

Among its major competitors, Etisalat is ranked in 1st place for NPS while MTN is 2nd, and Vodafone is 3rd.
Etisalat's Net Promoter Score (NPS) is a 53 with 65% Promoters, 23% Passives, and 12% Detractors. Net Promoter Score tracks whether Etisalat's customers would recommend using the product based on a scale of -100 to 100.
| 65% | Promoters |
|---|---|
| 23% | Passives |
| 12% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jan 2024 87 | Jan 2024 | 87 |
Feb 2024 88 | Feb 2024 | 88 |
Mar 2024 75 | Mar 2024 | 75 |
Apr 2024 63 | Apr 2024 | 63 |
Aug 2024 61 | Aug 2024 | 61 |
Sep 2024 58 | Sep 2024 | 58 |
Oct 2024 56 | Oct 2024 | 56 |
Nov 2024 59 | Nov 2024 | 59 |
Dec 2024 52 | Dec 2024 | 52 |
Jun 2025 50 | Jun 2025 | 50 |
Nov 2025 52 | Nov 2025 | 52 |
Jan 2026 54 | Jan 2026 | 54 |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated Etisalat's NPS 3 points higher than Female customers.
Etisalat's NPS was rated 75 by Male customers on Comparably.
Etisalat's NPS was rated 72 by Female customers on Comparably.
Etisalat's NPS was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 60 | Asian or Pacific Islander | 60 |
Other 75 | Other | 75 |
Etisalat's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 18-25.
Etisalat's NPS was rated the highest by customers who have used Etisalat's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years 34 | 1 to 2 Years | 34 |
5 to 10 Years 80 | 5 to 10 Years | 80 |
Out of the 3 Etisalat customer reviews 3 were positive and 0 were constructive. Etisalat customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
82% of Etisalat users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Etisalat's Customer Loyalty score was rated 100 by both Female and Male customers on Comparably.
Etisalat's Customer Loyalty score was rated 100% by both Asian or Pacific Islander and Other customers on Comparably.
% who answered "Yes"
Etisalat's Customer Loyalty score was rated 100% by customers ages 18-25 and customers ages 26-30 on Comparably.
| Summary | Age | Score |
|---|---|---|
18-25 100% | 18-25 | 100% |
26-30 100% | 26-30 | 100% |
Etisalat's Customer Loyalty score was rated 100% by customers who have used Etisalat's products/services for 1 to 2 Years, and by customers with 5 to 10 Years of usage.
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Etisalat's Customer Loyalty score was rated 100% by Tech industry customers.
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Compared to its competitors, Etisalat's Customer Loyalty score is rated right below Vodafone.
Etisalat has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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Etisalat’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Etisalat's product the highest.
Etisalat's Product Quality score was rated highest by customers from the Tech industry, and rated lowest by customers ages 18-25.
Male customers rated Etisalat's Product Quality score 0.2 stars higher than Female customers.
Etisalat's Product Quality score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 4.6 | Asian or Pacific Islander | 4.6 |
Other 4.7 | Other | 4.7 |
Etisalat's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 18-25.
| Summary | Age | Score |
|---|---|---|
18-25 4.4 | 18-25 | 4.4 |
26-30 4.6 | 26-30 | 4.6 |
Etisalat's Product Quality score was rated 4.6 stars by customers who have used Etisalat's products/services for 1 to 2 Years, and by customers with 5 to 10 Years of usage.
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Etisalat's Product Quality score was rated 5 stars by Tech industry customers.
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Compared to its competitors, Etisalat's Product Quality score is rated right above MTN.
Etisalat has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Etisalat's ROI score was rated highest by customers from the Tech industry, and rated lowest by Other customers.
Female customers rated Etisalat's ROI score 0.3 stars higher than Male customers.
Etisalat's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 4.5 | Asian or Pacific Islander | 4.5 |
Other 4.1 | Other | 4.1 |
Etisalat's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
| Summary | Age | Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
26-30 4.1 | 26-30 | 4.1 |
Etisalat's ROI score was rated the highest by customers who have used Etisalat's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Etisalat's ROI score was rated 5 stars by Tech industry customers.
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Compared to its competitors, Etisalat's ROI score is rated right above MTN, and is preceded by du.
Etisalat has an overall Customer Satisfaction score of 86 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Etisalat's Customer Satisfaction score was rated highest by customers who have used Etisalat's products/services for 1 to 2 Years, and rated lowest by Other customers.
Etisalat's Customer Satisfaction score was rated 100 by both Female and Male customers on Comparably.
Very Satisfied | 75% | |
|---|---|---|
Satisfied | 25% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Very Satisfied | 57% | |
|---|---|---|
Satisfied | 43% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Etisalat's Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.
Etisalat's Customer Satisfaction (CSAT) score was rated 100% according to Other users and customers.
Etisalat's Customer Satisfaction score was rated 100 points by customers ages 18-25 and customers ages 26-30 on Comparably.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% | |||||||||||||||
| 26-30 | 100% |
Etisalat's Customer Satisfaction score was rated 100 points by customers who have used Etisalat's products/services for 1 to 2 Years, and by customers with 5 to 10 Years of usage.
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Etisalat's Customer Satisfaction score was rated 100 points by Tech industry customers.
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}Compared to its competitors, Etisalat's Customer Satisfaction score is rated right above MTN, and is preceded by du.
Etisalat has an overall Customer Service score of 4.2 out of 5 stars rated by its users and customers.
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http://www.etisalat.com
Etisalat's Customer Service score was rated highest by customers from the Tech industry, and rated lowest by Asian or Pacific Islander customers.
Male customers rated Etisalat's Customer Service score 0.1 stars higher than Female customers.
Etisalat's Customer Service score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Asian or Pacific Islander 4.5 | Asian or Pacific Islander | 4.5 |
Other 4.9 | Other | 4.9 |
Etisalat's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 18-25.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
26-30 4.6 | 26-30 | 4.6 |
Etisalat's Customer Service score was rated the highest by customers who have used Etisalat's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Etisalat's Customer Service score was rated 5 stars by Tech industry customers.
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Compared to its competitors, Etisalat's Customer Service score is rated right above du.
Etisalat scored a 53 for Net Promoter Score and a 18 for Employee Net Promoter Score. NPS gauges how likely a customer of Etisalat would recommend the brand to a friend. ENPS measures how likely Etisalat employees would recommend working at Etisalat to a friend.
| 65% | Promoters |
|---|---|
| 23% | Passive |
| 12% | Detractors |
| 45% | Promoters |
|---|---|
| 28% | Passive |
| 27% | Detractors |