43
NPS
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Ferrero
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About Ferrero's Brand
Among its major competitors, Ferrero is ranked in 2nd place for NPS while Lindt & Sprüngli is 1st, and Hershey Company is 3rd.Their current valuation is $323.86B
Brand at a Glance
83%
Customer Loyalty
4.3/5
Product Quality
3.9/5
Pricing
4.2/5
Customer Service
Ferrero Ranking
- #2 / 4 of its competitors
Ferrero NPS
Ferrero's Net Promoter Score (NPS) is a 43 with 61% Promoters, 21% Passives, and 18% Detractors. Net Promoter Score tracks whether Ferrero's customers would recommend using the product based on a scale of -100 to 100.
Ferrero Overall NPS
| 61% | Promoters |
|---|---|
| 21% | Passives |
| 18% | Detractors |
Ferrero NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jan 2025 40 | Jan 2025 | 40 |
Feb 2025 40 | Feb 2025 | 40 |
Mar 2025 41 | Mar 2025 | 41 |
Apr 2025 41 | Apr 2025 | 41 |
May 2025 41 | May 2025 | 41 |
Jun 2025 41 | Jun 2025 | 41 |
Jul 2025 43 | Jul 2025 | 43 |
Aug 2025 41 | Aug 2025 | 41 |
Sep 2025 41 | Sep 2025 | 41 |
Oct 2025 41 | Oct 2025 | 41 |
Nov 2025 41 | Nov 2025 | 41 |
Jan 2026 41 | Jan 2026 | 41 |
How Other Brands Compare
Ferrero is ranked second for NPS among its competitors. Lindt & Sprüngli and Hershey Company come in first and third, with Haribo coming in at #4. Among those competitors, it is the second most valued company.
Ferrero |  Hershey Company |  Lindt & Sprüngli |  Haribo | |
| Global Ranking | #- | #42 | #- | #- |
| NPS | 43 | 35 | 55 | 29 |
| Valuation Updated every 24 hours for public companies | $323.86B | $30.98B | - | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Ferrero NPS by Gender
Male customers rated Ferrero's NPS 2 points higher than Female customers.
Male
50
Ferrero's NPS was rated 50 by Male customers on Comparably.
61%
Promoters
28%
Passives
11%
Detractors
Female
48
Ferrero's NPS was rated 48 by Female customers on Comparably.
62%
Promoters
24%
Passives
14%
Detractors
Ferrero NPS by Ethnicity
Ferrero's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 56 | Caucasian | 56 |
African American/Black 40 | African American/Black | 40 |
Asian or Pacific Islander 64 | Asian or Pacific Islander | 64 |
Other 41 | Other | 41 |
Ferrero NPS by Age
Ferrero's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.
Ferrero NPS by Usage
Ferrero's NPS was rated the highest by customers who have used Ferrero's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -25 | Less than 1 Year | -25 |
1 to 2 Years 17 | 1 to 2 Years | 17 |
2 to 5 Years 67 | 2 to 5 Years | 67 |
5 to 10 Years 44 | 5 to 10 Years | 44 |
Over 10 Years 69 | Over 10 Years | 69 |
Ferrero NPS vs. Competitors
Compared to its competitors, Ferrero's NPS is rated right above Hershey Company, and is preceded by Lindt & Sprüngli.
| COMPANY | NPS Score | |
|---|---|---|
| Lindt & Sprüngli | 55 |
| Ferrero | 43 |
| Hershey Company | 35 |
| Haribo | 29 |
Ferrero Customer Reviews
Out of the 12 Ferrero customer reviews 11 were positive and 1 was constructive. Ferrero customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Ferrero Customer Loyalty
83%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
83% of Ferrero users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Ferrero Customer Loyalty Score by Gender
Female customers rated Ferrero's Customer Loyalty score 4% higher than Male customers.
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Male
80%
Yes
Female
84%
Yes
Ferrero Customer Loyalty Score by Ethnicity
Ferrero's Customer Loyalty score was rated the highest by Other customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Ferrero.
80
out of 100
Caucasian
82
out of 100
African American/Black
84
out of 100
Asian or Pacific Islander
93
out of 100
Other
Ferrero Customer Loyalty Score by Age
Ferrero's Customer Loyalty score was rated the highest by customers ages 51-55, and the lowest by customers ages 36-40.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 85% | 18-25 | 85% |
26-30 87% | 26-30 | 87% |
31-35 87% | 31-35 | 87% |
36-40 82% | 36-40 | 82% |
51-55 100% | 51-55 | 100% |
Ferrero Customer Loyalty Score by Usage
Ferrero's Customer Loyalty score was rated the highest by customers who have used Ferrero's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Ferrero Customer Loyalty Score by Industry
Ferrero's Customer Loyalty score was rated the highest by Arts and Entertainment industry customers, and the lowest by Marketing, Advertising and Research industry customers.
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Ferrero Customer Loyalty vs. Competitors
Compared to its competitors, Ferrero's Customer Loyalty score is rated right above Hershey Company.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Ferrero | 83% |
| Hershey Company | 81% |
| Haribo | 72% |
| Lindt & Sprüngli | 69% |
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Ferrero Product Quality
4.3/5
Ferrero has an overall Product Quality score of 4.3 out of 5 stars rated by its users and customers.
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Ferrero Product Information
Ferrero’s product quality score is a 4.3 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Ferrero's product the highest. Reviewers from the Marketing, Advertising and Research industry rated Ferrero the lowest at 3.5.
- Website
- https://www.ferrero.com
- Company Size
- 10,000+ Employees
Industry
Tech
Food & Beverages
Quick Insights into Ferrero Product Quality
Ferrero's Product Quality score was rated highest by customers who have used Ferrero's products/services for 1 to 2 Years, and rated lowest by customers who have used Ferrero's products/services for Less than 1 Year.
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Ranked Ferrero Product Quality the Highest
Ranked Ferrero Product Quality the Lowest
Ferrero Product Quality Score by Gender
Female customers rated Ferrero's Product Quality score 0.3 stars higher than Male customers.
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Male
4/5
Female
4.3/5
Ferrero Product Quality Score by Ethnicity
Ferrero's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.3 | Caucasian | 4.3 |
African American/Black 3.6 | African American/Black | 3.6 |
Asian or Pacific Islander 4.5 | Asian or Pacific Islander | 4.5 |
Other 4.2 | Other | 4.2 |
Ferrero Product Quality Score by Age
Ferrero's Product Quality score was rated the highest by customers ages 51-55, and the lowest by customers ages 31-35.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.4 | 18-25 | 4.4 |
26-30 3.7 | 26-30 | 3.7 |
31-35 3.7 | 31-35 | 3.7 |
36-40 4.5 | 36-40 | 4.5 |
51-55 4.6 | 51-55 | 4.6 |
Ferrero Product Quality Score by Usage
Ferrero's Product Quality score was rated the highest by customers who have used Ferrero's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Ferrero Product Quality Score by Industry
Ferrero's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Marketing, Advertising and Research industry customers.
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Ferrero Product Quality vs. Competitors
Compared to its competitors, Ferrero's Product Quality score is rated right above Lindt & Sprüngli.
| COMPANY | Product Quality Score | |
|---|---|---|
| Ferrero | 4.3/5 |
| Lindt & Sprüngli | 4.1/5 |
| Hershey Company | 4.1/5 |
| Haribo | 4.1/5 |
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Ferrero Pricing
Ferrero ROI & Value For Money
3.9/5
Ferrero has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Ferrero Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Business and Consumer Services industry. The users from the Marketing, Advertising and Research industry think that they had the lowest ROI from Ferrero.
Quick Insights into Ferrero ROI
Ferrero's ROI score was rated highest by customers from the Business and Consumer Services industry, and rated lowest by customers from the Marketing, Advertising and Research industry.
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Ranked Ferrero ROI the Highest
Ranked Ferrero ROI the Lowest
Ferrero ROI Score by Gender
Male customers rated Ferrero's ROI score 0.2 stars higher than Female customers.
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Male
4/5
Female
3.8/5
Ferrero ROI Score by Ethnicity
Ferrero's ROI score was rated the highest by Other customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
African American/Black 3.9 | African American/Black | 3.9 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Other 4 | Other | 4 |
Ferrero ROI Score by Age
Ferrero's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 18-25.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 4 | 26-30 | 4 |
31-35 3.9 | 31-35 | 3.9 |
36-40 4.1 | 36-40 | 4.1 |
51-55 4 | 51-55 | 4 |
Ferrero ROI Score by Usage
Ferrero's ROI score was rated the highest by customers who have used Ferrero's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Ferrero ROI Score by Industry
Ferrero's ROI score was rated the highest by Business and Consumer Services industry customers, and the lowest by Marketing, Advertising and Research industry customers.
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Ferrero Pricing vs. Competitors
Compared to its competitors, Ferrero's ROI score is rated right above Hershey Company, and is preceded by Lindt & Sprüngli.
| COMPANY | Pricing Score | |
|---|---|---|
| Lindt & Sprüngli | 4.1/5 |
| Ferrero | 3.9/5 |
| Hershey Company | 3.9/5 |
| Haribo | 3.6/5 |
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Ferrero Customer Satisfaction (CSAT)
Ferrero Customer Satisfaction (CSAT) Score
84 / 100
Ferrero has an overall Customer Satisfaction score of 84 rated by its users and customers.
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Very Satisfied
51%
Satisfied
33%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
5%
Very Dissatisfied
4%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Ferrero Customer Satisfaction
Ferrero's Customer Satisfaction score was rated highest by customers who have used Ferrero's products/services for 2 to 5 Years, and rated lowest by customers from the Tech industry.
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Ranked Ferrero Customer Satisfaction the Highest
Ranked Ferrero Customer Satisfaction the Lowest
Ferrero Customer Satisfaction Score by Gender
Female customers rated Ferrero's Customer Satisfaction score 17 points higher than Male customers.
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72 / 100
MaleVery Satisfied | 33% | |
|---|---|---|
Satisfied | 39% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 11% | |
Very Dissatisfied | 17% |
89 / 100
FemaleVery Satisfied | 46% | |
|---|---|---|
Satisfied | 43% | |
Neither Satisfied nor Dissatisfied | 7% | |
Dissatisfied | 0% | |
Very Dissatisfied | 4% |
Ferrero Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Ferrero's Customer Satisfaction (CSAT) score was rated 82% according to Caucasian users and customers.
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82 / 100
Very Satisfied
35%
Satisfied
47%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
6%
Very Dissatisfied
6%
CSAT according to African American/Black
Ferrero's Customer Satisfaction (CSAT) score was rated 80% according to African American/Black users and customers.
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80 / 100
Very Satisfied
40%
Satisfied
40%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
20%
CSAT according to Asian or Pacific Islander
Ferrero's Customer Satisfaction (CSAT) score was rated 82% according to Asian or Pacific Islander users and customers.
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82 / 100
Very Satisfied
46%
Satisfied
36%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
0%
Very Dissatisfied
9%
CSAT according to Other
Ferrero's Customer Satisfaction (CSAT) score was rated 92% according to Other users and customers.
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92 / 100
Very Satisfied
59%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
8%
Very Dissatisfied
0%
Ferrero Customer Satisfaction Score by Age
Ferrero's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 89% | |||||||||||||||
| 26-30 | 72% | |||||||||||||||
| 31-35 | 83% | |||||||||||||||
| 36-40 | 80% | |||||||||||||||
| 51-55 | 80% |
Ferrero Customer Satisfaction Score by Usage
Ferrero's Customer Satisfaction score was rated the highest by customers who have used Ferrero's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Ferrero Customer Satisfaction Score by Industry
Ferrero's Customer Satisfaction score was rated the highest by Arts and Entertainment industry customers, and the lowest by Tech industry customers.
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{
"title": "Ferrero Customer Satisfaction Score by Industry",
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"groupId": 495,
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}Ferrero Customer Satisfaction vs. Competitors
Compared to its competitors, Ferrero's Customer Satisfaction score is rated right above Hershey Company.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Ferrero | 84% |
| Hershey Company | 80% |
| Haribo | 80% |
| Lindt & Sprüngli | 76% |
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Ferrero Customer Service
4.2/5
Ferrero has an overall Customer Service score of 4.2 out of 5 stars rated by its users and customers.
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About Ferrero's Customer Service
Address
Alba, MO
Website
https://www.ferrero.com
Quick Insights into Ferrero Customer Service
Ferrero's Customer Service score was rated highest by customers ages 51-55, and rated lowest by customers from the Marketing, Advertising and Research industry.
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Ranked Ferrero Customer Service the Highest
Ranked Ferrero Customer Service the Lowest
Ferrero Customer Service Score by Gender
Female customers rated Ferrero's Customer Service score 0.3 stars higher than Male customers.
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Male
3.9/5
Female
4.2/5
Ferrero Customer Service Score by Ethnicity
Ferrero's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Ferrero.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
African American/Black 4 | African American/Black | 4 |
Asian or Pacific Islander 4.4 | Asian or Pacific Islander | 4.4 |
Other 4.4 | Other | 4.4 |
Ferrero Customer Service Score by Age
Ferrero's Customer Service score was rated the highest by customers ages 51-55, and the lowest by customers ages 36-40.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
26-30 4 | 26-30 | 4 |
31-35 3.9 | 31-35 | 3.9 |
36-40 3.5 | 36-40 | 3.5 |
51-55 4.6 | 51-55 | 4.6 |
Ferrero Customer Service Score by Usage
Ferrero's Customer Service score was rated the highest by customers who have used Ferrero's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Ferrero Customer Service Score by Industry
Ferrero's Customer Service score was rated the highest by Business and Consumer Services industry customers, and the lowest by Marketing, Advertising and Research industry customers.
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Ferrero Customer Service vs. Competitors
Compared to its competitors, Ferrero's Customer Service score is rated right above Hershey Company, and is preceded by Lindt & Sprüngli.
| COMPANY | Customer Service Score | |
|---|---|---|
| Lindt & Sprüngli | 4.2/5 |
| Ferrero | 4.2/5 |
| Hershey Company | 3.9/5 |
| Haribo | 3.7/5 |
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Ferrero as an Employer
3.3/5
Ferrero has a 3.3/5 stars for its overall company culture rated by their employees
bottom
45%
Consumer vs. Employees
Ferrero scored a 43 for Net Promoter Score and a -5 for Employee Net Promoter Score. NPS gauges how likely a customer of Ferrero would recommend the brand to a friend. ENPS measures how likely Ferrero employees would recommend working at Ferrero to a friend.
Net Promoter Score
43
NPS Score
| 61% | Promoters |
|---|---|
| 21% | Passive |
| 18% | Detractors |
Employee Net Promoter Score
-5
eNPS Score
| 42% | Promoters |
|---|---|
| 11% | Passive |
| 47% | Detractors |
