

Manufacturer and retailer of outdoor apparel and equipment designed with a focus on functionality and reliability. The company's outdoor apparel and equipment enables customers to be comfortable and protected when experiencing the outdoors. Among its major competitors, Jack Wolfskin is ranked in 1st place for NPS while Nike is 2nd, and Under Armour is 3rd.
Jack Wolfskin's Net Promoter Score (NPS) is a 67 with 67% Promoters, 33% Passives, and 0% Detractors. Net Promoter Score tracks whether Jack Wolfskin's customers would recommend using the product based on a scale of -100 to 100.
| 67% | Promoters |
|---|---|
| 33% | Passives |
| 0% | Detractors |
| Summary | Date | Score |
|---|---|---|
Apr 2021 0 | Apr 2021 | 0 |
Jul 2023 50 | Jul 2023 | 50 |
Nov 2023 66 | Nov 2023 | 66 |
Jack Wolfskin is ranked first for NPS among its competitors. Nike and Under Armour come in second and third, with Foot Locker coming in at #4.
![]() Jack Wolfskin | ![]() Nike | ![]() Foot Locker | ![]() Under Armour | |
| Global Ranking | #- | #6 | #100 | #231 |
| NPS | 67 | 48 | 24 | 32 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | - | $222.95B | $5.87B | $9.34B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Compared to its competitors, Jack Wolfskin's NPS is rated right above Nike.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Jack Wolfskin | 67 |
![]() | Nike | 48 |
![]() | Under Armour | 32 |
![]() | V.F. Corporation | 32 |
![]() | Foot Locker | 24 |
![]() | Columbia Sportswear | 17 |
![]() | The North Face | 15 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
100% of Jack Wolfskin users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Compared to its competitors, Jack Wolfskin's Customer Loyalty score is rated right above V.F. Corporation.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Jack Wolfskin | 100% |
![]() | V.F. Corporation | 90% |
![]() | Nike | 83% |
![]() | Foot Locker | 80% |
![]() | Under Armour | 78% |
![]() | Columbia Sportswear | 77% |
![]() | The North Face | 71% |
Jack Wolfskin has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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Jack Wolfskin’s product quality score is a 4 out of 5 as rated by its users and customers.
Compared to its competitors, Jack Wolfskin's Product Quality score is rated right above V.F. Corporation, and is preceded by Under Armour.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Nike | 4.3/5 |
![]() | Under Armour | 4.1/5 |
![]() | Jack Wolfskin | 4/5 |
![]() | V.F. Corporation | 4/5 |
![]() | Columbia Sportswear | 3.8/5 |
![]() | Foot Locker | 3.7/5 |
![]() | The North Face | 3.7/5 |
Jack Wolfskin has a value for money and ROI score of 4.5 out of 5 stars rated by its users and customers.
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Compared to its competitors, Jack Wolfskin's ROI score is rated right above Nike.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Jack Wolfskin | 4.5/5 |
![]() | Nike | 3.9/5 |
![]() | Under Armour | 3.9/5 |
![]() | V.F. Corporation | 3.7/5 |
![]() | Foot Locker | 3.6/5 |
![]() | Columbia Sportswear | 3.6/5 |
![]() | The North Face | 3.4/5 |
Jack Wolfskin has an overall Customer Satisfaction score of 100 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Compared to its competitors, Jack Wolfskin's Customer Satisfaction score is rated right above Nike.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Jack Wolfskin | 100% |
![]() | Nike | 86% |
![]() | V.F. Corporation | 86% |
![]() | Under Armour | 79% |
![]() | Foot Locker | 73% |
![]() | Columbia Sportswear | 71% |
![]() | The North Face | 65% |
Jack Wolfskin has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
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Compared to its competitors, Jack Wolfskin's Customer Service score is rated right above The North Face, and is preceded by Columbia Sportswear.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Nike | 4.1/5 |
![]() | Under Armour | 4/5 |
![]() | V.F. Corporation | 3.8/5 |
![]() | Foot Locker | 3.6/5 |
![]() | Columbia Sportswear | 3.5/5 |
![]() | Jack Wolfskin | 3.5/5 |
![]() | The North Face | 3.4/5 |
Jack Wolfskin scored a 67 for Net Promoter Score and a 0 for Employee Net Promoter Score. NPS gauges how likely a customer of Jack Wolfskin would recommend the brand to a friend. ENPS measures how likely Jack Wolfskin employees would recommend working at Jack Wolfskin to a friend.
| 67% | Promoters |
|---|---|
| 33% | Passive |
| 0% | Detractors |
| 0% | Promoters |
|---|---|
| 100% | Passive |
| 0% | Detractors |