30
NPS
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Little Tikes
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About Little Tikes' Brand
Little Tikes is known for its playful, engaging, iconic products that children love and parents respect the world over. Among its major competitors, Little Tikes is ranked in 2nd place for NPS while Fisher-Price is 1st, and LeapFrog is 3rd.
Brand at a Glance
69%
Customer Loyalty
3.7/5
Product Quality
3.8/5
Pricing
3.4/5
Customer Service
Little Tikes Ranking
- #2 / 4 of its competitors
Little Tikes NPS
Little Tikes's Net Promoter Score (NPS) is a 30 with 61% Promoters, 8% Passives, and 31% Detractors. Net Promoter Score tracks whether Little Tikes's customers would recommend using the product based on a scale of -100 to 100.
Little Tikes Overall NPS
| 61% | Promoters |
|---|---|
| 8% | Passives |
| 31% | Detractors |
Little Tikes NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Mar 2021 100 | Mar 2021 | 100 |
Sep 2021 100 | Sep 2021 | 100 |
Nov 2021 33 | Nov 2021 | 33 |
May 2022 50 | May 2022 | 50 |
Jun 2022 60 | Jun 2022 | 60 |
Oct 2022 43 | Oct 2022 | 43 |
Dec 2022 50 | Dec 2022 | 50 |
Jul 2023 33 | Jul 2023 | 33 |
Aug 2023 20 | Aug 2023 | 20 |
Feb 2024 27 | Feb 2024 | 27 |
Aug 2024 25 | Aug 2024 | 25 |
Feb 2025 30 | Feb 2025 | 30 |
How Other Brands Compare
Little Tikes is ranked second for NPS among its competitors. Fisher-Price and LeapFrog come in first and third, with Hasbro coming in at #4.
Little Tikes |  Hasbro |  Fisher-Price |  LeapFrog | |
| Global Ranking | #- | #327 | #- | #- |
| NPS | 30 | 24 | 37 | 28 |
| Valuation Updated every 24 hours for public companies | - | $13.10B | - | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Little Tikes NPS by Gender
Little Tikes's NPS was rated -20 by Female customers on Comparably.
Female
-20
Little Tikes's NPS was rated -20 by Female customers on Comparably.
40%
Promoters
0%
Passives
60%
Detractors
Male
N/A
Little Tikes's NPS is not yet rated by Male customers.
0%
Promoters
0%
Passives
0%
Detractors
Little Tikes NPS by Ethnicity
Little Tikes's NPS was rated -34 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -34 | Caucasian | -34 |
Little Tikes NPS by Usage
Little Tikes's NPS was rated 0 points by customers who have used Little Tikes's products/services for Over 10 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Over 10 Years 0 | Over 10 Years | 0 |
Little Tikes NPS vs. Competitors
Compared to its competitors, Little Tikes's NPS is rated right above LeapFrog, and is preceded by Fisher-Price.
| COMPANY | NPS Score | |
|---|---|---|
| Fisher-Price | 37 |
| Little Tikes | 30 |
| LeapFrog | 28 |
| Hasbro | 24 |
 | VTech Holdings | N/A |
Little Tikes Customer Reviews
Out of the 2 Little Tikes customer reviews 1 was positive and 1 was constructive. Little Tikes customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Little Tikes Customer Loyalty
69%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
69% of Little Tikes users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Little Tikes Customer Loyalty Score by Gender
Little Tikes's Customer Loyalty score was rated 64 by Female customers on Comparably.
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Female
64%
Yes
Male
N/A
Yes
Little Tikes Customer Loyalty Score by Ethnicity
Little Tikes's Customer Loyalty score was rated 70% by Caucasian customers on Comparably.
% who answered "Yes"
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70
out of 100
Caucasian
Little Tikes Customer Loyalty Score by Usage
Little Tikes's Customer Loyalty score was rated 78% by customers who have used Little Tikes's products/services for Over 10 Years.
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Little Tikes Customer Loyalty vs. Competitors
Compared to its competitors, Little Tikes's Customer Loyalty score is rated right above LeapFrog, and is preceded by Hasbro.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Fisher-Price | 87% |
| Hasbro | 77% |
| Little Tikes | 69% |
| LeapFrog | 69% |
| VTech Holdings | N/A |
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Little Tikes Product Quality
3.7/5
Little Tikes has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.
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Little Tikes Product Information
Little Tikes’s product quality score is a 3.7 out of 5 as rated by its users and customers.
- Website
- http://www.littletikes.com/
- Company Size
- 1,001-5,000 Employees
Industry
Tech
Hardware and Devices
Quick Insights into Little Tikes Product Quality
Little Tikes's Product Quality score was rated highest by Female customers.
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Ranked Little Tikes Product Quality the Highest
Little Tikes Product Quality Score by Gender
Little Tikes's Product Quality score was rated 3.2 by Female customers on Comparably.
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Female
3.2/5
Male
N/A
Little Tikes Product Quality Score by Ethnicity
Little Tikes's Product Quality score was rated 2 stars by Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2 | Caucasian | 2 |
Little Tikes Product Quality Score by Usage
Little Tikes's Product Quality score was rated 2.7 stars by customers who have used Little Tikes's products/services for Over 10 Years.
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Little Tikes Product Quality vs. Competitors
Compared to its competitors, Little Tikes's Product Quality score is rated right above VTech Holdings, and is preceded by Hasbro.
| COMPANY | Product Quality Score | |
|---|---|---|
| LeapFrog | 4/5 |
| Fisher-Price | 3.9/5 |
| Hasbro | 3.9/5 |
| Little Tikes | 3.7/5 |
| VTech Holdings | N/A |
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Little Tikes Pricing
Little Tikes ROI & Value For Money
3.8/5
Little Tikes has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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Quick Insights into Little Tikes ROI
Little Tikes's ROI score was rated highest by Female customers.
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Ranked Little Tikes ROI the Highest
Little Tikes ROI Score by Gender
Little Tikes's ROI score was rated 3.2 by Female customers on Comparably.
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Female
3.2/5
Male
N/A
Little Tikes ROI Score by Ethnicity
Little Tikes's ROI score was rated 2 stars by Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2 | Caucasian | 2 |
Little Tikes ROI Score by Usage
Little Tikes's ROI score was rated 2.7 stars by customers who have used Little Tikes's products/services for Over 10 Years.
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Little Tikes Pricing vs. Competitors
Compared to its competitors, Little Tikes's ROI score is rated right above Fisher-Price, and is preceded by LeapFrog.
| COMPANY | Pricing Score | |
|---|---|---|
| LeapFrog | 4/5 |
| Little Tikes | 3.8/5 |
| Fisher-Price | 3.6/5 |
| Hasbro | 3.6/5 |
| VTech Holdings | N/A |
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Little Tikes Customer Satisfaction (CSAT)
Little Tikes Customer Satisfaction (CSAT) Score
67 / 100
Little Tikes has an overall Customer Satisfaction score of 67 rated by its users and customers.
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Very Satisfied
56%
Satisfied
11%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
33%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Little Tikes Customer Satisfaction
Little Tikes's Customer Satisfaction score was rated highest by customers who have used Little Tikes's products/services for Over 10 Years.
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Ranked Little Tikes Customer Satisfaction the Highest
Little Tikes Customer Satisfaction Score by Gender
Little Tikes's Customer Satisfaction score was rated 40 by Female customers on Comparably.
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40 / 100
FemaleVery Satisfied | 40% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 60% |
Little Tikes Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Little Tikes' Customer Satisfaction (CSAT) score was rated 33% according to Caucasian users and customers.
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33 / 100
Very Satisfied
33%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
67%
Little Tikes Customer Satisfaction Score by Usage
Little Tikes's Customer Satisfaction score was rated 50 points by customers who have used Little Tikes's products/services for Over 10 Years.
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Little Tikes Customer Satisfaction vs. Competitors
Compared to its competitors, Little Tikes's Customer Satisfaction score is rated right above VTech Holdings, and is preceded by Hasbro.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Fisher-Price | 81% |
| LeapFrog | 80% |
| Hasbro | 75% |
| Little Tikes | 67% |
| VTech Holdings | 0% |
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Little Tikes Customer Service
3.4/5
Little Tikes has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.
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About Little Tikes's Customer Service
Address
The Little Tikes Company 2180 Barlow Road, Hudson, OH
Website
http://www.littletikes.com/
Phone Number
(330) 650-3433
Quick Insights into Little Tikes Customer Service
Little Tikes's Customer Service score was rated highest by Female customers.
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Ranked Little Tikes Customer Service the Highest
Little Tikes Customer Service Score by Gender
Little Tikes's Customer Service score was rated 3.1 by Female customers on Comparably.
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Female
3.1/5
Male
N/A
Little Tikes Customer Service Score by Ethnicity
Little Tikes's Customer Service score was rated 2 stars by Caucasian customers on Comparably.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2 | Caucasian | 2 |
Little Tikes Customer Service Score by Usage
Little Tikes's Customer Service score was rated 2.7 stars by customers who have used Little Tikes's products/services for Over 10 Years.
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Little Tikes Customer Service vs. Competitors
Compared to its competitors, Little Tikes's Customer Service score is rated right above VTech Holdings, and is preceded by Hasbro.
| COMPANY | Customer Service Score | |
|---|---|---|
| LeapFrog | 4/5 |
| Fisher-Price | 3.8/5 |
| Hasbro | 3.7/5 |
| Little Tikes | 3.4/5 |
| VTech Holdings | N/A |
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Little Tikes as an Employer
Consumer vs. Employees
Little Tikes scored a 30 for Net Promoter Score and a -6 for Employee Net Promoter Score. NPS gauges how likely a customer of Little Tikes would recommend the brand to a friend. ENPS measures how likely Little Tikes employees would recommend working at Little Tikes to a friend.
Net Promoter Score
30
NPS Score
| 61% | Promoters |
|---|---|
| 8% | Passive |
| 31% | Detractors |
Employee Net Promoter Score
-6
eNPS Score
| 44% | Promoters |
|---|---|
| 6% | Passive |
| 50% | Detractors |
