39
NPS
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Giant Tiger
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About Giant Tiger's Brand
Giant Tiger is the all-Canadian family discount store for Fun Smart Savings. Among its major competitors, Giant Tiger is ranked in 1st place for NPS while Canadian Tire is 2nd, and Walmart is 3rd.
Brand at a Glance
76%
Customer Loyalty
3.8/5
Product Quality
4/5
Pricing
3.8/5
Customer Service
Giant Tiger Ranking
- #1 / 4 of its competitors
Giant Tiger NPS
Giant Tiger's Net Promoter Score (NPS) is a 39 with 59% Promoters, 21% Passives, and 20% Detractors. Net Promoter Score tracks whether Giant Tiger's customers would recommend using the product based on a scale of -100 to 100.
Giant Tiger Overall NPS
| 59% | Promoters |
|---|---|
| 21% | Passives |
| 20% | Detractors |
Giant Tiger NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jul 2024 39 | Jul 2024 | 39 |
Sep 2024 39 | Sep 2024 | 39 |
Oct 2024 41 | Oct 2024 | 41 |
Nov 2024 39 | Nov 2024 | 39 |
Dec 2024 41 | Dec 2024 | 41 |
Feb 2025 41 | Feb 2025 | 41 |
Apr 2025 41 | Apr 2025 | 41 |
Jun 2025 42 | Jun 2025 | 42 |
Aug 2025 42 | Aug 2025 | 42 |
Sep 2025 41 | Sep 2025 | 41 |
Nov 2025 39 | Nov 2025 | 39 |
Dec 2025 39 | Dec 2025 | 39 |
How Other Brands Compare
Giant Tiger is ranked first for NPS among its competitors. Canadian Tire and Walmart come in second and third, with Sobeys coming in at #4.
Giant Tiger |  Walmart |  Canadian Tire |  Sobeys | |
| Global Ranking | #- | #104 | #- | #- |
| NPS | 39 | 7 | 25 | -6 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | - | $382.64B | - | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Giant Tiger NPS by Gender
Female customers rated Giant Tiger's NPS 59 points higher than Male customers.
Male
-11
Giant Tiger's NPS was rated -11 by Male customers on Comparably.
33%
Promoters
23%
Passives
44%
Detractors
Female
48
Giant Tiger's NPS was rated 48 by Female customers on Comparably.
62%
Promoters
24%
Passives
14%
Detractors
Giant Tiger NPS by Ethnicity
Giant Tiger's NPS was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 50 | Caucasian | 50 |
African American/Black 0 | African American/Black | 0 |
Other 42 | Other | 42 |
Giant Tiger NPS by Age
Giant Tiger's NPS was rated the highest by customers ages 56-60, and the lowest by customers ages 31-35.
Giant Tiger NPS by Usage
Giant Tiger's NPS was rated the highest by customers who have used Giant Tiger's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 13 | Less than 1 Year | 13 |
1 to 2 Years -17 | 1 to 2 Years | -17 |
2 to 5 Years -20 | 2 to 5 Years | -20 |
5 to 10 Years 57 | 5 to 10 Years | 57 |
Over 10 Years 76 | Over 10 Years | 76 |
Giant Tiger NPS vs. Competitors
Compared to its competitors, Giant Tiger's NPS is rated right above Canadian Tire.
| COMPANY | NPS Score | |
|---|---|---|
| Giant Tiger | 39 |
| Canadian Tire | 25 |
| Walmart | 7 |
| Sobeys | -6 |
Giant Tiger Customer Reviews
Out of the 9 Giant Tiger customer reviews 8 were positive and 1 was constructive. Giant Tiger customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Giant Tiger Customer Loyalty
76%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
76% of Giant Tiger users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Giant Tiger Customer Loyalty Score by Gender
Female customers rated Giant Tiger's Customer Loyalty score 24% higher than Male customers.
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Male
60%
Yes
Female
84%
Yes
Giant Tiger Customer Loyalty Score by Ethnicity
Giant Tiger's Customer Loyalty score was rated the highest by Other customers, and the lowest by African American/Black customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Giant Tiger.
80
out of 100
Caucasian
64
out of 100
African American/Black
100
out of 100
Other
Giant Tiger Customer Loyalty Score by Age
Giant Tiger's Customer Loyalty score was rated the highest by customers ages 51-55, and the lowest by customers ages 31-35.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 78% | 18-25 | 78% |
26-30 78% | 26-30 | 78% |
31-35 46% | 31-35 | 46% |
36-40 87% | 36-40 | 87% |
41-45 70% | 41-45 | 70% |
46-50 55% | 46-50 | 55% |
51-55 100% | 51-55 | 100% |
56-60 100% | 56-60 | 100% |
Giant Tiger Customer Loyalty Score by Usage
Giant Tiger's Customer Loyalty score was rated the highest by customers who have used Giant Tiger's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Giant Tiger Customer Loyalty Score by Industry
Giant Tiger's Customer Loyalty score was rated the highest by Education industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Giant Tiger Customer Loyalty vs. Competitors
Compared to its competitors, Giant Tiger's Customer Loyalty score is rated right above Walmart, and is preceded by Canadian Tire.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Canadian Tire | 78% |
| Giant Tiger | 76% |
| Walmart | 76% |
| Sobeys | 64% |
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Giant Tiger Product Quality
3.8/5
Giant Tiger has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
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Giant Tiger Product Information
Giant Tiger’s product quality score is a 3.8 out of 5 as rated by its users and customers. Reviewers from the Education industry rated Giant Tiger's product the highest. Reviewers from the Tech industry rated Giant Tiger the lowest at 3.2.
- Website
- http://www.gianttiger.com/
- Company Size
- 10,000+ Employees
Industry
Tech
Ecommerce and Marketplaces
Marketplaces
Quick Insights into Giant Tiger Product Quality
Giant Tiger's Product Quality score was rated highest by customers ages 56-60, and rated lowest by customers who have used Giant Tiger's products/services for 1 to 2 Years.
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Ranked Giant Tiger Product Quality the Highest
Ranked Giant Tiger Product Quality the Lowest
Giant Tiger Product Quality Score by Gender
Female customers rated Giant Tiger's Product Quality score 1.2 stars higher than Male customers.
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Male
3/5
Female
4.2/5
Giant Tiger Product Quality Score by Ethnicity
Giant Tiger's Product Quality score was rated the highest by African American/Black customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
African American/Black 4.3 | African American/Black | 4.3 |
Other 3.8 | Other | 3.8 |
Giant Tiger Product Quality Score by Age
Giant Tiger's Product Quality score was rated the highest by customers ages 56-60, and the lowest by customers ages 31-35.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 4.4 | 26-30 | 4.4 |
31-35 3.1 | 31-35 | 3.1 |
36-40 4 | 36-40 | 4 |
41-45 4.3 | 41-45 | 4.3 |
46-50 3.5 | 46-50 | 3.5 |
51-55 3.9 | 51-55 | 3.9 |
56-60 4.7 | 56-60 | 4.7 |
Giant Tiger Product Quality Score by Usage
Giant Tiger's Product Quality score was rated the highest by customers who have used Giant Tiger's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Giant Tiger Product Quality Score by Industry
Giant Tiger's Product Quality score was rated the highest by Education industry customers, and the lowest by Tech industry customers.
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Giant Tiger Product Quality vs. Competitors
Compared to its competitors, Giant Tiger's Product Quality score is rated right above Canadian Tire.
| COMPANY | Product Quality Score | |
|---|---|---|
| Giant Tiger | 3.8/5 |
| Canadian Tire | 3.8/5 |
| Sobeys | 3.5/5 |
| Walmart | 3.5/5 |
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Giant Tiger Pricing
Giant Tiger ROI & Value For Money
4/5
Giant Tiger has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
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Giant Tiger Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Education industry. The users from the Tech industry think that they had the lowest ROI from Giant Tiger.
Quick Insights into Giant Tiger ROI
Giant Tiger's ROI score was rated highest by customers ages 56-60, and rated lowest by customers who have used Giant Tiger's products/services for 1 to 2 Years.
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Ranked Giant Tiger ROI the Highest
Ranked Giant Tiger ROI the Lowest
Giant Tiger ROI Score by Gender
Female customers rated Giant Tiger's ROI score 1.1 stars higher than Male customers.
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Male
3.1/5
Female
4.2/5
Giant Tiger ROI Score by Ethnicity
Giant Tiger's ROI score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
African American/Black 3.5 | African American/Black | 3.5 |
Other 3.7 | Other | 3.7 |
Giant Tiger ROI Score by Age
Giant Tiger's ROI score was rated the highest by customers ages 56-60, and the lowest by customers ages 31-35.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
26-30 3.7 | 26-30 | 3.7 |
31-35 3.3 | 31-35 | 3.3 |
36-40 4.3 | 36-40 | 4.3 |
41-45 4.1 | 41-45 | 4.1 |
46-50 3.5 | 46-50 | 3.5 |
51-55 3.5 | 51-55 | 3.5 |
56-60 4.7 | 56-60 | 4.7 |
Giant Tiger ROI Score by Usage
Giant Tiger's ROI score was rated the highest by customers who have used Giant Tiger's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Giant Tiger ROI Score by Industry
Giant Tiger's ROI score was rated the highest by Education industry customers, and the lowest by Tech industry customers.
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Giant Tiger Pricing vs. Competitors
Compared to its competitors, Giant Tiger's ROI score is rated right above Canadian Tire.
| COMPANY | Pricing Score | |
|---|---|---|
| Giant Tiger | 4/5 |
| Canadian Tire | 3.9/5 |
| Walmart | 3.5/5 |
| Sobeys | 3.2/5 |
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Giant Tiger Customer Satisfaction (CSAT)
Giant Tiger Customer Satisfaction (CSAT) Score
75 / 100
Giant Tiger has an overall Customer Satisfaction score of 75 rated by its users and customers.
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Very Satisfied
46%
Satisfied
29%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
6%
Very Dissatisfied
2%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Giant Tiger Customer Satisfaction
Giant Tiger's Customer Satisfaction score was rated highest by customers ages 56-60, and rated lowest by Male customers.
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Ranked Giant Tiger Customer Satisfaction the Highest
Ranked Giant Tiger Customer Satisfaction the Lowest
Giant Tiger Customer Satisfaction Score by Gender
Female customers rated Giant Tiger's Customer Satisfaction score 54 points higher than Male customers.
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26 / 100
MaleVery Satisfied | 13% | |
|---|---|---|
Satisfied | 13% | |
Neither Satisfied nor Dissatisfied | 50% | |
Dissatisfied | 24% | |
Very Dissatisfied | 0% |
80 / 100
FemaleVery Satisfied | 49% | |
|---|---|---|
Satisfied | 31% | |
Neither Satisfied nor Dissatisfied | 14% | |
Dissatisfied | 3% | |
Very Dissatisfied | 3% |
Giant Tiger Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Giant Tiger's Customer Satisfaction (CSAT) score was rated 77% according to Caucasian users and customers.
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77 / 100
Very Satisfied
48%
Satisfied
29%
Neither Satisfied nor Dissatisfied
19%
Dissatisfied
4%
Very Dissatisfied
0%
CSAT according to African American/Black
Giant Tiger's Customer Satisfaction (CSAT) score was rated 40% according to African American/Black users and customers.
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40 / 100
Very Satisfied
0%
Satisfied
40%
Neither Satisfied nor Dissatisfied
40%
Dissatisfied
0%
Very Dissatisfied
20%
CSAT according to Other
Giant Tiger's Customer Satisfaction (CSAT) score was rated 71% according to Other users and customers.
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71 / 100
Very Satisfied
57%
Satisfied
14%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
29%
Very Dissatisfied
0%
Giant Tiger Customer Satisfaction Score by Age
Giant Tiger's Customer Satisfaction score was rated the highest by customers ages 56-60, and the lowest by customers ages 31-35.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 67% | |||||||||||||||
| 26-30 | 75% | |||||||||||||||
| 31-35 | 40% | |||||||||||||||
| 36-40 | 72% | |||||||||||||||
| 41-45 | 67% | |||||||||||||||
| 46-50 | 50% | |||||||||||||||
| 51-55 | 60% | |||||||||||||||
| 56-60 | 100% |
Giant Tiger Customer Satisfaction Score by Usage
Giant Tiger's Customer Satisfaction score was rated the highest by customers who have used Giant Tiger's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Giant Tiger Customer Satisfaction Score by Industry
Giant Tiger's Customer Satisfaction score was rated the highest by Education industry customers, and the lowest by Tech industry customers.
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{
"title": "Giant Tiger Customer Satisfaction Score by Industry",
"text": "Giant Tiger's Customer Satisfaction score was rated the highest by Education industry customers, and the lowest by Tech industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 50,
"stars": 0,
"csatScore": 50,
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"scoreClassName": "",
"scoreLabel": 50
},
{
"label": "Accounting",
"groupId": 495,
"score": 72,
"stars": 0,
"csatScore": 72,
"text": "Giant Tiger's Customer Satisfaction score is rated by Accounting customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 72
},
{
"label": "Education",
"groupId": 515,
"score": 100,
"stars": 0,
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"text": "Giant Tiger's Customer Satisfaction score is rated by Education customers on Comparably.",
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},
{
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"groupId": 522,
"score": 67,
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}Giant Tiger Customer Satisfaction vs. Competitors
Compared to its competitors, Giant Tiger's Customer Satisfaction score is rated right above Canadian Tire.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Giant Tiger | 75% |
| Canadian Tire | 73% |
| Sobeys | 67% |
| Walmart | 66% |
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Giant Tiger Customer Service
3.8/5
Giant Tiger has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
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About Giant Tiger's Customer Service
Address
Ottawa, OH United States of America
Website
http://www.gianttiger.com/
Phone Number
613-521-8222
Quick Insights into Giant Tiger Customer Service
Giant Tiger's Customer Service score was rated highest by customers from the Education industry, and rated lowest by customers who have used Giant Tiger's products/services for 1 to 2 Years.
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Ranked Giant Tiger Customer Service the Highest
Ranked Giant Tiger Customer Service the Lowest
Giant Tiger Customer Service Score by Gender
Female customers rated Giant Tiger's Customer Service score 0.8 stars higher than Male customers.
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Male
3.3/5
Female
4.1/5
Giant Tiger Customer Service Score by Ethnicity
Giant Tiger's Customer Service score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Giant Tiger.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
African American/Black 3.7 | African American/Black | 3.7 |
Other 3.5 | Other | 3.5 |
Giant Tiger Customer Service Score by Age
Giant Tiger's Customer Service score was rated the highest by customers ages 56-60, and the lowest by customers ages 31-35.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Giant Tiger.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
26-30 4 | 26-30 | 4 |
31-35 3.5 | 31-35 | 3.5 |
36-40 4 | 36-40 | 4 |
41-45 3.8 | 41-45 | 3.8 |
46-50 3.6 | 46-50 | 3.6 |
51-55 3.6 | 51-55 | 3.6 |
56-60 4.6 | 56-60 | 4.6 |
Giant Tiger Customer Service Score by Usage
Giant Tiger's Customer Service score was rated the highest by customers who have used Giant Tiger's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Giant Tiger Customer Service Score by Industry
Giant Tiger's Customer Service score was rated the highest by Education industry customers, and the lowest by Tech industry customers.
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Giant Tiger Customer Service vs. Competitors
Compared to its competitors, Giant Tiger's Customer Service score is rated right above Canadian Tire.
| COMPANY | Customer Service Score | |
|---|---|---|
| Giant Tiger | 3.8/5 |
| Canadian Tire | 3.7/5 |
| Sobeys | 3.6/5 |
| Walmart | 3.3/5 |
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Giant Tiger as an Employer
Consumer vs. Employees
Giant Tiger scored a 39 for Net Promoter Score and a 18 for Employee Net Promoter Score. NPS gauges how likely a customer of Giant Tiger would recommend the brand to a friend. ENPS measures how likely Giant Tiger employees would recommend working at Giant Tiger to a friend.
Net Promoter Score
39
NPS Score
| 59% | Promoters |
|---|---|
| 21% | Passive |
| 20% | Detractors |
Employee Net Promoter Score
18
eNPS Score
| 46% | Promoters |
|---|---|
| 26% | Passive |
| 28% | Detractors |
