49
NPS
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Franklin Covey Company
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About Franklin Covey Company's Brand
"Franklin Covey, provides training and consulting solutions to address leadership, execution, productivity, sales performance, and education problems." Among its major competitors, Franklin Covey Company is ranked in 2nd place for NPS while GP Strategies is 1st, and Staples is 3rd.Their current market cap is $490.25M
Brand at a Glance
84%
Customer Loyalty
3.7/5
Product Quality
3.9/5
Pricing
3.9/5
Customer Service
Franklin Covey Company CMO
Scott Jeffery Miller
Mr. Scott Jeffery Miller serves as the Chief Marketing Officer at Franklin Covey Co. Mr. Miller has been an Executive Vice President of Business Development and Marketing at Franklin Covey Co. since March 26, 2012. Mr. Miller served as Vice President of Global Business Development & Marketing for Global Client Facilitator Services at Franklin Covey until March 26, 2012. Mr. Miller served as Head of Business Development and General Manager of Global Client Facilitator Services at Franklin Covey Co. Mr. Miller served as General Manager of Central Region based in Chicago at Franklin Covey Co. for six years. Prior to the role in Chicago, he served as the Director of FranklinCovey's Education Division and the Director of Leadership Integration for the United Kingdom. He started his career with Covey Leadership Center as a Client Partner in 1996. Mr. Miller started his professional career with the Disney Development Company, the real-estate development division of The Walt Disney Company in 1992. As a research coordinator, he identified trends and industry best practices in Community Development, Education, Healthcare, Architectural Design and Technology. He received a B.A. in Organizational Communication from Rollins College in 1996.
Franklin Covey Company Ranking
- #2 / 4 of its competitors
Franklin Covey Company NPS
Franklin Covey Company's Net Promoter Score (NPS) is a 49 with 63% Promoters, 23% Passives, and 14% Detractors. Net Promoter Score tracks whether Franklin Covey Company's customers would recommend using the product based on a scale of -100 to 100.
Franklin Covey Company Overall NPS
| 63% | Promoters |
|---|---|
| 23% | Passives |
| 14% | Detractors |
Franklin Covey Company NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Dec 2022 55 | Dec 2022 | 55 |
Jan 2023 50 | Jan 2023 | 50 |
Feb 2023 58 | Feb 2023 | 58 |
Mar 2023 53 | Mar 2023 | 53 |
Jun 2023 50 | Jun 2023 | 50 |
Sep 2023 54 | Sep 2023 | 54 |
Oct 2023 56 | Oct 2023 | 56 |
Dec 2023 58 | Dec 2023 | 58 |
Apr 2024 60 | Apr 2024 | 60 |
Sep 2024 55 | Sep 2024 | 55 |
Apr 2025 46 | Apr 2025 | 46 |
May 2025 49 | May 2025 | 49 |
How Other Brands Compare
Franklin Covey Company is ranked second for NPS among its competitors. GP Strategies and Staples come in first and third, with Office Depot coming in at #4. Among those competitors, it is the second most valued company behind Office Depot.
Franklin Covey Company |  Staples |  Office Depot |  GP Strategies | |
| Global Ranking | #- | #318 | #- | #- |
| NPS | 49 | -20 | -40 | 100 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | $490.25M | - | $2.27B | $302.74M |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Franklin Covey Company NPS by Gender
Female customers rated Franklin Covey Company's NPS 107 points higher than Male customers.
Male
-67
Franklin Covey Company's NPS was rated -67 by Male customers on Comparably.
0%
Promoters
33%
Passives
67%
Detractors
Female
40
Franklin Covey Company's NPS was rated 40 by Female customers on Comparably.
60%
Promoters
20%
Passives
20%
Detractors
Franklin Covey Company NPS by Ethnicity
Franklin Covey Company's NPS was rated 20 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 20 | Caucasian | 20 |
Franklin Covey Company NPS by Usage
Franklin Covey Company's NPS was rated 25 points by customers who have used Franklin Covey Company's products/services for 5 to 10 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
5 to 10 Years 25 | 5 to 10 Years | 25 |
Franklin Covey Company NPS vs. Competitors
Compared to its competitors, Franklin Covey Company's NPS is rated right above Staples, and is preceded by GP Strategies.
| COMPANY | NPS Score | |
|---|---|---|
| GP Strategies | 100 |
| Franklin Covey Company | 49 |
| Staples | -20 |
| Office Depot | -40 |
 | Bridgepoint Education | -100 |
Franklin Covey Company Customer Reviews
Out of the 4 Franklin Covey Company customer reviews 3 were positive and 1 was constructive. Franklin Covey Company customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Franklin Covey Company Customer Loyalty
84%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
84% of Franklin Covey Company users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Franklin Covey Company Customer Loyalty Score by Gender
Male customers rated Franklin Covey Company's Customer Loyalty score 18% higher than Female customers.
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Male
100%
Yes
Female
82%
Yes
Franklin Covey Company Customer Loyalty Score by Ethnicity
Franklin Covey Company's Customer Loyalty score was rated 100% by Caucasian customers on Comparably.
% who answered "Yes"
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100
out of 100
Caucasian
Franklin Covey Company Customer Loyalty Score by Usage
Franklin Covey Company's Customer Loyalty score was rated 100% by customers who have used Franklin Covey Company's products/services for 5 to 10 Years.
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Franklin Covey Company Customer Loyalty vs. Competitors
Compared to its competitors, Franklin Covey Company's Customer Loyalty score is rated right above GP Strategies.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Franklin Covey Company | 84% |
| GP Strategies | 83% |
| Staples | 71% |
| Office Depot | 67% |
| Bridgepoint Education | N/A |
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Franklin Covey Company Product Quality
3.7/5
Franklin Covey Company has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.
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Franklin Covey Company Product Information
Franklin Covey Company’s product quality score is a 3.7 out of 5 as rated by its users and customers.
- Website
- www.franklincovey.com
- Company Size
- 501-1,000 Employees
Industry
Tech
Professional Services
Quick Insights into Franklin Covey Company Product Quality
Franklin Covey Company's Product Quality score was rated highest by customers who have used Franklin Covey Company's products/services for 5 to 10 Years, and rated lowest by Male customers.
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Ranked Franklin Covey Company Product Quality the Highest
Ranked Franklin Covey Company Product Quality the Lowest
Franklin Covey Company Product Quality Score by Gender
Female customers rated Franklin Covey Company's Product Quality score 0.4 stars higher than Male customers.
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Male
3/5
Female
3.4/5
Franklin Covey Company Product Quality Score by Ethnicity
Franklin Covey Company's Product Quality score was rated 3.1 stars by Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
Franklin Covey Company Product Quality Score by Usage
Franklin Covey Company's Product Quality score was rated 4.1 stars by customers who have used Franklin Covey Company's products/services for 5 to 10 Years.
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Franklin Covey Company Product Quality vs. Competitors
Compared to its competitors, Franklin Covey Company's Product Quality score is rated right above Staples, and is preceded by GP Strategies.
| COMPANY | Product Quality Score | |
|---|---|---|
| GP Strategies | 4.1/5 |
| Franklin Covey Company | 3.7/5 |
| Staples | 3/5 |
| Bridgepoint Education | 2.5/5 |
| Office Depot | 2.3/5 |
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Franklin Covey Company Pricing
Franklin Covey Company ROI & Value For Money
3.9/5
Franklin Covey Company has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Quick Insights into Franklin Covey Company ROI
Franklin Covey Company's ROI score was rated highest by customers who have used Franklin Covey Company's products/services for 5 to 10 Years, and rated lowest by Male customers.
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Ranked Franklin Covey Company ROI the Highest
Ranked Franklin Covey Company ROI the Lowest
Franklin Covey Company ROI Score by Gender
Female customers rated Franklin Covey Company's ROI score 0.9 stars higher than Male customers.
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Male
3.1/5
Female
4/5
Franklin Covey Company ROI Score by Ethnicity
Franklin Covey Company's ROI score was rated 4 stars by Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
Franklin Covey Company ROI Score by Usage
Franklin Covey Company's ROI score was rated 4.2 stars by customers who have used Franklin Covey Company's products/services for 5 to 10 Years.
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Franklin Covey Company Pricing vs. Competitors
Compared to its competitors, Franklin Covey Company's ROI score is rated right above Staples, and is preceded by GP Strategies.
| COMPANY | Pricing Score | |
|---|---|---|
| GP Strategies | 4/5 |
| Franklin Covey Company | 3.9/5 |
| Staples | 2.9/5 |
| Office Depot | 2.3/5 |
| Bridgepoint Education | N/A |
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Franklin Covey Company Customer Satisfaction (CSAT)
Franklin Covey Company Customer Satisfaction (CSAT) Score
70 / 100
Franklin Covey Company has an overall Customer Satisfaction score of 70 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
41%
Satisfied
29%
Neither Satisfied nor Dissatisfied
18%
Dissatisfied
0%
Very Dissatisfied
12%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Franklin Covey Company Customer Satisfaction
Franklin Covey Company's Customer Satisfaction score was rated highest by customers who have used Franklin Covey Company's products/services for 5 to 10 Years.
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Ranked Franklin Covey Company Customer Satisfaction the Highest
Franklin Covey Company Customer Satisfaction Score by Gender
Franklin Covey Company's Customer Satisfaction score was rated 60 by Female customers on Comparably.
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60 / 100
FemaleVery Satisfied | 40% | |
|---|---|---|
Satisfied | 20% | |
Neither Satisfied nor Dissatisfied | 20% | |
Dissatisfied | 0% | |
Very Dissatisfied | 20% |
Franklin Covey Company Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Franklin Covey Company's Customer Satisfaction (CSAT) score was rated 40% according to Caucasian users and customers.
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40 / 100
Very Satisfied
40%
Satisfied
0%
Neither Satisfied nor Dissatisfied
40%
Dissatisfied
0%
Very Dissatisfied
20%
Franklin Covey Company Customer Satisfaction Score by Usage
Franklin Covey Company's Customer Satisfaction score was rated 100 points by customers who have used Franklin Covey Company's products/services for 5 to 10 Years.
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Franklin Covey Company Customer Satisfaction vs. Competitors
Compared to its competitors, Franklin Covey Company's Customer Satisfaction score is rated right above Staples, and is preceded by GP Strategies.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| GP Strategies | 100% |
| Franklin Covey Company | 70% |
| Staples | 47% |
| Office Depot | 32% |
| Bridgepoint Education | 0% |
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Franklin Covey Company Customer Service
3.9/5
Franklin Covey Company has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
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About Franklin Covey Company's Customer Service
Address
Salt Lake City, UT
Website
www.franklincovey.com
Quick Insights into Franklin Covey Company Customer Service
Franklin Covey Company's Customer Service score was rated highest by customers who have used Franklin Covey Company's products/services for 5 to 10 Years, and rated lowest by Male customers.
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Ranked Franklin Covey Company Customer Service the Highest
Ranked Franklin Covey Company Customer Service the Lowest
Franklin Covey Company Customer Service Score by Gender
Female customers rated Franklin Covey Company's Customer Service score 0.8 stars higher than Male customers.
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Male
3.1/5
Female
3.9/5
Franklin Covey Company Customer Service Score by Ethnicity
Franklin Covey Company's Customer Service score was rated 3.6 stars by Caucasian customers on Comparably.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
Franklin Covey Company Customer Service Score by Usage
Franklin Covey Company's Customer Service score was rated 4.2 stars by customers who have used Franklin Covey Company's products/services for 5 to 10 Years.
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Franklin Covey Company Customer Service vs. Competitors
Compared to its competitors, Franklin Covey Company's Customer Service score is rated right above Staples, and is preceded by GP Strategies.
| COMPANY | Customer Service Score | |
|---|---|---|
| GP Strategies | 4/5 |
| Franklin Covey Company | 3.9/5 |
| Staples | 2.7/5 |
| Office Depot | 2/5 |
| Bridgepoint Education | N/A |
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Franklin Covey Company as an Employer
3.5/5
Franklin Covey Company has a 3.5/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Franklin Covey Company scored a 49 for Net Promoter Score and a 22 for Employee Net Promoter Score. NPS gauges how likely a customer of Franklin Covey Company would recommend the brand to a friend. ENPS measures how likely Franklin Covey Company employees would recommend working at Franklin Covey Company to a friend.
Net Promoter Score
49
NPS Score
| 63% | Promoters |
|---|---|
| 23% | Passive |
| 14% | Detractors |
Employee Net Promoter Score
22
eNPS Score
| 54% | Promoters |
|---|---|
| 14% | Passive |
| 32% | Detractors |
