-18
NPS
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Magnite
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About Magnite's Brand
Magnite (NASDAQ: MGNI) is the world’s largest independent sell-side advertising platform. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. Our tech fuels billions of transactions per day! Among its major competitors, Magnite is ranked in 4th place for NPS while The Trade Desk, Inc. is 1st, and PubMatic is 2nd.Their current market cap is $367.12M
Brand at a Glance
64%
Customer Loyalty
3.9/5
Product Quality
4/5
Pricing
4/5
Customer Service
Magnite Ranking
- #4 / 4 of its competitors
Magnite NPS
Magnite's Net Promoter Score (NPS) is a -18 with 23% Promoters, 36% Passives, and 41% Detractors. Net Promoter Score tracks whether Magnite's customers would recommend using the product based on a scale of -100 to 100.
Magnite Overall NPS
| 23% | Promoters |
|---|---|
| 36% | Passives |
| 41% | Detractors |
Magnite NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Apr 2022 -33 | Apr 2022 | -33 |
Jun 2022 -30 | Jun 2022 | -30 |
Sep 2022 -36 | Sep 2022 | -36 |
Oct 2022 -42 | Oct 2022 | -42 |
Nov 2022 -46 | Nov 2022 | -46 |
Jan 2023 -36 | Jan 2023 | -36 |
Oct 2023 -24 | Oct 2023 | -24 |
Mar 2024 -28 | Mar 2024 | -28 |
Aug 2024 -21 | Aug 2024 | -21 |
Sep 2024 -20 | Sep 2024 | -20 |
Sep 2025 -20 | Sep 2025 | -20 |
Nov 2025 -19 | Nov 2025 | -19 |
How Other Brands Compare
Magnite is ranked #4 for NPS among its competitors. The Trade Desk, Inc. and PubMatic come in first and second, with OpenX coming in at third. Among those competitors, it is the second most valued company behind The Trade Desk, Inc..
Magnite |  The Trade Desk, Inc. |  OpenX |  PubMatic | |
| Global Ranking | #- | #632 | #- | #- |
| NPS | -18 | 33 | 25 | 31 |
| Valuation Updated every 24 hours for public companies | $367.12M | $27.76B | $350.00M | $150.00M |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Magnite NPS by Gender
Magnite's NPS was rated 100 by Male customers on Comparably.
Male
100
Magnite's NPS was rated 100 by Male customers on Comparably.
100%
Promoters
0%
Passives
0%
Detractors
Female
N/A
Magnite's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
Magnite NPS by Usage
Magnite's NPS was rated 67 points by customers who have used Magnite's products/services for Less than 1 Year.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 67 | Less than 1 Year | 67 |
Magnite NPS vs. Competitors
Compared to its competitors, Magnite's NPS is rated right above ScribbleLive, and is preceded by Adform.
| COMPANY | NPS Score | |
|---|---|---|
| The Trade Desk, Inc. | 33 |
| PubMatic | 31 |
| OpenX | 25 |
 | Adform | N/A |
| Magnite | -18 |
 | ScribbleLive | -51 |
Magnite Customer Loyalty
64%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
64% of Magnite users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Magnite Customer Loyalty Score by Gender
Magnite's Customer Loyalty score was rated 100 by Male customers on Comparably.
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Male
100%
Yes
Female
N/A
Yes
Magnite Customer Loyalty Score by Usage
Magnite's Customer Loyalty score was rated 70% by customers who have used Magnite's products/services for Less than 1 Year.
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Magnite Customer Loyalty Score by Industry
Magnite's Customer Loyalty score was rated 100% by Tech industry customers.
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Magnite Customer Loyalty vs. Competitors
Compared to its competitors, Magnite's Customer Loyalty score is rated right above ScribbleLive, and is preceded by The Trade Desk, Inc..
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| PubMatic | 86% |
| OpenX | 84% |
| The Trade Desk, Inc. | 70% |
| Magnite | 64% |
| ScribbleLive | N/A |
| Adform | N/A |
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Magnite Product Quality
3.9/5
Magnite has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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Magnite Product Information
Magnite’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Magnite's product the highest.
- Website
- http://magnite.com
- Company Size
- 501-1,000 Employees
Industry
Marketing, Advertising and Research
Quick Insights into Magnite Product Quality
Magnite's Product Quality score was rated highest by Male customers.
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Ranked Magnite Product Quality the Highest
Magnite Product Quality Score by Gender
Magnite's Product Quality score was rated 5 by Male customers on Comparably.
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Male
5/5
Female
N/A
Magnite Product Quality Score by Usage
Magnite's Product Quality score was rated 4.6 stars by customers who have used Magnite's products/services for Less than 1 Year.
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Magnite Product Quality Score by Industry
Magnite's Product Quality score was rated 5 stars by Tech industry customers.
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Magnite Product Quality vs. Competitors
Compared to its competitors, Magnite's Product Quality score is rated right above Adform, and is preceded by OpenX.
| COMPANY | Product Quality Score | |
|---|---|---|
| ScribbleLive | 4.5/5 |
| PubMatic | 4.1/5 |
| The Trade Desk, Inc. | 4/5 |
| OpenX | 3.9/5 |
| Magnite | 3.9/5 |
| Adform | N/A |
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Magnite Pricing
Magnite ROI & Value For Money
4/5
Magnite has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
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Magnite Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Quick Insights into Magnite ROI
Magnite's ROI score was rated highest by customers from the Tech industry.
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Ranked Magnite ROI the Highest
Magnite ROI Score by Gender
Magnite's ROI score was rated 4.7 by Male customers on Comparably.
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Male
4.7/5
Female
N/A
Magnite ROI Score by Usage
Magnite's ROI score was rated 4.3 stars by customers who have used Magnite's products/services for Less than 1 Year.
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Magnite ROI Score by Industry
Magnite's ROI score was rated 4.8 stars by Tech industry customers.
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Magnite Pricing vs. Competitors
Compared to its competitors, Magnite's ROI score is rated right above OpenX, and is preceded by PubMatic.
| COMPANY | Pricing Score | |
|---|---|---|
| PubMatic | 4.2/5 |
| Magnite | 4/5 |
| OpenX | 3.9/5 |
| The Trade Desk, Inc. | 3.9/5 |
| ScribbleLive | 3.3/5 |
| Adform | N/A |
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Magnite Customer Satisfaction (CSAT)
Magnite Customer Satisfaction (CSAT) Score
73 / 100
Magnite has an overall Customer Satisfaction score of 73 rated by its users and customers.
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Very Satisfied
40%
Satisfied
33%
Neither Satisfied nor Dissatisfied
27%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Magnite Customer Satisfaction
Magnite's Customer Satisfaction score was rated highest by Male customers.
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Ranked Magnite Customer Satisfaction the Highest
Magnite Customer Satisfaction Score by Gender
Magnite's Customer Satisfaction score was rated 100 by Male customers on Comparably.
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100 / 100
MaleVery Satisfied | 100% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Magnite Customer Satisfaction vs. Competitors
Compared to its competitors, Magnite's Customer Satisfaction score is rated right above ScribbleLive, and is preceded by The Trade Desk, Inc..
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| OpenX | 100% |
| PubMatic | 77% |
| The Trade Desk, Inc. | 75% |
| Magnite | 73% |
| ScribbleLive | 0% |
| Adform | 0% |
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Magnite Customer Service
4/5
Magnite has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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About Magnite's Customer Service
Address
6080 Center Drive Suite 400, Vista, CA 90045
Website
http://magnite.com
Phone Number
(310) 207-0272
Quick Insights into Magnite Customer Service
Magnite's Customer Service score was rated highest by customers from the Tech industry.
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Ranked Magnite Customer Service the Highest
Magnite Customer Service Score by Gender
Magnite's Customer Service score was rated 4.9 by Male customers on Comparably.
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Male
4.9/5
Female
N/A
Magnite Customer Service Score by Usage
Magnite's Customer Service score was rated 4.5 stars by customers who have used Magnite's products/services for Less than 1 Year.
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Magnite Customer Service Score by Industry
Magnite's Customer Service score was rated 5 stars by Tech industry customers.
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Magnite Customer Service vs. Competitors
Compared to its competitors, Magnite's Customer Service score is rated right above Adform, and is preceded by The Trade Desk, Inc..
| COMPANY | Customer Service Score | |
|---|---|---|
| ScribbleLive | 5/5 |
| PubMatic | 4.6/5 |
| OpenX | 4.4/5 |
| The Trade Desk, Inc. | 4/5 |
| Magnite | 4/5 |
| Adform | N/A |
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Magnite as an Employer
3.7/5
Magnite has a 3.7/5 stars for its overall company culture rated by their employees
bottom
35%
Consumer vs. Employees
Magnite scored a -18 for Net Promoter Score and a -10 for Employee Net Promoter Score. NPS gauges how likely a customer of Magnite would recommend the brand to a friend. ENPS measures how likely Magnite employees would recommend working at Magnite to a friend.
Net Promoter Score
-18
NPS Score
| 23% | Promoters |
|---|---|
| 36% | Passive |
| 41% | Detractors |
Employee Net Promoter Score
-10
eNPS Score
| 38% | Promoters |
|---|---|
| 14% | Passive |
| 48% | Detractors |
