Lawson NPS & Customer Reviews

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Lawson

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Lawson

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About Lawson's Brand

Lawson, Inc. engages in the development, operation, and management of its own and franchised Lawson convenience stores primarily in Japan. Among its major competitors, Lawson is ranked in 1st place for NPS while SAP is 2nd, and First Solar is 3rd.

Brand at a Glance

81%

Customer Loyalty

4.1/5

Product Quality

3.8/5

Pricing

3.9/5

Customer Service

Lawson Ranking

^#1 / 4 of its competitors

Lawson NPS

Lawson's Net Promoter Score (NPS) is a 40 with 50% Promoters, 40% Passives, and 10% Detractors. Net Promoter Score tracks whether Lawson's customers would recommend using the product based on a scale of -100 to 100.

Lawson Overall NPS

NPS

50%	Promoters
40%	Passives
10%	Detractors

Lawson NPS Trend

-100

-50

100

Summary	Date	Score
May 2021 0	May 2021	0
Jun 2021 0	Jun 2021	0
Jul 2021 33	Jul 2021	33
Mar 2022 17	Mar 2022	17
Apr 2022 27	Apr 2022	27
May 2023 38	May 2023	38
Mar 2024 44	Mar 2024	44
Jan 2025 40	Jan 2025	40

How Other Brands Compare

Lawson is ranked first for NPS among its competitors. SAP and First Solar come in second and third, with Sungevity coming in at #4.

	Lawson	SAP	First Solar	Sungevity
Global Ranking	#-	#185	#-	#-
NPS	40	34	9	-100
Social Sentiment Calculated by analyzing social media and other online mentions	-	Neutral	-	Neutral
Valuation Updated every 24 hours for public companies	-	$154.48B	$9.64B	$9.17B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Lawson NPS by Ethnicity

Lawson's NPS was rated 75 points by Asian or Pacific Islander customers on Comparably.

-100

-50

100

Summary	Ethnicity	Score
Asian or Pacific Islander 75	Asian or Pacific Islander	75

Lawson NPS by Age

Lawson's NPS was rated 75 points by customers ages 18-25 on Comparably.

100

Summary

Age

Promoters

Passives

Detractors

18-25

75%

25%

Lawson NPS by Usage

Lawson's NPS was rated 67 points by customers who have used Lawson's products/services for 2 to 5 Years.

-100

-50

100

Summary	Usage	Score
2 to 5 Years 67	2 to 5 Years	67

Lawson NPS vs. Competitors

Compared to its competitors, Lawson's NPS is rated right above SAP.

COMPANY		NPS Score
	Lawson	40
	SAP	34
	First Solar	9
	Grubhub	-22
	Sungevity	-100

Lawson Customer Reviews

Lawson Customer Loyalty

81%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

81% of Lawson users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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81%

19%

Lawson Customer Loyalty Score by Ethnicity

Lawson's Customer Loyalty score was rated 100% by Asian or Pacific Islander customers on Comparably.

% who answered "Yes"

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100

out of 100

Asian or Pacific Islander

Lawson Customer Loyalty Score by Age

Lawson's Customer Loyalty score was rated 100% by customers ages 18-25 on Comparably.

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20%

40%

60%

80%

100%

Summary	Age	Score
18-25 100%	18-25	100%

Lawson Customer Loyalty Score by Usage

Lawson's Customer Loyalty score was rated 100% by customers who have used Lawson's products/services for 2 to 5 Years.

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2 to 5 Years	100%

Lawson Customer Loyalty Score by Industry

Lawson's Customer Loyalty score was rated 100% by Accounting industry customers.

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Accounting	100%

Lawson Customer Loyalty vs. Competitors

Compared to its competitors, Lawson's Customer Loyalty score is rated right above SAP, and is preceded by Sungevity.

COMPANY		Customer Loyalty Score
	Sungevity	100%
	Lawson	81%
	SAP	80%
	First Solar	72%
	Grubhub	63%

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Lawson Product Quality

4.1/5

Lawson has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.

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Lawson Product Information

Lawson’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated Lawson's product the highest.

Website: http://lawson.jp

Company Size: 5,001-10,000 Employees

Quick Insights into Lawson Product Quality

Lawson's Product Quality score was rated highest by customers ages 18-25.

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Ranked Lawson Product Quality the Highest

18-25	4.2
Asian or Pacific Islander	4.2
2 to 5 Years	4

Lawson Product Quality Score by Ethnicity

Lawson's Product Quality score was rated 4.2 stars by Asian or Pacific Islander customers on Comparably.

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Summary	Ethnicity	Score
Asian or Pacific Islander 4.2	Asian or Pacific Islander	4.2

Lawson Product Quality Score by Age

Lawson's Product Quality score was rated 4.2 stars by customers ages 18-25 on Comparably.

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Summary	Age	Score
18-25 4.2	18-25	4.2

Lawson Product Quality Score by Usage

Lawson's Product Quality score was rated 4 stars by customers who have used Lawson's products/services for 2 to 5 Years.

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2 to 5 Years	4

Lawson Product Quality Score by Industry

Lawson's Product Quality score was rated 4 stars by Accounting industry customers.

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Accounting	4

Lawson Product Quality vs. Competitors

Compared to its competitors, Lawson's Product Quality score is rated right above SAP.

COMPANY		Product Quality Score
	Lawson	4.1/5
	SAP	4.1/5
	First Solar	3.5/5
	Sungevity	3.4/5
	Grubhub	2.9/5

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Lawson Pricing

Lawson ROI & Value For Money

3.8/5

Lawson has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.

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Lawson Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry.

Quick Insights into Lawson ROI

Lawson's ROI score was rated highest by customers ages 18-25.

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Ranked Lawson ROI the Highest

18-25	4.4
Accounting	4.1
Asian or Pacific Islander	4.1

Lawson ROI Score by Ethnicity

Lawson's ROI score was rated 4.1 stars by Asian or Pacific Islander customers on Comparably.

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Summary	Ethnicity	Score
Asian or Pacific Islander 4.1	Asian or Pacific Islander	4.1

Lawson ROI Score by Age

Lawson's ROI score was rated 4.4 stars by customers ages 18-25 on Comparably.

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Summary	Age	Score
18-25 4.4	18-25	4.4

Lawson ROI Score by Usage

Lawson's ROI score was rated 3.8 stars by customers who have used Lawson's products/services for 2 to 5 Years.

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2 to 5 Years	3.8

Lawson ROI Score by Industry

Lawson's ROI score was rated 4.1 stars by Accounting industry customers.

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Accounting	4.1

Lawson Pricing vs. Competitors

Compared to its competitors, Lawson's ROI score is rated right above First Solar, and is preceded by SAP.

COMPANY		Pricing Score
	SAP	3.9/5
	Lawson	3.8/5
	First Solar	3.1/5
	Grubhub	2.7/5
	Sungevity	2.7/5

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Lawson Customer Satisfaction (CSAT)

Lawson Customer Satisfaction (CSAT) Score

100 / 100

Lawson has an overall Customer Satisfaction score of 100 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied	33%
Satisfied	67%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

33%

Satisfied

67%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Lawson Customer Satisfaction

Lawson's Customer Satisfaction score was rated highest by customers ages 18-25.

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Ranked Lawson Customer Satisfaction the Highest

18-25	100%
Accounting	100%
Asian or Pacific Islander	100%

Lawson Customer Satisfaction Score by Ethnicity

Asian or Pacific Islander
100%

CSAT according to Asian or Pacific Islander

Lawson's Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.

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100 / 100

Very Satisfied	33%
Satisfied	67%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

33%

Satisfied

67%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

Lawson Customer Satisfaction Score by Age

Lawson's Customer Satisfaction score was rated 100 points by customers ages 18-25 on Comparably.

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100

Breakdown

Age

Score

18-25

100%

Lawson Customer Satisfaction Score by Industry

Lawson's Customer Satisfaction score was rated 100 points by Accounting industry customers.

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			"label": "Accounting",
			"groupId": 495,
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			"text": "Lawson's Customer Satisfaction score is  rated by Accounting customers on Comparably.",
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Accounting	100

Lawson Customer Satisfaction vs. Competitors

Compared to its competitors, Lawson's Customer Satisfaction score is rated right above SAP.

COMPANY		Customer Satisfaction (CSAT) Score
	Lawson	100%
	SAP	82%
	First Solar	69%
	Grubhub	45%
	Sungevity	0%

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Lawson Customer Service

3.9/5

Lawson has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.

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About Lawson's Customer Service

Website

http://lawson.jp

Quick Insights into Lawson Customer Service

Lawson's Customer Service score was rated highest by customers ages 18-25.

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Ranked Lawson Customer Service the Highest

18-25	4.6
Accounting	4.5
Asian or Pacific Islander	4.4

Lawson Customer Service Score by Ethnicity

Lawson's Customer Service score was rated 4.4 stars by Asian or Pacific Islander customers on Comparably.

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100

Summary	Ethnicity	Customer Service Score
Asian or Pacific Islander 4.4	Asian or Pacific Islander	4.4

Lawson Customer Service Score by Age

Lawson's Customer Service score was rated 4.6 stars by customers ages 18-25 on Comparably.

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100

Summary	Age	Customer Service Score
18-25 4.6	18-25	4.6

Lawson Customer Service Score by Usage

Lawson's Customer Service score was rated 4.1 stars by customers who have used Lawson's products/services for 2 to 5 Years.

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2 to 5 Years	4.1

Lawson Customer Service Score by Industry

Lawson's Customer Service score was rated 4.5 stars by Accounting industry customers.

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Accounting	4.5

Lawson Customer Service vs. Competitors

Compared to its competitors, Lawson's Customer Service score is rated right above First Solar, and is preceded by SAP.

COMPANY		Customer Service Score
	SAP	4/5
	Lawson	3.9/5
	First Solar	3/5
	Grubhub	2.8/5
	Sungevity	1.5/5

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Lawson as an Employer

4.7/5

Lawson has a 4.7/5 stars for its overall company culture rated by their employees

top

15%

CEO of Lawson

Michael DeCata

In the Top 15% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Lawson scored a 40 for Net Promoter Score and a 12 for Employee Net Promoter Score. NPS gauges how likely a customer of Lawson would recommend the brand to a friend. ENPS measures how likely Lawson employees would recommend working at Lawson to a friend.

Net Promoter Score

NPS Score

50%	Promoters
40%	Passive
10%	Detractors

Employee Net Promoter Score

eNPS Score

56%	Promoters
0%	Passive
44%	Detractors

Global Ranking Snapshot

RANK			INDUSTRY
1	Costco	W. Craig Jelinek	Retail
2	Peloton	Barry McCarthy	Health and Wellness
3	Chick-fil-A	Dan Cathy	Food and Beverages
4	Netflix	Ted Sarandos	Media and Entertainment
5	Apple	Timothy Cook	Tech
6	Nike	John Donahoe	Fashion and Beauty
7	Target	Brian Cornell	Retail