

Match.com is an online subscription-based dating portal that enables users to browse profiles to find their mate. Among its major competitors, Match.com is ranked in 3rd place for NPS while Bumble is 1st, and Spark Networks is 2nd.Their current market cap is $41.68B
Match.com's Net Promoter Score (NPS) is a -77 with 10% Promoters, 3% Passives, and 87% Detractors. Net Promoter Score tracks whether Match.com's customers would recommend using the product based on a scale of -100 to 100.
| 10% | Promoters |
|---|---|
| 3% | Passives |
| 87% | Detractors |
| Summary | Date | Score |
|---|---|---|
Sep 2022 -78 | Sep 2022 | -78 |
Nov 2022 -78 | Nov 2022 | -78 |
Dec 2022 -78 | Dec 2022 | -78 |
Jan 2023 -78 | Jan 2023 | -78 |
Mar 2023 -76 | Mar 2023 | -76 |
Jun 2023 -77 | Jun 2023 | -77 |
Jul 2023 -75 | Jul 2023 | -75 |
Aug 2023 -75 | Aug 2023 | -75 |
Nov 2023 -75 | Nov 2023 | -75 |
Dec 2023 -77 | Dec 2023 | -77 |
Mar 2024 -77 | Mar 2024 | -77 |
May 2024 -77 | May 2024 | -77 |
Match.com is ranked third for NPS among its competitors. Bumble and Spark Networks come in first and second, with eharmony coming in at #4. Among those competitors, it is the second most valued company.
![]() Match.com | ![]() Bumble | ![]() eharmony | ![]() Spark Networks | |
| Global Ranking | #- | #577 | #- | #- |
| NPS | -77 | 7 | -85 | -25 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | - | Neutral | - |
| Valuation Updated every 24 hours for public companies | $41.68B | - | $38.77B | $181.36M |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated Match.com's NPS 6 points higher than Female customers.
Match.com's NPS was rated -78 by Male customers on Comparably.
Match.com's NPS was rated -84 by Female customers on Comparably.
Match.com's NPS was rated -88 points by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -88 | Caucasian | -88 |
Match.com's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
Match.com's NPS was rated the highest by customers who have used Match.com's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -56 | Less than 1 Year | -56 |
1 to 2 Years -100 | 1 to 2 Years | -100 |
2 to 5 Years -100 | 2 to 5 Years | -100 |
5 to 10 Years -100 | 5 to 10 Years | -100 |
Over 10 Years -100 | Over 10 Years | -100 |
Compared to its competitors, Match.com's NPS is rated right above eharmony, and is preceded by Spark Networks.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Bumble | 7 |
![]() | PeerStream, Inc. | N/A |
![]() | Spark Networks | -25 |
![]() | Match.com | -77 |
![]() | eharmony | -85 |
Out of the 7 Match.com customer reviews 1 was positive and 6 were constructive. Match.com customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
56% of Match.com users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Female customers rated Match.com's Customer Loyalty score 3% higher than Male customers.
Match.com's Customer Loyalty score was rated 60% by Caucasian customers on Comparably.
% who answered "Yes"
Match.com's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 78% | 18-25 | 78% |
36-40 100% | 36-40 | 100% |
51-55 40% | 51-55 | 40% |
56-60 70% | 56-60 | 70% |
61-65 28% | 61-65 | 28% |
66+ 50% | 66+ | 50% |
Match.com's Customer Loyalty score was rated the highest by customers who have used Match.com's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Match.com's Customer Loyalty score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Accounting industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Compared to its competitors, Match.com's Customer Loyalty score is rated right above eharmony, and is preceded by Bumble.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Spark Networks | 100% |
![]() | Bumble | 67% |
![]() | Match.com | 56% |
![]() | eharmony | 38% |
![]() | PeerStream, Inc. | N/A |
Match.com has an overall Product Quality score of 1.9 out of 5 stars rated by its users and customers.
Sign Up to unlock Match.com's overall Product Quality score rated by its users and customers.
Match.com’s product quality score is a 1.9 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Match.com's product the highest. Reviewers from the Accounting industry rated Match.com the lowest at 1.5.
Match.com's Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers who have used Match.com's products/services for Over 10 Years.
Female customers rated Match.com's Product Quality score 0.6 stars higher than Male customers.
Match.com's Product Quality score was rated 1.5 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Match.com's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 4.7 | 18-25 | 4.7 |
36-40 1.6 | 36-40 | 1.6 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.8 | 61-65 | 1.8 |
66+ 1.5 | 66+ | 1.5 |
Match.com's Product Quality score was rated the highest by customers who have used Match.com's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Match.com's Product Quality score was rated the highest by Tech industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Compared to its competitors, Match.com's Product Quality score is rated right above eharmony, and is preceded by Bumble.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Spark Networks | 4/5 |
![]() | Bumble | 3.4/5 |
![]() | Match.com | 1.9/5 |
![]() | eharmony | 1.5/5 |
![]() | PeerStream, Inc. | N/A |
Match.com has a value for money and ROI score of 1.5 out of 5 stars rated by its users and customers.
Sign Up to unlock Match.com's overall ROI score rated by its users and customers.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Accounting industry think that they had the lowest ROI from Match.com.
Match.com's ROI score was rated highest by customers ages 18-25, and rated lowest by customers who have used Match.com's products/services for Over 10 Years.
Match.com's ROI score was rated 1.5 by both Female and Male customers on Comparably.
Match.com's ROI score was rated 1.5 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Match.com's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
36-40 1.5 | 36-40 | 1.5 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
Match.com's ROI score was rated the highest by customers who have used Match.com's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Match.com's ROI score was rated the highest by Tech industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Compared to its competitors, Match.com's ROI score is rated right above eharmony, and is preceded by Bumble.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Spark Networks | 3.5/5 |
![]() | Bumble | 3.2/5 |
![]() | Match.com | 1.5/5 |
![]() | eharmony | 1.5/5 |
![]() | PeerStream, Inc. | N/A |
Match.com has an overall Customer Satisfaction score of 19 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Match.com's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.
Male customers rated Match.com's Customer Satisfaction score 6 points higher than Female customers.
Very Satisfied | 17% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 8% | |
Dissatisfied | 0% | |
Very Dissatisfied | 75% |
Very Satisfied | 11% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 11% | |
Dissatisfied | 0% | |
Very Dissatisfied | 78% |
Match.com's Customer Satisfaction (CSAT) score was rated 5% according to Caucasian users and customers.
Match.com's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 67% | |||||||||||||||
| 51-55 | 0% | |||||||||||||||
| 56-60 | 0% | |||||||||||||||
| 61-65 | 0% |
Match.com's Customer Satisfaction score was rated the highest by customers who have used Match.com's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Match.com's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "Match.com Customer Satisfaction Score by Industry",
"text": "Match.com's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 67,
"stars": 0,
"csatScore": 67,
"text": "Match.com's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 67
},
{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "Match.com's Customer Satisfaction score is rated by Healthcare, Hospitals and Medicine customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
}
]
}Compared to its competitors, Match.com's Customer Satisfaction score is rated right above eharmony, and is preceded by Spark Networks.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Bumble | 62% |
![]() | Spark Networks | 50% |
![]() | Match.com | 20% |
![]() | eharmony | 14% |
![]() | PeerStream, Inc. | 0% |
Match.com has an overall Customer Service score of 1.5 out of 5 stars rated by its users and customers.
Sign Up to unlock Match.com's overall Customer Service score rated by its users and customers.
Dallas, TX 75231
http://www.match.com
214-5769352
Match.com's Customer Service score was rated highest by customers ages 18-25, and rated lowest by customers who have used Match.com's products/services for Over 10 Years.
Match.com's Customer Service score was rated 1.5 by both Female and Male customers on Comparably.
Match.com's Customer Service score was rated 1.5 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Match.com's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.6 | 18-25 | 4.6 |
36-40 1.5 | 36-40 | 1.5 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
Match.com's Customer Service score was rated the highest by customers who have used Match.com's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Match.com's Customer Service score was rated the highest by Tech industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Compared to its competitors, Match.com's Customer Service score is rated right above eharmony, and is preceded by Bumble.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Spark Networks | 3.5/5 |
![]() | Bumble | 3.2/5 |
![]() | Match.com | 1.5/5 |
![]() | eharmony | 1.5/5 |
![]() | PeerStream, Inc. | N/A |
Match.com has a 4.2/5 stars for its overall company culture rated by their employees

Match.com scored a -77 for Net Promoter Score and a 6 for Employee Net Promoter Score. NPS gauges how likely a customer of Match.com would recommend the brand to a friend. ENPS measures how likely Match.com employees would recommend working at Match.com to a friend.
| 10% | Promoters |
|---|---|
| 3% | Passive |
| 87% | Detractors |
| 41% | Promoters |
|---|---|
| 24% | Passive |
| 35% | Detractors |