

Life insurance that's actually simple. Among its major competitors, Haven Life is ranked in 2nd place for NPS while AmTrust Financial is 1st, and Travelers is 3rd.
Haven Life's Net Promoter Score (NPS) is a 0 with 50% Promoters, 0% Passives, and 50% Detractors. Net Promoter Score tracks whether Haven Life's customers would recommend using the product based on a scale of -100 to 100.
| 50% | Promoters |
|---|---|
| 0% | Passives |
| 50% | Detractors |
| Summary | Date | Score |
|---|---|---|
Dec 2021 100 | Dec 2021 | 100 |
May 2024 0 | May 2024 | 0 |
Haven Life is ranked first for NPS among its competitors. Travelers and Aflac come in second and third, with Assurant coming in at #4.
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Compared to its competitors, Haven Life's NPS is rated right above Ladder, and is preceded by AmTrust Financial.
| COMPANY | NPS Score | |
|---|---|---|
![]() | AmTrust Financial | 6 |
![]() | Haven Life | 0 |
![]() | Ladder | N/A |
![]() | Travelers | -8 |
![]() | Aflac | -18 |
![]() | State Farm Insurance | -39 |
![]() | Assurant | -39 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
10% of Haven Life users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Compared to its competitors, Haven Life's Customer Loyalty score is rated right above Ladder, and is preceded by Assurant.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | State Farm Insurance | 82% |
![]() | AmTrust Financial | 80% |
![]() | Travelers | 80% |
![]() | Aflac | 76% |
![]() | Assurant | 67% |
![]() | Haven Life | 10% |
![]() | Ladder | N/A |
Haven Life has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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Haven Life’s product quality score is a 4 out of 5 as rated by its users and customers.
Compared to its competitors, Haven Life's Product Quality score is rated right above AmTrust Financial.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Haven Life | 4/5 |
![]() | AmTrust Financial | 3.4/5 |
![]() | Aflac | 2.8/5 |
![]() | Travelers | 2.7/5 |
![]() | State Farm Insurance | 2.3/5 |
![]() | Assurant | 1.9/5 |
![]() | Ladder | N/A |
Haven Life has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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Compared to its competitors, Haven Life's ROI score is rated right above AmTrust Financial.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Haven Life | 3.7/5 |
![]() | AmTrust Financial | 3.6/5 |
![]() | Aflac | 2.7/5 |
![]() | Travelers | 2.6/5 |
![]() | State Farm Insurance | 2.2/5 |
![]() | Assurant | 2/5 |
![]() | Ladder | N/A |
Haven Life has an overall Customer Satisfaction score of 100 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Compared to its competitors, Haven Life's Customer Satisfaction score is rated right above AmTrust Financial.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Haven Life | 100% |
![]() | AmTrust Financial | 62% |
![]() | Travelers | 44% |
![]() | Aflac | 41% |
![]() | State Farm Insurance | 31% |
![]() | Assurant | 25% |
![]() | Ladder | 0% |
Haven Life has an overall Customer Service score of 4.5 out of 5 stars rated by its users and customers.
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60 Madison Avenue, 7th Floor, New York City, NY 10010
https://havenlife.com
1(855)744-2836
Compared to its competitors, Haven Life's Customer Service score is rated right above AmTrust Financial.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Haven Life | 4.5/5 |
![]() | AmTrust Financial | 3.5/5 |
![]() | Travelers | 2.7/5 |
![]() | Aflac | 2.5/5 |
![]() | State Farm Insurance | 2.2/5 |
![]() | Assurant | 1.8/5 |
![]() | Ladder | N/A |
Haven Life has a 4.4/5 stars for its overall company culture rated by their employees

Haven Life scored a 0 for Net Promoter Score and a 75 for Employee Net Promoter Score. NPS gauges how likely a customer of Haven Life would recommend the brand to a friend. ENPS measures how likely Haven Life employees would recommend working at Haven Life to a friend.
| 50% | Promoters |
|---|---|
| 0% | Passive |
| 50% | Detractors |
| 75% | Promoters |
|---|---|
| 25% | Passive |
| 0% | Detractors |