-52
NPS
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Bassett Furniture
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About Bassett Furniture's Brand
"Bassett Furniture Industries is a vertically integrated manufacturer, importer and retailer of home furnishings. " Among its major competitors, Bassett Furniture is ranked in 6th place for NPS while Mohawk Industries is 1st, and Ethan Allen is 2nd.Their current market cap is $240.57M
Brand at a Glance
54%
Customer Loyalty
2.1/5
Product Quality
2/5
Pricing
1.8/5
Customer Service
Bassett Furniture Ranking
- #4 / 4 of its competitors
Bassett Furniture NPS
Bassett Furniture's Net Promoter Score (NPS) is a -52 with 21% Promoters, 6% Passives, and 73% Detractors. Net Promoter Score tracks whether Bassett Furniture's customers would recommend using the product based on a scale of -100 to 100.
Bassett Furniture Overall NPS
| 21% | Promoters |
|---|---|
| 6% | Passives |
| 73% | Detractors |
Bassett Furniture NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jul 2024 -48 | Jul 2024 | -48 |
Aug 2024 -48 | Aug 2024 | -48 |
Sep 2024 -50 | Sep 2024 | -50 |
Oct 2024 -48 | Oct 2024 | -48 |
Dec 2024 -50 | Dec 2024 | -50 |
Jan 2025 -50 | Jan 2025 | -50 |
Apr 2025 -52 | Apr 2025 | -52 |
May 2025 -52 | May 2025 | -52 |
Jul 2025 -50 | Jul 2025 | -50 |
Aug 2025 -52 | Aug 2025 | -52 |
Sep 2025 -52 | Sep 2025 | -52 |
Nov 2025 -51 | Nov 2025 | -51 |
How Other Brands Compare
Bassett Furniture is ranked #4 for NPS among its competitors. Mohawk Industries and La-Z-Boy come in first and second, with Wayfair coming in at third. Among those competitors, it is the lowest valued company behind Wayfair.
Bassett Furniture |  La-Z-Boy |  Wayfair |  Mohawk Industries | |
| Global Ranking | #- | #354 | #- | #- |
| NPS | -52 | -19 | -51 | 3 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | - | Neutral | - |
| Valuation Updated every 24 hours for public companies | $240.57M | $1.80B | $21.31B | $13.69B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Bassett Furniture NPS by Gender
Female customers rated Bassett Furniture's NPS 10 points higher than Male customers.
Male
-90
Bassett Furniture's NPS was rated -90 by Male customers on Comparably.
3%
Promoters
4%
Passives
93%
Detractors
Female
-80
Bassett Furniture's NPS was rated -80 by Female customers on Comparably.
8%
Promoters
4%
Passives
88%
Detractors
Bassett Furniture NPS by Ethnicity
Bassett Furniture's NPS was rated the highest by African American/Black customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -86 | Caucasian | -86 |
Hispanic or Latino -34 | Hispanic or Latino | -34 |
African American/Black -28 | African American/Black | -28 |
Other -92 | Other | -92 |
Bassett Furniture NPS by Age
Bassett Furniture's NPS was rated the highest by customers ages 41-45, and the lowest by customers ages 46-50.
Bassett Furniture NPS by Usage
Bassett Furniture's NPS was rated the highest by customers who have used Bassett Furniture's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -79 | Less than 1 Year | -79 |
1 to 2 Years -86 | 1 to 2 Years | -86 |
2 to 5 Years -72 | 2 to 5 Years | -72 |
5 to 10 Years -91 | 5 to 10 Years | -91 |
Over 10 Years -70 | Over 10 Years | -70 |
Bassett Furniture NPS vs. Competitors
Compared to its competitors, Bassett Furniture's NPS is rated right above Pottery Barn, and is preceded by Wayfair.
| COMPANY | NPS Score | |
|---|---|---|
| Mohawk Industries | 3 |
 | Ethan Allen | -7 |
| La-Z-Boy | -19 |
 | Havertys | -39 |
| Wayfair | -51 |
| Bassett Furniture | -52 |
 | Pottery Barn | -79 |
Bassett Furniture Customer Reviews
Out of the 26 Bassett Furniture customer reviews 4 were positive and 22 were constructive. Bassett Furniture customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Bassett Furniture Customer Loyalty
54%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
54% of Bassett Furniture users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Bassett Furniture Customer Loyalty Score by Gender
Female customers rated Bassett Furniture's Customer Loyalty score 18% higher than Male customers.
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Male
43%
Yes
Female
61%
Yes
Bassett Furniture Customer Loyalty Score by Ethnicity
Bassett Furniture's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Bassett Furniture.
52
out of 100
Caucasian
100
out of 100
Hispanic or Latino
61
out of 100
African American/Black
33
out of 100
Other
Bassett Furniture Customer Loyalty Score by Age
Bassett Furniture's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 46-50.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
41-45 78% | 41-45 | 78% |
46-50 10% | 46-50 | 10% |
51-55 78% | 51-55 | 78% |
56-60 51% | 56-60 | 51% |
61-65 65% | 61-65 | 65% |
66+ 46% | 66+ | 46% |
Bassett Furniture Customer Loyalty Score by Usage
Bassett Furniture's Customer Loyalty score was rated the highest by customers who have used Bassett Furniture's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Bassett Furniture Customer Loyalty Score by Industry
Bassett Furniture's Customer Loyalty score was rated the highest by Tech industry customers, and the lowest by Insurance industry customers.
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Bassett Furniture Customer Loyalty vs. Competitors
Compared to its competitors, Bassett Furniture's Customer Loyalty score is rated right below Wayfair.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Ethan Allen | 82% |
| Havertys | 70% |
| Pottery Barn | 70% |
| Mohawk Industries | 65% |
| La-Z-Boy | 63% |
| Wayfair | 61% |
| Bassett Furniture | 54% |
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Bassett Furniture Product Quality
2.1/5
Bassett Furniture has an overall Product Quality score of 2.1 out of 5 stars rated by its users and customers.
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Bassett Furniture Product Information
Bassett Furniture’s product quality score is a 2.1 out of 5 as rated by its users and customers. Reviewers from the Banking and Financial Services industry rated Bassett Furniture's product the highest. Reviewers from the Education industry rated Bassett Furniture the lowest at 1.5.
- Website
- www.bassettfurniture.com/
- Company Size
- 1,001-5,000 Employees
Industry
Tech
Retail
Quick Insights into Bassett Furniture Product Quality
Bassett Furniture's Product Quality score was rated highest by customers ages 41-45, and rated lowest by customers from the Telecommunications industry.
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Ranked Bassett Furniture Product Quality the Highest
Ranked Bassett Furniture Product Quality the Lowest
Bassett Furniture Product Quality Score by Gender
Male customers rated Bassett Furniture's Product Quality score 0.1 stars higher than Female customers.
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Male
1.7/5
Female
1.6/5
Bassett Furniture Product Quality Score by Ethnicity
Bassett Furniture's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.6 | Caucasian | 1.6 |
Hispanic or Latino 2.6 | Hispanic or Latino | 2.6 |
African American/Black 2.3 | African American/Black | 2.3 |
Other 1.8 | Other | 1.8 |
Bassett Furniture Product Quality Score by Age
Bassett Furniture's Product Quality score was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
41-45 3 | 41-45 | 3 |
46-50 1.6 | 46-50 | 1.6 |
51-55 1.5 | 51-55 | 1.5 |
56-60 2 | 56-60 | 2 |
61-65 1.9 | 61-65 | 1.9 |
66+ 1.5 | 66+ | 1.5 |
Bassett Furniture Product Quality Score by Usage
Bassett Furniture's Product Quality score was rated the highest by customers who have used Bassett Furniture's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Bassett Furniture Product Quality Score by Industry
Bassett Furniture's Product Quality score was rated the highest by Banking and Financial Services industry customers, and the lowest by Telecommunications industry customers.
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Bassett Furniture Product Quality vs. Competitors
Compared to its competitors, Bassett Furniture's Product Quality score is rated right above Wayfair, and is preceded by Havertys.
| COMPANY | Product Quality Score | |
|---|---|---|
| Mohawk Industries | 2.9/5 |
| Ethan Allen | 2.8/5 |
| La-Z-Boy | 2.8/5 |
| Havertys | 2.3/5 |
| Bassett Furniture | 2.1/5 |
| Wayfair | 1.9/5 |
| Pottery Barn | 1.6/5 |
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Bassett Furniture Pricing
Bassett Furniture ROI & Value For Money
2/5
Bassett Furniture has a value for money and ROI score of 2 out of 5 stars rated by its users and customers.
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Bassett Furniture Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Insurance industry. The users from the Education industry think that they had the lowest ROI from Bassett Furniture.
Quick Insights into Bassett Furniture ROI
Bassett Furniture's ROI score was rated highest by Hispanic or Latino customers, and rated lowest by customers from the Telecommunications industry.
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Ranked Bassett Furniture ROI the Highest
Ranked Bassett Furniture ROI the Lowest
Bassett Furniture ROI Score by Gender
Bassett Furniture's ROI score was rated 1.5 by both Female and Male customers on Comparably.
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Male
1.5/5
Female
1.5/5
Bassett Furniture ROI Score by Ethnicity
Bassett Furniture's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Hispanic or Latino 3 | Hispanic or Latino | 3 |
African American/Black 2.2 | African American/Black | 2.2 |
Other 1.7 | Other | 1.7 |
Bassett Furniture ROI Score by Age
Bassett Furniture's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
41-45 2.6 | 41-45 | 2.6 |
46-50 1.5 | 46-50 | 1.5 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.6 | 56-60 | 1.6 |
61-65 1.8 | 61-65 | 1.8 |
66+ 1.5 | 66+ | 1.5 |
Bassett Furniture ROI Score by Usage
Bassett Furniture's ROI score was rated the highest by customers who have used Bassett Furniture's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Bassett Furniture ROI Score by Industry
Bassett Furniture's ROI score was rated the highest by Insurance industry customers, and the lowest by Telecommunications industry customers.
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Bassett Furniture Pricing vs. Competitors
Compared to its competitors, Bassett Furniture's ROI score is rated right above Wayfair, and is preceded by Havertys.
| COMPANY | Pricing Score | |
|---|---|---|
| Mohawk Industries | 2.9/5 |
| Ethan Allen | 2.9/5 |
| La-Z-Boy | 2.6/5 |
| Havertys | 2.3/5 |
| Bassett Furniture | 2/5 |
| Wayfair | 1.7/5 |
| Pottery Barn | 1.6/5 |
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Bassett Furniture Customer Satisfaction (CSAT)
Bassett Furniture Customer Satisfaction (CSAT) Score
21 / 100
Bassett Furniture has an overall Customer Satisfaction score of 21 rated by its users and customers.
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Very Satisfied
13%
Satisfied
8%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
10%
Very Dissatisfied
59%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Bassett Furniture Customer Satisfaction
Bassett Furniture's Customer Satisfaction score was rated highest by African American/Black customers, and rated lowest by customers from the Telecommunications industry.
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Ranked Bassett Furniture Customer Satisfaction the Highest
Ranked Bassett Furniture Customer Satisfaction the Lowest
Bassett Furniture Customer Satisfaction Score by Gender
Female customers rated Bassett Furniture's Customer Satisfaction score 4 points higher than Male customers.
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12 / 100
MaleVery Satisfied | 8% | |
|---|---|---|
Satisfied | 4% | |
Neither Satisfied nor Dissatisfied | 8% | |
Dissatisfied | 24% | |
Very Dissatisfied | 56% |
16 / 100
FemaleVery Satisfied | 11% | |
|---|---|---|
Satisfied | 5% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 7% | |
Very Dissatisfied | 77% |
Bassett Furniture Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Bassett Furniture's Customer Satisfaction (CSAT) score was rated 14% according to Caucasian users and customers.
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14 / 100
Very Satisfied
10%
Satisfied
4%
Neither Satisfied nor Dissatisfied
2%
Dissatisfied
16%
Very Dissatisfied
68%
CSAT according to Hispanic or Latino
Bassett Furniture's Customer Satisfaction (CSAT) score was rated 33% according to Hispanic or Latino users and customers.
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33 / 100
Very Satisfied
33%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
67%
CSAT according to African American/Black
Bassett Furniture's Customer Satisfaction (CSAT) score was rated 43% according to African American/Black users and customers.
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43 / 100
Very Satisfied
29%
Satisfied
14%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
57%
CSAT according to Other
Bassett Furniture's Customer Satisfaction (CSAT) score was rated 0% according to Other users and customers.
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0 / 100
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
10%
Very Dissatisfied
80%
Bassett Furniture Customer Satisfaction Score by Age
Bassett Furniture's Customer Satisfaction score was rated the highest by customers ages 41-45, and the lowest by customers ages 51-55.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 41-45 | 25% | |||||||||||||||
| 51-55 | 10% | |||||||||||||||
| 56-60 | 25% | |||||||||||||||
| 61-65 | 18% | |||||||||||||||
| 66+ | 11% |
Bassett Furniture Customer Satisfaction Score by Usage
Bassett Furniture's Customer Satisfaction score was rated the highest by customers who have used Bassett Furniture's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Bassett Furniture Customer Satisfaction Score by Industry
Bassett Furniture's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Telecommunications industry customers.
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{
"title": "Bassett Furniture Customer Satisfaction Score by Industry",
"text": "Bassett Furniture's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Telecommunications industry customers.",
"bars": [
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"label": "Accounting",
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}Bassett Furniture Customer Satisfaction vs. Competitors
Compared to its competitors, Bassett Furniture's Customer Satisfaction score is rated right above Pottery Barn, and is preceded by Wayfair.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Ethan Allen | 47% |
| La-Z-Boy | 44% |
| Mohawk Industries | 42% |
| Havertys | 30% |
| Wayfair | 26% |
| Bassett Furniture | 21% |
| Pottery Barn | 8% |
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Bassett Furniture Customer Service
1.8/5
Bassett Furniture has an overall Customer Service score of 1.8 out of 5 stars rated by its users and customers.
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About Bassett Furniture's Customer Service
Address
Bassett, VA
Website
www.bassettfurniture.com/
Quick Insights into Bassett Furniture Customer Service
Bassett Furniture's Customer Service score was rated highest by Hispanic or Latino customers, and rated lowest by customers from the Telecommunications industry.
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Ranked Bassett Furniture Customer Service the Highest
Ranked Bassett Furniture Customer Service the Lowest
Bassett Furniture Customer Service Score by Gender
Male customers rated Bassett Furniture's Customer Service score 0.2 stars higher than Female customers.
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Male
1.7/5
Female
1.5/5
Bassett Furniture Customer Service Score by Ethnicity
Bassett Furniture's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Hispanic or Latino 2.8 | Hispanic or Latino | 2.8 |
African American/Black 2.3 | African American/Black | 2.3 |
Other 1.5 | Other | 1.5 |
Bassett Furniture Customer Service Score by Age
Bassett Furniture's Customer Service score was rated the highest by customers ages 61-65, and the lowest by customers ages 66+.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
41-45 1.6 | 41-45 | 1.6 |
46-50 1.5 | 46-50 | 1.5 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.8 | 61-65 | 1.8 |
66+ 1.5 | 66+ | 1.5 |
Bassett Furniture Customer Service Score by Usage
Bassett Furniture's Customer Service score was rated the highest by customers who have used Bassett Furniture's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Bassett Furniture Customer Service Score by Industry
Bassett Furniture's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Telecommunications industry customers.
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Bassett Furniture Customer Service vs. Competitors
Compared to its competitors, Bassett Furniture's Customer Service score is rated right above Wayfair, and is preceded by Havertys.
| COMPANY | Customer Service Score | |
|---|---|---|
| Mohawk Industries | 3/5 |
| La-Z-Boy | 2.7/5 |
| Ethan Allen | 2.6/5 |
| Havertys | 2.2/5 |
| Bassett Furniture | 1.8/5 |
| Wayfair | 1.7/5 |
| Pottery Barn | 1.5/5 |
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Bassett Furniture as an Employer
3.2/5
Bassett Furniture has a 3.2/5 stars for its overall company culture rated by their employees
top
50%
Consumer vs. Employees
Bassett Furniture scored a -52 for Net Promoter Score and a -3 for Employee Net Promoter Score. NPS gauges how likely a customer of Bassett Furniture would recommend the brand to a friend. ENPS measures how likely Bassett Furniture employees would recommend working at Bassett Furniture to a friend.
Net Promoter Score
-52
NPS Score
| 21% | Promoters |
|---|---|
| 6% | Passive |
| 73% | Detractors |
Employee Net Promoter Score
-3
eNPS Score
| 43% | Promoters |
|---|---|
| 11% | Passive |
| 46% | Detractors |
