34
NPS
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Meow Mix
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About Meow Mix's Brand
Meow Mix is a variety of dry and wet cat food known for its advertising jingle. It is a product of Del Monte Foods. Among its major competitors, Meow Mix is ranked in 2nd place for NPS while Nestle Purina Petcare is 1st, and J.M. Smucker Company is 3rd.Their current valuation is $13.84B
Brand at a Glance
73%
Customer Loyalty
4/5
Product Quality
3.7/5
Pricing
3.8/5
Customer Service
Meow Mix Ranking
- #2 / 4 of its competitors
Meow Mix NPS
Meow Mix's Net Promoter Score (NPS) is a 34 with 67% Promoters, 0% Passives, and 33% Detractors. Net Promoter Score tracks whether Meow Mix's customers would recommend using the product based on a scale of -100 to 100.
Meow Mix Overall NPS
| 67% | Promoters |
|---|---|
| 0% | Passives |
| 33% | Detractors |
Meow Mix NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Mar 2023 100 | Mar 2023 | 100 |
May 2023 100 | May 2023 | 100 |
Oct 2023 100 | Oct 2023 | 100 |
Dec 2023 50 | Dec 2023 | 50 |
Jan 2024 20 | Jan 2024 | 20 |
Aug 2024 33 | Aug 2024 | 33 |
How Other Brands Compare
Meow Mix is ranked second for NPS among its competitors. Nestle Purina Petcare and J.M. Smucker Company come in first and third, with Purina coming in at #4. Among those competitors, it is the third most valued company behind Purina.
Meow Mix |  J.M. Smucker Company |  Purina |  Nestle Purina Petcare | |
| Global Ranking | #- | #991 | #- | #- |
| NPS | 34 | 22 | 15 | 53 |
| Valuation Updated every 24 hours for public companies | $13.84B | $13.84B | $323.86B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Meow Mix NPS vs. Competitors
Compared to its competitors, Meow Mix's NPS is rated right above J.M. Smucker Company , and is preceded by Nestle Purina Petcare.
| COMPANY | NPS Score | |
|---|---|---|
| Nestle Purina Petcare | 53 |
| Meow Mix | 34 |
| J.M. Smucker Company | 22 |
| Purina | 15 |
Meow Mix Customer Loyalty
73%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
73% of Meow Mix users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Meow Mix Customer Loyalty vs. Competitors
Compared to its competitors, Meow Mix's Customer Loyalty score is rated right above J.M. Smucker Company , and is preceded by Purina.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Nestle Purina Petcare | 80% |
| Purina | 79% |
| Meow Mix | 73% |
| J.M. Smucker Company | 73% |
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Meow Mix Product Quality
4/5
Meow Mix has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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Meow Mix Product Information
Meow Mix’s product quality score is a 4 out of 5 as rated by its users and customers.
- Website
- http://meowmix.com
- Company Size
- 1,001-5,000 Employees
Meow Mix Product Quality vs. Competitors
Compared to its competitors, Meow Mix's Product Quality score is rated right above J.M. Smucker Company , and is preceded by Nestle Purina Petcare.
| COMPANY | Product Quality Score | |
|---|---|---|
| Nestle Purina Petcare | 4.1/5 |
| Meow Mix | 4/5 |
| J.M. Smucker Company | 3.8/5 |
| Purina | 3.8/5 |
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Meow Mix Pricing
Meow Mix ROI & Value For Money
3.7/5
Meow Mix has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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Meow Mix Pricing vs. Competitors
Compared to its competitors, Meow Mix's ROI score is rated right above J.M. Smucker Company , and is preceded by Nestle Purina Petcare.
| COMPANY | Pricing Score | |
|---|---|---|
| Nestle Purina Petcare | 3.9/5 |
| Meow Mix | 3.7/5 |
| J.M. Smucker Company | 3.6/5 |
| Purina | 3.3/5 |
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Meow Mix Customer Satisfaction (CSAT)
Meow Mix Customer Satisfaction (CSAT) Score
100 / 100
Meow Mix has an overall Customer Satisfaction score of 100 rated by its users and customers.
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Very Satisfied
50%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Meow Mix Customer Satisfaction vs. Competitors
Compared to its competitors, Meow Mix's Customer Satisfaction score is rated right above Nestle Purina Petcare.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Meow Mix | 100% |
| Nestle Purina Petcare | 82% |
| J.M. Smucker Company | 74% |
| Purina | 67% |
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Meow Mix Customer Service
3.8/5
Meow Mix has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
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About Meow Mix's Customer Service
Address
Secaucus, NJ
Website
http://meowmix.com
Meow Mix Customer Service vs. Competitors
Compared to its competitors, Meow Mix's Customer Service score is rated right above J.M. Smucker Company , and is preceded by Nestle Purina Petcare.
| COMPANY | Customer Service Score | |
|---|---|---|
| Nestle Purina Petcare | 4.1/5 |
| Meow Mix | 3.8/5 |
| J.M. Smucker Company | 3.7/5 |
| Purina | 3.4/5 |
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Meow Mix as an Employer
Consumer vs. Employees
Meow Mix scored a 34 for Net Promoter Score and a 20 for Employee Net Promoter Score. NPS gauges how likely a customer of Meow Mix would recommend the brand to a friend. ENPS measures how likely Meow Mix employees would recommend working at Meow Mix to a friend.
Net Promoter Score
34
NPS Score
| 67% | Promoters |
|---|---|
| 0% | Passive |
| 33% | Detractors |
Employee Net Promoter Score
20
eNPS Score
| 60% | Promoters |
|---|---|
| 0% | Passive |
| 40% | Detractors |
