

Interior Define is an e-commerce site offering high-design, well-crafted furniture with personalization options. Among its major competitors, Interior Define is ranked in 4th place for NPS while Swoon is 1st, and RH is 2nd.Their current valuation is $80.00M
Interior Define's Net Promoter Score (NPS) is a -76 with 9% Promoters, 6% Passives, and 85% Detractors. Net Promoter Score tracks whether Interior Define's customers would recommend using the product based on a scale of -100 to 100.
| 9% | Promoters |
|---|---|
| 6% | Passives |
| 85% | Detractors |
| Summary | Date | Score |
|---|---|---|
Oct 2021 -80 | Oct 2021 | -80 |
Dec 2021 -51 | Dec 2021 | -51 |
Apr 2022 -29 | Apr 2022 | -29 |
May 2022 -37 | May 2022 | -37 |
Jun 2022 -44 | Jun 2022 | -44 |
Oct 2022 -64 | Oct 2022 | -64 |
Nov 2022 -67 | Nov 2022 | -67 |
Dec 2022 -76 | Dec 2022 | -76 |
Jan 2023 -76 | Jan 2023 | -76 |
Feb 2023 -78 | Feb 2023 | -78 |
Oct 2023 -75 | Oct 2023 | -75 |
Jun 2024 -78 | Jun 2024 | -78 |
Interior Define is ranked #4 for NPS among its competitors. Swoon and RH come in first and second, with Bassett Furniture coming in at third. Among those competitors, it is the lowest valued company behind RH.
![]() Interior Define | ![]() RH | ![]() Bassett Furniture | ![]() Swoon | |
| Global Ranking | #- | #932 | #- | #- |
| NPS | -76 | 20 | -52 | 23 |
| Valuation Updated every 24 hours for public companies | $80.00M | $10.31B | $240.57M | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Interior Define's NPS was rated -100 by Female customers on Comparably.
Interior Define's NPS was rated -100 by Female customers on Comparably.
Interior Define's NPS is not yet rated by Male customers.
Interior Define's NPS was rated -82 points by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -82 | Caucasian | -82 |
Interior Define's NPS was rated -100 points by customers who have used Interior Define's products/services for 1 to 2 Years.
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years -100 | 1 to 2 Years | -100 |
Compared to its competitors, Interior Define's NPS is rated right below Bassett Furniture.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Swoon | 23 |
![]() | RH | 20 |
![]() | Bassett Furniture | -52 |
![]() | Interior Define | -76 |
Out of the 2 Interior Define customer reviews 0 were positive and 2 were constructive. Interior Define customer reviews reflect that all customers expect a better service or product from the company and believe there is room for improvement.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
52% of Interior Define users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Interior Define's Customer Loyalty score was rated 59 by Female customers on Comparably.
Interior Define's Customer Loyalty score was rated 43% by Caucasian customers on Comparably.
% who answered "Yes"
Interior Define's Customer Loyalty score was rated 55% by customers who have used Interior Define's products/services for 1 to 2 Years.
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Compared to its competitors, Interior Define's Customer Loyalty score is rated right below Bassett Furniture.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | RH | 70% |
![]() | Swoon | 58% |
![]() | Bassett Furniture | 54% |
![]() | Interior Define | 52% |
Interior Define has an overall Product Quality score of 1.8 out of 5 stars rated by its users and customers.
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Interior Define’s product quality score is a 1.8 out of 5 as rated by its users and customers.
Interior Define's Product Quality score was rated highest by customers who have used Interior Define's products/services for 1 to 2 Years.
Interior Define's Product Quality score was rated 1.5 by Female customers on Comparably.
Interior Define's Product Quality score was rated 1.5 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Interior Define's Product Quality score was rated 1.5 stars by customers who have used Interior Define's products/services for 1 to 2 Years.
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Compared to its competitors, Interior Define's Product Quality score is rated right below Bassett Furniture.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | RH | 3.7/5 |
![]() | Swoon | 3.2/5 |
![]() | Bassett Furniture | 2.1/5 |
![]() | Interior Define | 1.8/5 |
Interior Define has a value for money and ROI score of 1.7 out of 5 stars rated by its users and customers.
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Interior Define's ROI score was rated highest by customers who have used Interior Define's products/services for 1 to 2 Years.
Interior Define's ROI score was rated 1.5 by Female customers on Comparably.
Interior Define's ROI score was rated 1.5 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Interior Define's ROI score was rated 1.5 stars by customers who have used Interior Define's products/services for 1 to 2 Years.
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Compared to its competitors, Interior Define's ROI score is rated right below Bassett Furniture.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | RH | 3.6/5 |
![]() | Swoon | 3.3/5 |
![]() | Bassett Furniture | 2/5 |
![]() | Interior Define | 1.7/5 |
Interior Define has an overall Customer Satisfaction score of 13 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Interior Define's Customer Satisfaction score was rated highest by Caucasian customers.
Interior Define's Customer Satisfaction score was rated 10 by Female customers on Comparably.
Very Satisfied | 10% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 90% |
Interior Define's Customer Satisfaction (CSAT) score was rated 20% according to Caucasian users and customers.
Interior Define's Customer Satisfaction score was rated 0 points by customers who have used Interior Define's products/services for 1 to 2 Years.
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Compared to its competitors, Interior Define's Customer Satisfaction score is rated right below Bassett Furniture.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | RH | 64% |
![]() | Swoon | 55% |
![]() | Bassett Furniture | 21% |
![]() | Interior Define | 13% |
Interior Define has an overall Customer Service score of 1.5 out of 5 stars rated by its users and customers.
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833 W. Armitage Ave. , Chicago, IL 60614
http://www.interiordefine.com
872-802-4119
Interior Define's Customer Service score was rated highest by customers who have used Interior Define's products/services for 1 to 2 Years.
Interior Define's Customer Service score was rated 1.5 by Female customers on Comparably.
Interior Define's Customer Service score was rated 1.5 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Interior Define's Customer Service score was rated 1.5 stars by customers who have used Interior Define's products/services for 1 to 2 Years.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Compared to its competitors, Interior Define's Customer Service score is rated right below Bassett Furniture.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | RH | 3.8/5 |
![]() | Swoon | 3.3/5 |
![]() | Bassett Furniture | 1.8/5 |
![]() | Interior Define | 1.5/5 |
Interior Define has a 4.2/5 stars for its overall company culture rated by their employees

Interior Define scored a -76 for Net Promoter Score and a 50 for Employee Net Promoter Score. NPS gauges how likely a customer of Interior Define would recommend the brand to a friend. ENPS measures how likely Interior Define employees would recommend working at Interior Define to a friend.
| 9% | Promoters |
|---|---|
| 6% | Passive |
| 85% | Detractors |
| 75% | Promoters |
|---|---|
| 0% | Passive |
| 25% | Detractors |