-100
NPS
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Master Lock Company
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About Master Lock Company's Brand
Master Lock is recognized around the world as the authentic, enduring name in padlocks and security products. Among its major competitors, Master Lock Company is ranked in 4th place for NPS while W.W. Grainger is 1st, and The Home Depot is 2nd.Their current valuation is $7.94B
Brand at a Glance
100%
Customer Loyalty
2.5/5
Product Quality
1.5/5
Pricing
3/5
Customer Service
Master Lock Company Ranking
- #4 / 4 of its competitors
Master Lock Company NPS
Master Lock Company's Net Promoter Score (NPS) is a -100 with 0% Promoters, 0% Passives, and 100% Detractors. Net Promoter Score tracks whether Master Lock Company's customers would recommend using the product based on a scale of -100 to 100.
Master Lock Company Overall NPS
| 0% | Promoters |
|---|---|
| 0% | Passives |
| 100% | Detractors |
Master Lock Company NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
May 2023 -100 | May 2023 | -100 |
Jul 2025 -100 | Jul 2025 | -100 |
How Other Brands Compare
Master Lock Company is ranked #4 for NPS among its competitors. W.W. Grainger and The Home Depot come in first and second, with Lowe's Home Improvement coming in at third. Among those competitors, it is the lowest valued company behind The Home Depot.
Master Lock Company |  The Home Depot |  Lowe's Home Improvement |  W.W. Grainger | |
| Global Ranking | #- | #86 | #128 | #512 |
| NPS | -100 | 21 | -5 | 25 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | $7.94B | $301.06B | $136.70B | $21.27B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Master Lock Company NPS vs. Competitors
Compared to its competitors, Master Lock Company's NPS is rated right below Lowe's Home Improvement.
| COMPANY | NPS Score | |
|---|---|---|
| W.W. Grainger | 25 |
| The Home Depot | 21 |
| Lowe's Home Improvement | -5 |
| Master Lock Company | -100 |
Master Lock Company Customer Loyalty
100%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
100% of Master Lock Company users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Master Lock Company Customer Loyalty vs. Competitors
Compared to its competitors, Master Lock Company's Customer Loyalty score is rated right above The Home Depot.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Master Lock Company | 100% |
| The Home Depot | 81% |
| W.W. Grainger | 78% |
| Lowe's Home Improvement | 77% |
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Master Lock Company Product Quality
2.5/5
Master Lock Company has an overall Product Quality score of 2.5 out of 5 stars rated by its users and customers.
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Master Lock Company Product Information
Master Lock Company’s product quality score is a 2.5 out of 5 as rated by its users and customers.
- Website
- http://masterlock.com
- Company Size
- 5,001-10,000 Employees
Industry
Business Services
Enterprise
Government & Legal
Master Lock Company Product Quality vs. Competitors
Compared to its competitors, Master Lock Company's Product Quality score is rated right below Lowe's Home Improvement.
| COMPANY | Product Quality Score | |
|---|---|---|
| W.W. Grainger | 3.9/5 |
| The Home Depot | 3.6/5 |
| Lowe's Home Improvement | 3.1/5 |
| Master Lock Company | 2.5/5 |
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Master Lock Company Pricing
Master Lock Company ROI & Value For Money
1.5/5
Master Lock Company has a value for money and ROI score of 1.5 out of 5 stars rated by its users and customers.
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Master Lock Company Pricing vs. Competitors
Compared to its competitors, Master Lock Company's ROI score is rated right below Lowe's Home Improvement.
| COMPANY | Pricing Score | |
|---|---|---|
| W.W. Grainger | 3.7/5 |
| The Home Depot | 3.6/5 |
| Lowe's Home Improvement | 3/5 |
| Master Lock Company | 1.5/5 |
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Master Lock Company Customer Satisfaction (CSAT)
Master Lock Company Customer Satisfaction (CSAT) Score
50 / 100
Master Lock Company has an overall Customer Satisfaction score of 50 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
50%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
50%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Master Lock Company Customer Satisfaction vs. Competitors
Compared to its competitors, Master Lock Company's Customer Satisfaction score is rated right above Lowe's Home Improvement, and is preceded by The Home Depot.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| W.W. Grainger | 74% |
| The Home Depot | 68% |
| Master Lock Company | 50% |
| Lowe's Home Improvement | 39% |
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Master Lock Company Customer Service
3/5
Master Lock Company has an overall Customer Service score of 3 out of 5 stars rated by its users and customers.
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About Master Lock Company's Customer Service
Address
137 West Forest Hill Avenue, Oak Creek, WI
Website
http://masterlock.com
Master Lock Company Customer Service vs. Competitors
Compared to its competitors, Master Lock Company's Customer Service score is rated right above Lowe's Home Improvement, and is preceded by The Home Depot.
| COMPANY | Customer Service Score | |
|---|---|---|
| W.W. Grainger | 3.9/5 |
| The Home Depot | 3.6/5 |
| Master Lock Company | 3/5 |
| Lowe's Home Improvement | 2.9/5 |
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Consumer vs. Employees
Master Lock Company scored a -100 for Net Promoter Score and a 100 for Employee Net Promoter Score. NPS gauges how likely a customer of Master Lock Company would recommend the brand to a friend. ENPS measures how likely Master Lock Company employees would recommend working at Master Lock Company to a friend.
Net Promoter Score
-100
NPS Score
| 0% | Promoters |
|---|---|
| 0% | Passive |
| 100% | Detractors |
Employee Net Promoter Score
100
eNPS Score
| 100% | Promoters |
|---|---|
| 0% | Passive |
| 0% | Detractors |
