-12
NPS
Learn More about Brand Intelligence Solutions
Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry
Thank you for inquiring about Comparably's Brand Intelligence Solutions
A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions
Brand Page
KAR Auction Services
Marketing or Exec? Claim Your Free Account
About KAR Auction Services' Brand
KAR Auction Services, Inc., through its subsidiaries, provides vehicle auction services in North America. Among its major competitors, KAR Auction Services is ranked in 2nd place for NPS while Workday is 1st, and INSURANCE AUTO AUCTIONS, INC. is 3rd.
Brand at a Glance
69%
Customer Loyalty
3.2/5
Product Quality
3.6/5
Pricing
3.7/5
Customer Service
KAR Auction Services Ranking
- #2 / 4 of its competitors
KAR Auction Services NPS
KAR Auction Services's Net Promoter Score (NPS) is a -12 with 44% Promoters, 0% Passives, and 56% Detractors. Net Promoter Score tracks whether KAR Auction Services's customers would recommend using the product based on a scale of -100 to 100.
KAR Auction Services Overall NPS
| 44% | Promoters |
|---|---|
| 0% | Passives |
| 56% | Detractors |
KAR Auction Services NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
May 2020 0 | May 2020 | 0 |
May 2021 33 | May 2021 | 33 |
Oct 2021 20 | Oct 2021 | 20 |
Oct 2022 33 | Oct 2022 | 33 |
Dec 2022 15 | Dec 2022 | 15 |
Aug 2023 0 | Aug 2023 | 0 |
Aug 2024 -11 | Aug 2024 | -11 |
How Other Brands Compare
KAR Auction Services is ranked second for NPS among its competitors. Workday and INSURANCE AUTO AUCTIONS, INC. come in first and third, with America's Car-Mart coming in at #4.
KAR Auction Services |  Workday |  INSURANCE AUTO AUCTIONS, INC. |  America's Car-Mart | |
| Global Ranking | #- | #298 | #- | #- |
| NPS | -12 | 31 | -35 | -70 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | Neutral |
| Valuation Updated every 24 hours for public companies | - | $49.74B | $7.57B | $896.05M |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
KAR Auction Services NPS by Gender
KAR Auction Services's NPS was rated 34 by Male customers on Comparably.
Male
34
KAR Auction Services's NPS was rated 34 by Male customers on Comparably.
67%
Promoters
0%
Passives
33%
Detractors
Female
N/A
KAR Auction Services's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
KAR Auction Services NPS by Age
KAR Auction Services's NPS was rated 34 points by customers ages 51-55 on Comparably.
KAR Auction Services NPS vs. Competitors
Compared to its competitors, KAR Auction Services's NPS is rated right above INSURANCE AUTO AUCTIONS, INC., and is preceded by Workday.
| COMPANY | NPS Score | |
|---|---|---|
| Workday | 31 |
| KAR Auction Services | -12 |
| INSURANCE AUTO AUCTIONS, INC. | -35 |
| America's Car-Mart | -70 |
KAR Auction Services Customer Loyalty
69%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
69% of KAR Auction Services users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
KAR Auction Services Customer Loyalty Score by Gender
KAR Auction Services's Customer Loyalty score was rated 100 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of KAR Auction Services.
Male
100%
Yes
Female
N/A
Yes
KAR Auction Services Customer Loyalty Score by Age
KAR Auction Services's Customer Loyalty score was rated 100% by customers ages 51-55 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of KAR Auction Services.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
51-55 100% | 51-55 | 100% |
KAR Auction Services Customer Loyalty vs. Competitors
Compared to its competitors, KAR Auction Services's Customer Loyalty score is rated right below INSURANCE AUTO AUCTIONS, INC..
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Workday | 80% |
| America's Car-Mart | 74% |
| INSURANCE AUTO AUCTIONS, INC. | 73% |
| KAR Auction Services | 69% |
Unlock KAR Auction Services Customer Loyalty vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full KAR Auction Services Customer Loyalty vs. Competitors data and gain insights into your customers today.
KAR Auction Services Product Quality
3.2/5
KAR Auction Services has an overall Product Quality score of 3.2 out of 5 stars rated by its users and customers.
Sign Up to unlock KAR Auction Services' overall Product Quality score rated by its users and customers.
KAR Auction Services Product Information
KAR Auction Services’s product quality score is a 3.2 out of 5 as rated by its users and customers.
- Company Size
- 10,000+ Employees
Industry
Tech
Ecommerce and Marketplaces
Quick Insights into KAR Auction Services Product Quality
KAR Auction Services's Product Quality score was rated highest by customers ages 51-55.
Sign Up to unlock insights into how customers have ranked KAR Auction Services' Product Quality.
Ranked KAR Auction Services Product Quality the Highest
KAR Auction Services Product Quality Score by Gender
KAR Auction Services's Product Quality score was rated 3.1 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of KAR Auction Services.
Male
3.1/5
Female
N/A
KAR Auction Services Product Quality Score by Age
KAR Auction Services's Product Quality score was rated 3.1 stars by customers ages 51-55 on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of KAR Auction Services.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
51-55 3.1 | 51-55 | 3.1 |
KAR Auction Services Product Quality vs. Competitors
Compared to its competitors, KAR Auction Services's Product Quality score is rated right above INSURANCE AUTO AUCTIONS, INC., and is preceded by Workday.
| COMPANY | Product Quality Score | |
|---|---|---|
| Workday | 3.9/5 |
| KAR Auction Services | 3.2/5 |
| INSURANCE AUTO AUCTIONS, INC. | 1.8/5 |
| America's Car-Mart | 1.6/5 |
Unlock KAR Auction Services Product Quality vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full KAR Auction Services Product Quality vs. Competitors data and gain insights into your customers today.
KAR Auction Services Pricing
KAR Auction Services ROI & Value For Money
3.6/5
KAR Auction Services has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
Sign Up to unlock KAR Auction Services' overall ROI score rated by its users and customers.
Quick Insights into KAR Auction Services ROI
KAR Auction Services's ROI score was rated highest by customers ages 51-55.
Sign Up to unlock insights into how customers have ranked KAR Auction Services' ROI score.
Ranked KAR Auction Services ROI the Highest
KAR Auction Services ROI Score by Gender
KAR Auction Services's ROI score was rated 3.3 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of KAR Auction Services.
Male
3.3/5
Female
N/A
KAR Auction Services ROI Score by Age
KAR Auction Services's ROI score was rated 3.3 stars by customers ages 51-55 on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Age data of KAR Auction Services.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
51-55 3.3 | 51-55 | 3.3 |
KAR Auction Services Pricing vs. Competitors
Compared to its competitors, KAR Auction Services's ROI score is rated right above INSURANCE AUTO AUCTIONS, INC., and is preceded by Workday.
| COMPANY | Pricing Score | |
|---|---|---|
| Workday | 3.8/5 |
| KAR Auction Services | 3.6/5 |
| INSURANCE AUTO AUCTIONS, INC. | 2.1/5 |
| America's Car-Mart | 1.6/5 |
Unlock KAR Auction Services ROI vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full KAR Auction Services ROI vs. Competitors data and gain insights into your customers today.
KAR Auction Services Customer Satisfaction (CSAT)
KAR Auction Services Customer Satisfaction (CSAT) Score
67 / 100
KAR Auction Services has an overall Customer Satisfaction score of 67 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
67%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
33%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
KAR Auction Services Customer Satisfaction vs. Competitors
Compared to its competitors, KAR Auction Services's Customer Satisfaction score is rated right above America's Car-Mart, and is preceded by Workday.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Workday | 72% |
| KAR Auction Services | 67% |
| America's Car-Mart | 20% |
| INSURANCE AUTO AUCTIONS, INC. | 19% |
Unlock KAR Auction Services Customer Satisfaction vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full KAR Auction Services Customer Satisfaction vs. Competitors data and gain insights into your customers today.
KAR Auction Services Customer Service
3.7/5
KAR Auction Services has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
Sign Up to unlock KAR Auction Services' overall Customer Service score rated by its users and customers.
About KAR Auction Services's Customer Service
Address
13085 Hamilton Crossing Boulevard, Carmel, IN 46032
Website
http://karauctionservices.com
Phone Number
800-923-3725
Quick Insights into KAR Auction Services Customer Service
KAR Auction Services's Customer Service score was rated highest by customers ages 51-55.
Sign Up to unlock insights into how customers have ranked KAR Auction Services' Customer Service score.
Ranked KAR Auction Services Customer Service the Highest
KAR Auction Services Customer Service Score by Gender
KAR Auction Services's Customer Service score was rated 3.5 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of KAR Auction Services.
Male
3.5/5
Female
N/A
KAR Auction Services Customer Service Score by Age
KAR Auction Services's Customer Service score was rated 3.5 stars by customers ages 51-55 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of KAR Auction Services.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
51-55 3.5 | 51-55 | 3.5 |
KAR Auction Services Customer Service vs. Competitors
Compared to its competitors, KAR Auction Services's Customer Service score is rated right above INSURANCE AUTO AUCTIONS, INC., and is preceded by Workday.
| COMPANY | Customer Service Score | |
|---|---|---|
| Workday | 3.9/5 |
| KAR Auction Services | 3.7/5 |
| INSURANCE AUTO AUCTIONS, INC. | 2/5 |
| America's Car-Mart | 1.5/5 |
Unlock KAR Auction Services Customer Service vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full KAR Auction Services Customer Service vs. Competitors data and gain insights into your customers today.
KAR Auction Services as an Employer
3.0/5
KAR Auction Services has a 3.0/5 stars for its overall company culture rated by their employees
bottom
25%
Consumer vs. Employees
KAR Auction Services scored a -12 for Net Promoter Score and a -30 for Employee Net Promoter Score. NPS gauges how likely a customer of KAR Auction Services would recommend the brand to a friend. ENPS measures how likely KAR Auction Services employees would recommend working at KAR Auction Services to a friend.
Net Promoter Score
-12
NPS Score
| 44% | Promoters |
|---|---|
| 0% | Passive |
| 56% | Detractors |
Employee Net Promoter Score
-30
eNPS Score
| 24% | Promoters |
|---|---|
| 22% | Passive |
| 54% | Detractors |
