6
NPS
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JBS USA
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About JBS USA's Brand
"JBS USA offers chicken, pork and beef products." Among its major competitors, JBS USA is ranked in 4th place for NPS while Cargill is 1st, and Smithfield is 2nd.
Brand at a Glance
74%
Customer Loyalty
3.5/5
Product Quality
3.5/5
Pricing
3.6/5
Customer Service
JBS USA Ranking
- #4 / 4 of its competitors
JBS USA NPS
JBS USA's Net Promoter Score (NPS) is a 6 with 45% Promoters, 16% Passives, and 39% Detractors. Net Promoter Score tracks whether JBS USA's customers would recommend using the product based on a scale of -100 to 100.
JBS USA Overall NPS
| 45% | Promoters |
|---|---|
| 16% | Passives |
| 39% | Detractors |
JBS USA NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jan 2024 11 | Jan 2024 | 11 |
Feb 2024 9 | Feb 2024 | 9 |
Mar 2024 4 | Mar 2024 | 4 |
Apr 2024 5 | Apr 2024 | 5 |
May 2024 9 | May 2024 | 9 |
Jul 2024 8 | Jul 2024 | 8 |
Aug 2024 6 | Aug 2024 | 6 |
Sep 2024 7 | Sep 2024 | 7 |
Oct 2024 9 | Oct 2024 | 9 |
Jul 2025 6 | Jul 2025 | 6 |
Sep 2025 4 | Sep 2025 | 4 |
Oct 2025 6 | Oct 2025 | 6 |
How Other Brands Compare
JBS USA is ranked #4 for NPS among its competitors. Cargill and Smithfield come in first and second, with Tyson Foods coming in at third.
JBS USA |  Tyson Foods |  Cargill |  Smithfield | |
| Global Ranking | #- | #181 | #297 | #615 |
| NPS | 6 | 9 | 26 | 22 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | - | $24.59B | - | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
JBS USA NPS by Gender
Male customers rated JBS USA's NPS 64 points higher than Female customers.
Male
24
JBS USA's NPS was rated 24 by Male customers on Comparably.
62%
Promoters
0%
Passives
38%
Detractors
Female
-40
JBS USA's NPS was rated -40 by Female customers on Comparably.
20%
Promoters
20%
Passives
60%
Detractors
JBS USA NPS by Ethnicity
JBS USA's NPS was rated the highest by Other customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -20 | Caucasian | -20 |
Hispanic or Latino 20 | Hispanic or Latino | 20 |
Other 34 | Other | 34 |
JBS USA NPS by Age
JBS USA's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 31-35.
JBS USA NPS by Usage
JBS USA's NPS was rated the highest by customers who have used JBS USA's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 67 | Less than 1 Year | 67 |
2 to 5 Years -34 | 2 to 5 Years | -34 |
Over 10 Years 20 | Over 10 Years | 20 |
JBS USA NPS vs. Competitors
Compared to its competitors, JBS USA's NPS is rated right below Tyson Foods.
| COMPANY | NPS Score | |
|---|---|---|
| Cargill | 26 |
| Smithfield | 22 |
| Tyson Foods | 9 |
| JBS USA | 6 |
JBS USA Customer Reviews
Out of the 3 JBS USA customer reviews 2 were positive and 1 was constructive. JBS USA customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
JBS USA Customer Loyalty
74%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
74% of JBS USA users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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JBS USA Customer Loyalty Score by Gender
Female customers rated JBS USA's Customer Loyalty score 4% higher than Male customers.
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Male
78%
Yes
Female
82%
Yes
JBS USA Customer Loyalty Score by Ethnicity
JBS USA's Customer Loyalty score was rated the highest by Other customers, and the lowest by Hispanic or Latino customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of JBS USA.
64
out of 100
Caucasian
64
out of 100
Hispanic or Latino
100
out of 100
Other
JBS USA Customer Loyalty Score by Age
JBS USA's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 31-35.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of JBS USA.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
31-35 40% | 31-35 | 40% |
36-40 100% | 36-40 | 100% |
JBS USA Customer Loyalty Score by Usage
JBS USA's Customer Loyalty score was rated the highest by customers who have used JBS USA's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
JBS USA Customer Loyalty vs. Competitors
Compared to its competitors, JBS USA's Customer Loyalty score is rated right above Tyson Foods, and is preceded by Cargill.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Cargill | 81% |
| JBS USA | 74% |
| Tyson Foods | 73% |
| Smithfield | 72% |
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JBS USA Product Quality
3.5/5
JBS USA has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.
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JBS USA Product Information
JBS USA’s product quality score is a 3.5 out of 5 as rated by its users and customers.
- Website
- http://www.jbssa.com/
- Company Size
- 201-500 Employees
Industry
Tech
Food and Beverages
Quick Insights into JBS USA Product Quality
JBS USA's Product Quality score was rated highest by customers ages 36-40, and rated lowest by customers ages 31-35.
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Ranked JBS USA Product Quality the Highest
Ranked JBS USA Product Quality the Lowest
JBS USA Product Quality Score by Gender
Male customers rated JBS USA's Product Quality score 1.5 stars higher than Female customers.
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Male
4.2/5
Female
2.7/5
JBS USA Product Quality Score by Ethnicity
JBS USA's Product Quality score was rated the highest by Other customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of JBS USA.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
Hispanic or Latino 3.9 | Hispanic or Latino | 3.9 |
Other 4.1 | Other | 4.1 |
JBS USA Product Quality Score by Age
JBS USA's Product Quality score was rated the highest by customers ages 36-40, and the lowest by customers ages 31-35.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of JBS USA.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 2.3 | 31-35 | 2.3 |
36-40 5 | 36-40 | 5 |
JBS USA Product Quality Score by Usage
JBS USA's Product Quality score was rated the highest by customers who have used JBS USA's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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JBS USA Product Quality vs. Competitors
Compared to its competitors, JBS USA's Product Quality score is rated right below Smithfield.
| COMPANY | Product Quality Score | |
|---|---|---|
| Cargill | 4/5 |
| Tyson Foods | 3.6/5 |
| Smithfield | 3.6/5 |
| JBS USA | 3.5/5 |
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JBS USA Pricing
JBS USA ROI & Value For Money
3.5/5
JBS USA has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
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Quick Insights into JBS USA ROI
JBS USA's ROI score was rated highest by customers ages 36-40, and rated lowest by customers ages 31-35.
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Ranked JBS USA ROI the Highest
Ranked JBS USA ROI the Lowest
JBS USA ROI Score by Gender
Male customers rated JBS USA's ROI score 2 stars higher than Female customers.
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Male
4.4/5
Female
2.4/5
JBS USA ROI Score by Ethnicity
JBS USA's ROI score was rated the highest by Other customers, and the lowest by Hispanic or Latino customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of JBS USA.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.4 | Caucasian | 3.4 |
Hispanic or Latino 3.2 | Hispanic or Latino | 3.2 |
Other 3.8 | Other | 3.8 |
JBS USA ROI Score by Age
JBS USA's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 31-35.
Sign Up for Brand Profile PRO to get the full ROI by Age data of JBS USA.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 2 | 31-35 | 2 |
36-40 5 | 36-40 | 5 |
JBS USA ROI Score by Usage
JBS USA's ROI score was rated the highest by customers who have used JBS USA's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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JBS USA Pricing vs. Competitors
Compared to its competitors, JBS USA's ROI score is rated right above Tyson Foods, and is preceded by Smithfield.
| COMPANY | Pricing Score | |
|---|---|---|
| Cargill | 3.8/5 |
| Smithfield | 3.5/5 |
| JBS USA | 3.5/5 |
| Tyson Foods | 3.4/5 |
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JBS USA Customer Satisfaction (CSAT)
JBS USA Customer Satisfaction (CSAT) Score
63 / 100
JBS USA has an overall Customer Satisfaction score of 63 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
35%
Satisfied
28%
Neither Satisfied nor Dissatisfied
23%
Dissatisfied
5%
Very Dissatisfied
9%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into JBS USA Customer Satisfaction
JBS USA's Customer Satisfaction score was rated highest by customers ages 36-40, and rated lowest by customers ages 31-35.
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Ranked JBS USA Customer Satisfaction the Highest
Ranked JBS USA Customer Satisfaction the Lowest
JBS USA Customer Satisfaction Score by Gender
Male customers rated JBS USA's Customer Satisfaction score 23 points higher than Female customers.
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63 / 100
MaleVery Satisfied | 63% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 37% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
40 / 100
FemaleVery Satisfied | 20% | |
|---|---|---|
Satisfied | 20% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 20% | |
Very Dissatisfied | 40% |
JBS USA Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
JBS USA's Customer Satisfaction (CSAT) score was rated 40% according to Caucasian users and customers.
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40 / 100
Very Satisfied
40%
Satisfied
0%
Neither Satisfied nor Dissatisfied
40%
Dissatisfied
0%
Very Dissatisfied
20%
CSAT according to Hispanic or Latino
JBS USA's Customer Satisfaction (CSAT) score was rated 60% according to Hispanic or Latino users and customers.
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60 / 100
Very Satisfied
60%
Satisfied
0%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
0%
Very Dissatisfied
20%
CSAT according to Other
JBS USA's Customer Satisfaction (CSAT) score was rated 67% according to Other users and customers.
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67 / 100
Very Satisfied
67%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
33%
Very Dissatisfied
0%
JBS USA Customer Satisfaction Score by Age
JBS USA's Customer Satisfaction score was rated the highest by customers ages 36-40, and the lowest by customers ages 31-35.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of JBS USA.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 31-35 | 0% | |||||||||||||||
| 36-40 | 100% |
JBS USA Customer Satisfaction Score by Usage
JBS USA's Customer Satisfaction score was rated the highest by customers who have used JBS USA's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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JBS USA Customer Satisfaction vs. Competitors
Compared to its competitors, JBS USA's Customer Satisfaction score is rated right below Tyson Foods.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Cargill | 77% |
| Smithfield | 71% |
| Tyson Foods | 64% |
| JBS USA | 63% |
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JBS USA Customer Service
3.6/5
JBS USA has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.
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About JBS USA's Customer Service
Address
Greeley, CO
Website
http://www.jbssa.com/
Quick Insights into JBS USA Customer Service
JBS USA's Customer Service score was rated highest by customers ages 36-40, and rated lowest by customers ages 31-35.
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Ranked JBS USA Customer Service the Highest
Ranked JBS USA Customer Service the Lowest
JBS USA Customer Service Score by Gender
Male customers rated JBS USA's Customer Service score 2.2 stars higher than Female customers.
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Male
4.4/5
Female
2.2/5
JBS USA Customer Service Score by Ethnicity
JBS USA's Customer Service score was rated the highest by Other customers, and the lowest by Hispanic or Latino customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of JBS USA.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.4 | Caucasian | 3.4 |
Hispanic or Latino 3 | Hispanic or Latino | 3 |
Other 3.5 | Other | 3.5 |
JBS USA Customer Service Score by Age
JBS USA's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 31-35.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
31-35 1.6 | 31-35 | 1.6 |
36-40 5 | 36-40 | 5 |
JBS USA Customer Service Score by Usage
JBS USA's Customer Service score was rated the highest by customers who have used JBS USA's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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JBS USA Customer Service vs. Competitors
Compared to its competitors, JBS USA's Customer Service score is rated right above Smithfield, and is preceded by Cargill.
| COMPANY | Customer Service Score | |
|---|---|---|
| Cargill | 3.9/5 |
| JBS USA | 3.6/5 |
| Smithfield | 3.5/5 |
| Tyson Foods | 3.5/5 |
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JBS USA as an Employer
3.9/5
JBS USA has a 3.9/5 stars for its overall company culture rated by their employees
top
25%
Consumer vs. Employees
JBS USA scored a 6 for Net Promoter Score and a 15 for Employee Net Promoter Score. NPS gauges how likely a customer of JBS USA would recommend the brand to a friend. ENPS measures how likely JBS USA employees would recommend working at JBS USA to a friend.
Net Promoter Score
6
NPS Score
| 45% | Promoters |
|---|---|
| 16% | Passive |
| 39% | Detractors |
Employee Net Promoter Score
15
eNPS Score
| 48% | Promoters |
|---|---|
| 19% | Passive |
| 33% | Detractors |
