50
NPS
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Golf Town
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About Golf Town's Brand
Retailer of golf equipment and apparel. The company offers clubs, bags and balls, footwear, apparel, accessories and gifts. Among its major competitors, Golf Town is ranked in 1st place for NPS while DICK'S Sporting Goods is 2nd, and Academy Sports & Outdoors is 3rd.
Brand at a Glance
55%
Customer Loyalty
4/5
Product Quality
3.7/5
Pricing
3.7/5
Customer Service
Golf Town Ranking
- #1 / 4 of its competitors
Golf Town NPS
Golf Town's Net Promoter Score (NPS) is a 50 with 50% Promoters, 50% Passives, and 0% Detractors. Net Promoter Score tracks whether Golf Town's customers would recommend using the product based on a scale of -100 to 100.
Golf Town Overall NPS
| 50% | Promoters |
|---|---|
| 50% | Passives |
| 0% | Detractors |
Golf Town NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2021 0 | Nov 2021 | 0 |
Sep 2025 50 | Sep 2025 | 50 |
How Other Brands Compare
Golf Town is ranked first for NPS among its competitors. DICK'S Sporting Goods and Academy Sports & Outdoors come in second and third, with Callaway Golf Company coming in at #4.
Golf Town |  DICK'S Sporting Goods |  Callaway Golf Company |  Academy Sports & Outdoors | |
| Global Ranking | #- | #244 | #- | #- |
| NPS | 50 | 31 | - | 3 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | Neutral |
| Valuation Updated every 24 hours for public companies | - | $1.88B | $3.94B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Golf Town NPS vs. Competitors
Compared to its competitors, Golf Town's NPS is rated right above DICK'S Sporting Goods.
| COMPANY | NPS Score | |
|---|---|---|
| Golf Town | 50 |
| DICK'S Sporting Goods | 31 |
| Academy Sports & Outdoors | 3 |
| Callaway Golf Company | N/A |
 | GolfNow.com | -37 |
Golf Town Customer Loyalty
55%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
55% of Golf Town users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Golf Town Customer Loyalty vs. Competitors
Compared to its competitors, Golf Town's Customer Loyalty score is rated right above Callaway Golf Company, and is preceded by GolfNow.com.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| DICK'S Sporting Goods | 75% |
| Academy Sports & Outdoors | 75% |
| GolfNow.com | 69% |
| Golf Town | 55% |
| Callaway Golf Company | N/A |
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Golf Town Product Quality
4/5
Golf Town has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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Golf Town Product Information
Golf Town’s product quality score is a 4 out of 5 as rated by its users and customers.
- Website
- www.golftown.com
- Company Size
- 1,001-5,000 Employees
Golf Town Product Quality vs. Competitors
Compared to its competitors, Golf Town's Product Quality score is rated right above DICK'S Sporting Goods.
| COMPANY | Product Quality Score | |
|---|---|---|
| Golf Town | 4/5 |
| DICK'S Sporting Goods | 3.8/5 |
| Academy Sports & Outdoors | 3.2/5 |
| GolfNow.com | 2.1/5 |
| Callaway Golf Company | N/A |
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Golf Town Pricing
Golf Town ROI & Value For Money
3.7/5
Golf Town has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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Golf Town Pricing vs. Competitors
Compared to its competitors, Golf Town's ROI score is rated right above DICK'S Sporting Goods.
| COMPANY | Pricing Score | |
|---|---|---|
| Golf Town | 3.7/5 |
| DICK'S Sporting Goods | 3.6/5 |
| Academy Sports & Outdoors | 3.2/5 |
| GolfNow.com | 2/5 |
| Callaway Golf Company | N/A |
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Golf Town Customer Satisfaction (CSAT)
Golf Town Customer Satisfaction (CSAT) Score
100 / 100
Golf Town has an overall Customer Satisfaction score of 100 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
0%
Satisfied
100%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Golf Town Customer Satisfaction vs. Competitors
Compared to its competitors, Golf Town's Customer Satisfaction score is rated right above DICK'S Sporting Goods.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Golf Town | 100% |
| DICK'S Sporting Goods | 76% |
| Academy Sports & Outdoors | 63% |
| GolfNow.com | 11% |
| Callaway Golf Company | 0% |
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Golf Town Customer Service
3.7/5
Golf Town has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
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About Golf Town's Customer Service
Address
610 Applewood Crescent, Vaughan, L4K 0E3
Website
www.golftown.com
Golf Town Customer Service vs. Competitors
Compared to its competitors, Golf Town's Customer Service score is rated right above DICK'S Sporting Goods.
| COMPANY | Customer Service Score | |
|---|---|---|
| Golf Town | 3.7/5 |
| DICK'S Sporting Goods | 3.7/5 |
| Academy Sports & Outdoors | 3.1/5 |
| GolfNow.com | 1.5/5 |
| Callaway Golf Company | N/A |
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Consumer vs. Employees
Golf Town scored a 50 for Net Promoter Score and a -33 for Employee Net Promoter Score. NPS gauges how likely a customer of Golf Town would recommend the brand to a friend. ENPS measures how likely Golf Town employees would recommend working at Golf Town to a friend.
Net Promoter Score
50
NPS Score
| 50% | Promoters |
|---|---|
| 50% | Passive |
| 0% | Detractors |
Employee Net Promoter Score
-33
eNPS Score
| 0% | Promoters |
|---|---|
| 67% | Passive |
| 33% | Detractors |
