13
NPS
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WhatsApp Inc.
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About WhatsApp Inc. Brand
WhatsApp is a proprietary, cross-platform, free instant messaging subscription service for smartphones. Among its major competitors, WhatsApp Inc. is ranked in 4th place for NPS while Kakao Corp is 1st, and Hello is 2nd. Overall, WhatsApp Inc. has a neutral social sentiment, when analyzing social media channels and online mentions.
Brand at a Glance
86%
Customer Loyalty
3.8/5
Product Quality
3.9/5
Pricing
3.8/5
Customer Service
WhatsApp Inc. Ranking
- #3 / 4 of its competitors
WhatsApp Inc. NPS
WhatsApp Inc.'s Net Promoter Score (NPS) is a 13 with 44% Promoters, 25% Passives, and 31% Detractors. Net Promoter Score tracks whether WhatsApp Inc.'s customers would recommend using the product based on a scale of -100 to 100.
WhatsApp Inc. Overall NPS
| 44% | Promoters |
|---|---|
| 25% | Passives |
| 31% | Detractors |
WhatsApp Inc. NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
May 2024 9 | May 2024 | 9 |
Jun 2024 10 | Jun 2024 | 10 |
Jul 2024 10 | Jul 2024 | 10 |
Aug 2024 9 | Aug 2024 | 9 |
Sep 2024 6 | Sep 2024 | 6 |
Oct 2024 11 | Oct 2024 | 11 |
Nov 2024 9 | Nov 2024 | 9 |
Dec 2024 11 | Dec 2024 | 11 |
Jan 2025 12 | Jan 2025 | 12 |
Mar 2025 10 | Mar 2025 | 10 |
May 2025 12 | May 2025 | 12 |
Oct 2025 12 | Oct 2025 | 12 |
How Other Brands Compare
WhatsApp Inc. is ranked third for NPS among its competitors. Kakao Corp and Hello come in first and second, with Twitter coming in at #4.
WhatsApp Inc. |  Twitter |  Kakao Corp |  Hello | |
| Global Ranking | #- | #91 | #- | #- |
| NPS | 13 | 11 | 41 | 34 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | - | - | - |
| Valuation Updated every 24 hours for public companies | - | $57.69B | - | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
WhatsApp Inc. NPS by Gender
Male customers rated WhatsApp Inc.'s NPS 2 points higher than Female customers.
Male
28
WhatsApp Inc.'s NPS was rated 28 by Male customers on Comparably.
57%
Promoters
14%
Passives
29%
Detractors
Female
26
WhatsApp Inc.'s NPS was rated 26 by Female customers on Comparably.
47%
Promoters
32%
Passives
21%
Detractors
WhatsApp Inc. NPS by Ethnicity
WhatsApp Inc.'s NPS was rated the highest by African American/Black customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 28 | Caucasian | 28 |
African American/Black 40 | African American/Black | 40 |
Asian or Pacific Islander 40 | Asian or Pacific Islander | 40 |
Other -8 | Other | -8 |
WhatsApp Inc. NPS by Age
WhatsApp Inc.'s NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 31-35.
WhatsApp Inc. NPS by Usage
WhatsApp Inc.'s NPS was rated the highest by customers who have used WhatsApp Inc.'s products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 0 | Less than 1 Year | 0 |
1 to 2 Years -34 | 1 to 2 Years | -34 |
2 to 5 Years 33 | 2 to 5 Years | 33 |
5 to 10 Years 54 | 5 to 10 Years | 54 |
Over 10 Years 13 | Over 10 Years | 13 |
WhatsApp Inc. NPS vs. Competitors
Compared to its competitors, WhatsApp Inc.'s NPS is rated right above Twitter, and is preceded by Skype.
| COMPANY | NPS Score | |
|---|---|---|
| Kakao Corp | 41 |
| Hello | 34 |
 | Skype | 19 |
| WhatsApp Inc. | 13 |
| 11 | |
 | Avox | N/A |
 | AIM | -67 |
WhatsApp Inc. Customer Reviews
Out of the 6 WhatsApp Inc. customer reviews 5 were positive and 1 was constructive. WhatsApp Inc. customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
WhatsApp Inc. Customer Loyalty
86%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
86% of WhatsApp Inc. users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
WhatsApp Inc. Customer Loyalty Score by Gender
Male customers rated WhatsApp Inc.'s Customer Loyalty score 10% higher than Female customers.
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Male
91%
Yes
Female
81%
Yes
WhatsApp Inc. Customer Loyalty Score by Ethnicity
WhatsApp Inc.'s Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Other customers.
% who answered "Yes"
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87
out of 100
Caucasian
100
out of 100
African American/Black
91
out of 100
Asian or Pacific Islander
72
out of 100
Other
WhatsApp Inc. Customer Loyalty Score by Age
WhatsApp Inc.'s Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 31-35.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 85% | 18-25 | 85% |
26-30 90% | 26-30 | 90% |
31-35 40% | 31-35 | 40% |
36-40 100% | 36-40 | 100% |
WhatsApp Inc. Customer Loyalty Score by Usage
WhatsApp Inc.'s Customer Loyalty score was rated the highest by customers who have used WhatsApp Inc.'s products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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WhatsApp Inc. Customer Loyalty Score by Industry
WhatsApp Inc.'s Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Marketing, Advertising and Research industry customers.
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WhatsApp Inc. Customer Loyalty vs. Competitors
Compared to its competitors, WhatsApp Inc.'s Customer Loyalty score is rated right above Kakao Corp, and is preceded by AIM.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| AIM | 100% |
| WhatsApp Inc. | 86% |
| Kakao Corp | 79% |
| 75% | |
| Hello | 68% |
| Skype | 64% |
| Avox | N/A |
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WhatsApp Inc. Product Quality
3.8/5
WhatsApp Inc. has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
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WhatsApp Inc. Product Information
WhatsApp Inc.’s product quality score is a 3.8 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated WhatsApp Inc.'s product the highest. Reviewers from the Marketing, Advertising and Research industry rated WhatsApp Inc. the lowest at 3.9.
- Website
- http://www.whatsapp.com
- Company Size
- 5,001-10,000 Employees
Industry
Tech
Mobile App
Productivity
SaaS
Social
Quick Insights into WhatsApp Inc. Product Quality
WhatsApp Inc.'s Product Quality score was rated highest by customers ages 36-40, and rated lowest by customers ages 31-35.
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Ranked WhatsApp Inc. Product Quality the Highest
Ranked WhatsApp Inc. Product Quality the Lowest
WhatsApp Inc. Product Quality Score by Gender
Male customers rated WhatsApp Inc.'s Product Quality score 0.5 stars higher than Female customers.
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Male
4.3/5
Female
3.8/5
WhatsApp Inc. Product Quality Score by Ethnicity
WhatsApp Inc.'s Product Quality score was rated the highest by African American/Black customers, and the lowest by Other customers.
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
African American/Black 4.4 | African American/Black | 4.4 |
Asian or Pacific Islander 4.2 | Asian or Pacific Islander | 4.2 |
Other 3.8 | Other | 3.8 |
WhatsApp Inc. Product Quality Score by Age
WhatsApp Inc.'s Product Quality score was rated the highest by customers ages 36-40, and the lowest by customers ages 31-35.
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2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 4.5 | 26-30 | 4.5 |
31-35 2.6 | 31-35 | 2.6 |
36-40 4.6 | 36-40 | 4.6 |
WhatsApp Inc. Product Quality Score by Usage
WhatsApp Inc.'s Product Quality score was rated the highest by customers who have used WhatsApp Inc.'s products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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WhatsApp Inc. Product Quality Score by Industry
WhatsApp Inc.'s Product Quality score was rated the highest by Accounting industry customers, and the lowest by Marketing, Advertising and Research industry customers.
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WhatsApp Inc. Product Quality vs. Competitors
Compared to its competitors, WhatsApp Inc.'s Product Quality score is rated right above Hello, and is preceded by Kakao Corp.
| COMPANY | Product Quality Score | |
|---|---|---|
| Skype | 4/5 |
| Kakao Corp | 3.9/5 |
| WhatsApp Inc. | 3.8/5 |
| Hello | 3.7/5 |
| 3.6/5 | |
| AIM | 3.2/5 |
| Avox | N/A |
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WhatsApp Inc. Pricing
WhatsApp Inc. ROI & Value For Money
3.9/5
WhatsApp Inc. has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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WhatsApp Inc. Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Business and Consumer Services industry. The users from the Accounting industry think that they had the lowest ROI from WhatsApp Inc..
Quick Insights into WhatsApp Inc. ROI
WhatsApp Inc.'s ROI score was rated highest by customers from the Business and Consumer Services industry, and rated lowest by customers who have used WhatsApp Inc.'s products/services for 1 to 2 Years.
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Ranked WhatsApp Inc. ROI the Highest
Ranked WhatsApp Inc. ROI the Lowest
WhatsApp Inc. ROI Score by Gender
Female customers rated WhatsApp Inc.'s ROI score 0.2 stars higher than Male customers.
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Male
3.9/5
Female
4.1/5
WhatsApp Inc. ROI Score by Ethnicity
WhatsApp Inc.'s ROI score was rated the highest by African American/Black customers, and the lowest by Other customers.
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3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
African American/Black 4.2 | African American/Black | 4.2 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Other 3.8 | Other | 3.8 |
WhatsApp Inc. ROI Score by Age
WhatsApp Inc.'s ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 31-35.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 3.8 | 26-30 | 3.8 |
31-35 3.8 | 31-35 | 3.8 |
36-40 4.3 | 36-40 | 4.3 |
WhatsApp Inc. ROI Score by Usage
WhatsApp Inc.'s ROI score was rated the highest by customers who have used WhatsApp Inc.'s products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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WhatsApp Inc. ROI Score by Industry
WhatsApp Inc.'s ROI score was rated the highest by Business and Consumer Services industry customers, and the lowest by Accounting industry customers.
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WhatsApp Inc. Pricing vs. Competitors
Compared to its competitors, WhatsApp Inc.'s ROI score is rated right above Kakao Corp, and is preceded by Hello.
| COMPANY | Pricing Score | |
|---|---|---|
| Hello | 3.9/5 |
| WhatsApp Inc. | 3.9/5 |
| Kakao Corp | 3.8/5 |
| Skype | 3.8/5 |
| AIM | 3.7/5 |
| 3.6/5 | |
| Avox | N/A |
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WhatsApp Inc. Customer Satisfaction (CSAT)
WhatsApp Inc. Customer Satisfaction (CSAT) Score
74 / 100
WhatsApp Inc. has an overall Customer Satisfaction score of 74 rated by its users and customers.
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Very Satisfied
37%
Satisfied
37%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
7%
Very Dissatisfied
8%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into WhatsApp Inc. Customer Satisfaction
WhatsApp Inc.'s Customer Satisfaction score was rated highest by customers ages 36-40, and rated lowest by customers who have used WhatsApp Inc.'s products/services for Less than 1 Year.
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Ranked WhatsApp Inc. Customer Satisfaction the Highest
Ranked WhatsApp Inc. Customer Satisfaction the Lowest
WhatsApp Inc. Customer Satisfaction Score by Gender
Male customers rated WhatsApp Inc.'s Customer Satisfaction score 11 points higher than Female customers.
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80 / 100
MaleVery Satisfied | 67% | |
|---|---|---|
Satisfied | 13% | |
Neither Satisfied nor Dissatisfied | 7% | |
Dissatisfied | 13% | |
Very Dissatisfied | 0% |
69 / 100
FemaleVery Satisfied | 19% | |
|---|---|---|
Satisfied | 50% | |
Neither Satisfied nor Dissatisfied | 31% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
WhatsApp Inc. Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
WhatsApp Inc. Customer Satisfaction (CSAT) score was rated 72% according to Caucasian users and customers.
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72 / 100
Very Satisfied
43%
Satisfied
29%
Neither Satisfied nor Dissatisfied
28%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to African American/Black
WhatsApp Inc. Customer Satisfaction (CSAT) score was rated 80% according to African American/Black users and customers.
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80 / 100
Very Satisfied
40%
Satisfied
40%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
WhatsApp Inc. Customer Satisfaction (CSAT) score was rated 75% according to Asian or Pacific Islander users and customers.
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75 / 100
Very Satisfied
25%
Satisfied
50%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
WhatsApp Inc. Customer Satisfaction (CSAT) score was rated 70% according to Other users and customers.
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70 / 100
Very Satisfied
50%
Satisfied
20%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
20%
Very Dissatisfied
0%
WhatsApp Inc. Customer Satisfaction Score by Age
WhatsApp Inc.'s Customer Satisfaction score was rated the highest by customers ages 36-40, and the lowest by customers ages 18-25.
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0
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| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 69% | |||||||||||||||
| 26-30 | 76% | |||||||||||||||
| 36-40 | 100% |
WhatsApp Inc. Customer Satisfaction Score by Usage
WhatsApp Inc.'s Customer Satisfaction score was rated the highest by customers who have used WhatsApp Inc.'s products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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WhatsApp Inc. Customer Satisfaction Score by Industry
WhatsApp Inc.'s Customer Satisfaction score was rated the highest by Business and Consumer Services industry customers, and the lowest by Accounting industry customers.
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}WhatsApp Inc. Customer Satisfaction vs. Competitors
Compared to its competitors, WhatsApp Inc.'s Customer Satisfaction score is rated right above Skype, and is preceded by Kakao Corp.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| AIM | 100% |
| Kakao Corp | 89% |
| WhatsApp Inc. | 74% |
| Skype | 73% |
| Hello | 66% |
| 64% | |
| Avox | 0% |
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WhatsApp Inc. Customer Service
3.8/5
WhatsApp Inc. has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
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About WhatsApp Inc.'s Customer Service
Address
3561 Homestead Rd #416, Santa Clara, CA
Website
http://www.whatsapp.com
Quick Insights into WhatsApp Inc. Customer Service
WhatsApp Inc.'s Customer Service score was rated highest by customers ages 36-40, and rated lowest by customers who have used WhatsApp Inc.'s products/services for 1 to 2 Years.
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Ranked WhatsApp Inc. Customer Service the Highest
Ranked WhatsApp Inc. Customer Service the Lowest
WhatsApp Inc. Customer Service Score by Gender
Male customers rated WhatsApp Inc.'s Customer Service score 0.6 stars higher than Female customers.
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Male
4.1/5
Female
3.5/5
WhatsApp Inc. Customer Service Score by Ethnicity
WhatsApp Inc.'s Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
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| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
African American/Black 3.8 | African American/Black | 3.8 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Other 3.5 | Other | 3.5 |
WhatsApp Inc. Customer Service Score by Age
WhatsApp Inc.'s Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 31-35.
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| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
26-30 4 | 26-30 | 4 |
31-35 3.3 | 31-35 | 3.3 |
36-40 4.4 | 36-40 | 4.4 |
WhatsApp Inc. Customer Service Score by Usage
WhatsApp Inc.'s Customer Service score was rated the highest by customers who have used WhatsApp Inc.'s products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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WhatsApp Inc. Customer Service Score by Industry
WhatsApp Inc.'s Customer Service score was rated the highest by Accounting industry customers, and the lowest by Marketing, Advertising and Research industry customers.
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WhatsApp Inc. Customer Service vs. Competitors
Compared to its competitors, WhatsApp Inc.'s Customer Service score is rated right above Kakao Corp, and is preceded by Hello.
| COMPANY | Customer Service Score | |
|---|---|---|
| AIM | 4.2/5 |
| Hello | 3.8/5 |
| WhatsApp Inc. | 3.8/5 |
| Kakao Corp | 3.7/5 |
| Skype | 3.6/5 |
| 3.5/5 | |
| Avox | N/A |
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WhatsApp Inc. as an Employer
4.5/5
WhatsApp Inc. has a 4.5/5 stars for its overall company culture rated by their employees
bottom
40%
Consumer vs. Employees
WhatsApp Inc. scored a 13 for Net Promoter Score and a -26 for Employee Net Promoter Score. NPS gauges how likely a customer of WhatsApp Inc. would recommend the brand to a friend. ENPS measures how likely WhatsApp Inc. employees would recommend working at WhatsApp Inc. to a friend.
Net Promoter Score
13
NPS Score
| 44% | Promoters |
|---|---|
| 25% | Passive |
| 31% | Detractors |
Employee Net Promoter Score
-26
eNPS Score
| 35% | Promoters |
|---|---|
| 4% | Passive |
| 61% | Detractors |
