73
NPS
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Kawasaki Motors
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About Kawasaki Motors' Brand
Kawasaki Motors Corp., U.S.A., distributes gasoline engines and parts for commercial landscape, industrial, and consumer markets. Among its major competitors, Kawasaki Motors is ranked in 1st place for NPS while Yamaha is 2nd, and Honda is 3rd.
Brand at a Glance
77%
Customer Loyalty
4.3/5
Product Quality
3.9/5
Pricing
4.1/5
Customer Service
Kawasaki Motors Ranking
- #1 / 4 of its competitors
Kawasaki Motors NPS
Kawasaki Motors's Net Promoter Score (NPS) is a 73 with 73% Promoters, 27% Passives, and 0% Detractors. Net Promoter Score tracks whether Kawasaki Motors's customers would recommend using the product based on a scale of -100 to 100.
Kawasaki Motors Overall NPS
| 73% | Promoters |
|---|---|
| 27% | Passives |
| 0% | Detractors |
Kawasaki Motors NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Feb 2021 100 | Feb 2021 | 100 |
Dec 2021 75 | Dec 2021 | 75 |
Nov 2022 80 | Nov 2022 | 80 |
Dec 2022 83 | Dec 2022 | 83 |
Feb 2023 71 | Feb 2023 | 71 |
Jul 2023 75 | Jul 2023 | 75 |
Aug 2023 77 | Aug 2023 | 77 |
Feb 2024 81 | Feb 2024 | 81 |
May 2024 83 | May 2024 | 83 |
Jun 2024 76 | Jun 2024 | 76 |
Nov 2024 78 | Nov 2024 | 78 |
Oct 2025 73 | Oct 2025 | 73 |
How Other Brands Compare
Kawasaki Motors is ranked first for NPS among its competitors. Yamaha and Honda come in second and third, with Harley-Davidson coming in at #4.
Kawasaki Motors |  Honda |  Harley-Davidson |  Yamaha | |
| Global Ranking | #- | #36 | #158 | #- |
| NPS | 73 | 37 | 35 | 40 |
| Valuation Updated every 24 hours for public companies | - | $51.61B | $5.01B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Kawasaki Motors NPS vs. Competitors
Compared to its competitors, Kawasaki Motors's NPS is rated right above Yamaha.
| COMPANY | NPS Score | |
|---|---|---|
| Kawasaki Motors | 73 |
| Yamaha | 40 |
| Honda | 37 |
| Harley-Davidson | 35 |
Kawasaki Motors Customer Loyalty
77%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
77% of Kawasaki Motors users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Kawasaki Motors Customer Loyalty vs. Competitors
Compared to its competitors, Kawasaki Motors's Customer Loyalty score is rated right below Yamaha.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Honda | 86% |
| Harley-Davidson | 82% |
| Yamaha | 81% |
| Kawasaki Motors | 77% |
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Kawasaki Motors Product Quality
4.3/5
Kawasaki Motors has an overall Product Quality score of 4.3 out of 5 stars rated by its users and customers.
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Kawasaki Motors Product Information
Kawasaki Motors’s product quality score is a 4.3 out of 5 as rated by its users and customers.
- Website
- http://www.kawasaki.co
Kawasaki Motors Product Quality vs. Competitors
Compared to its competitors, Kawasaki Motors's Product Quality score is rated right above Yamaha.
| COMPANY | Product Quality Score | |
|---|---|---|
| Kawasaki Motors | 4.3/5 |
| Yamaha | 4.2/5 |
| Honda | 4.1/5 |
| Harley-Davidson | 3.9/5 |
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Kawasaki Motors Pricing
Kawasaki Motors ROI & Value For Money
3.9/5
Kawasaki Motors has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Kawasaki Motors Pricing vs. Competitors
Compared to its competitors, Kawasaki Motors's ROI score is rated right above Yamaha.
| COMPANY | Pricing Score | |
|---|---|---|
| Kawasaki Motors | 3.9/5 |
| Yamaha | 3.9/5 |
| Honda | 3.9/5 |
| Harley-Davidson | 3.6/5 |
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Kawasaki Motors Customer Satisfaction (CSAT)
Kawasaki Motors Customer Satisfaction (CSAT) Score
70 / 100
Kawasaki Motors has an overall Customer Satisfaction score of 70 rated by its users and customers.
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Very Satisfied
60%
Satisfied
10%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
0%
Very Dissatisfied
10%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Kawasaki Motors Customer Satisfaction vs. Competitors
Compared to its competitors, Kawasaki Motors's Customer Satisfaction score is rated right below Harley-Davidson.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Yamaha | 86% |
| Honda | 81% |
| Harley-Davidson | 72% |
| Kawasaki Motors | 70% |
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Kawasaki Motors Customer Service
4.1/5
Kawasaki Motors has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.
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About Kawasaki Motors's Customer Service
Website
http://www.kawasaki.co
Kawasaki Motors Customer Service vs. Competitors
Compared to its competitors, Kawasaki Motors's Customer Service score is rated right above Yamaha.
| COMPANY | Customer Service Score | |
|---|---|---|
| Kawasaki Motors | 4.1/5 |
| Yamaha | 4/5 |
| Honda | 4/5 |
| Harley-Davidson | 3.8/5 |
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Kawasaki Motors as an Employer
4.1/5
Kawasaki Motors has a 4.1/5 stars for its overall company culture rated by their employees
top
15%
Consumer vs. Employees
Kawasaki Motors scored a 73 for Net Promoter Score and a 20 for Employee Net Promoter Score. NPS gauges how likely a customer of Kawasaki Motors would recommend the brand to a friend. ENPS measures how likely Kawasaki Motors employees would recommend working at Kawasaki Motors to a friend.
Net Promoter Score
73
NPS Score
| 73% | Promoters |
|---|---|
| 27% | Passive |
| 0% | Detractors |
Employee Net Promoter Score
20
eNPS Score
| 60% | Promoters |
|---|---|
| 0% | Passive |
| 40% | Detractors |
