-50
NPS
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Happy Tax
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About Happy Tax's Brand
Happy Tax is the #1 tax filing solution that combines expert CPA tax preparation with a fast, easy, convenient, and secure mobile experience! Among its major competitors, Happy Tax is ranked in 3rd place for NPS while Intuit is 1st, and H&R Block is 2nd.
Brand at a Glance
53%
Customer Loyalty
3/5
Product Quality
3/5
Pricing
3.3/5
Customer Service
Happy Tax Ranking
- #3 / 4 of its competitors
Happy Tax NPS
Happy Tax's Net Promoter Score (NPS) is a -50 with 25% Promoters, 0% Passives, and 75% Detractors. Net Promoter Score tracks whether Happy Tax's customers would recommend using the product based on a scale of -100 to 100.
Happy Tax Overall NPS
| 25% | Promoters |
|---|---|
| 0% | Passives |
| 75% | Detractors |
Happy Tax NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Apr 2020 -100 | Apr 2020 | -100 |
Feb 2022 -100 | Feb 2022 | -100 |
Feb 2023 -50 | Feb 2023 | -50 |
How Other Brands Compare
Happy Tax is ranked third for NPS among its competitors. Intuit and H&R Block come in first and second, with Jackson Hewitt coming in at #4.
Happy Tax |  Intuit |  H&R Block |  Jackson Hewitt | |
| Global Ranking | #- | #149 | #- | #- |
| NPS | -50 | 11 | -18 | -51 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | - | Neutral | - |
| Valuation Updated every 24 hours for public companies | - | $112.73B | $4.04B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Happy Tax NPS vs. Competitors
Compared to its competitors, Happy Tax's NPS is rated right above Jackson Hewitt, and is preceded by H&R Block.
| COMPANY | NPS Score | |
|---|---|---|
| Intuit | 11 |
| H&R Block | -18 |
| Happy Tax | -50 |
| Jackson Hewitt | -51 |
Happy Tax Customer Loyalty
53%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
53% of Happy Tax users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Happy Tax Customer Loyalty vs. Competitors
Compared to its competitors, Happy Tax's Customer Loyalty score is rated right below Jackson Hewitt.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Intuit | 84% |
| H&R Block | 75% |
| Jackson Hewitt | 63% |
| Happy Tax | 53% |
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Happy Tax Product Quality
3/5
Happy Tax has an overall Product Quality score of 3 out of 5 stars rated by its users and customers.
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Happy Tax Product Information
Happy Tax’s product quality score is a 3 out of 5 as rated by its users and customers.
- Website
- http://www.gethappytax.com
- Company Size
- 51-200 Employees
Industry
Business Services
Happy Tax Product Quality vs. Competitors
Compared to its competitors, Happy Tax's Product Quality score is rated right above H&R Block, and is preceded by Intuit.
| COMPANY | Product Quality Score | |
|---|---|---|
| Intuit | 3.3/5 |
| Happy Tax | 3/5 |
| H&R Block | 2.8/5 |
| Jackson Hewitt | 1.9/5 |
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Happy Tax Pricing
Happy Tax ROI & Value For Money
3/5
Happy Tax has a value for money and ROI score of 3 out of 5 stars rated by its users and customers.
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Happy Tax Pricing vs. Competitors
Compared to its competitors, Happy Tax's ROI score is rated right above H&R Block, and is preceded by Intuit.
| COMPANY | Pricing Score | |
|---|---|---|
| Intuit | 3.3/5 |
| Happy Tax | 3/5 |
| H&R Block | 2.8/5 |
| Jackson Hewitt | 1.7/5 |
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Happy Tax Customer Satisfaction (CSAT)
Happy Tax Customer Satisfaction (CSAT) Score
50 / 100
Happy Tax has an overall Customer Satisfaction score of 50 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
50%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
50%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Happy Tax Customer Satisfaction vs. Competitors
Compared to its competitors, Happy Tax's Customer Satisfaction score is rated right above H&R Block, and is preceded by Intuit.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Intuit | 59% |
| Happy Tax | 50% |
| H&R Block | 43% |
| Jackson Hewitt | 22% |
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Happy Tax Customer Service
3.3/5
Happy Tax has an overall Customer Service score of 3.3 out of 5 stars rated by its users and customers.
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About Happy Tax's Customer Service
Address
350 Lincoln Road, Miami Beach, FL 33139
Website
http://www.gethappytax.com
Phone Number
844-426-1040
Happy Tax's Social Links
Happy Tax Customer Service vs. Competitors
Compared to its competitors, Happy Tax's Customer Service score is rated right above Intuit.
| COMPANY | Customer Service Score | |
|---|---|---|
| Happy Tax | 3.3/5 |
| Intuit | 3.2/5 |
| H&R Block | 2.7/5 |
| Jackson Hewitt | 1.7/5 |
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Happy Tax as an Employer
4.6/5
Happy Tax has a 4.6/5 stars for its overall company culture rated by their employees
top
20%
Consumer vs. Employees
Happy Tax scored a -50 for Net Promoter Score and a 50 for Employee Net Promoter Score. NPS gauges how likely a customer of Happy Tax would recommend the brand to a friend. ENPS measures how likely Happy Tax employees would recommend working at Happy Tax to a friend.
Net Promoter Score
-50
NPS Score
| 25% | Promoters |
|---|---|
| 0% | Passive |
| 75% | Detractors |
Employee Net Promoter Score
50
eNPS Score
| 75% | Promoters |
|---|---|
| 0% | Passive |
| 25% | Detractors |
