-10
NPS
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LPL Financial
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About LPL Financial's Brand
LPL Financial is a financial organization of independent financial advisors in the United States. Among its major competitors, LPL Financial is ranked in 4th place for NPS while Southside Bank is 1st, and JPMorgan Chase & Co is 2nd.Their current market cap is $11.46B
Brand at a Glance
60%
Customer Loyalty
3/5
Product Quality
2.8/5
Pricing
2.9/5
Customer Service
LPL Financial Ranking
- #3 / 4 of its competitors
LPL Financial NPS
LPL Financial's Net Promoter Score (NPS) is a -10 with 38% Promoters, 14% Passives, and 48% Detractors. Net Promoter Score tracks whether LPL Financial's customers would recommend using the product based on a scale of -100 to 100.
LPL Financial Overall NPS
| 38% | Promoters |
|---|---|
| 14% | Passives |
| 48% | Detractors |
LPL Financial NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jul 2024 -8 | Jul 2024 | -8 |
Sep 2024 -10 | Sep 2024 | -10 |
Oct 2024 -8 | Oct 2024 | -8 |
Dec 2024 -11 | Dec 2024 | -11 |
Jan 2025 -12 | Jan 2025 | -12 |
May 2025 -10 | May 2025 | -10 |
Aug 2025 -10 | Aug 2025 | -10 |
Sep 2025 -9 | Sep 2025 | -9 |
Oct 2025 -12 | Oct 2025 | -12 |
Nov 2025 -12 | Nov 2025 | -12 |
Dec 2025 -12 | Dec 2025 | -12 |
Jan 2026 -10 | Jan 2026 | -10 |
How Other Brands Compare
LPL Financial is ranked third for NPS among its competitors. JPMorgan Chase & Co and Charles Schwab come in first and second, with Envestnet coming in at #4. Among those competitors, it is the third most valued company behind JPMorgan Chase & Co.
LPL Financial |  JPMorgan Chase & Co |  Charles Schwab |  Envestnet | |
| Global Ranking | #- | #72 | #239 | #- |
| NPS | -10 | 31 | 8 | -25 |
| Valuation Updated every 24 hours for public companies | $11.46B | $451.20B | - | $4.32B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
LPL Financial NPS by Gender
Male customers rated LPL Financial's NPS 37 points higher than Female customers.
Male
-5
LPL Financial's NPS was rated -5 by Male customers on Comparably.
37%
Promoters
21%
Passives
42%
Detractors
Female
-42
LPL Financial's NPS was rated -42 by Female customers on Comparably.
29%
Promoters
0%
Passives
71%
Detractors
LPL Financial NPS by Ethnicity
LPL Financial's NPS was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -13 | Caucasian | -13 |
Asian or Pacific Islander -25 | Asian or Pacific Islander | -25 |
Other -14 | Other | -14 |
LPL Financial NPS by Age
LPL Financial's NPS was rated the highest by customers ages 66+, and the lowest by customers ages 51-55.
LPL Financial NPS by Usage
LPL Financial's NPS was rated the highest by customers who have used LPL Financial's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -23 | Less than 1 Year | -23 |
2 to 5 Years 0 | 2 to 5 Years | 0 |
5 to 10 Years -25 | 5 to 10 Years | -25 |
Over 10 Years 0 | Over 10 Years | 0 |
LPL Financial NPS vs. Competitors
Compared to its competitors, LPL Financial's NPS is rated right above Envestnet, and is preceded by Charles Schwab.
| COMPANY | NPS Score | |
|---|---|---|
 | Southside Bank | 34 |
| JPMorgan Chase & Co | 31 |
| Charles Schwab | 8 |
| LPL Financial | -10 |
| Envestnet | -25 |
LPL Financial Customer Reviews
Out of the 4 LPL Financial customer reviews 2 were positive and 2 were constructive. LPL Financial customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
LPL Financial Customer Loyalty
60%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
60% of LPL Financial users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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LPL Financial Customer Loyalty Score by Gender
Male customers rated LPL Financial's Customer Loyalty score 14% higher than Female customers.
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Male
63%
Yes
Female
49%
Yes
LPL Financial Customer Loyalty Score by Ethnicity
LPL Financial's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of LPL Financial.
64
out of 100
Caucasian
33
out of 100
Asian or Pacific Islander
49
out of 100
Other
LPL Financial Customer Loyalty Score by Age
LPL Financial's Customer Loyalty score was rated the highest by customers ages 46-50, and the lowest by customers ages 51-55.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
46-50 78% | 46-50 | 78% |
51-55 55% | 51-55 | 55% |
61-65 64% | 61-65 | 64% |
66+ 70% | 66+ | 70% |
LPL Financial Customer Loyalty Score by Usage
LPL Financial's Customer Loyalty score was rated the highest by customers who have used LPL Financial's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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LPL Financial Customer Loyalty Score by Industry
LPL Financial's Customer Loyalty score was rated the highest by Banking and Financial Services industry customers, and the lowest by Tech industry customers.
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LPL Financial Customer Loyalty vs. Competitors
Compared to its competitors, LPL Financial's Customer Loyalty score is rated right above Envestnet, and is preceded by Charles Schwab.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Southside Bank | 89% |
| JPMorgan Chase & Co | 83% |
| Charles Schwab | 79% |
| LPL Financial | 60% |
| Envestnet | 49% |
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LPL Financial Product Quality
3/5
LPL Financial has an overall Product Quality score of 3 out of 5 stars rated by its users and customers.
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LPL Financial Product Information
LPL Financial’s product quality score is a 3 out of 5 as rated by its users and customers. Reviewers from the Banking and Financial Services industry rated LPL Financial's product the highest. Reviewers from the Tech industry rated LPL Financial the lowest at 1.9.
- Website
- http://lplfinancial.lpl.com/
- Company Size
- 1,001-5,000 Employees
Industry
Tech
FinTech
Quick Insights into LPL Financial Product Quality
LPL Financial's Product Quality score was rated highest by customers from the Banking and Financial Services industry, and rated lowest by customers ages 51-55.
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Ranked LPL Financial Product Quality the Highest
Ranked LPL Financial Product Quality the Lowest
LPL Financial Product Quality Score by Gender
Male customers rated LPL Financial's Product Quality score 1 stars higher than Female customers.
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Male
3.2/5
Female
2.2/5
LPL Financial Product Quality Score by Ethnicity
LPL Financial's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.8 | Caucasian | 2.8 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Other 2.4 | Other | 2.4 |
LPL Financial Product Quality Score by Age
LPL Financial's Product Quality score was rated the highest by customers ages 66+, and the lowest by customers ages 51-55.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
46-50 3 | 46-50 | 3 |
51-55 1.6 | 51-55 | 1.6 |
61-65 2.5 | 61-65 | 2.5 |
66+ 3.6 | 66+ | 3.6 |
LPL Financial Product Quality Score by Usage
LPL Financial's Product Quality score was rated the highest by customers who have used LPL Financial's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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LPL Financial Product Quality Score by Industry
LPL Financial's Product Quality score was rated the highest by Banking and Financial Services industry customers, and the lowest by Tech industry customers.
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LPL Financial Product Quality vs. Competitors
Compared to its competitors, LPL Financial's Product Quality score is rated right above Envestnet, and is preceded by Charles Schwab.
| COMPANY | Product Quality Score | |
|---|---|---|
| JPMorgan Chase & Co | 4/5 |
| Southside Bank | 3.8/5 |
| Charles Schwab | 3.4/5 |
| LPL Financial | 3/5 |
| Envestnet | 3/5 |
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LPL Financial Pricing
LPL Financial ROI & Value For Money
2.8/5
LPL Financial has a value for money and ROI score of 2.8 out of 5 stars rated by its users and customers.
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LPL Financial Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Banking and Financial Services industry. The users from the Tech industry think that they had the lowest ROI from LPL Financial.
Quick Insights into LPL Financial ROI
LPL Financial's ROI score was rated highest by customers from the Banking and Financial Services industry, and rated lowest by Female customers.
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Ranked LPL Financial ROI the Highest
Ranked LPL Financial ROI the Lowest
LPL Financial ROI Score by Gender
Male customers rated LPL Financial's ROI score 1.5 stars higher than Female customers.
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Male
3.2/5
Female
1.7/5
LPL Financial ROI Score by Ethnicity
LPL Financial's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.6 | Caucasian | 2.6 |
Asian or Pacific Islander 3.2 | Asian or Pacific Islander | 3.2 |
Other 2.3 | Other | 2.3 |
LPL Financial ROI Score by Age
LPL Financial's ROI score was rated the highest by customers ages 66+, and the lowest by customers ages 51-55.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
46-50 3.1 | 46-50 | 3.1 |
51-55 1.8 | 51-55 | 1.8 |
61-65 2.2 | 61-65 | 2.2 |
66+ 3.4 | 66+ | 3.4 |
LPL Financial ROI Score by Usage
LPL Financial's ROI score was rated the highest by customers who have used LPL Financial's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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LPL Financial ROI Score by Industry
LPL Financial's ROI score was rated the highest by Banking and Financial Services industry customers, and the lowest by Tech industry customers.
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LPL Financial Pricing vs. Competitors
Compared to its competitors, LPL Financial's ROI score is rated right below Envestnet.
| COMPANY | Pricing Score | |
|---|---|---|
| JPMorgan Chase & Co | 3.9/5 |
| Southside Bank | 3.5/5 |
| Charles Schwab | 3.4/5 |
| Envestnet | 3/5 |
| LPL Financial | 2.8/5 |
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LPL Financial Customer Satisfaction (CSAT)
LPL Financial Customer Satisfaction (CSAT) Score
55 / 100
LPL Financial has an overall Customer Satisfaction score of 55 rated by its users and customers.
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Very Satisfied
26%
Satisfied
29%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
14%
Very Dissatisfied
23%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into LPL Financial Customer Satisfaction
LPL Financial's Customer Satisfaction score was rated highest by Asian or Pacific Islander customers, and rated lowest by customers from the Tech industry.
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Ranked LPL Financial Customer Satisfaction the Highest
Ranked LPL Financial Customer Satisfaction the Lowest
LPL Financial Customer Satisfaction Score by Gender
Female customers rated LPL Financial's Customer Satisfaction score 1 points higher than Male customers.
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59 / 100
MaleVery Satisfied | 36% | |
|---|---|---|
Satisfied | 23% | |
Neither Satisfied nor Dissatisfied | 5% | |
Dissatisfied | 18% | |
Very Dissatisfied | 18% |
60 / 100
FemaleVery Satisfied | 40% | |
|---|---|---|
Satisfied | 20% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 20% | |
Very Dissatisfied | 20% |
LPL Financial Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
LPL Financial's Customer Satisfaction (CSAT) score was rated 50% according to Caucasian users and customers.
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50 / 100
Very Satisfied
29%
Satisfied
21%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
14%
Very Dissatisfied
29%
CSAT according to Asian or Pacific Islander
LPL Financial's Customer Satisfaction (CSAT) score was rated 75% according to Asian or Pacific Islander users and customers.
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75 / 100
Very Satisfied
25%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
25%
Very Dissatisfied
0%
CSAT according to Other
LPL Financial's Customer Satisfaction (CSAT) score was rated 67% according to Other users and customers.
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67 / 100
Very Satisfied
50%
Satisfied
17%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
17%
Very Dissatisfied
16%
LPL Financial Customer Satisfaction Score by Age
LPL Financial's Customer Satisfaction score was rated the highest by customers ages 51-55, and the lowest by customers ages 61-65.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 46-50 | 50% | |||||||||||||||
| 51-55 | 67% | |||||||||||||||
| 61-65 | 40% | |||||||||||||||
| 66+ | 55% |
LPL Financial Customer Satisfaction Score by Usage
LPL Financial's Customer Satisfaction score was rated the highest by customers who have used LPL Financial's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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LPL Financial Customer Satisfaction Score by Industry
LPL Financial's Customer Satisfaction score was rated the highest by Banking and Financial Services industry customers, and the lowest by Tech industry customers.
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}LPL Financial Customer Satisfaction vs. Competitors
Compared to its competitors, LPL Financial's Customer Satisfaction score is rated right above Envestnet, and is preceded by Charles Schwab.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| JPMorgan Chase & Co | 77% |
| Southside Bank | 72% |
| Charles Schwab | 55% |
| LPL Financial | 55% |
| Envestnet | 42% |
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LPL Financial Customer Service
2.9/5
LPL Financial has an overall Customer Service score of 2.9 out of 5 stars rated by its users and customers.
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About LPL Financial's Customer Service
Address
LPL Financial 75 State Street, 24th Floor, Boston, MA 02109
Website
http://lplfinancial.lpl.com/
Phone Number
617-423-3644
Quick Insights into LPL Financial Customer Service
LPL Financial's Customer Service score was rated highest by customers from the Banking and Financial Services industry, and rated lowest by customers ages 51-55.
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Ranked LPL Financial Customer Service the Highest
Ranked LPL Financial Customer Service the Lowest
LPL Financial Customer Service Score by Gender
Male customers rated LPL Financial's Customer Service score 1.4 stars higher than Female customers.
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Male
3.2/5
Female
1.8/5
LPL Financial Customer Service Score by Ethnicity
LPL Financial's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
Asian or Pacific Islander 3.4 | Asian or Pacific Islander | 3.4 |
Other 2.3 | Other | 2.3 |
LPL Financial Customer Service Score by Age
LPL Financial's Customer Service score was rated the highest by customers ages 46-50, and the lowest by customers ages 51-55.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
46-50 3.2 | 46-50 | 3.2 |
51-55 1.7 | 51-55 | 1.7 |
61-65 2.8 | 61-65 | 2.8 |
66+ 3.1 | 66+ | 3.1 |
LPL Financial Customer Service Score by Usage
LPL Financial's Customer Service score was rated the highest by customers who have used LPL Financial's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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LPL Financial Customer Service Score by Industry
LPL Financial's Customer Service score was rated the highest by Banking and Financial Services industry customers, and the lowest by Tech industry customers.
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LPL Financial Customer Service vs. Competitors
Compared to its competitors, LPL Financial's Customer Service score is rated right below Envestnet.
| COMPANY | Customer Service Score | |
|---|---|---|
| JPMorgan Chase & Co | 4/5 |
| Southside Bank | 3.5/5 |
| Charles Schwab | 3.5/5 |
| Envestnet | 3.1/5 |
| LPL Financial | 2.9/5 |
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LPL Financial as an Employer
4.1/5
LPL Financial has a 4.1/5 stars for its overall company culture rated by their employees
top
15%
Consumer vs. Employees
LPL Financial scored a -10 for Net Promoter Score and a 17 for Employee Net Promoter Score. NPS gauges how likely a customer of LPL Financial would recommend the brand to a friend. ENPS measures how likely LPL Financial employees would recommend working at LPL Financial to a friend.
Net Promoter Score
-10
NPS Score
| 38% | Promoters |
|---|---|
| 14% | Passive |
| 48% | Detractors |
Employee Net Promoter Score
17
eNPS Score
| 50% | Promoters |
|---|---|
| 17% | Passive |
| 33% | Detractors |
