100
NPS
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Franklin Resources
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About Franklin Resources' Brand
Franklin Resources, Inc. is a global investment management organization known as Franklin Templeton Investments. Among its major competitors, Franklin Resources is ranked in 1st place for NPS while Manning & Napier is 2nd, and BlackRock is 3rd.Their current market cap is $15.24B
Brand at a Glance
100%
Customer Loyalty
3.7/5
Product Quality
5/5
Pricing
5/5
Customer Service
Franklin Resources Ranking
- #1 / 4 of its competitors
Franklin Resources NPS
Franklin Resources's Net Promoter Score (NPS) is a 100 with 100% Promoters, 0% Passives, and 0% Detractors. Net Promoter Score tracks whether Franklin Resources's customers would recommend using the product based on a scale of -100 to 100.
Franklin Resources Overall NPS
| 100% | Promoters |
|---|---|
| 0% | Passives |
| 0% | Detractors |
Franklin Resources NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Apr 2024 100 | Apr 2024 | 100 |
Mar 2025 100 | Mar 2025 | 100 |
How Other Brands Compare
Franklin Resources is ranked first for NPS among its competitors. BlackRock and Fidelity Investments come in second and third, with The Vanguard Group coming in at #4. Among those competitors, it is the second most valued company behind BlackRock.
Franklin Resources |  Fidelity Investments |  The Vanguard Group |  BlackRock | |
| Global Ranking | #- | #162 | #250 | #602 |
| NPS | 100 | 8 | 5 | 10 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | $15.24B | $11.88B | - | $108.30B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Franklin Resources NPS vs. Competitors
Compared to its competitors, Franklin Resources's NPS is rated right above Manning & Napier.
| COMPANY | NPS Score | |
|---|---|---|
| Franklin Resources | 100 |
 | Manning & Napier | 100 |
| BlackRock | 10 |
| Fidelity Investments | 8 |
 | Invesco | 6 |
| The Vanguard Group | 5 |
 | TIAA | -20 |
Franklin Resources Customer Loyalty
100%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
100% of Franklin Resources users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Franklin Resources Customer Loyalty vs. Competitors
Compared to its competitors, Franklin Resources's Customer Loyalty score is rated right above Manning & Napier.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Franklin Resources | 100% |
| Manning & Napier | 100% |
| Fidelity Investments | 83% |
| The Vanguard Group | 81% |
| BlackRock | 75% |
| Invesco | 69% |
| TIAA | 69% |
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Franklin Resources Product Quality
3.7/5
Franklin Resources has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.
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Franklin Resources Product Information
Franklin Resources’s product quality score is a 3.7 out of 5 as rated by its users and customers.
- Company Size
- 5,001-10,000 Employees
Franklin Resources Product Quality vs. Competitors
Compared to its competitors, Franklin Resources's Product Quality score is rated right above Fidelity Investments, and is preceded by BlackRock.
| COMPANY | Product Quality Score | |
|---|---|---|
| Manning & Napier | 5/5 |
| BlackRock | 3.8/5 |
| Franklin Resources | 3.7/5 |
| Fidelity Investments | 3.4/5 |
| The Vanguard Group | 3.4/5 |
| Invesco | 3.3/5 |
| TIAA | 2.8/5 |
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Franklin Resources Pricing
Franklin Resources ROI & Value For Money
5/5
Franklin Resources has a value for money and ROI score of 5 out of 5 stars rated by its users and customers.
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Franklin Resources Pricing vs. Competitors
Compared to its competitors, Franklin Resources's ROI score is rated right above Manning & Napier.
| COMPANY | Pricing Score | |
|---|---|---|
| Franklin Resources | 5/5 |
| Manning & Napier | 5/5 |
| BlackRock | 3.7/5 |
| The Vanguard Group | 3.5/5 |
| Invesco | 3.5/5 |
| Fidelity Investments | 3.4/5 |
| TIAA | 2.9/5 |
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Franklin Resources Customer Satisfaction (CSAT)
Franklin Resources Customer Satisfaction (CSAT) Score
100 / 100
Franklin Resources has an overall Customer Satisfaction score of 100 rated by its users and customers.
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Very Satisfied
100%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Franklin Resources Customer Satisfaction vs. Competitors
Compared to its competitors, Franklin Resources's Customer Satisfaction score is rated right above BlackRock.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Franklin Resources | 100% |
| BlackRock | 78% |
| Invesco | 66% |
| Fidelity Investments | 58% |
| The Vanguard Group | 50% |
| TIAA | 41% |
| Manning & Napier | 0% |
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Franklin Resources Customer Service
5/5
Franklin Resources has an overall Customer Service score of 5 out of 5 stars rated by its users and customers.
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About Franklin Resources's Customer Service
Address
1 Franklin Pkwy., San Mateo, CA
Website
http://www.franklinresources.com
Phone Number
650-312-2000
Franklin Resources Customer Service vs. Competitors
Compared to its competitors, Franklin Resources's Customer Service score is rated right above Manning & Napier.
| COMPANY | Customer Service Score | |
|---|---|---|
| Franklin Resources | 5/5 |
| Manning & Napier | 5/5 |
| BlackRock | 3.8/5 |
| Invesco | 3.6/5 |
| Fidelity Investments | 3.3/5 |
| The Vanguard Group | 3.2/5 |
| TIAA | 2.7/5 |
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Franklin Resources as an Employer
2.9/5
Franklin Resources has a 2.9/5 stars for its overall company culture rated by their employees
bottom
10%
Consumer vs. Employees
Franklin Resources scored a 100 for Net Promoter Score and a -34 for Employee Net Promoter Score. NPS gauges how likely a customer of Franklin Resources would recommend the brand to a friend. ENPS measures how likely Franklin Resources employees would recommend working at Franklin Resources to a friend.
Net Promoter Score
100
NPS Score
| 100% | Promoters |
|---|---|
| 0% | Passive |
| 0% | Detractors |
Employee Net Promoter Score
-34
eNPS Score
| 33% | Promoters |
|---|---|
| 0% | Passive |
| 67% | Detractors |
