-10
NPS
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Kik
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About Kik's Brand
Kik lets you connect with friends, groups, and the world around you through chat. Among its major competitors, Kik is ranked in 5th place for NPS while textPlus is 1st, and Kakao Corp is 2nd.
Brand at a Glance
85%
Customer Loyalty
3.4/5
Product Quality
3.2/5
Pricing
3.1/5
Customer Service
Kik Ranking
- #4 / 4 of its competitors
Kik NPS
Kik's Net Promoter Score (NPS) is a -10 with 38% Promoters, 14% Passives, and 48% Detractors. Net Promoter Score tracks whether Kik's customers would recommend using the product based on a scale of -100 to 100.
Kik Overall NPS
| 38% | Promoters |
|---|---|
| 14% | Passives |
| 48% | Detractors |
Kik NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Oct 2021 0 | Oct 2021 | 0 |
Nov 2021 0 | Nov 2021 | 0 |
Dec 2021 0 | Dec 2021 | 0 |
Jan 2022 -29 | Jan 2022 | -29 |
Feb 2022 -16 | Feb 2022 | -16 |
Mar 2022 -7 | Mar 2022 | -7 |
Jun 2022 0 | Jun 2022 | 0 |
Feb 2023 5 | Feb 2023 | 5 |
May 2023 0 | May 2023 | 0 |
Jun 2023 -5 | Jun 2023 | -5 |
Nov 2025 -9 | Nov 2025 | -9 |
How Other Brands Compare
Kik is ranked #4 for NPS among its competitors. textPlus and Kakao Corp come in first and second, with Meta coming in at third.
Kik |  Meta |  textPlus |  Kakao Corp | |
| Global Ranking | #- | #102 | #- | #- |
| NPS | -10 | 9 | 100 | 41 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | - | $746.49B | $150.00M | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Kik NPS vs. Competitors
Compared to its competitors, Kik's NPS is rated right below Meta.
| COMPANY | NPS Score | |
|---|---|---|
| textPlus | 100 |
| Kakao Corp | 41 |
 | WhatsApp Inc. | 13 |
| Meta | 9 |
| Kik | -10 |
Kik Customer Reviews
Out of the 2 Kik customer reviews 2 were positive and 0 were constructive. Kik customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Kik Customer Loyalty
85%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
85% of Kik users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Kik Customer Loyalty vs. Competitors
Compared to its competitors, Kik's Customer Loyalty score is rated right above Kakao Corp, and is preceded by WhatsApp Inc..
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| textPlus | 100% |
| WhatsApp Inc. | 86% |
| Kik | 85% |
| Kakao Corp | 79% |
| Meta | 75% |
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Kik Product Quality
3.4/5
Kik has an overall Product Quality score of 3.4 out of 5 stars rated by its users and customers.
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Kik Product Information
Kik’s product quality score is a 3.4 out of 5 as rated by its users and customers.
- Website
- http://kik.com/
- Company Size
- 51-200 Employees
Industry
Enterprise
Hardware and Devices
Media
Mobile App
Productivity
SaaS
Social
Sports & Entertainment
Kik Product Quality vs. Competitors
Compared to its competitors, Kik's Product Quality score is rated right below Meta.
| COMPANY | Product Quality Score | |
|---|---|---|
| textPlus | 5/5 |
| Kakao Corp | 3.9/5 |
| WhatsApp Inc. | 3.8/5 |
| Meta | 3.6/5 |
| Kik | 3.4/5 |
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Kik Pricing
Kik ROI & Value For Money
3.2/5
Kik has a value for money and ROI score of 3.2 out of 5 stars rated by its users and customers.
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Kik Pricing vs. Competitors
Compared to its competitors, Kik's ROI score is rated right below Meta.
| COMPANY | Pricing Score | |
|---|---|---|
| textPlus | 5/5 |
| WhatsApp Inc. | 3.9/5 |
| Kakao Corp | 3.8/5 |
| Meta | 3.6/5 |
| Kik | 3.2/5 |
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Kik Customer Satisfaction (CSAT)
Kik Customer Satisfaction (CSAT) Score
69 / 100
Kik has an overall Customer Satisfaction score of 69 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
37%
Satisfied
32%
Neither Satisfied nor Dissatisfied
26%
Dissatisfied
0%
Very Dissatisfied
5%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Kik Customer Satisfaction vs. Competitors
Compared to its competitors, Kik's Customer Satisfaction score is rated right above Meta, and is preceded by WhatsApp Inc..
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Kakao Corp | 89% |
| WhatsApp Inc. | 74% |
| Kik | 69% |
| Meta | 65% |
| textPlus | 0% |
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Kik Customer Service
3.1/5
Kik has an overall Customer Service score of 3.1 out of 5 stars rated by its users and customers.
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About Kik's Customer Service
Address
420 Weber St. North, Unit I, Waterloo, IL N2L 4E7 Canada
Website
http://kik.com/
Kik Customer Service vs. Competitors
Compared to its competitors, Kik's Customer Service score is rated right below Meta.
| COMPANY | Customer Service Score | |
|---|---|---|
| textPlus | 5/5 |
| WhatsApp Inc. | 3.8/5 |
| Kakao Corp | 3.7/5 |
| Meta | 3.5/5 |
| Kik | 3.1/5 |
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Kik as an Employer
2.6/5
Kik has a 2.6/5 stars for its overall company culture rated by their employees
top
30%
Consumer vs. Employees
Kik scored a -10 for Net Promoter Score and a -28 for Employee Net Promoter Score. NPS gauges how likely a customer of Kik would recommend the brand to a friend. ENPS measures how likely Kik employees would recommend working at Kik to a friend.
Net Promoter Score
-10
NPS Score
| 38% | Promoters |
|---|---|
| 14% | Passive |
| 48% | Detractors |
Employee Net Promoter Score
-28
eNPS Score
| 29% | Promoters |
|---|---|
| 14% | Passive |
| 57% | Detractors |
