Match.com NPS & Customer Reviews | Comparably
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Match.com
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About Match.com's Brand

Match.com is an online subscription-based dating portal that enables users to browse profiles to find their mate. Among its major competitors, Match.com is ranked in 3rd place for NPS while Bumble is 1st, and Spark Networks is 2nd.Their current market cap is $41.68B

Brand at a Glance

56%
Customer Loyalty
1.9/5
Product Quality
1.5/5
Pricing
1.5/5
Customer Service

Match.com Ranking

Match.com NPS

Match.com's Net Promoter Score (NPS) is a -77 with 10% Promoters, 3% Passives, and 87% Detractors. Net Promoter Score tracks whether Match.com's customers would recommend using the product based on a scale of -100 to 100.

Match.com Overall NPS

-77
NPS
10%Promoters
3%Passives
87%Detractors
Match.com Overall NPS

Match.com NPS Trend

-100
-50
0
50
100
Sep 2022
-78
Sep 2022-78
Nov 2022
-78
Nov 2022-78
Dec 2022
-78
Dec 2022-78
Jan 2023
-78
Jan 2023-78
Mar 2023
-76
Mar 2023-76
Jun 2023
-77
Jun 2023-77
Jul 2023
-75
Jul 2023-75
Aug 2023
-75
Aug 2023-75
Nov 2023
-75
Nov 2023-75
Dec 2023
-77
Dec 2023-77
Mar 2024
-77
Mar 2024-77
May 2024
-77
May 2024-77

How Other Brands Compare

Match.com is ranked third for NPS among its competitors. Bumble and Spark Networks come in first and second, with eharmony coming in at #4. Among those competitors, it is the second most valued company.

Match.com's Logo
Match.com
Bumble's Logo
Bumble
eharmony's Logo
eharmony
Spark Networks' Logo
Spark Networks
Global Ranking#-#577#-#-
NPS-777-85-25
Social Sentiment Calculated by analyzing social media and other online mentions--Neutral-
Valuation Updated every 24 hours for public companies$41.68B-$38.77B$181.36M

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Match.com NPS by Gender

Male customers rated Match.com's NPS 6 points higher than Female customers.

Male

-78

Match.com's NPS was rated -78 by Male customers on Comparably.

11%
Promoters
0%
Passives
89%
Detractors

Female

-84

Match.com's NPS was rated -84 by Female customers on Comparably.

5%
Promoters
6%
Passives
89%
Detractors

Match.com NPS by Ethnicity

Match.com's NPS was rated -88 points by Caucasian customers on Comparably.

-100
-50
0
50
100
Caucasian
-88
Caucasian-88

Match.com NPS by Age

Match.com's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.

0
20
40
60
80
100
Promoters
50%
Passives
25%
Detractors
25%
18-2550%25%25%
Promoters
0%
Passives
0%
Detractors
100%
36-400%0%100%
Promoters
0%
Passives
0%
Detractors
100%
51-550%0%100%
Promoters
0%
Passives
0%
Detractors
100%
56-600%0%100%
Promoters
0%
Passives
0%
Detractors
100%
61-650%0%100%
Promoters
0%
Passives
0%
Detractors
100%
66+0%0%100%

Match.com NPS by Usage

Match.com's NPS was rated the highest by customers who have used Match.com's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.

-100
-50
0
50
100
Less than 1 Year
-56
Less than 1 Year-56
1 to 2 Years
-100
1 to 2 Years-100
2 to 5 Years
-100
2 to 5 Years-100
5 to 10 Years
-100
5 to 10 Years-100
Over 10 Years
-100
Over 10 Years-100

Match.com NPS vs. Competitors

Compared to its competitors, Match.com's NPS is rated right above eharmony, and is preceded by Spark Networks.

Match.com Customer Reviews

Out of the 7 Match.com customer reviews 1 was positive and 6 were constructive. Match.com customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.

What can this brand most improve?
Subscribed a couple of weeks ago. Haven't been able to login for almost a week. Sent numerous emails to customer care. So far all I have received back is irrelevant auto responses and redundant request for information I have already provided. Match doesn't even read my description of the problem
What can this brand most improve?
Customer service. There is no way to reach anyone. My card was charged for something I did not authorize and I need it refunded
What do you value most about this brand?
I value the customer service most about this brand.
What can this brand most improve?
Im not really considering restarting my profile. Id rather meet other people the old fashion way. Match serves a purpose. I actually had a chick on my couch asking for 2 grand a week allowance. Plus shes got two kids in tow. This shit was movie quality! Lol
What can this brand most improve?
Train Customer Support to actually listen to the customer to try and resolve problems. Create an escalation process to resolve unusual issues.

Match.com Customer Loyalty

56%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

56% of Match.com users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

56
56%
44
44%
Match.com Customer Loyalty

Match.com Customer Loyalty Score by Gender

Female customers rated Match.com's Customer Loyalty score 3% higher than Male customers.

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Male
57%
Yes
Female
60%
Yes

Match.com Customer Loyalty Score by Ethnicity

Match.com's Customer Loyalty score was rated 60% by Caucasian customers on Comparably.

% who answered "Yes"

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60
out of 100
Caucasian

Match.com Customer Loyalty Score by Age

Match.com's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 61-65.

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0
20%
40%
60%
80%
100%
18-25
78%
18-2578%
36-40
100%
36-40100%
51-55
40%
51-5540%
56-60
70%
56-6070%
61-65
28%
61-6528%
66+
50%
66+50%

Match.com Customer Loyalty Score by Usage

Match.com's Customer Loyalty score was rated the highest by customers who have used Match.com's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
55%
1 to 2 Years
49%
2 to 5 Years
74%
5 to 10 Years
85%
Over 10 Years
33%

Match.com Customer Loyalty Score by Industry

Match.com's Customer Loyalty score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Accounting industry customers.

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Tech
82%
Accounting
10%
Healthcare, Hospitals and Medicine
100%

Match.com Customer Loyalty vs. Competitors

Compared to its competitors, Match.com's Customer Loyalty score is rated right above eharmony, and is preceded by Bumble.

COMPANYCustomer Loyalty Score
Spark Networks100%
Bumble67%
Match.com56%
eharmony38%
PeerStream, Inc.N/A

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Match.com Product Quality

1.9/5

Match.com has an overall Product Quality score of 1.9 out of 5 stars rated by its users and customers.

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Match.com Product Information

Match.com’s product quality score is a 1.9 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Match.com's product the highest. Reviewers from the Accounting industry rated Match.com the lowest at 1.5.

Website
http://www.match.com
Company Size
1,001-5,000 Employees

Industry

Tech
Consumer Services

Quick Insights into Match.com Product Quality

Match.com's Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers who have used Match.com's products/services for Over 10 Years.

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Ranked Match.com Product Quality the Highest

18-25
4.7
Tech
3.2
Less than 1 Year
2.6

Ranked Match.com Product Quality the Lowest

Healthcare, Hospitals and Medicine
1.5
Male
1.5
Over 10 Years
1.5

Match.com Product Quality Score by Gender

Female customers rated Match.com's Product Quality score 0.6 stars higher than Male customers.

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Male

1.5/5

Female

2.1/5

Match.com Product Quality Score by Ethnicity

Match.com's Product Quality score was rated 1.5 stars by Caucasian customers on Comparably.

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0
1
2
3
4
5
Caucasian
1.5
Caucasian1.5

Match.com Product Quality Score by Age

Match.com's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.

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0
1
2
3
4
5
18-25
4.7
18-254.7
36-40
1.6
36-401.6
51-55
1.5
51-551.5
56-60
1.5
56-601.5
61-65
1.8
61-651.8
66+
1.5
66+1.5

Match.com Product Quality Score by Usage

Match.com's Product Quality score was rated the highest by customers who have used Match.com's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
2.6
1 to 2 Years
1.5
2 to 5 Years
1.5
5 to 10 Years
1.5
Over 10 Years
1.5

Match.com Product Quality Score by Industry

Match.com's Product Quality score was rated the highest by Tech industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.

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Tech
3.2
Accounting
1.5
Healthcare, Hospitals and Medicine
1.5

Match.com Product Quality vs. Competitors

Compared to its competitors, Match.com's Product Quality score is rated right above eharmony, and is preceded by Bumble.

COMPANYProduct Quality Score
Spark Networks4/5
Bumble3.4/5
Match.com1.9/5
eharmony1.5/5
PeerStream, Inc.N/A

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Match.com Pricing

Match.com ROI & Value For Money

1.5/5

Match.com has a value for money and ROI score of 1.5 out of 5 stars rated by its users and customers.

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Match.com Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Accounting industry think that they had the lowest ROI from Match.com.

Quick Insights into Match.com ROI

Match.com's ROI score was rated highest by customers ages 18-25, and rated lowest by customers who have used Match.com's products/services for Over 10 Years.

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Ranked Match.com ROI the Highest

18-25
4.2
Tech
2.4
Less than 1 Year
1.9

Ranked Match.com ROI the Lowest

Healthcare, Hospitals and Medicine
1.5
Male
1.5
Over 10 Years
1.5

Match.com ROI Score by Gender

Match.com's ROI score was rated 1.5 by both Female and Male customers on Comparably.

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Male

1.5/5

Female

1.5/5

Match.com ROI Score by Ethnicity

Match.com's ROI score was rated 1.5 stars by Caucasian customers on Comparably.

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0
1
2
3
4
5
Caucasian
1.5
Caucasian1.5

Match.com ROI Score by Age

Match.com's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.

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0
1
2
3
4
5
18-25
4.2
18-254.2
36-40
1.5
36-401.5
51-55
1.5
51-551.5
56-60
1.5
56-601.5
61-65
1.5
61-651.5
66+
1.5
66+1.5

Match.com ROI Score by Usage

Match.com's ROI score was rated the highest by customers who have used Match.com's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
1.9
1 to 2 Years
1.5
2 to 5 Years
1.5
5 to 10 Years
1.5
Over 10 Years
1.5

Match.com ROI Score by Industry

Match.com's ROI score was rated the highest by Tech industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.

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Tech
2.4
Accounting
1.5
Healthcare, Hospitals and Medicine
1.5

Match.com Pricing vs. Competitors

Compared to its competitors, Match.com's ROI score is rated right above eharmony, and is preceded by Bumble.

COMPANYPricing Score
Spark Networks3.5/5
Bumble3.2/5
Match.com1.5/5
eharmony1.5/5
PeerStream, Inc.N/A

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Match.com Customer Satisfaction (CSAT)

Match.com Customer Satisfaction (CSAT) Score

19 / 100

Match.com has an overall Customer Satisfaction score of 19 rated by its users and customers.

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Very Satisfied11%
Satisfied8%
Neither Satisfied nor Dissatisfied8%
Dissatisfied0%
Very Dissatisfied73%
Very Satisfied
11%
Satisfied
8%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
0%
Very Dissatisfied
73%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Match.com Customer Satisfaction

Match.com's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.

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Ranked Match.com Customer Satisfaction the Highest

18-25
67%
Tech
67%
Less than 1 Year
30%

Ranked Match.com Customer Satisfaction the Lowest

5 to 10 Years
0%
61-65
0%
Healthcare, Hospitals and Medicine
0%

Match.com Customer Satisfaction Score by Gender

Male customers rated Match.com's Customer Satisfaction score 6 points higher than Female customers.

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17 / 100
Male
Very Satisfied
17%
Satisfied
0%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
0%
Very Dissatisfied
75%
11 / 100
Female
Very Satisfied
11%
Satisfied
0%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
0%
Very Dissatisfied
78%

Match.com Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Match.com's Customer Satisfaction (CSAT) score was rated 5% according to Caucasian users and customers.

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5 / 100
Very Satisfied5%
Satisfied0%
Neither Satisfied nor Dissatisfied11%
Dissatisfied0%
Very Dissatisfied84%
Very Satisfied
5%
Satisfied
0%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
0%
Very Dissatisfied
84%

Match.com Customer Satisfaction Score by Age

Match.com's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

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0
20
40
60
80
100
18-25 CSAT Score
67%
Very Satisfied
67%
Satisfied
0%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
0%
18-2567%
51-55 CSAT Score
0%
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
0%
Very Dissatisfied
80%
51-550%
56-60 CSAT Score
0%
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
100%
56-600%
61-65 CSAT Score
0%
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
100%
61-650%

Match.com Customer Satisfaction Score by Usage

Match.com's Customer Satisfaction score was rated the highest by customers who have used Match.com's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.

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Less than 1 Year
30
1 to 2 Years
0
5 to 10 Years
0

Match.com Customer Satisfaction Score by Industry

Match.com's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.

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Tech
67
Healthcare, Hospitals and Medicine
0

Match.com Customer Satisfaction vs. Competitors

Compared to its competitors, Match.com's Customer Satisfaction score is rated right above eharmony, and is preceded by Spark Networks.

COMPANYCustomer Satisfaction (CSAT) Score
Bumble62%
Spark Networks50%
Match.com20%
eharmony14%
PeerStream, Inc.0%

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Match.com Customer Service

1.5/5

Match.com has an overall Customer Service score of 1.5 out of 5 stars rated by its users and customers.

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About Match.com's Customer Service

Address

Dallas, TX 75231


Website

http://www.match.com


Phone Number

214-5769352

Quick Insights into Match.com Customer Service

Match.com's Customer Service score was rated highest by customers ages 18-25, and rated lowest by customers who have used Match.com's products/services for Over 10 Years.

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Ranked Match.com Customer Service the Highest

18-25
4.6
Tech
2.6
Less than 1 Year
1.9

Ranked Match.com Customer Service the Lowest

Healthcare, Hospitals and Medicine
1.5
Male
1.5
Over 10 Years
1.5

Match.com Customer Service Score by Gender

Match.com's Customer Service score was rated 1.5 by both Female and Male customers on Comparably.

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Male

1.5/5

Female

1.5/5

Match.com Customer Service Score by Ethnicity

Match.com's Customer Service score was rated 1.5 stars by Caucasian customers on Comparably.

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0
20
40
60
80
100
Caucasian
1.5
Caucasian1.5

Match.com Customer Service Score by Age

Match.com's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.

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0
20
40
60
80
100
18-25
4.6
18-254.6
36-40
1.5
36-401.5
51-55
1.5
51-551.5
56-60
1.5
56-601.5
61-65
1.5
61-651.5
66+
1.5
66+1.5

Match.com Customer Service Score by Usage

Match.com's Customer Service score was rated the highest by customers who have used Match.com's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
1.9
1 to 2 Years
1.5
2 to 5 Years
1.5
5 to 10 Years
1.5
Over 10 Years
1.5

Match.com Customer Service Score by Industry

Match.com's Customer Service score was rated the highest by Tech industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.

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Tech
2.6
Accounting
1.5
Healthcare, Hospitals and Medicine
1.5

Match.com Customer Service vs. Competitors

Compared to its competitors, Match.com's Customer Service score is rated right above eharmony, and is preceded by Bumble.

COMPANYCustomer Service Score
Spark Networks3.5/5
Bumble3.2/5
Match.com1.5/5
eharmony1.5/5
PeerStream, Inc.N/A

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Match.com as an Employer

4.2/5

Match.com has a 4.2/5 stars for its overall company culture rated by their employees

  Match.com CEO
top
25%
CEO of Match.com

In the Top 25% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Match.com scored a -77 for Net Promoter Score and a 6 for Employee Net Promoter Score. NPS gauges how likely a customer of Match.com would recommend the brand to a friend. ENPS measures how likely Match.com employees would recommend working at Match.com to a friend.

Net Promoter Score

-77
NPS Score
10%Promoters
3%Passive
87%Detractors

Employee Net Promoter Score

6
eNPS Score
41%Promoters
24%Passive
35%Detractors

Global Ranking Snapshot

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