18
NPS
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MBDA
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About MBDA's Brand
MBDA designs and produces missiles and missile systems. Among its major competitors, MBDA is ranked in 3rd place for NPS while Airbus is 1st, and Thales is 2nd.
Brand at a Glance
89%
Customer Loyalty
4/5
Product Quality
3.5/5
Pricing
3.6/5
Customer Service
MBDA Ranking
- #3 / 4 of its competitors
MBDA NPS
MBDA's Net Promoter Score (NPS) is a 18 with 36% Promoters, 46% Passives, and 18% Detractors. Net Promoter Score tracks whether MBDA's customers would recommend using the product based on a scale of -100 to 100.
MBDA Overall NPS
| 36% | Promoters |
|---|---|
| 46% | Passives |
| 18% | Detractors |
MBDA NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jul 2022 0 | Jul 2022 | 0 |
Aug 2022 50 | Aug 2022 | 50 |
Oct 2022 0 | Oct 2022 | 0 |
Dec 2022 0 | Dec 2022 | 0 |
Jan 2023 0 | Jan 2023 | 0 |
Aug 2023 -1 | Aug 2023 | -1 |
Oct 2023 12 | Oct 2023 | 12 |
Jul 2024 11 | Jul 2024 | 11 |
Sep 2024 20 | Sep 2024 | 20 |
Sep 2025 18 | Sep 2025 | 18 |
How Other Brands Compare
MBDA is ranked third for NPS among its competitors. Airbus and Thales come in first and second, with BAE Systems coming in at #4.
MBDA |  Airbus |  BAE Systems |  Thales | |
| Global Ranking | #- | #236 | #540 | #- |
| NPS | 18 | 27 | 17 | 27 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | - | $93.02B | $126.78B | $19.95B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
MBDA NPS vs. Competitors
Compared to its competitors, MBDA's NPS is rated right above BAE Systems, and is preceded by Thales.
| COMPANY | NPS Score | |
|---|---|---|
| Airbus | 27 |
| Thales | 27 |
| MBDA | 18 |
| BAE Systems | 17 |
 | Leonardo | N/A |
MBDA Customer Loyalty
89%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
89% of MBDA users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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MBDA Customer Loyalty vs. Competitors
Compared to its competitors, MBDA's Customer Loyalty score is rated right above Airbus.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| MBDA | 89% |
| Airbus | 82% |
| Thales | 78% |
| BAE Systems | 72% |
| Leonardo | N/A |
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MBDA Product Quality
4/5
MBDA has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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MBDA Product Information
MBDA’s product quality score is a 4 out of 5 as rated by its users and customers.
- Website
- http://www.mbda-systems.com/
- Company Size
- 10,000+ Employees
Industry
Tech
Aerospace and Aviation
Enterprise
MBDA Product Quality vs. Competitors
Compared to its competitors, MBDA's Product Quality score is rated right above BAE Systems, and is preceded by Thales.
| COMPANY | Product Quality Score | |
|---|---|---|
| Airbus | 4.1/5 |
| Thales | 4/5 |
| MBDA | 4/5 |
| BAE Systems | 3.8/5 |
| Leonardo | N/A |
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MBDA Pricing
MBDA ROI & Value For Money
3.5/5
MBDA has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
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MBDA Pricing vs. Competitors
Compared to its competitors, MBDA's ROI score is rated right above Leonardo, and is preceded by BAE Systems.
| COMPANY | Pricing Score | |
|---|---|---|
| Airbus | 3.9/5 |
| Thales | 3.9/5 |
| BAE Systems | 3.7/5 |
| MBDA | 3.5/5 |
| Leonardo | N/A |
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MBDA Customer Satisfaction (CSAT)
MBDA Customer Satisfaction (CSAT) Score
76 / 100
MBDA has an overall Customer Satisfaction score of 76 rated by its users and customers.
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Very Satisfied
38%
Satisfied
38%
Neither Satisfied nor Dissatisfied
24%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
MBDA Customer Satisfaction vs. Competitors
Compared to its competitors, MBDA's Customer Satisfaction score is rated right above BAE Systems, and is preceded by Thales.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Airbus | 82% |
| Thales | 76% |
| MBDA | 75% |
| BAE Systems | 72% |
| Leonardo | 0% |
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MBDA Customer Service
3.6/5
MBDA has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.
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About MBDA's Customer Service
Address
Paris, OH United States of America
Website
http://www.mbda-systems.com/
MBDA Customer Service vs. Competitors
Compared to its competitors, MBDA's Customer Service score is rated right above Leonardo, and is preceded by BAE Systems.
| COMPANY | Customer Service Score | |
|---|---|---|
| Thales | 4.1/5 |
| Airbus | 4.1/5 |
| BAE Systems | 3.7/5 |
| MBDA | 3.6/5 |
| Leonardo | N/A |
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MBDA as an Employer
4.5/5
MBDA has a 4.5/5 stars for its overall company culture rated by their employees
top
20%
Consumer vs. Employees
MBDA scored a 18 for Net Promoter Score and a 26 for Employee Net Promoter Score. NPS gauges how likely a customer of MBDA would recommend the brand to a friend. ENPS measures how likely MBDA employees would recommend working at MBDA to a friend.
Net Promoter Score
18
NPS Score
| 36% | Promoters |
|---|---|
| 46% | Passive |
| 18% | Detractors |
Employee Net Promoter Score
26
eNPS Score
| 53% | Promoters |
|---|---|
| 20% | Passive |
| 27% | Detractors |
