

Loblaw Companies Limited is the largest food retailer in Canada that encompasses 1,000 corporate and franchise supermarkets. Among its major competitors, Loblaw Companies Limited is ranked in 4th place for NPS while Metro Inc. is 1st, and Walmart is 2nd.
Loblaw Companies Limited's Net Promoter Score (NPS) is a -8 with 35% Promoters, 22% Passives, and 43% Detractors. Net Promoter Score tracks whether Loblaw Companies Limited's customers would recommend using the product based on a scale of -100 to 100.
| 35% | Promoters |
|---|---|
| 22% | Passives |
| 43% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jan 2025 -9 | Jan 2025 | -9 |
Feb 2025 -9 | Feb 2025 | -9 |
Mar 2025 -7 | Mar 2025 | -7 |
Apr 2025 -7 | Apr 2025 | -7 |
May 2025 -7 | May 2025 | -7 |
Jun 2025 -9 | Jun 2025 | -9 |
Jul 2025 -9 | Jul 2025 | -9 |
Aug 2025 -7 | Aug 2025 | -7 |
Sep 2025 -9 | Sep 2025 | -9 |
Oct 2025 -9 | Oct 2025 | -9 |
Nov 2025 -9 | Nov 2025 | -9 |
Dec 2025 -9 | Dec 2025 | -9 |
Loblaw Companies Limited is ranked #4 for NPS among its competitors. Metro Inc. and Walmart come in first and second, with Sobeys coming in at third.
![]() Loblaw Companies Limited | ![]() Walmart | ![]() Metro Inc. | ![]() Sobeys | |
| Global Ranking | #- | #104 | #- | #- |
| NPS | -8 | 7 | 19 | -5 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | - | $382.64B | - | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Loblaw Companies Limited's NPS 17 points higher than Male customers.
Loblaw Companies Limited's NPS was rated -25 by Male customers on Comparably.
Loblaw Companies Limited's NPS was rated -8 by Female customers on Comparably.
Loblaw Companies Limited's NPS was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -46 | Caucasian | -46 |
African American/Black 31 | African American/Black | 31 |
Asian or Pacific Islander 0 | Asian or Pacific Islander | 0 |
Native American 0 | Native American | 0 |
Other -16 | Other | -16 |
Loblaw Companies Limited's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
Loblaw Companies Limited's NPS was rated the highest by customers who have used Loblaw Companies Limited's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 40 | Less than 1 Year | 40 |
1 to 2 Years 20 | 1 to 2 Years | 20 |
2 to 5 Years -11 | 2 to 5 Years | -11 |
5 to 10 Years -15 | 5 to 10 Years | -15 |
Over 10 Years -44 | Over 10 Years | -44 |
Compared to its competitors, Loblaw Companies Limited's NPS is rated right below Sobeys.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Metro Inc. | 19 |
![]() | Walmart | 7 |
![]() | Sobeys | -5 |
![]() | Loblaw Companies Limited | -8 |
Out of the 36 Loblaw Companies Limited customer reviews 25 were positive and 11 were constructive. Loblaw Companies Limited customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
72% of Loblaw Companies Limited users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Loblaw Companies Limited's Customer Loyalty score was rated 71 by both Female and Male customers on Comparably.
Loblaw Companies Limited's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Loblaw Companies Limited's Customer Loyalty score was rated the highest by customers ages 56-60, and the lowest by customers ages 41-45.
| Summary | Age | Score |
|---|---|---|
18-25 65% | 18-25 | 65% |
26-30 66% | 26-30 | 66% |
31-35 64% | 31-35 | 64% |
36-40 70% | 36-40 | 70% |
41-45 59% | 41-45 | 59% |
46-50 87% | 46-50 | 87% |
51-55 86% | 51-55 | 86% |
56-60 88% | 56-60 | 88% |
61-65 73% | 61-65 | 73% |
66+ 67% | 66+ | 67% |
Loblaw Companies Limited's Customer Loyalty score was rated the highest by customers who have used Loblaw Companies Limited's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Loblaw Companies Limited's Customer Loyalty score was rated the highest by Legal industry customers, and the lowest by Accounting industry customers.
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Compared to its competitors, Loblaw Companies Limited's Customer Loyalty score is rated right above Metro Inc., and is preceded by Walmart.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Walmart | 76% |
![]() | Loblaw Companies Limited | 72% |
![]() | Metro Inc. | 70% |
![]() | Sobeys | 65% |
Loblaw Companies Limited has an overall Product Quality score of 3.4 out of 5 stars rated by its users and customers.
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Loblaw Companies Limited’s product quality score is a 3.4 out of 5 as rated by its users and customers. Reviewers from the Banking and Financial Services industry rated Loblaw Companies Limited's product the highest. Reviewers from the Business and Consumer Services industry rated Loblaw Companies Limited the lowest at 3.4.
Loblaw Companies Limited's Product Quality score was rated highest by customers from the Banking and Financial Services industry, and rated lowest by customers from the Government and Public Policy industry.
Female customers rated Loblaw Companies Limited's Product Quality score 0.2 stars higher than Male customers.
Loblaw Companies Limited's Product Quality score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.8 | Caucasian | 2.8 |
African American/Black 4 | African American/Black | 4 |
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Native American 3.3 | Native American | 3.3 |
Other 3.3 | Other | 3.3 |
Loblaw Companies Limited's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 4.4 | 26-30 | 4.4 |
31-35 3.4 | 31-35 | 3.4 |
36-40 3.4 | 36-40 | 3.4 |
41-45 3.7 | 41-45 | 3.7 |
46-50 3.3 | 46-50 | 3.3 |
51-55 3.4 | 51-55 | 3.4 |
56-60 2.4 | 56-60 | 2.4 |
61-65 1.8 | 61-65 | 1.8 |
66+ 2.5 | 66+ | 2.5 |
Loblaw Companies Limited's Product Quality score was rated the highest by customers who have used Loblaw Companies Limited's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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Loblaw Companies Limited's Product Quality score was rated the highest by Banking and Financial Services industry customers, and the lowest by Government and Public Policy industry customers.
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Compared to its competitors, Loblaw Companies Limited's Product Quality score is rated right below Walmart.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Metro Inc. | 3.9/5 |
![]() | Sobeys | 3.5/5 |
![]() | Walmart | 3.5/5 |
![]() | Loblaw Companies Limited | 3.4/5 |
Loblaw Companies Limited has a value for money and ROI score of 3 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Banking and Financial Services industry. The users from the Government and Public Policy industry think that they had the lowest ROI from Loblaw Companies Limited.
Loblaw Companies Limited's ROI score was rated highest by customers from the Banking and Financial Services industry, and rated lowest by customers from the Government and Public Policy industry.
Female customers rated Loblaw Companies Limited's ROI score 0.3 stars higher than Male customers.
Loblaw Companies Limited's ROI score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.4 | Caucasian | 2.4 |
African American/Black 3.6 | African American/Black | 3.6 |
Asian or Pacific Islander 3.5 | Asian or Pacific Islander | 3.5 |
Native American 3.5 | Native American | 3.5 |
Other 3 | Other | 3 |
Loblaw Companies Limited's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
26-30 3.7 | 26-30 | 3.7 |
31-35 3.1 | 31-35 | 3.1 |
36-40 2.8 | 36-40 | 2.8 |
41-45 3 | 41-45 | 3 |
46-50 3.1 | 46-50 | 3.1 |
51-55 3 | 51-55 | 3 |
56-60 2.1 | 56-60 | 2.1 |
61-65 1.8 | 61-65 | 1.8 |
66+ 2.2 | 66+ | 2.2 |
Loblaw Companies Limited's ROI score was rated the highest by customers who have used Loblaw Companies Limited's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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Loblaw Companies Limited's ROI score was rated the highest by Banking and Financial Services industry customers, and the lowest by Government and Public Policy industry customers.
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Compared to its competitors, Loblaw Companies Limited's ROI score is rated right below Sobeys.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Metro Inc. | 3.5/5 |
![]() | Walmart | 3.5/5 |
![]() | Sobeys | 3.2/5 |
![]() | Loblaw Companies Limited | 3/5 |
Loblaw Companies Limited has an overall Customer Satisfaction score of 61 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Loblaw Companies Limited's Customer Satisfaction score was rated highest by customers ages 46-50, and rated lowest by customers ages 61-65.
Female customers rated Loblaw Companies Limited's Customer Satisfaction score 12 points higher than Male customers.
Very Satisfied | 21% | |
|---|---|---|
Satisfied | 28% | |
Neither Satisfied nor Dissatisfied | 18% | |
Dissatisfied | 15% | |
Very Dissatisfied | 18% |
Very Satisfied | 34% | |
|---|---|---|
Satisfied | 27% | |
Neither Satisfied nor Dissatisfied | 13% | |
Dissatisfied | 10% | |
Very Dissatisfied | 16% |
Loblaw Companies Limited's Customer Satisfaction (CSAT) score was rated 43% according to Caucasian users and customers.
Loblaw Companies Limited's Customer Satisfaction (CSAT) score was rated 73% according to African American/Black users and customers.
Loblaw Companies Limited's Customer Satisfaction (CSAT) score was rated 80% according to Asian or Pacific Islander users and customers.
Loblaw Companies Limited's Customer Satisfaction (CSAT) score was rated 33% according to Native American users and customers.
Loblaw Companies Limited's Customer Satisfaction (CSAT) score was rated 52% according to Other users and customers.
Loblaw Companies Limited's Customer Satisfaction score was rated the highest by customers ages 46-50, and the lowest by customers ages 61-65.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 64% | |||||||||||||||
| 26-30 | 84% | |||||||||||||||
| 31-35 | 62% | |||||||||||||||
| 36-40 | 69% | |||||||||||||||
| 41-45 | 72% | |||||||||||||||
| 46-50 | 86% | |||||||||||||||
| 51-55 | 45% | |||||||||||||||
| 56-60 | 31% | |||||||||||||||
| 61-65 | 0% | |||||||||||||||
| 66+ | 41% |
Loblaw Companies Limited's Customer Satisfaction score was rated the highest by customers who have used Loblaw Companies Limited's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Loblaw Companies Limited's Customer Satisfaction score was rated the highest by Banking and Financial Services industry customers, and the lowest by Architecture and Planning industry customers.
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"groupId": 504,
"score": 40,
"stars": 0,
"csatScore": 40,
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"groupId": 521,
"score": 34,
"stars": 0,
"csatScore": 34,
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{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 75,
"stars": 0,
"csatScore": 75,
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"scoreClassName": "",
"scoreLabel": 75
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"groupId": 559,
"score": 54,
"stars": 0,
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}Compared to its competitors, Loblaw Companies Limited's Customer Satisfaction score is rated right below Walmart.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Metro Inc. | 74% |
![]() | Sobeys | 68% |
![]() | Walmart | 66% |
![]() | Loblaw Companies Limited | 61% |
Loblaw Companies Limited has an overall Customer Service score of 3.1 out of 5 stars rated by its users and customers.
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http://www.loblaw.ca/en.html
(888)495-5111
Loblaw Companies Limited's Customer Service score was rated highest by customers from the Banking and Financial Services industry, and rated lowest by customers ages 61-65.
Female customers rated Loblaw Companies Limited's Customer Service score 0.3 stars higher than Male customers.
Loblaw Companies Limited's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.6 | Caucasian | 2.6 |
African American/Black 3.6 | African American/Black | 3.6 |
Asian or Pacific Islander 3.6 | Asian or Pacific Islander | 3.6 |
Native American 3.3 | Native American | 3.3 |
Other 2.9 | Other | 2.9 |
Loblaw Companies Limited's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 3.8 | 26-30 | 3.8 |
31-35 3.3 | 31-35 | 3.3 |
36-40 3 | 36-40 | 3 |
41-45 3.5 | 41-45 | 3.5 |
46-50 3.5 | 46-50 | 3.5 |
51-55 3 | 51-55 | 3 |
56-60 2.3 | 56-60 | 2.3 |
61-65 1.5 | 61-65 | 1.5 |
66+ 2.3 | 66+ | 2.3 |
Loblaw Companies Limited's Customer Service score was rated the highest by customers who have used Loblaw Companies Limited's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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Loblaw Companies Limited's Customer Service score was rated the highest by Banking and Financial Services industry customers, and the lowest by Government and Public Policy industry customers.
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Compared to its competitors, Loblaw Companies Limited's Customer Service score is rated right below Walmart.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Metro Inc. | 3.7/5 |
![]() | Sobeys | 3.6/5 |
![]() | Walmart | 3.3/5 |
![]() | Loblaw Companies Limited | 3.1/5 |
Loblaw Companies Limited has a 3.0/5 stars for its overall company culture rated by their employees

In the Bottom 30% of Similar Sized Companies on Comparably.
Loblaw Companies Limited scored a -8 for Net Promoter Score and a -15 for Employee Net Promoter Score. NPS gauges how likely a customer of Loblaw Companies Limited would recommend the brand to a friend. ENPS measures how likely Loblaw Companies Limited employees would recommend working at Loblaw Companies Limited to a friend.
| 35% | Promoters |
|---|---|
| 22% | Passive |
| 43% | Detractors |
| 33% | Promoters |
|---|---|
| 19% | Passive |
| 48% | Detractors |