

Lundbeck is a pharmaceutical company engaged in the research and development, production, marketing, and sale of drugs. Among its major competitors, Lundbeck is ranked in 3rd place for NPS while Novo Nordisk is 1st, and Abbott is 2nd.Their current market cap is $8.21B
Lundbeck's Net Promoter Score (NPS) is a 34 with 58% Promoters, 18% Passives, and 24% Detractors. Net Promoter Score tracks whether Lundbeck's customers would recommend using the product based on a scale of -100 to 100.
| 58% | Promoters |
|---|---|
| 18% | Passives |
| 24% | Detractors |
| Summary | Date | Score |
|---|---|---|
Feb 2023 100 | Feb 2023 | 100 |
May 2023 83 | May 2023 | 83 |
Oct 2023 57 | Oct 2023 | 57 |
Nov 2023 37 | Nov 2023 | 37 |
Dec 2023 44 | Dec 2023 | 44 |
Jan 2024 50 | Jan 2024 | 50 |
Feb 2024 45 | Feb 2024 | 45 |
Jul 2024 30 | Jul 2024 | 30 |
Feb 2025 36 | Feb 2025 | 36 |
Oct 2025 27 | Oct 2025 | 27 |
Dec 2025 31 | Dec 2025 | 31 |
Jan 2026 34 | Jan 2026 | 34 |
Lundbeck is ranked second for NPS among its competitors. Abbott and GSK come in first and third, with Eli Lilly and Company coming in at #4. Among those competitors, it is the second most valued company behind Abbott.
![]() Lundbeck | ![]() Abbott | ![]() Eli Lilly and Company | ![]() GSK | |
| Global Ranking | #- | #168 | #192 | #881 |
| NPS | 34 | 35 | 26 | 32 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | - | Neutral | - |
| Valuation Updated every 24 hours for public companies | $8.21B | $210.71B | $179.16B | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Compared to its competitors, Lundbeck's NPS is rated right above GSK, and is preceded by Abbott.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Novo Nordisk | 38 |
![]() | Abbott | 35 |
![]() | Lundbeck | 34 |
![]() | GSK | 32 |
![]() | Takeda | 27 |
![]() | Eli Lilly and Company | 26 |
![]() | Interpace Diagnostics Group | N/A |
![]() | MWI Veterinary Supply | N/A |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
85% of Lundbeck users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Compared to its competitors, Lundbeck's Customer Loyalty score is rated right above Novo Nordisk.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Lundbeck | 85% |
![]() | Novo Nordisk | 84% |
![]() | Abbott | 81% |
![]() | Takeda | 76% |
![]() | Eli Lilly and Company | 76% |
![]() | GSK | 73% |
![]() | Interpace Diagnostics Group | N/A |
![]() | MWI Veterinary Supply | N/A |
Lundbeck has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
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Lundbeck’s product quality score is a 3.8 out of 5 as rated by its users and customers.
Compared to its competitors, Lundbeck's Product Quality score is rated right above Interpace Diagnostics Group, and is preceded by Eli Lilly and Company.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | GSK | 4.1/5 |
![]() | Takeda | 4.1/5 |
![]() | Novo Nordisk | 4/5 |
![]() | Abbott | 4/5 |
![]() | Eli Lilly and Company | 3.8/5 |
![]() | Lundbeck | 3.8/5 |
![]() | Interpace Diagnostics Group | N/A |
![]() | MWI Veterinary Supply | N/A |
Lundbeck has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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Compared to its competitors, Lundbeck's ROI score is rated right above Interpace Diagnostics Group, and is preceded by Novo Nordisk.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | GSK | 3.9/5 |
![]() | Takeda | 3.9/5 |
![]() | Abbott | 3.9/5 |
![]() | Eli Lilly and Company | 3.9/5 |
![]() | Novo Nordisk | 3.8/5 |
![]() | Lundbeck | 3.8/5 |
![]() | Interpace Diagnostics Group | N/A |
![]() | MWI Veterinary Supply | N/A |
Lundbeck has an overall Customer Satisfaction score of 75 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Compared to its competitors, Lundbeck's Customer Satisfaction score is rated right above Takeda, and is preceded by Abbott.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | GSK | 80% |
![]() | Novo Nordisk | 76% |
![]() | Abbott | 76% |
![]() | Lundbeck | 75% |
![]() | Takeda | 75% |
![]() | Eli Lilly and Company | 69% |
![]() | Interpace Diagnostics Group | 0% |
![]() | MWI Veterinary Supply | 0% |
Lundbeck has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
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Ottiliavej 9, DK 2500 Copenhagen - Valby, Valmy, NV Denmark
http://www.lundbeck.com
866-337-6996
Compared to its competitors, Lundbeck's Customer Service score is rated right above Interpace Diagnostics Group, and is preceded by Eli Lilly and Company.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | GSK | 4/5 |
![]() | Takeda | 4/5 |
![]() | Novo Nordisk | 3.9/5 |
![]() | Abbott | 3.9/5 |
![]() | Eli Lilly and Company | 3.8/5 |
![]() | Lundbeck | 3.7/5 |
![]() | Interpace Diagnostics Group | N/A |
![]() | MWI Veterinary Supply | N/A |
Lundbeck has a 3.9/5 stars for its overall company culture rated by their employees

Lundbeck scored a 34 for Net Promoter Score and a 11 for Employee Net Promoter Score. NPS gauges how likely a customer of Lundbeck would recommend the brand to a friend. ENPS measures how likely Lundbeck employees would recommend working at Lundbeck to a friend.
| 58% | Promoters |
|---|---|
| 18% | Passive |
| 24% | Detractors |
| 49% | Promoters |
|---|---|
| 13% | Passive |
| 38% | Detractors |