors, Beiersdorf North America's Customer Satisfaction score is rated right below Clorox.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Unilever | 85% |
| Bayer | 82% |
| Henkel | 80% |
| Procter & Gamble | 78% |
| Clorox | 70% |
| Beiersdorf North America | 67% |
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Beiersdorf North America Customer Service
3.9/5
Beiersdorf North America has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
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About Beiersdorf North America's Customer Service
Address
301 Tresser Blvd, Stamford, CT 06901
Website
https://www.beiersdorfusa.com/
Phone Number
(203) 563-5800
Beiersdorf North America's Social Links
Beiersdorf North America Customer Service vs. Competitors
Compared to its competitors, Beiersdorf North America's Customer Service score is rated right above Clorox, and is preceded by Unilever.
| COMPANY | Customer Service Score | |
|---|---|---|
| Henkel | 4.1/5 |
| Unilever | 4/5 |
| Beiersdorf North America | 3.9/5 |
| Clorox | 3.9/5 |
| Procter & Gamble | 3.9/5 |
| Bayer | 3.7/5 |
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Beiersdorf North America as an Employer
4.6/5
Beiersdorf North America has a 4.6/5 stars for its overall company culture rated by their employees
top
5%
CEO of Beiersdorf North America
In the Top 5% of Similar Sized Companies on Comparably.
Consumer vs. Employees
Beiersdorf North America scored a 46 for Net Promoter Score and a 41 for Employee Net Promoter Score. NPS gauges how likely a customer of Beiersdorf North America would recommend the brand to a friend. ENPS measures how likely Beiersdorf North America employees would recommend working at Beiersdorf North America to a friend.
Net Promoter Score
46
NPS Score
| 69% | Promoters |
|---|---|
| 8% | Passive |
| 23% | Detractors |
Employee Net Promoter Score
41
eNPS Score
| 58% | Promoters |
|---|---|
| 25% | Passive |
| 17% | Detractors |
