-34
NPS
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Independence Blue Cross
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About Independence Blue Cross' Brand
Among its major competitors, Independence Blue Cross is ranked in 3rd place for NPS while Humana is 1st, and Blue Cross Blue Shield of Illinois, Montana, New Mexico, Oklahoma & Texas | HCSC is 2nd.
Brand at a Glance
74%
Customer Loyalty
2.4/5
Product Quality
2.5/5
Pricing
2.4/5
Customer Service
Independence Blue Cross CMO
Independence Blue Cross Ranking
- #3 / 4 of its competitors
Independence Blue Cross NPS
Independence Blue Cross's Net Promoter Score (NPS) is a -34 with 26% Promoters, 14% Passives, and 60% Detractors. Net Promoter Score tracks whether Independence Blue Cross's customers would recommend using the product based on a scale of -100 to 100.
Independence Blue Cross Overall NPS
| 26% | Promoters |
|---|---|
| 14% | Passives |
| 60% | Detractors |
Independence Blue Cross NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Feb 2024 -36 | Feb 2024 | -36 |
Mar 2024 -39 | Mar 2024 | -39 |
Apr 2024 -40 | Apr 2024 | -40 |
May 2024 -42 | May 2024 | -42 |
Oct 2024 -45 | Oct 2024 | -45 |
Jan 2025 -42 | Jan 2025 | -42 |
Feb 2025 -43 | Feb 2025 | -43 |
Apr 2025 -45 | Apr 2025 | -45 |
May 2025 -42 | May 2025 | -42 |
Jun 2025 -42 | Jun 2025 | -42 |
Sep 2025 -39 | Sep 2025 | -39 |
Jan 2026 -35 | Jan 2026 | -35 |
How Other Brands Compare
Independence Blue Cross is ranked third for NPS among its competitors. Humana and Blue Cross Blue Shield of Illinois, Montana, New Mexico, Oklahoma & Texas | HCSC come in first and second, with Aetna coming in at #4.
Independence Blue Cross |  Humana |  Blue Cross Blue Shield of Illinois, Montana, New Mexico, Oklahoma & Texas | HCSC |  Aetna | |
| Global Ranking | #- | #300 | #- | #- |
| NPS | -34 | 2 | -17 | -67 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | - | $53.34B | - | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Independence Blue Cross NPS by Gender
Female customers rated Independence Blue Cross's NPS 17 points higher than Male customers.
Male
-56
Independence Blue Cross's NPS was rated -56 by Male customers on Comparably.
22%
Promoters
0%
Passives
78%
Detractors
Female
-39
Independence Blue Cross's NPS was rated -39 by Female customers on Comparably.
24%
Promoters
13%
Passives
63%
Detractors
Independence Blue Cross NPS by Ethnicity
Independence Blue Cross's NPS was rated -80 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -80 | Caucasian | -80 |
Independence Blue Cross NPS by Age
Independence Blue Cross's NPS was rated -20 points by customers ages 61-65 on Comparably.
Independence Blue Cross NPS by Usage
Independence Blue Cross's NPS was rated the highest by customers who have used Independence Blue Cross's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
5 to 10 Years -34 | 5 to 10 Years | -34 |
Over 10 Years -72 | Over 10 Years | -72 |
Independence Blue Cross NPS vs. Competitors
Compared to its competitors, Independence Blue Cross's NPS is rated right above Aetna, and is preceded by Blue Cross Blue Shield of Illinois, Montana, New Mexico, Oklahoma & Texas | HCSC.
Independence Blue Cross Customer Reviews
Out of the 3 Independence Blue Cross customer reviews 0 were positive and 3 were constructive. Independence Blue Cross customer reviews reflect that all customers expect a better service or product from the company and believe there is room for improvement.
Independence Blue Cross Customer Loyalty
74%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
74% of Independence Blue Cross users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Independence Blue Cross Customer Loyalty Score by Gender
Female customers rated Independence Blue Cross's Customer Loyalty score 18% higher than Male customers.
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Male
60%
Yes
Female
78%
Yes
Independence Blue Cross Customer Loyalty Score by Ethnicity
Independence Blue Cross's Customer Loyalty score was rated 55% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Independence Blue Cross.
55
out of 100
Caucasian
Independence Blue Cross Customer Loyalty Score by Age
Independence Blue Cross's Customer Loyalty score was rated 82% by customers ages 61-65 on Comparably.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
61-65 82% | 61-65 | 82% |
Independence Blue Cross Customer Loyalty Score by Usage
Independence Blue Cross's Customer Loyalty score was rated the highest by customers who have used Independence Blue Cross's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Independence Blue Cross Customer Loyalty vs. Competitors
Compared to its competitors, Independence Blue Cross's Customer Loyalty score is rated right above Aetna, and is preceded by Humana.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Humana | 76% |
| Independence Blue Cross | 74% |
| Aetna | 62% |
| Blue Cross Blue Shield of Illinois, Montana, New Mexico, Oklahoma & Texas | HCSC | 60% |
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Independence Blue Cross Product Quality
2.4/5
Independence Blue Cross has an overall Product Quality score of 2.4 out of 5 stars rated by its users and customers.
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Independence Blue Cross Product Information
Independence Blue Cross’s product quality score is a 2.4 out of 5 as rated by its users and customers.
- Website
- http://www.ibx.com
Industry
Tech
Insurance
Quick Insights into Independence Blue Cross Product Quality
Independence Blue Cross's Product Quality score was rated highest by Female customers, and rated lowest by customers who have used Independence Blue Cross's products/services for Over 10 Years.
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Ranked Independence Blue Cross Product Quality the Highest
Ranked Independence Blue Cross Product Quality the Lowest
Independence Blue Cross Product Quality Score by Gender
Female customers rated Independence Blue Cross's Product Quality score 1.4 stars higher than Male customers.
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Male
1.5/5
Female
2.9/5
Independence Blue Cross Product Quality Score by Ethnicity
Independence Blue Cross's Product Quality score was rated 1.6 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Independence Blue Cross.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.6 | Caucasian | 1.6 |
Independence Blue Cross Product Quality Score by Age
Independence Blue Cross's Product Quality score was rated 2.8 stars by customers ages 61-65 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
61-65 2.8 | 61-65 | 2.8 |
Independence Blue Cross Product Quality Score by Usage
Independence Blue Cross's Product Quality score was rated the highest by customers who have used Independence Blue Cross's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Independence Blue Cross Product Quality vs. Competitors
Compared to its competitors, Independence Blue Cross's Product Quality score is rated right above Aetna, and is preceded by Blue Cross Blue Shield of Illinois, Montana, New Mexico, Oklahoma & Texas | HCSC.
| COMPANY | Product Quality Score | |
|---|---|---|
| Humana | 3.3/5 |
| Blue Cross Blue Shield of Illinois, Montana, New Mexico, Oklahoma & Texas | HCSC | 3/5 |
| Independence Blue Cross | 2.4/5 |
| Aetna | 1.6/5 |
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Independence Blue Cross Pricing
Independence Blue Cross ROI & Value For Money
2.5/5
Independence Blue Cross has a value for money and ROI score of 2.5 out of 5 stars rated by its users and customers.
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Quick Insights into Independence Blue Cross ROI
Independence Blue Cross's ROI score was rated highest by Female customers, and rated lowest by customers who have used Independence Blue Cross's products/services for Over 10 Years.
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Ranked Independence Blue Cross ROI the Highest
Ranked Independence Blue Cross ROI the Lowest
Independence Blue Cross ROI Score by Gender
Female customers rated Independence Blue Cross's ROI score 1.3 stars higher than Male customers.
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Male
1.6/5
Female
2.9/5
Independence Blue Cross ROI Score by Ethnicity
Independence Blue Cross's ROI score was rated 1.6 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Independence Blue Cross.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.6 | Caucasian | 1.6 |
Independence Blue Cross ROI Score by Age
Independence Blue Cross's ROI score was rated 2.6 stars by customers ages 61-65 on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Independence Blue Cross.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
61-65 2.6 | 61-65 | 2.6 |
Independence Blue Cross ROI Score by Usage
Independence Blue Cross's ROI score was rated the highest by customers who have used Independence Blue Cross's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Independence Blue Cross Pricing vs. Competitors
Compared to its competitors, Independence Blue Cross's ROI score is rated right above Aetna, and is preceded by Blue Cross Blue Shield of Illinois, Montana, New Mexico, Oklahoma & Texas | HCSC.
| COMPANY | Pricing Score | |
|---|---|---|
| Humana | 3.1/5 |
| Blue Cross Blue Shield of Illinois, Montana, New Mexico, Oklahoma & Texas | HCSC | 2.9/5 |
| Independence Blue Cross | 2.5/5 |
| Aetna | 1.5/5 |
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Independence Blue Cross Customer Satisfaction (CSAT)
Independence Blue Cross Customer Satisfaction (CSAT) Score
46 / 100
Independence Blue Cross has an overall Customer Satisfaction score of 46 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
23%
Satisfied
23%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
8%
Very Dissatisfied
32%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Independence Blue Cross Customer Satisfaction
Independence Blue Cross's Customer Satisfaction score was rated highest by Male customers.
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Ranked Independence Blue Cross Customer Satisfaction the Highest
Independence Blue Cross Customer Satisfaction Score by Gender
Independence Blue Cross's Customer Satisfaction score was rated 25 by Male customers on Comparably.
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25 / 100
MaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 25% | |
Neither Satisfied nor Dissatisfied | 13% | |
Dissatisfied | 12% | |
Very Dissatisfied | 50% |
Independence Blue Cross Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Independence Blue Cross' Customer Satisfaction (CSAT) score was rated 11% according to Caucasian users and customers.
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11 / 100
Very Satisfied
11%
Satisfied
0%
Neither Satisfied nor Dissatisfied
22%
Dissatisfied
22%
Very Dissatisfied
45%
Independence Blue Cross Customer Satisfaction Score by Usage
Independence Blue Cross's Customer Satisfaction score was rated 20 points by customers who have used Independence Blue Cross's products/services for Over 10 Years.
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Independence Blue Cross Customer Satisfaction vs. Competitors
Compared to its competitors, Independence Blue Cross's Customer Satisfaction score is rated right above Aetna, and is preceded by Humana.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Blue Cross Blue Shield of Illinois, Montana, New Mexico, Oklahoma & Texas | HCSC | 67% |
| Humana | 56% |
| Independence Blue Cross | 45% |
| Aetna | 15% |
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Independence Blue Cross Customer Service
2.4/5
Independence Blue Cross has an overall Customer Service score of 2.4 out of 5 stars rated by its users and customers.
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About Independence Blue Cross's Customer Service
Website
http://www.ibx.com
Quick Insights into Independence Blue Cross Customer Service
Independence Blue Cross's Customer Service score was rated highest by Female customers, and rated lowest by customers who have used Independence Blue Cross's products/services for Over 10 Years.
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Ranked Independence Blue Cross Customer Service the Highest
Ranked Independence Blue Cross Customer Service the Lowest
Independence Blue Cross Customer Service Score by Gender
Female customers rated Independence Blue Cross's Customer Service score 1.4 stars higher than Male customers.
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Male
1.5/5
Female
2.9/5
Independence Blue Cross Customer Service Score by Ethnicity
Independence Blue Cross's Customer Service score was rated 1.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Independence Blue Cross.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Independence Blue Cross Customer Service Score by Age
Independence Blue Cross's Customer Service score was rated 2.5 stars by customers ages 61-65 on Comparably.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
61-65 2.5 | 61-65 | 2.5 |
Independence Blue Cross Customer Service Score by Usage
Independence Blue Cross's Customer Service score was rated the highest by customers who have used Independence Blue Cross's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Independence Blue Cross Customer Service vs. Competitors
Compared to its competitors, Independence Blue Cross's Customer Service score is rated right above Aetna, and is preceded by Humana.
| COMPANY | Customer Service Score | |
|---|---|---|
| Blue Cross Blue Shield of Illinois, Montana, New Mexico, Oklahoma & Texas | HCSC | 3.3/5 |
| Humana | 3.2/5 |
| Independence Blue Cross | 2.4/5 |
| Aetna | 1.5/5 |
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Independence Blue Cross as an Employer
3.6/5
Independence Blue Cross has a 3.6/5 stars for its overall company culture rated by their employees
top
20%
CEO of Independence Blue Cross
In the Top 20% of Similar Sized Companies on Comparably.
Consumer vs. Employees
Independence Blue Cross scored a -34 for Net Promoter Score and a 23 for Employee Net Promoter Score. NPS gauges how likely a customer of Independence Blue Cross would recommend the brand to a friend. ENPS measures how likely Independence Blue Cross employees would recommend working at Independence Blue Cross to a friend.
Net Promoter Score
-34
NPS Score
| 26% | Promoters |
|---|---|
| 14% | Passive |
| 60% | Detractors |
Employee Net Promoter Score
23
eNPS Score
| 47% | Promoters |
|---|---|
| 29% | Passive |
| 24% | Detractors |
