Jollibee Foods NPS & Customer Reviews

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Jollibee Foods

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Jollibee Foods

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About Jollibee Foods' Brand

Operator of quick service restaurants. Among its major competitors, Jollibee Foods is ranked in 1st place for NPS while McDonald's is 2nd, and KFC is 3rd.

Brand at a Glance

90%

Customer Loyalty

4.3/5

Product Quality

4/5

Pricing

4.1/5

Customer Service

Jollibee Foods Ranking

^#1 / 4 of its competitors

Jollibee Foods NPS

Jollibee Foods's Net Promoter Score (NPS) is a 44 with 68% Promoters, 8% Passives, and 24% Detractors. Net Promoter Score tracks whether Jollibee Foods's customers would recommend using the product based on a scale of -100 to 100.

Jollibee Foods Overall NPS

NPS

68%	Promoters
8%	Passives
24%	Detractors

Jollibee Foods NPS Trend

-100

-50

100

Summary	Date	Score
Oct 2024 44	Oct 2024	44
Nov 2024 43	Nov 2024	43
Dec 2024 44	Dec 2024	44
Jan 2025 44	Jan 2025	44
Feb 2025 46	Feb 2025	46
Mar 2025 48	Mar 2025	48
May 2025 43	May 2025	43
Jul 2025 43	Jul 2025	43
Aug 2025 45	Aug 2025	45
Sep 2025 44	Sep 2025	44
Oct 2025 42	Oct 2025	42
Nov 2025 43	Nov 2025	43

How Other Brands Compare

Jollibee Foods is ranked first for NPS among its competitors. McDonald's and KFC come in second and third, with The Cheesecake Factory coming in at #4.

	Jollibee Foods	McDonald's	KFC	The Cheesecake Factory
Global Ranking	#-	#85	#130	#-
NPS	44	19	7	-22
Social Sentiment Calculated by analyzing social media and other online mentions	-	Neutral	Neutral	Neutral
Valuation Updated every 24 hours for public companies	-	$167.91B	$32.95B	$2.40B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Jollibee Foods NPS by Gender

Jollibee Foods's NPS was rated 58 by both Female and Male customers on Comparably.

Male

Jollibee Foods's NPS was rated 58 by Male customers on Comparably.

75%

Promoters

Passives

17%

Detractors

Female

Jollibee Foods's NPS was rated 58 by Female customers on Comparably.

72%

Promoters

14%

Passives

14%

Detractors

Jollibee Foods NPS by Ethnicity

Jollibee Foods's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

-100

-50

100

Summary	Ethnicity	Score
Asian or Pacific Islander 53	Asian or Pacific Islander	53
Other 49	Other	49

Jollibee Foods NPS by Age

Jollibee Foods's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 18-25.

100

Summary

Age

Promoters

Passives

Detractors

18-25

68%

18%

14%

26-30

100%

31-35

80%

20%

Jollibee Foods NPS by Usage

Jollibee Foods's NPS was rated the highest by customers who have used Jollibee Foods's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 61	Less than 1 Year	61
1 to 2 Years 50	1 to 2 Years	50
2 to 5 Years 33	2 to 5 Years	33
Over 10 Years 70	Over 10 Years	70

Jollibee Foods NPS vs. Competitors

Compared to its competitors, Jollibee Foods's NPS is rated right above McDonald's.

COMPANY		NPS Score
	Jollibee Foods	44
	McDonald's	19
	KFC	7
	Five Guys Burgers & Fries	0
	The Cheesecake Factory	-22

Jollibee Foods Customer Reviews

Out of the 7 Jollibee Foods customer reviews 6 were positive and 1 was constructive. Jollibee Foods customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

Jollibee Foods Customer Loyalty

90%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

90% of Jollibee Foods users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

90%

10%

Jollibee Foods Customer Loyalty Score by Gender

Male customers rated Jollibee Foods's Customer Loyalty score 1% higher than Female customers.

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Male

93%

Yes

Female

92%

Yes

Jollibee Foods Customer Loyalty Score by Ethnicity

Jollibee Foods's Customer Loyalty score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.

% who answered "Yes"

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out of 100

Asian or Pacific Islander

100

out of 100

Other

Jollibee Foods Customer Loyalty Score by Age

Jollibee Foods's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 18-25.

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20%

40%

60%

80%

100%

Summary	Age	Score
18-25 88%	18-25	88%
26-30 100%	26-30	100%
31-35 100%	31-35	100%

Jollibee Foods Customer Loyalty Score by Usage

Jollibee Foods's Customer Loyalty score was rated the highest by customers who have used Jollibee Foods's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.

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Less than 1 Year	89%
1 to 2 Years	100%
2 to 5 Years	70%
Over 10 Years	95%

Jollibee Foods Customer Loyalty Score by Industry

Jollibee Foods's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Business and Consumer Services industry customers.

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Accounting	100%
Business and Consumer Services	78%

Jollibee Foods Customer Loyalty vs. Competitors

Compared to its competitors, Jollibee Foods's Customer Loyalty score is rated right above KFC.

COMPANY		Customer Loyalty Score
	Jollibee Foods	90%
	KFC	80%
	McDonald's	79%
	The Cheesecake Factory	77%
	Five Guys Burgers & Fries	73%

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Jollibee Foods Product Quality

4.3/5

Jollibee Foods has an overall Product Quality score of 4.3 out of 5 stars rated by its users and customers.

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Jollibee Foods Product Information

Jollibee Foods’s product quality score is a 4.3 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated Jollibee Foods's product the highest. Reviewers from the Business and Consumer Services industry rated Jollibee Foods the lowest at 4.5.

Website: www.jollibee.com.ph

Company Size: 10,000+ Employees

Quick Insights into Jollibee Foods Product Quality

Jollibee Foods's Product Quality score was rated highest by customers from the Accounting industry, and rated lowest by customers who have used Jollibee Foods's products/services for 2 to 5 Years.

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Ranked Jollibee Foods Product Quality the Highest

Accounting	4.6
Male	4.6
1 to 2 Years	4.5

Ranked Jollibee Foods Product Quality the Lowest

Female	4.3
26-30	4.1
2 to 5 Years	3.5

Jollibee Foods Product Quality Score by Gender

Male customers rated Jollibee Foods's Product Quality score 0.3 stars higher than Female customers.

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Male

4.6/5

Female

4.3/5

Jollibee Foods Product Quality Score by Ethnicity

Jollibee Foods's Product Quality score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.

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Summary	Ethnicity	Score
Asian or Pacific Islander 4.4	Asian or Pacific Islander	4.4
Other 4.5	Other	4.5

Jollibee Foods Product Quality Score by Age

Jollibee Foods's Product Quality score was rated the highest by customers ages 31-35, and the lowest by customers ages 26-30.

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Summary	Age	Score
18-25 4.4	18-25	4.4
26-30 4.1	26-30	4.1
31-35 4.5	31-35	4.5

Jollibee Foods Product Quality Score by Usage

Jollibee Foods's Product Quality score was rated the highest by customers who have used Jollibee Foods's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.

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Less than 1 Year	4.5
1 to 2 Years	4.5
2 to 5 Years	3.5
Over 10 Years	4.4

Jollibee Foods Product Quality Score by Industry

Jollibee Foods's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Business and Consumer Services industry customers.

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Accounting	4.6
Business and Consumer Services	4.5

Jollibee Foods Product Quality vs. Competitors

Compared to its competitors, Jollibee Foods's Product Quality score is rated right above McDonald's.

COMPANY		Product Quality Score
	Jollibee Foods	4.3/5
	McDonald's	3.7/5
	KFC	3.5/5
	Five Guys Burgers & Fries	3.5/5
	The Cheesecake Factory	2.8/5

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Jollibee Foods Pricing

Jollibee Foods ROI & Value For Money

4/5

Jollibee Foods has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.

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Jollibee Foods Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Business and Consumer Services industry think that they had the lowest ROI from Jollibee Foods.

Quick Insights into Jollibee Foods ROI

Jollibee Foods's ROI score was rated highest by customers ages 31-35, and rated lowest by customers who have used Jollibee Foods's products/services for 2 to 5 Years.

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Ranked Jollibee Foods ROI the Highest

31-35	4.5
Accounting	4.5
Less than 1 Year	4.4

Ranked Jollibee Foods ROI the Lowest

26-30	3.5
Business and Consumer Services	3.5
2 to 5 Years	3

Jollibee Foods ROI Score by Gender

Jollibee Foods's ROI score was rated 4 by both Female and Male customers on Comparably.

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Male

4/5

Female

4/5

Jollibee Foods ROI Score by Ethnicity

Jollibee Foods's ROI score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.

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Summary	Ethnicity	Score
Asian or Pacific Islander 4	Asian or Pacific Islander	4
Other 4.1	Other	4.1

Jollibee Foods ROI Score by Age

Jollibee Foods's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 26-30.

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Summary	Age	Score
18-25 4	18-25	4
26-30 3.5	26-30	3.5
31-35 4.5	31-35	4.5

Jollibee Foods ROI Score by Usage

Jollibee Foods's ROI score was rated the highest by customers who have used Jollibee Foods's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.

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Less than 1 Year	4.4
1 to 2 Years	4.2
2 to 5 Years	3
Over 10 Years	4

Jollibee Foods ROI Score by Industry

Jollibee Foods's ROI score was rated the highest by Accounting industry customers, and the lowest by Business and Consumer Services industry customers.

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Accounting	4.5
Business and Consumer Services	3.5

Jollibee Foods Pricing vs. Competitors

Compared to its competitors, Jollibee Foods's ROI score is rated right above McDonald's.

COMPANY		Pricing Score
	Jollibee Foods	4/5
	McDonald's	3.6/5
	KFC	3.3/5
	Five Guys Burgers & Fries	2.9/5
	The Cheesecake Factory	2.6/5

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Jollibee Foods Customer Satisfaction (CSAT)

Jollibee Foods Customer Satisfaction (CSAT) Score

90 / 100

Jollibee Foods has an overall Customer Satisfaction score of 90 rated by its users and customers.

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Very Satisfied	60%
Satisfied	30%
Neither Satisfied nor Dissatisfied	4%
Dissatisfied	4%
Very Dissatisfied	2%

Very Satisfied

60%

Satisfied

30%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Jollibee Foods Customer Satisfaction

Jollibee Foods's Customer Satisfaction score was rated highest by customers who have used Jollibee Foods's products/services for 2 to 5 Years, and rated lowest by customers who have used Jollibee Foods's products/services for Less than 1 Year.

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Ranked Jollibee Foods Customer Satisfaction the Highest

2 to 5 Years	100%
Accounting	100%
Male	100%

Ranked Jollibee Foods Customer Satisfaction the Lowest

Asian or Pacific Islander	95%
Female	94%
Less than 1 Year	75%

Jollibee Foods Customer Satisfaction Score by Gender

Male customers rated Jollibee Foods's Customer Satisfaction score 6 points higher than Female customers.

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100 / 100

Male

	Very Satisfied	78%
	Satisfied	22%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	0%
	Very Dissatisfied	0%

94 / 100

Female

	Very Satisfied	50%
	Satisfied	44%
	Neither Satisfied nor Dissatisfied	6%
	Dissatisfied	0%
	Very Dissatisfied	0%

Jollibee Foods Customer Satisfaction Score by Ethnicity

Asian or Pacific Islander
95%
Other
100%

CSAT according to Asian or Pacific Islander

Jollibee Foods' Customer Satisfaction (CSAT) score was rated 95% according to Asian or Pacific Islander users and customers.

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95 / 100

Very Satisfied	55%
Satisfied	40%
Neither Satisfied nor Dissatisfied	5%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

55%

Satisfied

40%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Other

Jollibee Foods' Customer Satisfaction (CSAT) score was rated 100% according to Other users and customers.

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100 / 100

Very Satisfied	67%
Satisfied	33%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

67%

Satisfied

33%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

Jollibee Foods Customer Satisfaction Score by Age

Jollibee Foods's Customer Satisfaction score was rated 95 points by customers ages 18-25 on Comparably.

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100

Breakdown

Age

Score

18-25

95%

Jollibee Foods Customer Satisfaction Score by Usage

Jollibee Foods's Customer Satisfaction score was rated the highest by customers who have used Jollibee Foods's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	75
2 to 5 Years	100
Over 10 Years	100

Jollibee Foods Customer Satisfaction Score by Industry

Jollibee Foods's Customer Satisfaction score was rated 100 points by both Accounting and Business and Consumer Services industry customers.

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Accounting	100
Business and Consumer Services	100

Jollibee Foods Customer Satisfaction vs. Competitors

Compared to its competitors, Jollibee Foods's Customer Satisfaction score is rated right above McDonald's.

COMPANY		Customer Satisfaction (CSAT) Score
	Jollibee Foods	90%
	McDonald's	72%
	KFC	67%
	Five Guys Burgers & Fries	56%
	The Cheesecake Factory	45%

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Jollibee Foods Customer Service

4.1/5

Jollibee Foods has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.

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About Jollibee Foods's Customer Service

Address

Jollibee Plaza Building, Pasig,

Website

www.jollibee.com.ph

Phone Number

Quick Insights into Jollibee Foods Customer Service

Jollibee Foods's Customer Service score was rated highest by customers from the Accounting industry, and rated lowest by customers who have used Jollibee Foods's products/services for 2 to 5 Years.

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Ranked Jollibee Foods Customer Service the Highest

Accounting	4.8
1 to 2 Years	4.4
Male	4.3

Ranked Jollibee Foods Customer Service the Lowest

Female	4
Business and Consumer Services	3.9
2 to 5 Years	3.1

Jollibee Foods Customer Service Score by Gender

Male customers rated Jollibee Foods's Customer Service score 0.3 stars higher than Female customers.

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Male

4.3/5

Female

4/5

Jollibee Foods Customer Service Score by Ethnicity

Jollibee Foods's Customer Service score was rated 4.1 stars by both Asian or Pacific Islander and Other customers on Comparably.

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100

Summary	Ethnicity	Customer Service Score
Asian or Pacific Islander 4.1	Asian or Pacific Islander	4.1
Other 4.1	Other	4.1

Jollibee Foods Customer Service Score by Age

Jollibee Foods's Customer Service score was rated 4.1 stars by customers ages 18-25 and customers ages 31-35 on Comparably.

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100

Summary	Age	Customer Service Score
18-25 4.1	18-25	4.1
26-30 4.1	26-30	4.1
31-35 4.1	31-35	4.1

Jollibee Foods Customer Service Score by Usage

Jollibee Foods's Customer Service score was rated the highest by customers who have used Jollibee Foods's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.

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Less than 1 Year	4.4
1 to 2 Years	4.4
2 to 5 Years	3.1
Over 10 Years	4.2

Jollibee Foods Customer Service Score by Industry

Jollibee Foods's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Business and Consumer Services industry customers.

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Accounting	4.8
Business and Consumer Services	3.9

Jollibee Foods Customer Service vs. Competitors

Compared to its competitors, Jollibee Foods's Customer Service score is rated right above McDonald's.

COMPANY		Customer Service Score
	Jollibee Foods	4.1/5
	McDonald's	3.6/5
	KFC	3.4/5
	Five Guys Burgers & Fries	3.2/5
	The Cheesecake Factory	2.6/5

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Jollibee Foods as an Employer

4.6/5

Jollibee Foods has a 4.6/5 stars for its overall company culture rated by their employees

top

CEO of Jollibee Foods

In the Top 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Jollibee Foods scored a 44 for Net Promoter Score and a 0 for Employee Net Promoter Score. NPS gauges how likely a customer of Jollibee Foods would recommend the brand to a friend. ENPS measures how likely Jollibee Foods employees would recommend working at Jollibee Foods to a friend.

Net Promoter Score

NPS Score

68%	Promoters
8%	Passive
24%	Detractors

Employee Net Promoter Score

eNPS Score

30%	Promoters
40%	Passive
30%	Detractors

Global Ranking Snapshot

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