

Graham Holdings Company (NYSE:GHC) is a diversified education and media company whose operations include educational services. Among its major competitors, Graham Holdings is ranked in 4th place for NPS while Atlantic Media is 1st, and Apollo Education Group is 2nd.
Graham Holdings's Net Promoter Score (NPS) is a 0 with 50% Promoters, 0% Passives, and 50% Detractors. Net Promoter Score tracks whether Graham Holdings's customers would recommend using the product based on a scale of -100 to 100.
| 50% | Promoters |
|---|---|
| 0% | Passives |
| 50% | Detractors |
| Summary | Date | Score |
|---|---|---|
Oct 2023 -100 | Oct 2023 | -100 |
Feb 2024 0 | Feb 2024 | 0 |
Graham Holdings is ranked second for NPS among its competitors. Berkshire Hathaway and Cable One come in first and third, with TEGNA coming in at #4.
![]() Graham Holdings | ![]() Berkshire Hathaway | ![]() TEGNA | ![]() Cable One | |
| Global Ranking | #- | #360 | #- | #- |
| NPS | 0 | 20 | -10 | -4 |
| Valuation Updated every 24 hours for public companies | - | - | $4.49B | $3.92B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Compared to its competitors, Graham Holdings's NPS is rated right above Education Management Corporation, and is preceded by Berkshire Hathaway.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Atlantic Media | 100 |
![]() | Apollo Education Group | 67 |
![]() | Berkshire Hathaway | 20 |
![]() | Graham Holdings | 0 |
![]() | Education Management Corporation | N/A |
![]() | Cable One | -4 |
![]() | TEGNA | -10 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
100% of Graham Holdings users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Compared to its competitors, Graham Holdings's Customer Loyalty score is rated right above Berkshire Hathaway, and is preceded by Atlantic Media.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Atlantic Media | 100% |
![]() | Graham Holdings | 100% |
![]() | Berkshire Hathaway | 78% |
![]() | Cable One | 63% |
![]() | TEGNA | 51% |
![]() | Apollo Education Group | N/A |
![]() | Education Management Corporation | N/A |
Graham Holdings has an overall Product Quality score of 5 out of 5 stars rated by its users and customers.
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Graham Holdings’s product quality score is a 5 out of 5 as rated by its users and customers.
Compared to its competitors, Graham Holdings's Product Quality score is rated right above Apollo Education Group, and is preceded by Atlantic Media.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Atlantic Media | 5/5 |
![]() | Graham Holdings | 5/5 |
![]() | Apollo Education Group | 4/5 |
![]() | Berkshire Hathaway | 3.9/5 |
![]() | Cable One | 3.1/5 |
![]() | TEGNA | 2.8/5 |
![]() | Education Management Corporation | N/A |
Graham Holdings has a value for money and ROI score of 3.2 out of 5 stars rated by its users and customers.
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Compared to its competitors, Graham Holdings's ROI score is rated right above Cable One, and is preceded by Berkshire Hathaway.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Atlantic Media | 5/5 |
![]() | Berkshire Hathaway | 3.7/5 |
![]() | Graham Holdings | 3.2/5 |
![]() | Cable One | 3.2/5 |
![]() | Apollo Education Group | 3/5 |
![]() | TEGNA | 2.6/5 |
![]() | Education Management Corporation | N/A |
Graham Holdings has an overall Customer Satisfaction score of 100 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Compared to its competitors, Graham Holdings's Customer Satisfaction score is rated right above Berkshire Hathaway, and is preceded by Apollo Education Group.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Apollo Education Group | 100% |
![]() | Graham Holdings | 100% |
![]() | Berkshire Hathaway | 77% |
![]() | Cable One | 53% |
![]() | TEGNA | 38% |
![]() | Atlantic Media | 0% |
![]() | Education Management Corporation | 0% |
Graham Holdings has an overall Customer Service score of 3.2 out of 5 stars rated by its users and customers.
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1300 North 17th Street, 17th Floor, Arlington, VA
http://www.ghco.com/
(703) 345-6300
Compared to its competitors, Graham Holdings's Customer Service score is rated right above TEGNA, and is preceded by Cable One.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Atlantic Media | 4.5/5 |
![]() | Berkshire Hathaway | 3.8/5 |
![]() | Cable One | 3.3/5 |
![]() | Graham Holdings | 3.2/5 |
![]() | TEGNA | 2.3/5 |
![]() | Apollo Education Group | N/A |
![]() | Education Management Corporation | N/A |
Graham Holdings has a 3.2/5 stars for its overall company culture rated by their employees

Graham Holdings scored a 0 for Net Promoter Score and a -17 for Employee Net Promoter Score. NPS gauges how likely a customer of Graham Holdings would recommend the brand to a friend. ENPS measures how likely Graham Holdings employees would recommend working at Graham Holdings to a friend.
| 50% | Promoters |
|---|---|
| 0% | Passive |
| 50% | Detractors |
| 33% | Promoters |
|---|---|
| 17% | Passive |
| 50% | Detractors |